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An Examination of Different Explanations for the Mere Exposure Effect

Citations

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Cited by:

  1. Kuisma, Jarmo & Simola, Jaana & Uusitalo, Liisa & Öörni, Anssi, 2010. "The Effects of Animation and Format on the Perception and Memory of Online Advertising," Journal of Interactive Marketing, Elsevier, vol. 24(4), pages 269-282.
  2. Zhang, Sha & Pauwels, Koen & Peng, Chenming, 2019. "The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 115-128.
  3. Kareklas, Ioannis & Muehling, Darrel D. & King, Skyler, 2019. "The effect of color and self-view priming in persuasive communications," Journal of Business Research, Elsevier, vol. 98(C), pages 33-49.
  4. Christina Uhl & Nadia Abou Nabout & Klaus Miller, 2020. "How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness," Papers 2008.12132, arXiv.org.
  5. Mansur Khamitov & Marina Puzakova, 2022. "Possessive brand names in brand preferences and choice: the role of inferred control," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1032-1051, September.
  6. Wang, Haizhong & Shen, Manqiong & (Amy) Song, Yiping & Phau, Ian, 2020. "Do up-displayed eco-friendly products always perform better? The moderating role of psychological distance," Journal of Business Research, Elsevier, vol. 114(C), pages 198-212.
  7. Maier, Erik & Dost, Florian, 2018. "Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 207-220.
  8. Maier, Erik & Dost, Florian, 2018. "The positive effect of contextual image backgrounds on fluency and liking," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 109-116.
  9. Reo Song & Sangkil Moon & Haipeng (Allan) Chen & Mark B. Houston, 2018. "When marketing strategy meets culture: the role of culture in product evaluations," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 384-402, May.
  10. Fang, Ximeng & Innocenti, Stefania, 2023. "Increasing the acceptability of carbon taxation: The role of social norms and economic reasoning," INET Oxford Working Papers 2023-25, Institute for New Economic Thinking at the Oxford Martin School, University of Oxford.
  11. Yenee Kim & Richard G. McFarland, 2024. "Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales," Journal of the Academy of Marketing Science, Springer, vol. 52(6), pages 1780-1804, November.
  12. Bruhn, Manfred & Schwarz, Jürgen & Batt, Verena, 2012. "Swissness als Erfolgsfaktor – Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(2), pages 153-179.
  13. Orth, Ulrich R. & Malkewitz, Keven, 2012. "The Accuracy of Design-based Judgments: A Constructivist Approach," Journal of Retailing, Elsevier, vol. 88(3), pages 421-436.
  14. Abiodun Adegbile & David Sarpong, 2015. "Managerial Engagement with Scenario Planning: A Conceptual Consumption Approach," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 9(4), pages 73-80.
  15. Ruomeng Wu & Esta D. Shah & Frank R. Kardes & Robert S. Wyer, 2020. "Technical nomenclature, everyday language, and consumer inference," Marketing Letters, Springer, vol. 31(2), pages 299-310, September.
  16. Darren W Dahl & Eileen Fischer & Gita V Johar & Vicki G Morwitz, 2017. "Making Sense from (Apparent) Senselessness: The JCR Lens," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 719-723.
  17. Martin Reimann & Raquel Castaño & Judith Zaichkowsky & Antoine Bechara, 2012. "Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice," Marketing Letters, Springer, vol. 23(3), pages 745-759, September.
  18. Denter, Philipp, 2020. "Campaign contests," European Economic Review, Elsevier, vol. 127(C).
  19. Malone, Trey & Monahan, Jim & Nicpon, Katie & Schaefer, K. Aleks & Cary, Madelyn, 2022. "On the Strategic Creation of Extension and Outreach Content in a New Media Environment," Applied Economics Teaching Resources (AETR), Agricultural and Applied Economics Association, vol. 4(2), July.
  20. Baumann, Chris & Hamin, Hamin & Chong, Amy, 2015. "The role of brand exposure and experience on brand recall—Product durables vis-à -vis FMCG," Journal of Retailing and Consumer Services, Elsevier, vol. 23(C), pages 21-31.
  21. Guillen, Marie Danielle & Ishida, Haruo & Okamoto, Naohisa, 2013. "Is the use of informal public transport modes in developing countries habitual? An empirical study in Davao City, Philippines," Transport Policy, Elsevier, vol. 26(C), pages 31-42.
  22. Bell, Raoul & Buchner, Axel, 2018. "Positive Effects of Disruptive Advertising on Consumer Preferences," Journal of Interactive Marketing, Elsevier, vol. 41(C), pages 1-13.
  23. Gorton, Matthew & Tocco, Barbara & Yeh, Ching-Hua & Hartmann, Monika, 2018. "What determines consumers’ trust in the EU’s organic label? A cross country comparison of the role of institutional trust and consumer knowledge," 2018 Annual Meeting, August 5-7, Washington, D.C. 273857, Agricultural and Applied Economics Association.
  24. Ivan A. Guitart & Manfred Schwaiger & Johanna Eberhardt, 2024. "How and Why Does Corporate Reputation Moderate Mass Media News’ Impact On Market Value?," Schmalenbach Journal of Business Research, Springer, vol. 76(1), pages 1-28, March.
  25. Kronrod, Ann & Huber, Joel, 2019. "Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 306-324.
  26. Yunhui Huang & Kai H. Lim & Zhijie Lin & Shunping Han, 2019. "Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgeneralization and Illogical Inference," Information Systems Research, INFORMS, vol. 30(3), pages 963-979, September.
  27. Sung, Billy & Hartley, Nicole & Vanman, Eric & Phau, Ian, 2016. "How can the word “NEW†evoke consumers' experiences of novelty and interest?," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 166-173.
  28. Vincenzo Russo & Riccardo Valesi & Anna Gallo & Rita Laureanti & Margherita Zito, 2020. "“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising," Social Sciences, MDPI, vol. 9(7), pages 1-22, July.
  29. Hervet, Guillaume & Guitart, Ivan A., 2022. "Increasing the effectiveness of display social media ads for startups: The role of different claims and executional characteristics," Journal of Business Research, Elsevier, vol. 153(C), pages 467-478.
  30. Anthony Moussa & Virginie de Barnier, 2018. "Consumers' response to branded longevity," Post-Print hal-01801013, HAL.
  31. Kronrod, Ann & Lowrey, Tina M., 2016. "Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation," Journal of Business Research, Elsevier, vol. 69(3), pages 1182-1189.
  32. Dingqiang Sun & Xinyue Yang & Huanguang Qiu, 2022. "Off-farm work and rural residential energy transition: a farm-household model and empirical evidence from China," China Agricultural Economic Review, Emerald Group Publishing Limited, vol. 14(4), pages 816-831, August.
  33. Imran Anwar Mir, 2017. "Impact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratification Perspective," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 20(1), pages 19-47, May.
  34. Tian, Xin & Jiang, Hailiang & Zhao, Xuan, 2024. "Product assortment and online sales in community group-buying channel: Evidence from a convenience store chain," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  35. Lunardo, Renaud & Roux, Dominique & Chaney, Damien, 2016. "The evoking power of servicescapes: Consumers' inferences of manipulative intent following service environment-driven evocations," Journal of Business Research, Elsevier, vol. 69(12), pages 6097-6105.
  36. Oliver Büttner & Arnd Florack & Benjamin Serfas, 2014. "A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour," Journal of Consumer Policy, Springer, vol. 37(2), pages 161-182, June.
  37. Ivan Guitart & Manfred Schwaiger & Johanna Eberhardt, 2024. "How and Why Does Corporate Reputation Moderate Mass Media News’ Impact On Market Value?," Post-Print hal-04346339, HAL.
  38. Kacperski, Celina & Ulloa, Roberto & Wautelet, Jérémy & Vogel, Tobias & Kutzner, Florian, 2025. "Enhancing autonomous vehicle acceptance with age and education sensitive simulation interventions: an experimental trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 194(C).
  39. Carlo Genova & Tommaso Tonet, 2025. "Sustainable Food Purchasing in an Urban Context: Retail Availability and Consumers’ Representations," Sustainability, MDPI, vol. 17(10), pages 1-22, May.
  40. Femke van Horen & Rik Pieters & Darren DahlEditor & Page MoreauAssociate Editor, 2017. "Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 816-832.
  41. Anne Greul & Tim G Schweisfurth & Christina Raasch, 2023. "Does familiarity with an idea bias its evaluation?," PLOS ONE, Public Library of Science, vol. 18(7), pages 1-13, July.
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