PEARSON TELEVISION REBRANDED
AS FREMANTLEMEDIA AND LAUNCHES
NEW IDENTITY

Pearson Television, one of the largest international production and distribution companies in the world, has been rebranded as FremantleMedia.

The rebranding comes as a result of Pearson Television's merger with CLT-UFA to form the RTL Group last year, following which the company is no longer a wholly owned subsidiary of Pearson plc. All divisions of the company will be rebranded, encompassing Worldwide Production, Pearson Television North America, and Pearson Television International and Enterprises.

FremantleMedia's senior management team worked closely with leading brand consultants, Lambie-Nairn to develop the name and new visual identity which projects the company’s position as one of the world’s foremost creative operations.

Tony Cohen, Chief Executive, FremantleMedia, comments: "We believe that the name FremantleMedia, like Pearson Television before it, will become synonymous with some of the best entertainment and drama programme brands in the world, and increasingly with innovation in areas such as the Internet and interactive television. The rebranding of the company was necessary following the formation of the RTL Group, but the nature and focus of our business remain unchanged."

FremantleMedia is at the leading edge of production and the place to bring new ideas with a unique ability to produce and sustain long-running entertainment and drama brands. Everything content related which currently carries a Pearson Television title will change. The company names of UFA, Thames and Grundy remain the same.

We are planning to bring you a new site over the coming months.

For further information:
FremantleMedia Ltd
Tel: +44 (0) 20 7691 6000