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‘Mario,’ ‘Zelda’ Show Nintendo’s Ability to Translate IP Across Media

Nintendo logo
Photo Illustration: VIP+: Mario courtesy of Universal; Zelda courtesy of Nintendo

Amid all the PlayStation and Xbox mudslinging over M&A, Nintendo’s enduring success in video games cannot be ignored. 

The company disclosed its fiscal first-quarter earnings Thursday, covering a period that included “The Super Mario Bros. Movie” in April, which earned more than $1.3 billion globally, as well as “The Legend of Zelda: Tears of the Kingdom,” an instant success upon its May release. 

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