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Peak TV: Here’s How Deep Streamers Cut Originals Output in 1H 2024

Illustration of a TV set with a desert scene with a tumbleweed blowing across the screen
Illustration: Cheyne Gateley/Variety VIP+

In this article

  • Data shows the number of original TV seasons released by the largest SVODs fell nearly 20% in the first half of 2024
  • The largest dropoffs were at legacy media streamers, but even the tech players have seen pronounced shrinkage
  • 2024 is poised to become only the second year with an annual decline in original SVOD series output

When Variety Intelligence Platform declared the death of peak TV earlier this year, the evidence was already clear that original television content was not going to rebound anytime soon. Market conditions in the TV industry, coupled with the fallout from 2023’s prolonged strikes, were poised to continue depressing series output for at least the following year and possibly longer. 

Now it’s possible to see just how much those factors have impacted TV this year. 

Data from Luminate Film & TV shows the number of original TV seasons released by the eight largest SVODs was down nearly 20% in the first half of 2024 versus the prior year (with releases accounted for through the end of June).  

From January to June, the platforms Netflix, Hulu, Disney+, Max, Prime Video, Paramount+, Peacock and Apple TV+ collectively released 367 new seasons of television, versus 452 in 2023. 

Лучший частный хостинг