Details about Steffen Schmidt

Access statistics for papers by Steffen Schmidt.

Last updated 2025-04-28. Update your information in the RePEc Author Service.

Short-id: psc642

Journal Articles

2021

1. When More Information Means Less Consumer Acceptance of Innovative Food Technologies
   Marketing Review St.Gallen, 2021, 38, (3), 14-22

2017

2. Customer Insights that drive innovative social enterprises
   Marketing Review St.Gallen, 2017, 34, (3), 30-40

2016

3. Brand Equity Valuation Through Big Data Intelligence
   Marketing Review St.Gallen, 2016, 33, (2), 32-41
4. Stay Tuned! Assessing the Effectiveness of Social Media Video Ads
   Marketing Review St.Gallen, 2016, 33, (3), 10-21

Chapters

2013

1. Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength
   Springer View citations (1)

2012

2. The Perceived Value of Brand Heritage and Brand Luxury
   Springer View citations (2)