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Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions

Citations

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Cited by:

  1. Barnes, Stuart J. & Mattsson, Jan & Hartley, Nicole, 2015. "Assessing the value of real-life brands in Virtual Worlds," Technological Forecasting and Social Change, Elsevier, vol. 92(C), pages 12-24.
  2. Wu, Linwan, 2019. "Website interactivity may compensate for consumers’ reduced control in E-Commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 253-266.
  3. Ikram Bououd & Sana Rouis Skandrani & Imed Boughzala & Mohamed MAKHLOUF, 2016. "Impact of object manipulation, customization and social loafing on competencies management in 3D Virtual Worlds," Information Systems Frontiers, Springer, vol. 18(6), pages 1191-1203, December.
  4. Wang, Fang & Karimi, Sahar, 2019. "This product works well (for me): The impact of first-person singular pronouns on online review helpfulness," Journal of Business Research, Elsevier, vol. 104(C), pages 283-294.
  5. F. Canio & E. Martinelli & M. Peruzzini & G. Marchi, 2021. "The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese," Italian Journal of Marketing, Springer, vol. 2021(3), pages 209-226, September.
  6. Banik, Shanta & Gao, Yongqiang, 2023. "Exploring the hedonic factors affecting customer experiences in phygital retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  7. Kaplan, Andreas M. & Haenlein, Michael, 2009. "The fairyland of Second Life: Virtual social worlds and how to use them," Business Horizons, Elsevier, vol. 52(6), pages 563-572, November.
  8. repec:dau:papers:123456789/5979 is not listed on IDEAS
  9. Ayşegül Sağkaya Güngör & Tuğçe Ozansoy Çadırcı, 2016. "Impact of Involvement and Cognitive Load on Aective Responses to Advergames and In-Game Advertising∗," Yildiz Social Science Review, Yildiz Technical University, vol. 2(2), pages 91-106.
  10. Soumya Mukhopadhyay & V Kumar & Amalesh Sharma & Tuck Siong Chung, 2022. "Impact of review narrativity on sales in a competitive environment," Production and Operations Management, Production and Operations Management Society, vol. 31(6), pages 2538-2556, June.
  11. Margot Racat & Sonia Capelli, 2014. "Le réalisme d'une nouvelle technologie de réalité virtuelle : un antécédent à l'efficacité des outils d'aide à la vente en ligne," Post-Print halshs-01067711, HAL.
  12. Spielmann, Nathalie & Mantonakis, Antonia, 2018. "In virtuo: How user-driven interactivity in virtual tours leads to attitude change," Journal of Business Research, Elsevier, vol. 88(C), pages 255-264.
  13. Zhao, Min & Xia, Lan, 2021. "Joint or separate? The effect of visual presentation on imagery and product evaluation," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 935-952.
  14. Yu-Shan Chen & Tai-Wei Chang & Hung-Xin Li & Ying-Rong Chen, 2020. "The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude," IJERPH, MDPI, vol. 17(11), pages 1-17, June.
  15. Ketron, Seth & Spears, Nancy, 2021. "Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  16. Kirk, Colleen P. & Chiagouris, Larry & Gopalakrishna, Pradeep, 2012. "Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 168-178.
  17. Sam Ransbotham & Gerald C. Kane & Nicholas H. Lurie, 2012. "Network Characteristics and the Value of Collaborative User-Generated Content," Marketing Science, INFORMS, vol. 31(3), pages 387-405, May.
  18. Gavilan, Diana & Avello, Maria & Abril, Carmen, 2014. "The mediating role of mental imagery in mobile advertising," International Journal of Information Management, Elsevier, vol. 34(4), pages 457-464.
  19. Kinzinger, Arno & Steiner, Winfried J. & Tatzgern, Markus & Vallaster, Christine, 2025. "Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects," Journal of Retailing and Consumer Services, Elsevier, vol. 83(C).
  20. Gupta, Suraksha & Czinkota, Michael & Melewar, T.C., 2013. "Embedding knowledge and value of a brand into sustainability for differentiation," Journal of World Business, Elsevier, vol. 48(3), pages 287-296.
  21. Bohee Jung & Jaewoo Joo, 2021. "Blind Obedience to Environmental Friendliness: The Goal Will Set Us Free," Sustainability, MDPI, vol. 13(21), pages 1-12, November.
  22. Zhengrui Jiang & Arun Rai & Hua Sun & Cheng Nie & Yuheng Hu, 2024. "How Does Online Information Influence Offline Transactions? Insights from Digital Real Estate Platforms," Information Systems Research, INFORMS, vol. 35(3), pages 1324-1343, September.
  23. Dhruv Grewal & Stephanie M. Noble & Anne L. Roggeveen & Jens Nordfalt, 2020. "The future of in-store technology," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 96-113, January.
  24. Donna L Hoffman & Thomas P Novak & Eileen FischerEditor & Robert KozinetsAssociate Editor, 2018. "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(6), pages 1178-1204.
  25. Xiaoyu Wang & Hean Tat Keh & Hongrui Zhao & Yijie Ai, 2020. "Touch vs. click: how computer interfaces polarize consumers’ evaluations," Marketing Letters, Springer, vol. 31(2), pages 265-277, September.
  26. Poushneh, Atieh & Vasquez-Parraga, Arturo Z., 2017. "Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 229-234.
  27. Yim, Mark Yi-Cheon & Baek, Tae Hyun & Sauer, Paul L., 2018. "I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 122-139.
  28. Steils, Nadia & Crié, Dominique & Decrop, Alain, 2019. "Online consumer learning as a tool for improving product appropriation," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 51-57.
  29. Natalia Vila & Inés Kuster, 2012. "The role of usability on stimulating SME’s on line buying intention: an experiment based on a ficticius web site design," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(1), pages 117-136, January.
  30. Soojung Kim & Yahua Bi & Insin Kim, 2021. "Travel Website Atmospheres Inducing Older Travelers’ Familiarity: The Moderating Role of Cognitive Age," IJERPH, MDPI, vol. 18(9), pages 1-17, April.
  31. James Zhang, Yibo & Murthy, Uday, 2024. "How graphical vividness and interactivity in non-financial presentations influence nonprofessional investors," International Journal of Accounting Information Systems, Elsevier, vol. 54(C).
  32. Yim, Mark Yi-Cheon & Lee, JeongGyu & Jeong, Haeyoung, 2021. "Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  33. Hsieh, Jung-Kuei & Hsieh, Yi-Ching & Chiu, Hung-Chang & Yang, Ya-Ru, 2014. "Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD," Journal of Interactive Marketing, Elsevier, vol. 28(3), pages 225-236.
  34. Cho, Hyejeung & Schwarz, Norbert, 2012. "I Like Your Product When I Like My Photo: Misattribution Using Interactive Virtual Mirrors," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 235-243.
  35. Jung, Jae Min & Hui, Hang Chu (“Michel”) & Min, Kyeong Sam & Martin, Drew, 2014. "Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? A reversal theory perspective," Journal of Business Research, Elsevier, vol. 67(6), pages 1303-1309.
  36. Ghiassaleh, Arezou & Kocher, Bruno & Czellar, Sandor, 2024. "The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior," Journal of Retailing, Elsevier, vol. 100(2), pages 239-255.
  37. Gensler, Sonja & Leeflang, Peter & Skiera, Bernd, 2012. "Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 192-201.
  38. Bastida, Unai & Huan, T.C., 2014. "Performance evaluation of tourism websites' information quality of four global destination brands: Beijing, Hong Kong, Shanghai, and Taipei," Journal of Business Research, Elsevier, vol. 67(2), pages 167-170.
  39. Yoo, Jungmin & Park, Minjung, 2016. "The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands," Journal of Business Research, Elsevier, vol. 69(12), pages 5775-5784.
  40. Xiaolin Lin & Mauricio Featherman & Stoney L. Brooks & Nick Hajli, 2019. "Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective," Information Systems Frontiers, Springer, vol. 21(5), pages 1187-1201, October.
  41. Kim, Seeun & Baek, Tae Hyun & Yoon, Sukki, 2020. "The effect of 360-degree rotatable product images on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  42. Francesca De Canio & Elisa Martinelli & Margherita Peruzzini & Sara Cavallaro, 2022. "Experiencing a Food Production Site Using Wearable Devices: The Indirect Impact of Immersion and Presence in VR Tours," Sustainability, MDPI, vol. 14(5), pages 1-17, March.
  43. Karolina Kaczorowska & Jodie Conduit & Steven Goodman, 2024. "Engaging through storytelling: the interplay of engagement with a story, cause, and charity," Journal of Brand Management, Palgrave Macmillan, vol. 31(3), pages 265-292, May.
  44. Gao, Lingling & Bai, Xuesong, 2014. "Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in China," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 653-665.
  45. Xu, Xiaobing & Chen, Rong & Jiang, Lan, 2020. "The Influence of Payment Mechanisms on Pricing: When Mental Imagery Stimulates Desire for Money," Journal of Retailing, Elsevier, vol. 96(2), pages 178-188.
  46. Serravalle, Francesca & Vanheems, Régine & Viassone, Milena, 2023. "Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  47. Heller, Jonas & Chylinski, Mathew & de Ruyter, Ko & Mahr, Dominik & Keeling, Debbie I., 2019. "Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability," Journal of Retailing, Elsevier, vol. 95(2), pages 94-114.
  48. Robert A. Peterson & U. N. Umesh, 2018. "On the significance of statistically insignificant results in consumer behavior experiments," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 81-91, January.
  49. Zhenhui Jiang & Izak Benbasat, 2007. "Research Note---Investigating the Influence of the Functional Mechanisms of Online Product Presentations," Information Systems Research, INFORMS, vol. 18(4), pages 454-470, December.
  50. Richard, Marie-Odile, 2005. "Modeling the impact of internet atmospherics on surfer behavior," Journal of Business Research, Elsevier, vol. 58(12), pages 1632-1642, December.
  51. Cowan, Kirsten & Spielmann, Nathalie & Horn, Esther & Griffart, Clovis, 2021. "Perception is reality… How digital retail environments influence brand perceptions through presence," Journal of Business Research, Elsevier, vol. 123(C), pages 86-96.
  52. Christine Ringler & Nancy J. Sirianni & Joann Peck & Anders Gustafsson, 2024. "Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations," Journal of the Academy of Marketing Science, Springer, vol. 52(2), pages 512-530, March.
  53. Liu, Zhiyang & Liu, Jianyi & Zhao, Chenfang & Qiu, Zhenyu, 2025. "Business model innovation in the age of metaverse," Technovation, Elsevier, vol. 143(C).
  54. Jai, Tun-Min (Catherine) & Fang, Dan & Bao, Forrest S. & James, Russell N. & Chen, Tianwen & Cai, Weidong, 2021. "Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 66-79.
  55. Axel Berger & Tobias Schlager & David E. Sprott & Andreas Herrmann, 2018. "Gamified interactions: whether, when, and how games facilitate self–brand connections," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 652-673, July.
  56. Varsha Jain & Subhadip Roy & Adwita Pant, 2013. "Effect of colour and relative product size (RPS) on consumer attitudes," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 1(1), pages 41-58, October.
  57. Katharina Klein & Luis F. Martinez, 2023. "The impact of anthropomorphism on customer satisfaction in chatbot commerce: an experimental study in the food sector," Electronic Commerce Research, Springer, vol. 23(4), pages 2789-2825, December.
  58. Algharabat, Raed & Abdallah Alalwan, Ali & Rana, Nripendra P. & Dwivedi, Yogesh K., 2017. "Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 203-217.
  59. Kim, Minjeong, 2019. "Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 362-370.
  60. Morwitz, Vicki G. & Steckel, Joel H. & Gupta, Alok, 2007. "When do purchase intentions predict sales?," International Journal of Forecasting, Elsevier, vol. 23(3), pages 347-364.
  61. He, Jiaxun & Wang, Cheng Lu, 2015. "Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China," Journal of Business Research, Elsevier, vol. 68(6), pages 1225-1233.
  62. Luiz Diego Vidal Santos & Francisco Sandro Rodrigues Holanda & Catuxe Varjão Santana Oliveira & Alceu Pedrotti & Pedro Vinícius Bertulino Menezes & Ana Paula Schervinski Villwock, 2023. "Purchase intention of Amazon sustainable brands: a hybrid approach of structural equation modeling and Rasch model," SN Business & Economics, Springer, vol. 3(12), pages 1-29, December.
  63. Andrew T Stephen, 2024. "Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 51(1), pages 114-118.
  64. Lee, Woojin & Gretzel, Ulrike, 2012. "Designing persuasive destination websites: A mental imagery processing perspective," Tourism Management, Elsevier, vol. 33(5), pages 1270-1280.
  65. Imed Ben Nasr & Ibtissame Abaidi & Lisa Thomas, 2024. "Home Sweet Smart Home: Enhancing Consumer Valuation and Purchase Intention of Smart Home Technologies (SHTs) for Societal Value," Information Systems Frontiers, Springer, vol. 26(6), pages 1997-2025, December.
  66. Pino, Giovanni & Amatulli, Cesare & Nataraajan, Rajan & De Angelis, Matteo & Peluso, Alessandro M. & Guido, Gianluigi, 2020. "Product touch in the real and digital world: How do consumers react?," Journal of Business Research, Elsevier, vol. 112(C), pages 492-501.
  67. Guan, Chong & Lam, Shun Yin, 2019. "Product Rating Statistics as Consumer Search Aids," Journal of Interactive Marketing, Elsevier, vol. 48(C), pages 51-70.
  68. Petit, Olivia & Spence, Charles & Velasco, Carlos & Woods, Andy T. & Cheok, Adrian D., 2017. "Changing the influence of portion size on consumer behavior via imagined consumption," Journal of Business Research, Elsevier, vol. 75(C), pages 240-248.
  69. Liyin Jin & Yanqun He, 2018. "How the frequency and amount of corporate donations affect consumer perception and behavioral responses," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 1072-1088, November.
  70. Racat, Margot & Capelli, Sonia & Lichy, Jessica, 2021. "New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
  71. Wedel, Michel & Bigné, Enrique & Zhang, Jie, 2020. "Virtual and augmented reality: Advancing research in consumer marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 443-465.
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  73. Kim, Jiyeon & Forsythe, Sandra, 2008. "Adoption of Virtual Try-on technology for online apparel shopping," Journal of Interactive Marketing, Elsevier, vol. 22(2), pages 45-59.
  74. William Fritz & Rhonda Hadi & Andrew Stephen, 2023. "From tablet to table: How augmented reality influences food desirability," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 503-529, May.
  75. Poirier, Sara-Maude & Cosby, Sarah & Sénécal, Sylvain & Coursaris, Constantinos K. & Fredette, Marc & Léger, Pierre-Majorique, 2024. "The impact of social presence cues in social media product photos on consumers’ purchase intentions," Journal of Business Research, Elsevier, vol. 185(C).
  76. Robert Thomson & William Frangia, 2025. "Investigating the use of belief-bias to measure acceptance of false information," Computational and Mathematical Organization Theory, Springer, vol. 31(2), pages 120-138, June.
  77. Carlos Orús & Raquel Gurrea & Carlos Flavián, 2017. "Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention," Electronic Commerce Research, Springer, vol. 17(4), pages 661-700, December.
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  79. Zhu, Wenlong & Mou, Jian & Benyoucef, Morad, 2019. "Exploring purchase intention in cross-border E-commerce: A three stage model," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 320-330.
  80. Park, Minjung & Yoo, Jungmin, 2020. "Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  81. Ha, Sejin & Huang, Ran & Park, Jee-Sun, 2019. "Persuasive brand messages in social media: A mental imagery processing perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 41-49.
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