Content Marketing in B2B SMEs

Uwe Kleinkes ()
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Uwe Kleinkes: Hochschule Hamm-Lippstadt

Chapter Chapter 3 in Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises, 2025, pp 27-40 from Springer

Abstract: Abstract We have already discussed the challenges for SMEs. Now it’s about mastering these challenges! For this, you will receive five rules in this chapter.

Date: 2025
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DOI: 10.1007/978-3-658-48970-0_3

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