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Description: Journal of Cultural Marketing Strategy is the major peer-reviewed journal dedicated to the advancement of best practice and latest thinking in cultural marketing, incorporating multicultural and cross-cultural marketing. Subjects covered include: cultural marketing; multicultural marketing; cross-cultural marketing; demographics and marketing; multicultural advertising; acculturation, assimilation, separation and marginalisation in marketing; brand marketing; marketing research; marketing methodologies; consumer research and behaviour; ethnographic research.
Series handle: RePEc:aza:jcms00
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Content
December 2024, Volume 9, Issue 1
- 5-5 Editorial
by Beniflah, Jake
- 6-9 Addicted to pixels: Is pornography linked to the global depopulation crisis?
by Gronbach, Kenneth W.
- 10-20 Inflationary realities: Lessons from Iran’s inflationary experience for the Western consumers
by Habibi, Mohammad
- 21-33 Unravelling influencer power: Analysing the impact of digital influencers on the purchase intentions of Indonesian football fans
by Kusuma, Yoseph Benny & Surachman, & Rohman, Fatchur & Puspaningrum, Astrid
- 34-44 The interplay of parasocial interaction, source credibility and homophily for influencer marketing success in the Middle East
by Al-Ahmad, Malak & Rudeloff, Christian & Bronstein, Johann
- 45-60 Cultural sensitivity in consumer goods and marketing : A mixed methods exploration
by Lassiter, Rebekah & Kiang, Lisa & Silman, Alycia & Yule, Katherine-Thu & Wu, Xiaotong (Eva) & Fan, Yang & Maxime, Ashley & Alexanian, Madeline & Busquets, Marisa & Stuckey, Zoe N.
- 61-74 Paying for culture : Cultural factors in local speciality product packaging’s effect on buying behaviour
by Hu, Songyong & Cong, Zhiqiang
- 75-90 How artificial intelligence is transforming social media marketing: Analysing its potential and addressing concerns
by Sharma, Animesh Kumar & Sharma, Rahul
July 2024, Volume 8, Issue 2
- 117-117 Editorial
by Beniflah, Jake
- 118-133 The COVID-19 pandemic’s effect on perceptions of luxury : A cross-cultural study
by Biktyakova, Anna & Kolo, Castulus & Patten, Elena
- 134-150 Marketing’s crystal ball: Where we are and where we could soon be with generative artificial intelligence in marketing
by Jain, Pooja & Jain, Pranjal & Jain, Anju
- 151-174 Examining regional variations in effective posts on X (Twitter) during the COVID-19 pandemic
by Liang, Bo & Wang, Ye & Tsou, Ming-Hsiang
- 175-191 The seven ‘C’s of strategic pricing in international markets
by Schill, Ryan & Nixon, Marina
- 192-210 The triadic influence of brand personality, culture and social media usage on consumer attachment to iconic brands
by Whelan, Brian & Moon, Sangkil & Erevelles, Sunil
December 2023, Volume 8, Issue 1
- 5-5 Editorial
by Beniflah, Jake
- 6-21 It’s not all black and white: A text analysis of racially diverse versus legacy superheroes in Marvel and DC Comics
by Granitz, Neil & Chen, Steven
- 22-31 Validation as motivation: A reference to help today’s students become tomorrow’s professionals
by Harris, Brandon D.
- 32-49 The impact of celebrity endorsers and influencer marketers on consumer behaviour
by Jain, Pranjal & Jain, Anju
- 50-64 Gentle whispers of women: An epistemological study of gender studies in marketing across 25 years
by Ozbek, Icten Duygu & Beniflah, Jake
- 65-79 Buzz marketing: Examining the effect of online reviews on purchase consideration
by Pandey, Praveen Kumar & Dhaliwal, Amandeep
- 80-92 The role of generative pre-trained transformers (GPTs) in revolutionising digital marketing: A conceptual model
by Kumar Sharma, Animesh & Sharma, Rahul
- 93-111 Driving return on media investment with US Hispanics in the 21st century: The nativity-based view
by Beniflah, Jake & Veloz, Adaluz J. & Garzon, Roxane
July 2023, Volume 7, Issue 2
- 133-133 Editorial
by Beniflah, Jake
- 134-145 E-commerce localisation to African markets : Canadian multinational enterprise perspectives
by Chun, Wootae & Ogwal, Emmanuel
- 146-159 Balancing gender inequality in C-suite positions in Mexico : Women’s empowerment and success through personal branding
by Dávila-Ruiz, Diana & Barajas-Portas, Karla
- 160-173 Why is Spanglish more popular than Spanish and English among US Hispanics? A communication accommodation theory perspective
by Beniflah, Jake & Estacolchic, Julia
- 174-186 A cross-cultural analysis of impulsive buying behaviour : Comparing the effect of longterm orientation and shopping values of Chinese and US consumers
by Wang, Pei & Chapa, Sindy
- 187-195 Culture training for strategic marketing : Case study of a Juneteenth block party
by Williams-Sanchez, Valerie L.
- 196-205 Fandom in the Indian Premier League: Factors that drive team associations
by Singh, Avtar & Sharma, Rahul
- 206-220 Heuristics and anti-racism methodologies : Exploring possibilities for shifting antiracist education and research paradigms
by Perkins, Trudi L.
- 221-232 The need for an organisational design to secure marketer creativity within unhealthy organisational cultures
by Bozkurt, Bilgehan
March 2022, Volume 7, Issue 1
- 5-5 Editorial
by Beniflah, Jake
- 6-18 The influence of marketer and user-generated communication on brand preference
by Kaur, Talvinder & Bedi, Sarbjit Singh
- 19-33 Predicting consumer behaviour toward digital K-pop albums: An extended model of the theory of planned behaviour
by Wibisono, Nono & Arrasy, Bieke F. & Rafdinal, Wahyu
- 34-48 Measuring the perception of trust: Two cultural approaches
by Huber, Amy & Chapa, Sindy
- 49-62 How should companies respond to complaints? Measuring satisfaction among Generation Z online shoppers
by Lim, Young Joon & Lemanski, Jennifer
- 63-74 Artificial intelligence in customer service: An empirical study of the banking sector
by Eneizan, Bilal
- 75-88 Reducing employee turnover intentions through ethical leadership and positive organisational behaviour
by Dohroo, Mitali & Duggal, Taranjeet & Ansari, Amirul Hasan
- 89-106 Eye tracking provides valuable insights in neuroscience: An empirical brand perception food marketing study
by Pinci, Francesco
- 107-121 Applying the theory of reasoned action to measure intent to purchase halal food
by Ramya, K.
March 2022, Volume 6, Issue 2
- 101-101 Editorial
by Beniflah, Jake
- 102-114 Awareness as wellness: Examining disparities in mental health care
by Kemp, Elyria & Porter, Mcdowell & Davis, Cassandra & Williams, Kristi M.
- 115-122 Purpose-driven corporate communication: A content analysis of Fortune 100 companies
by Fitzsimmons, Alexis Bajalia & Qin, Yufan Sunny & Heffron, Eve R. & Distaso, Marcia W.
- 123-139 A grounded theory approach to determine the factors affecting tourism decisions
by Attri, Rekha & Jasrotia, Sahil
- 140-152 Exploring Hispanic health attitudes and behaviours for more informed cross-cultural marketing
by Gómez, Amy & Hardie, Meredydd & Hettel, Keri & NguyễN, Olivia & Tolbert, Kristin
- 153-159 The Hispanic marketing paradigm and the needed shift: A Kuhnian perspective
by Beniflah, Jake & Razo, Pamela
- 160-175 Self-referencing and optimal distinctiveness theory: The theoretical underpinnings to US multicultural marketing
by Beniflah, Jake & Razo, Pamela & Veloz, Julie
- 176-186 Fan engagement on select social media platforms: A study of the Indian Premier League
by Singh, Avtar & Sharma, Rahul
November 2021, Volume 6, Issue 1
- 5-5 Editorial
by Beniflah, Jake
- 6-12 Showdown in the camera sector: Strategies for an industry in decline
by Singh, Gagandeep & Walia, Jasdeep Singh
- 13-24 Balinese culture: The impact of Tri Kaya Parisudha on personal happiness and life success
by Yasa, Ni Nyoman Kerti & Widagda K., I. Gusti Ngurah Jaya Agung & Sugianingrat, Ida Ayu Putu Widani & Rahmayanti, Putu Laksmita Dewi & Tirtayani, I. Gusti Ayu
- 25-38 Let’s settle this on the (online) gridiron: Examining perceptions of rival brands and platforms in gaming and sport
by Havard, Cody T. & Fuller, Rhema D. & Padhye, Yash
- 39-44 The changing multicultural marketing landscape
by Morse, David R.
- 45-53 Country-of-origin effects on the brand image of agricultural products in China
by Mo, Fan & Chee, Weiming
- 54-60 Speculative methods: Conceptualising a theoretical framework for reimagining racism awareness in education
by Perkins, Trudi L.
- 61-72 Culturally relevant marketing: Conceptualising a critical pedagogical approach to multicultural marketing strategy
by Williams-Sanchez, Valerie L.
- 73-91 Where there’s a will, there’s a way: Closing the US multicultural wealth gap with purpose-driven organisations
by Beniflah, Jake
March 2021, Volume 5, Issue 2
- 97-97 Editorial
by Beniflah, Jake
- 98-102 The chief human resources officer is the new chief financial officer
by Gronbach, Ken
- 103-128 Empowered storytelling: An examination of empowerment in storytelling and its impact on millennials
by Lindsey-Warren, Tyrha M. & Ringler, Christine
- 129-142 Centring anti-Black racism: Developing racial knowledge as stance
by Perkins, Trudi L.
- 143-152 Blackface sweaters and pizza with chopsticks: Problem cases and strategies for converting cultural appropriation into cultural appreciation in the fashion industry
by Jones, Domenique & Childs, Michelle
- 153-168 Building a multicultural organisation: A conceptual model for organisational change in the 21st century
by Beniflah, Jake & Veloz, Julie
- 169-183 Is fear of missing out (FOMO) a cultural construct? Investigating FOMO from a marketing perspective
by Karimkhan, Faren & Chapa, Sindy
- 184-196 Multiculturalism needs more than openness to diversity: Updating the Openness to Diversity and Challenge scale for increased inclusion
by Karsaklian, Eliane
September 2020, Volume 5, Issue 1
- 5-5 Editorial
by Beniflah, Jake
- 6-10 COVID-19, the outlook for corporations, and the changing demographic landscape: An interview with Chiqui Cartagena
by Beniflah, Jake & Cartagena, Chiqui
- 11-21 Exploring the use of shock advertising by for-profit and nonprofit organisations in China
by Yan, Shuo & Chapa, Sindy
- 22-35 Is corporate America ready for a multicultural America? A dynamic capabilities perspective
by Beniflah, Jake
- 36-48 From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products
by Zhang, Ruonan & Chang Bi, Nicky & Kodzi, Papaa & Goodwin, Alana & Wasilewski, Klaudia & Mccurdy, Eiko
- 49-59 Marketing tobacco products to communities of colour and a much-needed plan for change
by Johnson Iii, Richard Greggory & Renderos, Hugo & Kaimanu, Theresa
- 60-75 An evaluation of AT&T social marketing delivery modes aimed at teen smartphone use while driving
by Diehl, Francene Scott & Marín, Luz Stella & Zreiqat, Majed
- 76-85 Examining rivalry and outgroup derogation among underrepresented college students
by Havard, Cody T. & Fuller, Rhema D. & Silkes, Carol A.
May 2020, Volume 4, Issue 2
- 97-97 Editorial
by Beniflah, Jake
- 98-101 Latina voters: The key electoral force
by Flores, Lucy & Barreto, Matt A.
- 102-116 The impact of culture on brand personality: An empirical study of the lifestyle brands originating from the American South
by Parks, Jamie & Tong, Xiao
- 117-132 Nationalism vs globalism: Customer citizenship behaviour and foreign product purchase intention
by Chun, Wootae
- 133-147 Customer trait profiling: A conceptual framework for lifestyle marketing in food retail
by Zwanka, Russell J.
- 148-160 Female fans’ perceptions of and reactions to rival teams
by Havard, Cody T. & Achen, Rebecca M. & Ryan, Timothy D.
- 161-171 Organisational culture at higher educational institutions: The importance of internal marketing
by Kyriacou, Evdoxia & Panigyrakis, George G.
September 2019, Volume 4, Issue 1
- 5-5 Editorial
by Unknown
- 6-9 A 30-year view of US Latino marketing: An interview with Andrew Orci
by Beniflah, Jake & Orci, Andrew
- 10-12 The cost of an outdated strategy: The case of US Hispanic marketing
by Beniflah, Jake
- 13-28 The metonymy of #BlackTwitter: The effect of urban identification on hashtag activism
by James, J.P.
- 29-41 Making multicultural millennials healthy: The influence of health ‘edutainment’ and other drivers on health-oriented diet change
by Lindsey-Warren, Tyrha M. & Dadzie, Charlene A.
- 42-54 The psychological effectiveness of logos for public relations performance: A Hispanic student-level marketing approach
by Lim, Young Joon & Lemanski, Jennifer
- 55-65 Adapting advertising appeals to individualism or collectivism: The role of thought activation
by Janssen, Anne & Hornikx, Jos
- 66-78 Marketing, communities of colour and the consequences of fast foods
by Johnson, Richard Greggory & Imparato, Nicholas
- 79-86 The shifting perceptions of a local police department
by Bonaparte, Yvette Lynne
January 2019, Volume 3, Issue 2
- 109-109 Editorial
by Beniflah, Jake
- 110-111 In memoriam
by Marín, Dr Gerardo
- 112-130 Toward an understanding of consumer self-marketing: An examination of gay and lesbian advertising appeals
by Thomas, Jane Boyd & Peters, Cara
- 131-151 The role of ethnicity in the relationship between media exposure and female body dissatisfaction
by Jackson, Felecia F. Jordan & Chapa, Sindy & Lee, Jaejin & Davis, Kimberly A.
- 152-171 Strategic target marketing considerations and implications for the US Hispanic market
by Hughes, Mine Üçok & Stovall, Tony & Pehlivan, Ekin & Cardona, Rafael
- 172-183 Celebrating out-group failure: Investigating the presence of glory out of reflected failure against rival groups
by Havard, Cody T. & Inoue, Yuhei & Ryan, Timothy D.
- 184-191 Creating a new persona for an old brand: Case study of the Uni-President instant noodle
by Shiau, Hong-Chi & Hsiao, Hsiang-Wen
- 192-198 Board governance diversity in the insurance industry: Best practices recommended by the Alliance for Diversity in Corporate Governance
by Keeley, Michael G.
- 199-215 Transculturalism and its effects on the internationalisation of markets: A conceptual framework
by Polychroniou, Constantine G.
March 2018, Volume 3, Issue 1
- 5-5 Editorial
by Beniflah, Jake
- 6-9 An interview with Beatriz Acevedo
by Acevedo, Beatriz & Beniflah, Jake
- 10-20 Hedonic and utilitarian motivations for coffee consumption: Comparing Hispanic and Asian coffee drinkers in the USA
by Tang, Xiang & Bayona, Maria & Chapa, Sindy & Sawicki, Sean
- 21-30 Multinational corporations: To change or not to change? That is the question
by Ma, Arthur King
- 31-42 Texas millennials and their smartphones: A uses and gratifications study
by Wilkinson, Kenton T. & Saldaña, Magdalena
- 43-59 Nativity-based view: A new audience measurement standard that drives television return on investment for US Hispanics
by Beniflah, Jake & Hughes, Brian & Carrasco, Mario X.
- 60-69 Still Waiting for Olivia Pope and Wonder Woman: An event data analysis on the effects of emotional contagion in movies starring women and actors of colour
by Lindsey-Warren, Tyrha M. & Yayla, Serdar
- 70-81 Retailing amid regulation and religion: The unique cultural challenges and opportunities facing market ventures in Saudi Arabia
by Jin, Byoungho & Almousa, Moudi O. & Kim, Naeun
- 82-89 Does a culture of innovation drive business results?
by Gregory, James R. & Satterfield, Ronald K. & Puckey, Brad
- 90-102 Developing Native American small business strategy through experiential learning
by Otjen, Agnes J.
June 2017, Volume 2, Issue 2
- 113-113 Editorial
by Beniflah, Jake
- 114-123 Impacting ethnic marketing practices in the pharmaceutical industry: A qualitative study of transformative African American women leaders
by Bonaparte, Yvette Lynne
- 124-140 The state of the multicultural marketing and advertising in the USA
by Leslie, Neleen S.
- 141-157 Do multicultural Hispanic Americans choose more culturally appropriate persuasive arguments than monocultural Americans?
by Jiraporn, Napatsorn & Vora, Davina & Casper, Wendy
- 158-168 Ethnic consumers and retail marketing strategy
by Chun, Wootae & Sim, Woojong
- 169-189 The Bidimensional Identity Measure (BIM): A new scale to measure multigroup ethnic and American identity in the USA
by Beniflah, Jake & Lusinchi, Dominic & Chatterjee, Sharmila C. & Carrasco, Mario X.
- 190-201 Understanding Latino voting strength in 2016 and beyond: Why culturally competent research matters
by Barreto, Matt & Segura, Gary
- 202-210 Cuba operating methods: A review of seven global food company practices
by Zwanka, Russell J.
October 2016, Volume 2, Issue 1
- 5-5 Editorial
by Unknown
- 6-8 The future has arrived: Targeting the multicultural population is a proven growth strategy
by Farfan, Javier & Beniflah, Jake
- 9-20 Emotionality differences between a native and foreign language: Implications for cultural marketing strategies
by Caldwell-Harris, Catherine & Aycicegi-Dinn, Ayse
- 21-32 Empathy in action: Moving toward patient-centric care for multicultural type 2 diabetes patients
by Strassburger, Jennifer & Herold, Stephanie & Villa, Aaron
- 33-42 Linking loyalty programmes to cross-cultural marketing strategy: Implications for US Hispanic consumers
by Chun, Wootae
- 43-50 Are future business professionals ready for multicultural marketing? An empirical investigation
by Poole, Sonja Martin & Garrett-Walker, J.
- 51-58 Designing cultural products for Asian–American consumers: A conceptual framework
by Kim, Yuna & Chen, Steven
- 59-69 The Mexican American middle class: How heterogeneity in class backgrounds affects integration experiences
by Vallejo, Jody Agius
- 70-83 Can a total market ad strategy appeal to multiple ethnic groups?
by Pashupati, Kartik & Ellis, Andy & Morse, David
- 84-98 Measuring brand loyalty among the US Hispanic population: A within-group study in the carbonated soft drink (CSD) category
by Leslie, Neleen S. & Beniflah, Jake
- 99-107 The conceptualisation and measurement of bidimensional multigroup ethnic identity: A pilot study among US Hispanics
by Beniflah, Jake
February 2016, Volume 1, Issue 2
- 121-121 Editorial
by Beniflah, Jake
- 122-137 The effect of ethnic-specific versus ethnic-diversified advertising: Comparing attitudes among multicultural consumers
by Becerra, Enrique & Chapa, Sindy & Cooley, Delonia
- 138-147 Estimating the value of the US multicultural shopper in the independent retail channel: An In-Culture™ analysis
by Valdés, M. Isabel & Beniflah, Jake
- 148-153 Total market: Insights driving strategy in a multicultural nation
by Burgos, David
- 154-169 Beyond targeted advertising: Representing disenfranchised minorities in ‘inclusive’ advertising
by Han, Xiaoqi & Tsai, Sunny Wanhsiu
- 170-179 An industry response: There is a better way to target the US Hispanic television audience
by Beniflah, Jake & Hughes, Brian
- 180-188 The potential effect of cultural priming on the effectiveness of cultural value adaptation in Western Europe
by Hornikx, Jos & Nijhuis, Jolien
- 189-192 Where is marketing research headed in the 21st century?
by Stewart, David W.
- 193-202 Using neuroscience to improve ad impact: How new research tools can advance cultural marketing
by Stipp, Horst
- 203-206 The diversity of diversity
by Alligood, Douglass L.
- 207-218 Website content adaptation as a response to cultural differences: A study of US and Indian versions of US corporate websites
by Dwesar, Rishi & Kesharwani, Ankit
August 2015, Volume 1, Issue 1
- 5-5 Editorial
by Beniflah, Jake
- 6-10 How culture drives cross-cultural advertising effectiveness: An interview with Dr Marieke de Mooij
by De Mooij, Marieke & Beniflah, Jake
- 11-18 Cultural marketing: Maximising business effectiveness in a multicultural world
by De Mooij, Marieke
- 19-31 Paradigm shift: The effect of nativity and years-in-country on television programme viewing across three Hispanic generational levels
by Beniflah, Jake & Hughes, Brian & Garcia, Carlos
- 32-44 The importance of the analytic approach to the Multigroup Ethnic Identity Measure in the study of Hispanic media behaviour
by Villarreal, Ricardo & A. Blozis, Shelley
- 45-53 Moving beyond basic localisation: Culturally customising digital content
by Singh, Nitish & Chun, Wootae & Benmamoun, Mamoun
- 54-63 Harnessing the power of Facebook to target the Hispanic consumer: An automobile and QSR analysis
by Staples, Edward & H. D. Fowler, Tiama
- 64-79 The effect of cultural dimensions on brand loyalty of consumers in the USA
by S. Leslie, Neleen & Korzenny, Felipe
- 80-89 Consumer neuroscience: A method for optimising marketing communication
by Trabulsi, Julia & Garcia-Garcia, Manuel & E. Smith, Michael
- 90-112 An epistemological study of Hispanic marketing, 1979–2015: The need to bridge theory with practice
by Beniflah, Jake & C. Chatterjee, Sharmila