The first permanent theater auditoriums to feature Barco‘s new premium HDR laser projectors – Cinepolis Pico Rivera in Los Angeles County and Alamo Drafthouse Cinema New Mission in San Francisco – have debuted with the release of Paramount’s “Novocaine.” The Pico Rivera site is also the first Cinepolis MACRO XE premium auditorium in the U.S.
As Barco rolls out it new projectors, upcoming films mastered for the system will include David Ayer-helmed thriller “A Working Man” for Amazon MGM Studios (March 28); game-to-film adaptation “A Minecraft Movie” from Legendary, Warner Bros. and Microsoft (April 4); “Warfare” written and directed by Iraq War veteran Ray Mendoza and “Civil War” helmer Alex Garland for A24 (April 11); and Ben Affleck-starring thriller “The Accountant 2” for Amazon MGM (April 25).
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“Novocaine” is additionally playing in HDR at a trio of locations that participated in the HDR by Barco pilot program last fall. They are B&B Theatres Red Oak 12 in Dallas; Regal Dania Pointe, Miami-Ft. Lauderdale; and Regal Times Square in New York.
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HDR by Barco laser projectors are based on the company’s proprietary “light steering” technology, which, simply put, allows the projector to redistribute light in such a way as to give movies more range between the brightest highlights in sunny scenes and the deepest black tones in scenes shot in dimmer light.
It’s pilot program ran last year with Paramount Animation and Hasbro Entertainment’s “Transformers One,” Dreamworks Animation and Universal’s “The Wild Robot,” Paramount’s “Smile 2,” Warner Bros.’ “Joker: Folie À Deux” and Amazon MGM Studios’ “Red One.”
HDR by Barco laser projectors will be featured during upcoming theater owners confab CinemaCon, which begins March 31 at Caesars Palace in Las Vegas.
