lynx   »   [go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03886255.html
   My bibliography  Save this paper

Toward a Discursive Approach to the Hybridization of Practice: Insights from the Case of Servitization in France

Author

Listed:
  • Olivier Cristofini

    (IAE Paris - Sorbonne Business School)

Abstract
Hybrid practices incorporate conflicting institutional logics and are recognized for their capacity to cope with societal problems. Previous literature has concentrated on the hybridization mechanisms inherent in organizations. This focus on an entity has diverted attention away from equivalent mechanisms that operate in wider social systems – specifically, in organizational fields. In this article, I show how discourses can enable such mechanisms. To that end, descending hierarchical classifications were performed on media outlets to study the discourse on the emergence of servitization in France. The results reveal two original mechanisms enabled by discourses and supporting the hybridization of the practice under study: (1) practice renaming and (2) the pivotal role played by the institutional logic of environmental protection. Based on these results, I propose a model detailing how institutional logics and discourses interact to bring about a hybrid practice. This model offers original insights to develop knowledge on hybrid organizing and promote practices that realign business goals with those associated with social welfare and preservation of the natural environment.

Suggested Citation

  • Olivier Cristofini, 2021. "Toward a Discursive Approach to the Hybridization of Practice: Insights from the Case of Servitization in France," Post-Print hal-03886255, HAL.
    • Handle: RePEc:hal:journl:hal-03886255
    DOI: 10.37725/mgmt.v24i2.7796
    Note: View the original document on HAL open archive server: https://hal.science/hal-03886255
    as

    Download full text from publisher

    File URL: https://hal.science/hal-03886255/document
    Download Restriction: no
    File URL: https://libkey.io/10.37725/mgmt.v24i2.7796?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Vandermerwe, Sandra & Rada, Juan, 1988. "Servitization of business: Adding value by adding services," European Management Journal, Elsevier, vol. 6(4), pages 314-324, December.
    2. Candace Jones & Massimo Maoret & Felipe G. Massa & Silviya Svejenova, 2012. "Rebels with a Cause: Formation, Contestation, and Expansion of the De Novo Category “Modern Architecture,” 1870–1975," Organization Science, INFORMS, vol. 23(6), pages 1523-1545, December.
    3. Sandy Edward Green Jr & Yuan Li, 2011. "Rhetorical Institutionalism: Language, Agency, and Structure in Institutional Theory since Alvesson 1993," Journal of Management Studies, Wiley Blackwell, vol. 48(7), pages 1662-1697, November.
    4. Walter R. Stahel, 2016. "The circular economy," Nature, Nature, vol. 531(7595), pages 435-438, March.
    5. Arnold Tukker, 2004. "Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet," Business Strategy and the Environment, Wiley Blackwell, vol. 13(4), pages 246-260, July.
    6. Hayagreeva Rao & Philippe Monin & Rodolphe Durand, 2003. "Institutional Change in Toque Ville: Nouvelle Cuisine as an Identity Movement in French Gastronomy," Post-Print hal-00480858, HAL.
    7. Royston Greenwood & Amalia Magán Díaz & Stan Xiao Li & José Céspedes Lorente, 2010. "The Multiplicity of Institutional Logics and the Heterogeneity of Organizational Responses," Organization Science, INFORMS, vol. 21(2), pages 521-539, April.
    8. Amit Nigam & William Ocasio, 2010. "Event Attention, Environmental Sensemaking, and Change in Institutional Logics: An Inductive Analysis of the Effects of Public Attention to Clinton's Health Care Reform Initiative," Organization Science, INFORMS, vol. 21(4), pages 823-841, August.
    9. Stephen R. Barley, 1990. "Images of Imaging: Notes on Doing Longitudinal Field Work," Organization Science, INFORMS, vol. 1(3), pages 220-247, August.
    10. Thomas Roulet, 2015. "“What Good is Wall Street?” Institutional Contradiction and the Diffusion of the Stigma over the Finance Industry," Journal of Business Ethics, Springer, vol. 130(2), pages 389-402, August.
    11. Roger Friedland, 2017. "The value of institutional logics," Chapters, in: Georg Krücken & Carmelo Mazza & Renate E. Meyer & Peter Walgenbach (ed.), New Themes in Institutional Analysis, chapter 2, pages 12-50, Edward Elgar Publishing.
    12. Victor R. Fuchs, 1968. "The Service Economy," NBER Books, National Bureau of Economic Research, Inc, number fuch68-1.
    13. Nathalie Lallemand-Stempak, 2017. "Rethinking hybrids’ challenges: the case of French mutual insurance companies," Post-Print halshs-01935178, HAL.
    14. William Ocasio & Nevena Radoynovska, 2016. "Strategy and commitments to institutional logics : Organizational heterogeneity in business models and governance," Post-Print hal-02312181, HAL.
    15. Alan Murray & Keith Skene & Kathryn Haynes, 2017. "The Circular Economy: An Interdisciplinary Exploration of the Concept and Application in a Global Context," Journal of Business Ethics, Springer, vol. 140(3), pages 369-380, February.
    16. repec:hal:journl:hal-02311672 is not listed on IDEAS
    17. Smith, Wendy K. & Gonin, Michael & Besharov, Marya L., 2013. "Managing Social-Business Tensions: A Review and Research Agenda for Social Enterprise," Business Ethics Quarterly, Cambridge University Press, vol. 23(3), pages 407-442, July.
    18. Paul Tracey & Nelson Phillips & Owen Jarvis, 2011. "Bridging Institutional Entrepreneurship and the Creation of New Organizational Forms: A Multilevel Model," Organization Science, INFORMS, vol. 22(1), pages 60-80, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hoong, Yang & Rezania, Davar & Baker, Ron, 2024. "When traditional SME managers encounter cybersecurity: Discourse analysis of opportunities and dilemmas in meeting the demands," Technology in Society, Elsevier, vol. 78(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Klein, Sascha & Schneider, Sabrina & Spieth, Patrick, 2021. "How to stay on the road? A business model perspective on mission drift in social purpose organizations," Journal of Business Research, Elsevier, vol. 125(C), pages 658-671.
    2. Wu, Xiaojie & Tan, Xiaoxia & Wang, Xiuqiong, 2023. "The institutional logics perspective in management and organizational studies," Journal of Business Research, Elsevier, vol. 167(C).
    3. Christian Chiarot & Robert Eduardo Cooper Ordoñez & Carlos Lahura, 2022. "Evaluation of the Applicability of the Circular Economy and the Product-Service System Model in a Bearing Supplier Company," Sustainability, MDPI, vol. 14(19), pages 1-16, October.
    4. Michael Lounsbury & Christine M. Beckman, 2015. "Celebrating Organization Theory," Journal of Management Studies, Wiley Blackwell, vol. 52(2), pages 288-308, March.
    5. Kim Clark & Yuan Li, 2023. "Organizational Event Stigma: Typology, Processes, and Stickiness," Journal of Business Ethics, Springer, vol. 186(3), pages 511-530, September.
    6. Andreana Drencheva & Wee Chan Au, 2023. "Bringing the Family Logic in: From Duality to Plurality in Social Enterprises," Journal of Business Ethics, Springer, vol. 182(1), pages 77-93, January.
    7. Sara Calvo & Stephen Syrett & Andres Morales, 2020. "The political institutionalization of the social economy in Ecuador: Indigeneity and institutional logics," Environment and Planning C, , vol. 38(2), pages 269-289, March.
    8. Zhao, Eric Yanfei & Lounsbury, Michael, 2016. "An institutional logics approach to social entrepreneurship: Market logic, religious diversity, and resource acquisition by microfinance organizations," Journal of Business Venturing, Elsevier, vol. 31(6), pages 643-662.
    9. Frédéric C. Godart & Charles Galunic, 2019. "Explaining the Popularity of Cultural Elements: Networks, Culture, and the Structural Embeddedness of High Fashion Trends," Organization Science, INFORMS, vol. 30(1), pages 151-168, February.
    10. Kent, Derin & Dacin, M. Tina, 2013. "Bankers at the gate: Microfinance and the high cost of borrowed logics," Journal of Business Venturing, Elsevier, vol. 28(6), pages 759-773.
    11. Anderson-Gough, Fiona & Edgley, Carla & Robson, Keith & Sharma, Nina, 2022. "Organizational responses to multiple logics: Diversity, identity and the professional service firm," Accounting, Organizations and Society, Elsevier, vol. 103(C).
    12. Johannes Matschewsky, 2019. "Unintended Circularity?—Assessing a Product-Service System for its Potential Contribution to a Circular Economy," Sustainability, MDPI, vol. 11(10), pages 1-27, May.
    13. Brantnell, Anders & Baraldi, Enrico, 2020. "Following unique logics despite institutional complexity: An inductive study of academic inventors and institutional logics," European Management Journal, Elsevier, vol. 38(5), pages 684-697.
    14. Gizem ARAS BEGER, 2024. "How Competing Institutional Logics Affect Corporate Social Responsibility Benefits: the Mediating Role of Paradox Mindset and Multi-Stakeholders," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(1), pages 1913-1951, March.
    15. Jesper Edman, 2016. "Cultivating Foreignness: How Organizations Maintain and Leverage Minority Identities," Journal of Management Studies, Wiley Blackwell, vol. 53(1), pages 55-88, January.
    16. Vadim Grinevich & Franz Huber & Mine Karataş-Özkan & Çağla Yavuz, 2019. "Green entrepreneurship in the sharing economy: utilising multiplicity of institutional logics," Small Business Economics, Springer, vol. 52(4), pages 859-876, April.
    17. Arash Najmaei & Zahra Sadeghinejad, 2023. "Green and sustainable business models: historical roots, growth trajectory, conceptual architecture and an agenda for future research—A bibliometric review of green and sustainable business models," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(2), pages 957-999, February.
    18. Wright, April L. & Zammuto, Raymond F., 2013. "Creating opportunities for institutional entrepreneurship: The Colonel and the Cup in English County Cricket," Journal of Business Venturing, Elsevier, vol. 28(1), pages 51-68.
    19. Lisa Qixun Siebers, 2017. "Hybridization practices as organizational responses to institutional demands: The development of Western retail TNCs in China," Journal of Economic Geography, Oxford University Press, vol. 17(1), pages 1-29.
    20. Sophie BOUTILLIER & Blandine LAPERCHE & Fabienne PICARD, 2013. "L’économie de la fonctionnalité : perspective historique et illustration empirique [The economy of functionality: historical perspective and empirical illustration]," Working Papers 35, Réseau de Recherche sur l’Innovation. / Research Network on Innovation.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03886255. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.
    Лучший частный хостинг