MERJ and Vercel's research to demystify Google's rendering through empirical evidence. Understanding how search engines crawl, render, and index web pages is crucial for optimizing sites for search engines. Over the years, as search engines like Google change their processes, it’s tough to keep track of what works and doesn’t—especially with client-side JavaScript. We’ve noticed that a number of o
Check out a new JavaScript SEO series → https://bit.ly/2UeQ8Do Making a site that is engaging for users but performs well in Google Search requires combining specific server and client side technologies. Learn about the best practices to build and deploy indexable sites and web-applications with JavaScript frameworks. Lessons from this session can be implemented with most modern setups, whether y
If you write client-side web apps, you need to be concerned not only with how your app presents to your users, but with how it looks to Googlebot. Thankfully, Polymer 2 works with Googlebot, and this short guide covers some best practices to get your Polymer 2 app rendering on Googlebot. Googlebot is based on Chrome 41 (see “Rendering on Google Search”) which was released in early 2015. Support fo
Very lately, Google made announcements that have rightfully excited the web developers’ community; but after talking around, I feel that not everyone realizes how those moves may entirely redefine how web development is done. So, I decided to summarize what’s going on in this post in a concise, straight-to-the-point way. Note that this scenario depends on the popular adoption of what Google just a
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