In these situations, capturing decisions, action items, and that “eureka!” moment with the full context of video recordings isn’t enough. You also need to ensure that everyone can access and grasp the details.

AI video transcription converts speech to text so that every team member can access crucial information equally. Discover how video transcription software captures every detail, plus which AI video tools include automatic transcription. 

Why prioritize video transcription?

Video transcription enhances communication, productivity, and the overall effectiveness of screen recordings. Additional benefits of video transcripts include:

• Improved accessibility: Video transcripts make content accessible to more people, including those with hearing difficulties, non-native speakers, neurodivergent teammates, and even those who can’t attend meetings.
• Efficiency and searchability: Converting video content into transcripts helps coworkers quickly find specific information without watching an entire recording.
• Increased engagement: Video transcriptions allow meeting participants to focus on discussions rather than taking notes. This improves understanding and encourages active participation.
• Language support: Transcripts let any teammates who speak English as a second language review meeting notes in their native language to avoid misunderstandings.
• Actionable insights: Loom provides AI-powered meeting notes that deliver summaries and action items, highlighting key decisions and next steps immediately. This allows teams to align on what was discussed and follow up on next steps without needing to rewatch the entire recording.

Combined with video and audio recordings, transcripts provide a greater depth of knowledge for your entire team.

AI video transcription vs. manual transcription

Should you use manual transcription, which involves humans reviewing your videos and transcribing your audio word for word, or let AI tackle the job? AI video transcription is speedy and budget-friendly, while manual transcription can be more accurate.

The correct approach depends on your needs.

AI video transcription

AI has the upper hand when it comes to the following:

• Speed and efficiency: AI is faster—it can transcribe hour-long recordings in a few minutes. Also, many tools now auto-generate chapters, summaries, and action items from the transcript, slashing the review time.
• Cost: AI tends to be much less expensive, but be careful. You may spend more on AI transcription if you have to heavily edit the final transcript. 
• Scalability: AI workflows are more efficient, even if you have multiple videos or meetings to transcribe. Plus, every transcript feeds the model, continuously improving understanding of accents, context, domain terms, and more.

Manual transcription

Human transcribers are best when it comes to the following:

• Accuracy: Humans better understand nuances, accents, industry jargon, and context. This helps them create more accurate transcripts.
• Handling complex audio: Humans can easily understand audio despite background noises and multiple speakers. 
• Data security: Sensitive content may require adherence to more security standards, closed-loop human services, and nondisclosure agreements. Some teams may prefer manual transcripts for highly regulated scenarios.

While you’ll likely pay more for manual transcription, the high quality and accuracy mean you’ll spend more time transcribing and less time editing it.

How does AI video transcription work?

AI video transcription services use algorithms to recognize speech and convert audio into written text. This usually involves the following steps:

1. The AI extracts the audio from the video file and pre-processes it to remove background noise, normalize volume levels, and segment the audio into bite-sized clips.
2. The AI then converts spoken words into text.
3. The AI adds punctuation, formats the transcript, adds timestamps, and identifies different speakers.
4. Some tools then use AI to generate summaries, chapters, and action items, turning raw transcripts into actionable insights.

As you can see, there’s a lot going on behind the scenes to help AI transcribe your videos in minutes.

Is AI video transcription accurate?

Many AI video transcription services claim anywhere from 90% to 95% accuracy, and some even claim 99% accuracy. A transcription accuracy rate, or word error rate (WER), of 99% means there’s only a 1% chance there are errors in every batch of 1,500 words. But are these claims valid?

It depends on the AI you use. 

Because each AI trains on different datasets and uses different automatic speech recognition (ASR) services, each one’s accuracy is different—and it can even change over time.

AccessiBe and 3Play Media analyzed the accuracy of different AI transcription tools and compared their 2022 accuracy ratings to their 2023 scores. While some improved, others saw accuracy decrease from 2022 to 2023.

AccessiBe also found that AI transcription is prone to punctuation and capitalization errors, which affect readability. Results showed the OpenAI model was most accurate when it came to punctuation and capitalization, but even then, it was only 85% reliable.

As AI continues to learn by transcribing videos and working through new datasets, its accuracy generally improves.

How to choose the right AI video transcription tool

Choosing the right AI video transcription tool requires you to pay attention to a few key features:

• Accuracy: Look for tools known for high accuracy rates of 95% or better with clear audio. Checking user reviews and benchmarks can also give you an idea of how accurate a tool actually is.
• Speed: Ensure the AI transcription service can meet your deadlines. Most transcribe hours of content within minutes, but turnaround times can still differ depending on the tool.
• Cost: You’ll likely spend a lot less on AI transcription than you would on traditional human transcription. Different tools offer different pricing models, so compare whether a per-minute cost would save you money over a monthly subscription.
• Translation support: Check whether the AI tool accurately transcribes accents and technical jargon and can translate into the languages your team needs.
• Integrations: Look for AI transcription tools that work with your existing toolkit, including video conferencing software, productivity apps, and video marketing tools.
• Customization: Some AI video transcription tools include customization features that allow you to change the appearance of the final transcript.

You might also consider video transcription tools with both AI and human services. This can help you transcribe at scale with AI while reserving some content for more accurate human transcription.

5 best AI video transcription tools

These AI transcription services offer some of the best features, prices, and quality.

1. Loom

If you need to transcribe team documentation and client-facing content, Loom is ideal. It’s one of the best screen recorder tools for capturing anything from team updates to sales outreach messaging, and it automatically transcribes your video’s spoken content into text.

Loom offers meeting recording and transcriptions with all of its plans, including the free plan. Now, your teams can easily follow along with recorded design reviews, remote pair programming sessions, and even new hire orientation. You can also reach a wider audience with transcribed product launch videos, pitch decks, and video emails. Paid plans include AI-powered Meeting Notes that automate meeting summaries and action items, ensuring nothing slips through the cracks.

Features: 

• Multi-language support: Transcribe your videos in over 50 languages to ensure everyone understands the key takeaways in your recordings.
• Correct your transcript: Edit your Loom transcript as needed. You can correct a single instance of a word or multiple instances.
• AI summaries, titles, and action items: Loom AI auto-generates video titles, timestamped summaries, and chapters, and action items to make it even easier for viewers to find the information they need and follow up on next steps.
• Confluence hand-off: Loom’s AI-powered meeting notes automatically capture and share the meeting recap, action items, and the video recording directly on a Confluence page shared with invitees for collaboration long after the meeting.
• Edit your video with your transcript: Take the stress out of video editing thanks to Loom’s video trimmer, which makes it easy by letting you edit your transcript and automatically adjusting your video footage to match. 

Pros: 

• Free transcription is included for every video and meeting recording.
• Loom AI offers AI transcription features that improve searchability and knowledge sharing.
• You can transcribe your videos in over 50 languages with marketing video software that supports diverse audiences.
• Loom creates shareable links so you don’t have to upload your videos.
• For Confluence users, Loom automatically adds the transcript, AI summary, chapters, assigned action items and recording to a calendar-linked and shared AI-powered Meeting Notes page, so everyone can review and edit without copy-pasting.

Cons: 

• Accessing Loom AI requires a Business+AI or Enterprise plan.
• Loom doesn’t currently support special characters or diacritics like ü, ß, ñ, á, ç, ô, and è.

Pricing: Free. Paid plans start at $15 per user per month when billed annually.

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2. Rev

Rev offers a pay-as-you-go model that charges you by the minute. This makes it helpful for businesses with minor transcription needs.

Features: 

• Human and AI transcription: You can access both traditional and AI transcription and choose which approach best suits your needs.
• Interactive transcript editor: Add comments, edit text, and collaborate on transcripts in real-time with the Rev editor.
• Secure service: Comply with privacy standards, including HIPAA, ADA, and SOC 2, with the Enterprise plan.

Pros: 

• Rev promises AI transcripts in five minutes or less.
• Your team can benefit from the web-based, collaborative transcript editor.
• You can integrate Rev with YouTube, Zoom, and Dropbox.

Cons: 

• Rev charges 30 cents per minute extra to add timestamps.

Pricing: AI transcripts start at 25 cents per minute.

3. Otter.ai

Otter.ai focuses on transcribing meeting notes, but it can also convert other video and audio files into text.

Features: 

• AI meeting transcription: Transcribe meetings on Google Meet, Microsoft Teams, and Zoom.
• Transcribes imported files: Create transcriptions for pre-recorded audio and video—Otter.ai supports AAC, MP3, WAV, and other common file formats.
• Transcript export: Save transcripts as a TXT, DOCX, or PDF file, or export as SRT and add them to your videos as captions.

Pros: 

• Otter.ai supports both live meetings and imported file transcription.
• You can add custom vocabulary.
• When editing, you can modify both transcription text and speaker names.

Cons: 

• The free plan limits transcriptions to 30 minutes per conversation and 300 minutes per user per month.
• You’ll need a paid plan to transcribe more than three imported files.
• Monthly plans are almost double the annual price point, making it costly to test or pilot for a limited term.

Pricing: Free. Paid plans start at $8.33 per user per month when billed annually.

4. Sonix

Sonix translates your transcriptions into more than 49 different languages and includes a customizable dictionary.

Features: 

• Browser-based editor: Add notes, edit grammar, and leave comments on your transcript without leaving your browser.
• Transcript exports: Export transcripts as text files or as subtitles to add to your video files.
• Customized dictionary: Improve transcription accuracy by adding industry terms, company jargon, and other special words to Sonix.

Pros: 

• Pay-as-you-go and subscription plans suit a variety of business needs.
• Realigns your audio track with the final version of your transcript.
• Paid plans include the ability to combine multiple speaker tracks into one transcript.

Cons: 

• The pay-as-you-go plan doesn’t include AI summaries and analysis.
• You’ll need a subscription plan to get folder- and file-level permissions.

Pricing: The Standard plan for individuals costs $10 per hour, while multi-user subscriptions start at $16.50 per user per month plus $5 per hour of transcription, $3 per hour for translation and $5 per hour for analysis.

5. Fireflies.ai

Another transcription service focused on helping teams get the most details out of meetings, Fireflies.ai also offers a free plan that includes features to try AI video transcription.

Features: 

• Automatic meeting transcription: Record and transcribe meetings hosted in Google Meet, Zoom, Microsoft Teams, Skype, Webex, and more.
• Extensive search: Scan your library and meeting transcripts to find the information you need.
• Upload files for transcription: Use Fireflies.ai to transcribe podcasts, videos, and other audio files—it supports MP3, WAV, and MP4 formats.

Pros: 

• Fireflies.ai includes an easy-to-use web-based editor.
• You can add Fireflies.ai to your current tech stack since it supports integrations, including Salesforce, Dropbox, HubSpot, and Slack.
• The AI features help you summarize sentiment, questions, and topics.

Cons: 

• You’ll need a paid plan to transcribe files larger than 100 MB.
• Transcribing past meetings, some imported files, and uploads are subject to rate limits.

Pricing: Free. Paid plans start at $10 per user per month when billed annually.

The post 5 AI Video Transcription Tools to Boost Accessibility appeared first on Work Life by Atlassian.

The Problem with Meetings

Ah, the classic virtual meeting. Though meant to be a platform for discussion and decision-making, many meetings offer little value, devolving into time-consuming sessions that clutter our schedules and detract from our actual work. Without clear objectives, they often become unfocused, draining energy and majorly hindering productivity.

Just how much productivity is being lost? According to a recent research study by Atlassian, 80% of respondents believe they’d be more productive if they spent less time in meetings. In fact, meetings are often seen as the number one barrier to getting work done, with 78% of people saying they’re expected to attend so many that it’s hard to finish their tasks.

Enter Loom AI for Meetings

Welcome to great meetings with less work. With Loom, you can record your meetings and let AI do the heavy lifting: generating meeting notes, capturing action items, and sending out automatic recap emails—all without lifting a finger. Loom AI for meetings is here to revolutionize your meetings with insights that keep you and your team focused and moving forward.

How Loom Enhances Your Meetings

1. Effortless Recording and Summarization: Put Loom in the room! Capture every detail with Loom’s AI-powered meeting recordings.

2. No More Calendar Conflicts: Missed the meeting? We took notes! AI-powered notes and action items mean you can miss the meeting without missing a thing.

3. Works Wherever You Work: Whether it’s Zoom, Microsoft Teams, or Google Meet, Loom starts by connecting with your calendar. From there, set your preferences and let Loom handle the rest.

4. Customizable and Secure: Control your meeting recordings by choosing which meetings to record and who receives the recaps. Decide on link access settings for your meetings, ensuring privacy and customization at every step.

The Future of Meetings is Here

Imagine a world where every meeting is a strategic advantage, not a time drain. Where decisions are crystal clear, and insights move seamlessly across your organization. Loom AI for meetings transforms this vision into reality, turning discussions into decisive actions.

As we continue to innovate, exciting new features are on the horizon. Soon, Loom AI will integrate all your meeting insights into a unified platform, eliminating the chaos of scattered information. No more toggling between tools; every piece of context you need will be accessible within your trusted Atlassian apps like Confluence and Jira. This upcoming enhancement will make your meetings a streamlined source of productivity and innovation.

What’s coming:

• Automated Meeting Notes: Loom AI will capture your meeting notes in Confluence with critical information such as action items, attendees, links shared, and more.
• Action Items in Jira: Next steps from your meetings will be automatically assigned and sent straight to Jira.
• Unified Search: Knowledge captured in meetings will be discoverable across Atlassian products, allowing you to work from a single source of truth.

Are you ready to elevate your meetings and unlock the potential of your team? The future of work is here, and it’s one click away.

Try Loom AI for meetings today

The post Unstuck your meetings: Loom’s new AI for productive meetings appeared first on Work Life by Atlassian.

Contrast that with an organized, engaging meeting where each person knows their role, contributes meaningfully, and leaves with clear action points. The latter sounds much better, right? Productive meetings aren’t just about sticking to a schedule and ensuring they end on time—they foster focused collaboration that leads to tangible results. 

Discover how to run an effective meeting with best practices for both in-person and virtual settings, plus the tools to ensure every discussion drives action.

4 steps to run a successful meeting

How do you run meetings that move your project forward rather than turning out to be another waste of time? Here are some steps for running effective meetings: 

1. Set a clear agenda

A movie without a plot doesn’t paint a very appealing picture. Imagine characters just meandering about, having conversations that make no sense. 

Now, imagine this happening every week or at daily stand-up meetings with your team. It would lead to utter frustration and an unproductive workspace. This is what happens when meetings don’t have a clear agenda. A new survey by Atlassian found that meetings are ineffective 72% of the time. 

Setting a well-structured agenda that outlines clear goals and discussion points keeps things on track and ensures everyone leaves with a purpose. Attendees know what to expect, stay focused, and spend their valuable time wisely.

Using AI-powered meeting tools to auto-generate and distribute agendas in advance ensures everyone is aligned before the meeting even starts and reduces manual prep time.

So, how do you build a clear agenda that turns your meetings into productive discussions? Here are some actionable tips: : 

• Start with a single, clear purpose. Ask yourself, “What do we need to accomplish by the end of this meeting?” Whether it’s to brainstorm, problem-solve, update on project progress, or make key decisions, defining the meeting’s purpose helps you decide what to discuss. 
• List specific topics. Ensure your agenda items align with the meeting’s purpose. For instance, if the goal is to review a product launch, topics could include marketing strategies, timelines, and potential customer feedback. 
• Prioritize key points. Structure the agenda to prioritize the most pressing or challenging items first. After 10 to 15 minutes of focused activity, attention spans tend to wane, so it’s wise to address the more complex issues up front when energy is highest.
• Assign a time for each topic. Allocate a specific time frame for each agenda item to help meeting participants manage their input and keep the meeting moving without going over time. Consider limiting discussions to 10 to 15 minutes per topic for a one-hour meeting.
• Limit the agenda to three to five key items. If the list grows longer, host a separate meeting or break down topics into smaller, actionable steps.

Pro tips: Set up an AI-powered meeting recording tool (like Loom) to automatically transcribe and summarize your meetings. Use Loom to record a pre-meeting agenda walkthrough, so everyone can review the agenda and context in advance.

Sending your team a pre-meeting video lets you walk through the agenda points with annotations for context and visuals, creating clarity before they even join the call. 

Let’s say you’re planning a product launch and need to cover market research data, customer personas, and budget forecasts. You can walk through these points ahead of time by recording a Loom video. You can explain details as you would in person, adding annotations to indicate which data points or strategies matter most.  

Your colleagues can rewatch the video at their convenience, as often as necessary, so they can attend the meeting confident and well-prepared.

2. Invite the right participants and encourage participation 

You’re in a packed meeting, but only a handful of people are speaking. Half the room looks bored, and the other half is checking their phones. Including too many people—or worse, the wrong people—can turn even the most promising meeting into a productivity black hole.

The solution is to invite only the relevant team members directly responsible for or impacted by the meeting’s outcome. For team members who don’t need to participate but must remain informed, sending them a Loom video summary or using AI-powered meeting summaries to keep them in the loop can be a great solution. Highlight key points from the meeting, giving your colleagues a clear, concise overview without needing to sift through lengthy notes.

Once you’ve got the right people, it’s all about creating an environment where everyone feels they can contribute. 

Here are some tips to encourage people to speak up and share innovative ideas:

• Set the tone early: Start the meeting by inviting input. A simple “I’d love to hear everyone’s thoughts” can make a difference.

• Assign rotating roles: For recurring meetings, try assigning different team members to lead discussions or present updates.

• Use “round-robin” style discussions: This way, each person gets a chance to share, promoting a balanced flow of ideas.

Pro tip: Use tools like Loom for asynchronous input and alignment. Encourage team members who need time to reflect before speaking to share insights via Loom video responses before or after the meeting. Leverage AI-generated recaps to automatically share meeting notes and action items with stakeholders via Confluence or Slack integrations.

This will help you include voices that might otherwise get overshadowed in live discussions, accommodate diverse communication styles and time zones, and streamline follow-ups.

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3. Stay on topic

Just under 40% of attendees fall asleep during meetings. Imagine what happens to the other 60%—zoning out, scrolling, or constantly checking the clock. 

Meetings that lose focus can be draining. Staying on topic can make all the difference between a productive meeting and one that puts half the room to sleep.

One way to stay on topic is by assigning a facilitator to keep things on track. The facilitator will monitor the discussion and steer conversations toward the set agenda if they stray. 

For longer, unrelated discussions, use a tool like Loom. If a colleague has insights on an upcoming project’s side issue, they can record a video and share the Loom link afterward. Team members can watch it on their own time, leaving the live meeting focused and on point. Similarly, timestamped automated meeting notes allow team members to jump directly to the relevant sections of the meeting recording, rather than watching the entire session.

4. Summarize action items

Your meeting went well. Everyone stayed on track according to the agenda and contributed to the discussion. However, momentum can still fade if no one knows what to do next. 

Summarizing action items at the end of each meeting prevents this common pitfall by ensuring everyone walks away with a purpose. 

It involves giving everyone a clear map with tasks, each with a clear owner and timeline. Specific deadlines add accountability and urgency so that tasks don’t get lost or indefinitely postponed. AI-powered meeting tools (like Loom) can automatically identify, assign, and log action items, reducing manual note-taking and follow-up.

Pro tip: Use Loom to record your action items and make meeting notes actionable with video. Plus, Loom AI will automatically identify action items and send a summary to all participants, which can be pushed to Confluence for collaborative follow-up. AI-generated summaries and action items also make it easier for absentees to catch up and for teams to stay aligned on priorities.

As you speak, Loom’s AI picks up on phrases like “Let’s have Taylor draft the outline by Thursday” or “Jessica, you’ll coordinate with the design team.” 

Loom automatically logs these as actionable tasks, so your team has a clear, AI-generated list of what needs to happen next—no guesswork, no missed details.

Best practices for running in-person meetings

How do you get the most out of an in-person gathering? Think of it as setting the stage for a play: A successful meeting requires clear roles, a plot, and no random surprises.

Here’s an overview of good meeting practices for running in-person meetings: 

• Follow up immediately. The meeting doesn’t end when people leave the room. Use AI-powered tools (like Loom) to automatically generate and distribute meeting summaries and action items within 24 hours. This ensures everyone receives a clear, actionable recap, keeps the momentum going, and helps you quickly turn decisions into actions.

• Assign pre-meeting roles for collaborative leadership. Rather than having one person drive the meeting, assign rotating roles like a “facilitator” and “question leader.” Assign a designated member or use AI-powered tools (like Loom) to take meeting notes and ensure these are stored in your team’s shared space (e.g., Confluence) so that all voices are captured, even if someone can’t attend in person. Assigning roles gives everyone a sense of purpose and keeps the meetings from going off-topic. 

• Leverage visuals and physical props. Visuals, charts, or props help everyone understand complex points faster while capturing and retaining attention. For example, Amazon’s famous “6-pager memo” system encourages using clear visuals and data instead of lengthy verbal explanations. Use Loom to pre-record walkthroughs of intricate charts or props, allowing attendees to revisit essential points after the meeting. Embed these videos in your Confluence agenda or Slack channel for convenient access.

• Break up long meetings with micro-breaks. For longer meetings, integrate micro-breaks every 45 minutes or so to help your team refresh their focus. For example, give them two minutes to check their devices or stand up and stretch. This practice sustains energy levels and enhances engagement.

• Use Loom to replace nonessential meetings with asynchronous updates. Not every brief update or progress report requires a full meeting. Recording a quick Loom video is a great alternative for sharing updates or walk-through reports, reducing the number of in-person meetings while keeping everyone informed. 

Best practices for running virtual meetings

Virtual meetings have their fair share of pitfalls, including endless audio lag, mysterious echoing, or “Can you hear me now?” struggles. It doesn’t have to be this way. 

With a few tweaks, virtual team meetings can be just as productive and even more convenient than in-person meetings. Here’s how to get it right:

• Use interactive features for engagement: Virtual meetings lack the advantage of in-person cues. However, you can still keep attendees engaged by using interactive features like polls, screen sharing, and breakout rooms to make the meeting feel more dynamic.

• Leverage tools like Loom for pre-meeting prep and follow-up: Send a Loom video before the meeting to share issues with your team beforehand. Loom videos make it easier to break down complex points in advance, reducing the time spent on lengthy explanations during the meeting. 

• Start with a strong connection and setup: Nothing derails a virtual meeting faster than technical glitches. Ensure everyone has checked their Wi-Fi, camera, and audio settings beforehand.

• Make it accessible and inclusive: Record meetings and provide transcripts or AI-generated summaries for those unable to attend live. Automatically share AI-powered meeting notes and action items in shared spaces (e.g., Confluence pages with Loom AI recaps), ensuring all visuals are accessible (high contrast, alt text, captions).

• Use AI-powered meeting tools for automation: Use meeting AI tools like Loom to automatically record, transcribe, and summarize meetings. AI creates concise summaries, chapters, and action items, sending recap emails to invitees. Integrate Loom with Confluence to publish recaps and action items. Use Rovo to extract insights and convert action items into Jira tasks for seamless workflow integration.

Try Loom’s AI-powered meeting notes to keep everyone aligned and make your next virtual meeting more productive.

Tools and resources for effective meetings

The right tools not only make meetings more efficient but also help teams collaborate before, during, and after meetings, whether in-person, remote, or async.

Loom 

Loom is a central hub for your asynchronous videos, meeting recordings, and AI-powered meeting notes. It also natively integrates with Confluence and Jira, so meeting outcomes become actionable tasks and searchable documentation without manual copy-pasting.

Using Loom for asynchronous videos lets you capture your screen, webcam, or both, which makes it perfect for product demos or visual updates. You can skip a meeting but still get all the details and context in just a few minutes—no schedule conflicts, no time wasted. 

Need to walk your team through a project update? Decline the meeting and record a Loom video instead. Send it to multiple team members simultaneously by copying and pasting a quick shareable link or embedding it in email and communication tools like Slack. Team members can watch at their convenience, freeing up live meeting time for real-time collaboration rather than repetitive updates. 

If you prefer live discussions, Loom’s Meeting Recorder & Note Taker enables you to record any meeting (Zoom, Google Meet, Teams). Loom AI will then generate summaries, chapters, and clearly assigned action items. Recaps are automatically sent to invitees and shared through a Confluence page for collaborative follow-up.

Features: 

• Async video messaging: Record and share updates or walkthroughs asynchronously, reducing the need for live meetings and supporting diverse communication styles and time zones.
• Meeting recording & AI-powered meeting notes: Record any meeting (Zoom, Google Meet, Teams) and let Loom AI generate summaries, assign action items and send recaps to invitees.
• Integrations: Loom integrates natively with Confluence and Jira, making meeting outcomes actionable and searchable without manual copy-pasting.
• Comments and reactions: Turn passive videos and recordings into two-way conversations—viewers can react to the video with emojis and leave comments at specific moments.
• Edit by transcript: Easily edit the text transcript, which will directly update the video content, too. 
• AI-powered summaries and editing: Let Loom AI generate concise video summaries, titles, and chapters automatically. It also helps polish your recordings by removing filler words like “um,” “ah,” and awkward pauses.

Pricing: You can use Loom for free to record up to 25 videos and meeting recordings. For more advanced features and unlimited recordings, paid plans start at $15 per user per month when paid annually. 

Miro 

Miro is an online collaborative whiteboard that allows teams to brainstorm, plan, and visually map ideas in real-time or asynchronously. It works as a virtual canvas everyone can see and interact with—making remote meetings engaging and action-oriented. 

Features: 

• Templates for every need: Get a head start with predesigned templates for agile workflows, general brainstorming sessions, project mapping, and more. 
• Sticky notes, diagrams, and mind maps: Recreate the look and feel of a physical whiteboard with ready-to-use elements like colorful sticky notes, tables, and graphs. 
• Miro AI: Leverage AI to create summaries and get feedback on your projects.

Pricing: There’s a free forever plan. Paid plans start at $8 per member per month billed annually. d annually. 

Fellow 

Fellow is an AI-powered meeting management tool that helps you set agendas, assign action items, and document decisions in one place, reducing the chance of post-meeting confusion or forgotten tasks.

Features: 

• AI meeting transcripts: Capture meeting transcriptions and generate action items and summaries when you sync with Google Meet, Microsoft Teams, and Zoom.  
• Real-time collaborative notes: Get immediate feedback when team members add thoughts and track insights as they happen.

Pricing: Paid plans start at $7 per user per month, billed annually. A free plan allows up to five meeting recordings per user. 

Otter.ai

Otter.ai is an AI-based meeting note-taker that records and transcribes meetings and creates searchable summaries and action items.

Features: 

• Speaker identification: Automatically identify and tag different speakers, clarifying conversations with multiple contributors.
• Searchable transcripts: Easily find specific details or decisions via keyword with Otter.ai ’s fully searchable transcripts.

Pricing: Paid plans start at $8.33 per user per month, billed annually.

Fireflies.ai

Features: 

• Automatic meeting transcription: Record and transcribe meetings hosted in Google Meet, Zoom, Microsoft Teams, Skype, Webex, and more.
• Extensive search: Scan your library and meeting transcripts to find the information you need.
• Upload files for transcription: Use Fireflies.ai to transcribe podcasts, videos, and other audio files—it supports MP3, WAV, and MP4 formats.

Pricing: Free. Paid plans start at $10 per user per month when billed annually.

Make every meeting count with Loom

Meetings don’t have to be the usual productivity drain. By setting clear agendas, inviting the right people, and wrapping up with actionable next steps, your meetings can better align your team and genuinely move projects forward, in-person or online.

With Loom’s AI-powered meeting notes, you can automatically generate summaries, chapters, and action items, making it easy for everyone to stay aligned and follow up, whether they attended live or not.

Try a new approach to your next meeting: Start by setting up AI-powered meeting notes with Loom, set an agenda with clear goals, keep it concise, and let Loom capture your action items. Leverage Loom’s Confluence and Jira integrations to collaborate on meeting notes and next steps. Use your shared notes and Loom videos to embed previews of complicated meeting topics in agendas, share follow-ups, or summaries visually.

Ready to enhance your meeting efficiency? Use Loom to create impactful and collaborative meetings that move work forward. Start a free trial today! 

Try Loom for Free Today

The post The ultimate guide on how to run an effective meeting appeared first on Work Life by Atlassian.

So we built a marketing brief to increase awareness and consideration of Loom.

And (spoiler) here’s the ad we ultimately created against that brief:

Super fun, right? But this blog is not about the ad itself… it’s actually about how we used Loom to launch the campaign in record time.

Use Loom pre-watches to kick off projects faster

This was the Atlassian brand team’s first campaign partnership with Loom Product Marketing, so we first needed to get everyone on the same page about the product functionality, key personas, messaging, and narratives. All the foundational information that’s needed to get to a create campaign insight and idea.

Instead of scheduling a live briefing two (or more!) weeks out when internal and agency partner calendars aligned, we created a Slack channel for the campaign and tagged all the stakeholders on a video walkthrough of the brief. In that Loom video, I walked through a Confluence page based on a creative brief template — voicing over the page with emphasis on important points.

The Slack message requested two things: everyone watch the Loom before the kickoff call & add any questions to the page so we could discuss live.

Keep momentum going with shared meeting recaps

After a productive kickoff call where we even had time to start brainstorming ideas, the team was ready to shift into execution mode. With our Atlassian tech stack of the Teamwork Collection, this meant setting up a Jira board for tracking deliverables, assignees, and dates. Fortunately for us, Loom’s AI-powered meeting recaps and action items had just gone into beta — making it three clicks to turn meeting discussions into Jira tasks on the board.

With our weekly syncs recorded and recapped by Loom alongside a Jira board to manage work, everyone was able to run full steam ahead — whether or not the live discussion time worked for their schedules.

Learn more about using Jira to manage marketing projects in this Community deep dive.

Easy async reviews and feedback

One of the biggest delays a marketing program can hit is — let’s be real here — the reviews and approvals phase. Getting on calendars to present video storyboards and rough edits to executives for alignment can take a long time. But we had a goal to launch this video before the end of the quarter, so timing was tight.

By recording Loom presentations of the video context, strategy, and scripts we were able to get fast feedback without getting on calendars. And the work could move forward even with execs in multiple countries reviewing. And once we were in video production, getting the time-stamped feedback on the Loom was very helpful for avoiding miscommunication or back-and-forths.

See how Loom can unstuck your marketing team

Not only was this an incredibly fun campaign to be a part of, it was really fun to introduce some of my newer Atlassian colleagues to the efficiency gained from adding video messaging and recaps into daily collaboration.

“We used to wait days for calendars to align so feedback and pitches could happen live. Loom helped us tighten up review and strategy cycles to 39 days from what used to take a full quarter,” wrote our lead brand strategist Tracy Kim on the campaign in an internal announcement blog.

I didn’t even have to script that! There’s really no better time to try Loom and get your own work unstuck.

The post How we launched a Loom brand campaign in record time (with Loom) appeared first on Work Life by Atlassian.

Recurring live sessions eat up collective team time. Scheduling across time zones is a headache. Audiences tune out or forget what they heard minutes later. And for those doing trainings, it’s a constant loop of recreating the same content, re-explaining the same processes, and hoping the message actually sticks. Plus, text-heavy documents don’t help as they often overwhelm more than they inform.

All of this means that information gets lost in translation, which leads to misalignment, inefficiency and lack of retention.

Related Article

One Year of Loom AI & What’s Next

By Ellie Eberly In Loom

It’s time for a better way to communicate at scale.

Say hello to polished, high-impact Looms.

Whether you’re rolling out company-wide training, onboarding customers, or creating high quality product demos, one thing’s clear: how you deliver your message is just as important as the message itself.

If you’re the kind of communicator who speaks to many—think HR leaders, customer success pros, product marketers, or team leads—this update is for you. Loom’s new editing capabilities help increase engagement by 2x, making it easier than ever to create engaging, evergreen video content that’s clear, consistent, and easy to share. Now, with Loom’s becoming searchable via the Teamwork Graph, new hires can easily find these resources weeks or months after their first day, ensuring important information is always accessible.

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Record Once with Loom: 3 Tips for No More Deleted Recordings

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New Loom Features: Overlays, Backgrounds, and More! – Watch Video

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How to Create a New Hire Orientation Program That Fosters Employee Success

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Engage with Overlays

Guide attention where it matters.
Add arrows, text, and boxes directly to your video to highlight key points, reinforce key takeaways, and drive action.

Use case: HR teams walking through a new policy update, making sure employees see what matters most, without skimming past it.

Add Beautiful Backgrounds

Look as professional as you sound.
Choose from a range of clean, professional backgrounds to match your brand, remove distractions, and make your videos visually polished.

Use case: Product teams demoing a new feature or workflow with a cohesive, branded look.

Remove Rambles & Repetition

Sound sharp without re-recording.
Loom’s automatic speech cleanup helps you eliminate filler words, awkward pauses, and repetitive phrasing, so you can get straight to the point.

Use case: Marketers recording repeatable “how-to” videos that need to be crisp, clear, and consistent every time.

Edit by Transcript

Edit your video like a doc.
With text-based editing, you can highlight and delete parts of your transcript and watch your video update in real-time. No re-recording. Just fast, intuitive edits.

Use case: Customer success teams updating onboarding videos—trim outdated steps in seconds and keep training content fresh.

Add Style to Your Captions

Boost accessibility and retention.
Make your message more engaging with stylized caption—so your videos are not only easier to follow but visually engaging from the first word to the last.

Use case: Sales teams sharing pitch videos that need to be both informative and eye-catching.

Share what matters most.

Quickly snap a screenshot of your screen, then customize it with annotations and backgrounds, or edit it with crop and blur. Whether you’re highlighting an issue, sharing feedback, or showcasing a new design, Loom makes it easy to share clear visuals via a link in a few clicks.

Use case: Designers and PMs giving async feedback on UI changes with annotated screenshots that speak for themselves.

Even more coming soon

AI-Generated Titles for Screenshots

Make every screenshot searchable – no more hunting through files called ‘Screenshot_2025-5-30 _at _2.47.PM’ to find what you need to share.

Auto-Zoom

Automatically highlights key moments with smart, dynamic zooms that focus your viewer’s attention.

Add Clips Anywhere

Insert new clips anywhere in your video to update info, fix outdated steps, or add new context to keep your video content evergreen and accurate over time.

CC translations

Make your message multilingual and allow viewers to translate closed captions in their preferred language.

Why it matters for communicators at scale

If you’re creating videos for your team, your company, or your customers, you don’t have time for endless takes or complicated tools. You need to move fast, stay polished, and deliver information that sticks.

With Loom editing, you can create clear, consistent, and compelling video content in minutes, not hours. So whether you’re announcing a change, launching a product, or enabling your team, Loom helps you communicate at scale—without burning out your calendar or your audience.

For more ways to amplify your impact, check out our Change Management Communication with Video Playbook. It’s a practical guide to creating messages that not only inform but resonate—helping you scale communication effectively with tools like Loom. Explore it here.

The post From One to Many: Scaling Knowledge with Loom appeared first on Work Life by Atlassian.