Evaluating and Strengthening Employees’ Corporate Social Responsibility Commitment: A Preliminary Approach in A Digital Services Company

Victoire-Manon Canovas
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Victoire-Manon Canovas: UJML - Université Jean Moulin - Lyon 3 - Université de Lyon, MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: Employees' Corporate Social Responsibility commitment is a key success factor for companies aspiring to anchor the principles of sustainable development at the heart of their operational strategy. Using a constructivist approach, this preliminary research-intervention work studies the employees' Corporate Social Responsibility commitment in a digital services company. This research aims to identify relevant keys performance indicators and propose a suitable methodology for measuring and strengthening this commitment in a sustainable way, while reducing its volatility. It explores how individual, organisational and contextual factors interact to shape this engagement.

Keywords: Sustainable development; Digital services companies; Strategy; Employees’ CSR commitment; Corporate Social Responsibility (search for similar items in EconPapers)
Date: 2025-07-25
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Published in The 85th Annual Meeting of the Academy of Management, Academy of Management, Jul 2025, Copenhage, Denmark

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05224925

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