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- General Basics of Marketing
- Ralf T. Kreutzer
- Achtsamkeit für Eltern – bewusst „Marienkäfermomente“ erfassen und genießen
- Lilian Güntsche-Hilgendag
- Lösungen zum Lehrbuch
- Manfred Bornhofen and Martin C. Bornhofen
- Introduction: World Trade Organization, Trade and Opportunities
- Debashis Chakraborty and Oindrila Dey
- The Impact of Information Technology on Societal Transformation
- Lawal O. Yesufu and Sami Alajlani
- Lean Management und Kaizen: Gegenstand und Definition
- Marc Helmold
- Post-industrial Modernization: Problems and Prospects
- Julia Kovalchuk
- Development of Bursa Malaysia as an IPO Market
- Hon Wei Leow and Wee Yeap Lau
- Introduction
- Kumiharu Shigehara
- Was rare Rohstoffe mit unserem Wohlstand zu tun haben
- Günter Pilarsky
- Market Research: Overcoming Incomplete, Inconsistent, or Outdated Data
- Philipp Goedeking
- Introduction
- Patrick Spread
- Introduction
- Jacob Bjorheim
- Vorüberlegungen zum Franchisevertrag
- Hermann Riedl and Martin Niklas
- Understanding and Succeeding at Change Management
- Greg Friedman and Cynthia Greenfield
- Digital Renminbi: Impacts on Economic Integration of the Greater Bay Area
- Weng Chi Lei and Xinru Wang
- Big Data
- David Feinleib
- Techniken, Teilnehmer und Tricks
- Marc Helmold
- Introduction
- Loganathan Krishnan
- Supply Chains, Supply Chain Management and Management Accounting
- Andreas Taschner and Michel Charifzadeh
- Introduction
- Aline Krämer
- Einführung
- Anja Niekerken
- Die Rahmenbedingungen – oder: Was macht eigentlich der Markt?
- Nicole Truchseß and Markus Brandl
- The Specific Colour of Sustainability in the East
- Ion Pohoată
- Ein kleiner Ausflug: So plant man Zukunft
- Heino Hilbig
- Kompetenzorientiertes Lernen
- Uwe Schirrmacher
- Einleitung
- Roland Frank, Sebastian Strugholtz and Fabian Meise
- Social Big Data: An Overview and Applications
- Bilal Abu-Salih, Pornpit Wongthongtham, Dengya Zhu, Kit Yan Chan and Amit Rudra
- Editorial: Rechts- und wirtschaftswissenschaftliche Analyse von M&A-Transaktionen
- Andreas Horsch and Jutta Stumpf-Wollersheim
- Introduction to the Handbook
- Myriam Ertz, Urvashi Tandon, Shouheng Sun, Emine Sarigöllü and Joan Torrent-Sellens
- Run for It
- Jana M. Kemp
- Digital Controlling: Basics for the Successful Digital Transformation in Controlling
- Imke Keimer and Ulrich Egle
- Welcome to Business-As-Usual
- Raz Godelnik
- Introduction
- Shaoguang Wang
- Introduction
- Ofer Mintz
- Introduction
- David Midgley, Sunil Venaik and Demetris Christopoulos
- Introduction
- Jerry Buckland and Brenda Spotton Visano
- Introduction
- Ola Olsson
- Introduction
- Mario Schaarschmidt
- Warum Sombart lesen?
- Christopher Adair-Toteff
- Future of Digital Entrepreneurship: The Expanded Role of Government in the Entrepreneurial Event Model
- Phuong Ngoc-Duy Nguyen and Huan Hong Nguyen
- Introduction
- Sarfraz Nazir and Alessandro Capocchi
- Einführung
- Joachim Freimuth, Siglinde Kaiser and Monika Schädler
- Freshippo: Data-Driven Business Model Innovation
- Wang Hong and Dominique Turpin
- Einleitung und Zielsetzung
- Thomas Döring
- Panonomics: ‘The What’
- Clare Devaney
- „Aways-on und Always-in-Touch” – das neue Kaufverhalten
- Gerrit Heinemann
- Refugee Entrepreneurship: An Analysis on Türkiye
- Selim Kayhan, Uğur Adıgüzel and Kübra Aktepe
- Past and Present Migration: A Multi-Disciplinary Approach
- Francesca Fauri and Debora Mantovani
- Auslöser für Adaptive Ausschreibungen
- Gerhard Köhler, Werner Roth and Achim Schmidtmann