Zi Wang

Zi WANG is an expert in International Marketing associated with AI-driven new technology, luxury consumption, self-identity. She has published works in world leading Journals and book chapters. She obtained her Ph.D in marketing and advises and works with companies in adapting their marketing and management strategies to the needs of this generation. She was the co-investigator for the National Natural Science Foundation of China (NSFC). She has also been involved in various executive education programs previously.