Blog

Cresta’s Three Strategic Pillars of AI Agent Defense for Enterprise Security and Compliance

AI agents can’t just be smart—they need to be safe. This post unpacks Cresta’s three-pillar guardrail framework, built to keep enterprise AI agents secure, compliant, and resilient from day one.

Turning Customer Conversations Into Strategy: AI in Home Security, Home Services & Telecom

Discover how AI-powered conversation intelligence is transforming strategy for home security, home services, and telecom providers by unlocking real-time insights from customer conversations.

Voice AI Agents for Customer Experience: Why Decentralized Agent Architectures Can Outperform Central Orchestrators

Central orchestrators slow down and break under pressure. This blog explores why Cresta’s decentralized AI agent architecture delivers faster, more reliable customer experiences—without the single points of failure.

AI Agent to Human Agent Handoffs: The Best Practices You Need

Discover best practices for seamless AI-to-human handoffs that keep customers happy and frustration-free

More than Just a Model: How Cresta Delivers Precise, Adaptable Summaries with Ultra-Low Latency

This post breaks down how Cresta built a system, from training data to model tuning, that delivers fast, high-quality summaries tailored to the realities of contact centers.

Email Is In the Loop: Cresta Expands Agent Assist and Conversation Intelligence Across Every Major Channel

How Spirit Airlines Took Flight with Cresta: Transforming Contact Center Quality and Insights in Record Time

When Spirit Airlines set out to enhance its Guest Care operations, their mission was clear: gain deeper visibility and more real-time actionability from every Guest conversation.

Beyond Multi-Channel: A Guide to Deploying Omnichannel AI Agents for Scalable, Seamless CX

Learn how to deliver seamless, scalable CX with omnichannel AI agents that connect every conversation, channel, and customer touchpoint. Discover why siloed chatbots aren’t enough, and what it takes to get it right.

Grounding Reality – How Cresta Tackles LLM Hallucinations in Enterprise AI

Discover the six core pillars behind Cresta’s ground-breaking approach to building AI systems that minimize hallucinations by design, not by chance.

Leadership Spotlight: Meet Mark Meghezzi, Cresta’s New Head of EMEA

Sit down with Mark to learn more about his background, what excites him about the opportunity at Cresta, and how he sees AI transforming customer experience across EMEA.

The Turning of the Tide

Cresta marks new milestones in Q2 of FY26 with record results.

From Automation to Abundance: Cresta’s Vision for the Future of CX

RAISE Paris 2025 was abuzz with ideas on the future of AI, and both our CEO Ping Wu and CMO Russell Banzon were in the mix to share their perspectives on stage.

Building Voice AI That Actually Works: Balancing Realistic Voices vs. Production-Ready Performance

We evaluated today’s voice AI landscape on different vendors’ realism vs. their production readiness. What trade-offs do enterprise leaders face when choosing the right voice model for real-world deployment? How do they make an informed decision that’s best for their business and will actually scale?

Wave of Change: Introducing Cresta’s New Brand

The world of enterprise AI is changing fast. We’ve evolved our technology in step with those shifts, supporting customers as they make the move from assistive to autonomous systems – and our brand needed to evolve too.

Introducing WAVE: Cresta’s Flagship Conference for the Future of AI-Driven CX

Introducing Cresta's inaugural flagship event, WAVE, where we're bringing the brightest minds in AI and customer experience together to learn, grow, and innovate.