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Your Company Needs a Gaming Strategy
Customer strategy Digital ArticleVideo games have transformed consumer engagement. Here’s how you can use them to connect with your audience. -
Research Roundup: CEO Start Dates, Online Reviews, AI’s Impact on Morale, and More
Boards Digital ArticleUseful and surprising findings from across academia, consultancies, and other vetted sources. -
It’s Time to Try Bundled Pricing
Sales and marketing Magazine ArticlePackaging products together can appeal to inflation-weary consumers. And you don’t need to discount as much as you may think. -
Case Study: A Fast-Food Company Considers Dynamic Pricing
Pricing strategy Magazine ArticleWhat’s the best way to deal with rising costs and increasingly price-aware customers? -
A Good Rivalry Can Elevate Your Brand
Brand management Digital ArticleNew research shows when to mention a direct competitor in your marketing—and when to avoid it. -
Research Roundup: Humility at the Top, Motivating Your Staff, Retailer-Brand Relationships, and More
Motivating people Digital ArticleUseful and surprising findings from across academia, consultancies, and other vetted sources. -
How to Think About Pricing in the Tariff Era
Pricing strategy Agenda NewsletterTwo factors are complicating the picture these days: tariffs and inflation. -
The Definitive HBR Strategy Glossary
Strategy Digital ArticleOur guide to all things strategy, from “adjacency expansion” to “value stick.” -
When Omnichannel Retailers Don’t Deliver What Customers Ordered
Customer service Digital ArticleUnfulfilled orders lead to long-lasting consequences, from frustrated shoppers to lower future revenue. -
The CEO of Kaspi.kz on Designing an Essential Superapp
Innovation Magazine ArticleHow the Kazakhstani company built an all-purpose mobile platform with the highest market penetration in the world. -
Attract New Customers Without Alienating Your Old Ones
Customer strategy Magazine ArticleUse this framework to mitigate the risks. -
Forget What You Know About Search. Optimize Your Brand for LLMs.
Brand management Digital ArticleHow to sell your product when generative AI becomes the consumer. -
To Survive Uncertainty, Companies Must Recommit to Identifying the Right Customers
Strategy Digital ArticleCreate value for the customers who will create value for you. -
A New Framework for Going Viral
Sales and marketing Digital ArticleThis research-backed roadmap can help brands proactively unpack, assess, and optimize their content’s potential. -
Winning the Right Customers Isn’t Just a Sales Issue
Sales Digital ArticleA successful go-to-market strategy requires good communication from the C-suite. -
What the Like Button Can Teach Us About Innovation
Innovation Magazine ArticleThe process is more accidental than people think. -
Are You Missing Growth Opportunities for Your Platform?
Growth strategy Magazine ArticleFour ways to scale. -
Balancing Digital Safety and Innovation
Product development Magazine ArticleHow user-centric product design can enable both. -
How Salespeople Game the System
Sales and marketing Magazine ArticleHere’s what to look out for. -
How to Marry Process Management and AI
Generative AI SpotlightMake sure your people and your technology work well together.
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HBR's 10 Must Reads 2026: The Definitive Management Ideas of the Year from Harvard Business Review (featuring "The Strategic Genius of Taylor Swift" by Kevin Evers)
26.95View Details The definitive leadership and management ideas of the year from "Harvard Business Review." We've reviewed the ideas, insights, and best practices from... -
HBR's 10 Must Reads 2026 (Paperback + Ebook)
AI and machine learning Special Offer34.95View Details The definitive leadership and management ideas of the year from "Harvard Business Review." We've reviewed the ideas, insights, and best practices from... -
Press Play: Why Every Company Needs a Gaming Strategy
Brand management Book32.00View Details An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that... -
Has Nike lost its stride?
Analytics and data science Case Study11.95View Details Set in 2024, the case describes the trajectory of Nike's success and how it had recently lost its way. The company was experiencing its worst slump in... -
AI First: The Playbook for a Future-Proof Business and Brand
32.00View Details AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for... -
Social Media Platforms: The Governance and Ethics Design of Content Moderation
Business ethics Case Study11.95View Details Founded in 2017, Contentra was a creator-centric, short-form content platform operating in Southeast Asia. Using an advertisement-based commission model,... -
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
Advertising Book32.00View Details Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?... -
RideOn: Developing Product Discovery Hypotheses
Customer strategy Case Study11.95View Details RideOn is a startup based in New York City that has created a motorized, rideable carry-on suitcase that can reduce the stress and inefficiency of navigating... -
The Student Hub: A TVET edtech navigates B2C, B2B, and B2G markets in South Africa
Covid Case Study11.95View Details Edtech company The Student Hub is working to improve the accessibility and quality of Technical Vocational Education and Training (TVET) colleges in South... -
The Activator Advantage: What Today's Rainmakers Do Differently
35.00View Details A proven approach used by today's best professional service partners to win, retain, and grow client relationships. There is a growing problem in the... -
Candles Killer: Lighting up the world at the bottom of the pyramid
Customer-centricity Case Study11.95View Details Shenzhen Power-Solution (SPS), founded in 2009 in China as an entrepreneurial venture, disrupted traditional lighting markets in African villages with... -
India's Payment Revolution: Can UPI & RuPay Challenge Visa & Mastercard?
Competitive strategy Case Study11.95View Details Set in 2024, this case illustrates the journey of indigenous payment networks in emerging markets and their ability to disrupt the global payment industry... -
LEGO: Fostering Brand Love through Customer Communities
Competitive strategy Case Study11.95View Details After facing a near-collapse in 2003, the Danish toy company LEGO rejuvenated itself over the next two decades by leveraging its community of passionate... -
Harvard Business Review Sales Management Handbook Toolkit
150.00View Details Sales leadership essentials for an era of rapidly advancing digital technology. Managing an effective sales organization is key to revenue generation,... -
PMI's Smoke-Free Vision: When the Incumbent Becomes the Disruptor
Change management Case Study11.95View Details In April 2024, Jacek Olczak, CEO of Philip Morris International (PMI), posed a provocative question to his leadership team: Could a cigarette company... -
Sephora: Transforming the Beauty Experience through Technology
Competitive strategy Case Study11.95View Details The case explores the strategic challenges faced by Sephora, a leader in integrating technology into the beauty shopping experience, in maintaining its... -
OCP: From Delivering Performance Excellence to Sustainable Value
Business models Case Study11.95View Details Founded in 1920 in Morocco, OCP is the world's largest producer of phosphate and phosphate-based products and it is one of the largest phosphate, fertilizer,... -
Nike's Consumer Direct Offense Strategy: A Hit Or A Miss?
Customer experience Case Study11.95View Details Set in 2024, this case examines Nike's adoption of the Consumer Direct Offense (CDO) strategy to accelerate the growth and impact of its direct-to-consumer... -
Nexent Systems: The Case of the Product Roadmap Blues
Customer-centricity Case Study11.95View Details Samantha Green, a product manager at Nexent Systems, faced the challenge of thoroughly revising her 2024 product roadmap for Nexent ECM following critical... -
Uber Clean: Creating an Uber for Laundry
Consumer behavior Case Study11.95View Details In late 2021, Uber was considering a growth opportunity by entering the laundry and dry-cleaning market through a service named Uber Clean, designed to...