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Description: Journal of Digital & Social Media Marketing is the major peer-reviewed, professional and research journal for all those concerned with the marketing of products or services using digital channels. Subjects covered include: digital marketing; social media marketing; running effective digital campaigns; search engine marketing; organic search optimisation; content marketing; engagement; measurement and analytics for social media and digital marketing; digital corporate communications and PR; user experience and customer service; mobile marketing; influencer marketing; social media platform marketing – Instagram; email marketing; affiliate and referral marketing; viral marketing; social media and sponsorship
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Content
March 2025, Volume 12, Issue 4
- 312-313 Editorial
by Beckett, Simon
- 314-324 Expanding audiences without exhausting resources: How one nonprofit activated TikTok creators for authentic content curation
by Mize-Pressler, Nate & Schaffel, Melanie
- 325-347 Salespersons as media channel: Making marketing mix modelling work for business-to-business
by Sciarrino, Joann & Friedman, Jim & Todd Kirk, William & Mayers, Carole Anne & Prudente, John J.
- 348-373 Measuring digital advertising in a post-cookie era: A study of marketing-mix models, attribution and incrementality
by Hosahally, Shashank & Bharadwaj, Madan & Zaremba, Arkadiusz & Volkova, Olena
- 374-392 Investigating the impact of brand relationship quality on brand loyalty in social commerce: A study on the moderating role of cultural values
by Mazaheri, Ebrahim & Laroche, Michel & Lyu, Di
- 393-410 Understanding virtual influencers as brand endorsers: A conceptual framework for evaluating the traits of virtual influencers and an agenda for future research
by Silva, Susana C. & Fernandes, Beatriz Pineda & Dias, Joana Carmo
- 411-415 E-mail deliverability update: E-mail marketing trends 2025
by Hanson, Guy
December 2024, Volume 12, Issue 3
- 204-205 Editorial
by Beckett, Simon
- 206-226 Google, SEO and helpful content: How artificial intelligence can be helpful for e-commerce websites
by Macumber, Russ & Eswar Pagadala, Venkata Durga
- 227-246 Youth perspectives on native short-video advertising on Chinese social media
by Wang, Ruowen & Chen, Huan
- 247-261 How an effective and comprehensive social media strategy can help reach relevant audiences: Looking at your social media strategy as a four-course meal
by Caballero, Cesar S.
- 262-275 Jobs-to-be-done at scale: Disrupting the status quo with customer focus
by Kalbach, Jim & Wermuth, Yann & Duda, Sabrina & Ciontu, Florin
- 276-292 Advertisement avoidance and algorithmic media: The role of social media fatigue, algorithmic literacy and privacy concerns
by Alavi, Setareh & Iyer, Pooja & Bright, Laura F.
- 293-306 The effect of gamification on brand awareness: A study of retail industry and healthy-living applications
by Alsan, Hulya & Tengilimoğlu, Dilaver
September 2024, Volume 12, Issue 2
- 104-105 Editorial
by Beckett, Simon
- 106-116 Data enrichment and customer insights for hyper-personalised experiences: An automotive case study
by Chitmanasak, Chanuttita
- 117-128 Are you AI-ready? A roadmap to mastering marketing technology in a data-driven world
by Daffner, Britta
- 129-140 The power of social content: Transforming digital commerce
by Griffin, Liz
- 141-153 Effective emoji use for public agencies
by Kagarise, Warren
- 154-164 The future for chief marketing officers in financial services
by Ogan, Lindsey
- 165-177 Instagram as a communication tool in sports: A case study of handball
by Rodríguez, Diego Berraquero & Guerrero, Ana María Gallardo & Chavarría-Ortiz, Carlos & Baena-González, Rafael
- 178-194 Marketing priorities and digital tactic effectiveness: A business strategy perspective
by Olson, Eric M. & Czaplewski, Andrew J. & Olson, Kai M. & Aicher, Thomas J.
- 195-197 Email deliverability update: Why e-mail deliverability is getting harder
by Hanson, Guy
June 2024, Volume 12, Issue 1
- 4-5 Editorial
by Beckett, Simon
- 6-16 How to increase response by triggering hardwired human behaviours
by Harhut, Nancy
- 17-27 Instinct over strategy: The pivotal shift in social media marketing
by Sweeney, Tom & Phillips, Harriet
- 28-51 Female motorsport fan engagement on social media-based brand communities
by Lick, Elisabeth & Bakirov, Rashid & Ramjaun, Tauheed Ahmad
- 52-64 Creativity: Firing on all generative AI cylinders
by Pearson, Andrew
- 65-80 Segmenting e-sports players: Consumer profiles of generation Z e-sports enthusiasts
by Brauer, Claudia & Hallmann, Kirstin & Zehrer, Anita
- 81-99 Who shows more emotion when interacting with a company on social media? A study of political orientation and tweet sentiment
by Lee, Jong Seok & Kaleta, Jeffrey P.
March 2024, Volume 11, Issue 4
- 305-306 Editorial
by Beckett, Simon
- 307-323 ChatGPT for marketers: Limitations and mitigations
by Christou, Despina & Hatalis, Kostas & Staton, Mark G. & Frechette, Michael
- 324-338 Enhancing user experience: Unveiling the impact of website speed optimisation on user engagement
by Fellinger, Lisa & Fronimaki, Despina
- 339-348 The Met Office: Taking TikTok by storm
by Middleham, Ross & Fysh, Sarah
- 349-361 This brand is #cancelled: Exploring brand avoidance in the age of cancel culture and influencer marketing
by Zhang, Ruonan & Pruitt, Savanna & Chang Bi, Nicky
- 362-378 Exploring the relationships among internet celebrities’ characteristics, content creation and influence
by Yang, Yung-Ching & Chiang, I-Ping & Chen, Ying-Ying & Hou, Kuan-Yu
- 379-390 The status quo of social media management as a professional field: An empirical investigation of challenges, objectives and measurement strategies of social media managers
by Nowak, Rosemarie & Rudeloff, Christian & Sedlmayer-Gansinger, Birgit & Oppermann, Michael
December 2023, Volume 11, Issue 3
- 209-210 Editorial
by Beckett, Simon
- 211-224 Design for engagement in digital omni-channel: From funnel to loop
by Lautner, Seann
- 225-235 The future of marketing: How cultural understanding contributes to the success of brand positioning and campaigns
by Jahns, Janina
- 236-243 Building the case to embed a digital mindset among internal stakeholders
by Arbittier, Gregg M.
- 244-260 Search marketing in the age of AI: Understanding the marketing implications of search, assistive and answer engines
by Barnard, Jason & Artz, Matt
- 261-271 Tweeting about female empowerment: How corporate brands communicate femvertising on X (formerly Twitter)
by Rudeloff, Christian & Kohnen, Jana
- 272-286 Airlines and corporate sustainability initiatives: Unrecognised value
by Button, Dixie & Mcgunagle, Doreen & Zizka, Laura & Clark, Patti
- 287-300 Reconnoitring the comparative landscape of print and mobile media in Dubai
by Conner, Suzanne L. & Lee, Dennis
September 2023, Volume 11, Issue 2
- 105-106 Editorial
by Beckett, Simon
- 107-114 TikTok as an influencer marketing channel for user acquisition
by Allegrini, Amanda
- 115-127 Unlocking sustainable e-commerce growth: The role of owned channels
by Agnew, Cian
- 128-154 How business-to-business and business-to-consumer marketers can future-proof their digital marketing strategies
by Sharma, Manvee
- 155-163 Trust as a competitive advantage
by Beyer, Simon
- 164-175 Curing pilotitis in digital marketing among life sciences companies
by Davidovic, David
- 176-189 The Michigan State Parks Photo Ambassadors programme: A case study
by Yancer, Stephanie M.
- 190-204 Influencers and their motivations to create content: A qualitative typology based on an international survey
by Haumer, Florian & Kolo, Castulus & Roth, Alexander & Schwarz, Rafael
June 2023, Volume 11, Issue 1
- 5-6 Editorial
by Beckett, Simon
- 7-19 Jumping off the social bandwagon: The importance of doing more with less and the key organisational changes required along the way
by Charlesworth, Elizabeth
- 20-29 Marketers should use social media to build trust in their brand, but they must know how to measure it
by Lander, Charlotte & Harris, Rachel & Garrido, Duarte
- 30-42 How Appian developed and delivered a successful business-to-business social media strategy
by Khodarahmi, Ehsan
- 43-59 A formula for success: How Formula One racing embraced digital and social media to engage fans
by Wood, Natalie T. & Burkhalter, Janée N.
- 60-68 The onset of social entertainment: How prioritising authentic entertainment on social media will help brands succeed
by Robinson, Jillian
- 69-78 Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing
by Rudeloff, Christian & Amin, Hamasa
- 79-88 Digital marketing and misinformation: Why we need a new professional ethics to guide our practice
by Hodson, Jaigris
- 89-100 A decision-making characteristics framework for marketing attribution in practice: Improving empirical procedures
by Hosahally, Shashank & Zaremba, Arkadiusz
March 2023, Volume 10, Issue 4
- 293-294 Editorial
by Beckett, Simon
- 295-305 TikTok for good: How the American Red Cross grew a TikTok following to reach a new audience with its mission
by Correll, Haley & Buckholtz, Jess
- 306-311 The power of customer data
by Burnham, James
- 312-325 Disruptive and destructive? A typology of social bots in public relations
by Choong, Janica & Wang, Ming (Bryan)
- 326-339 How does influencer marketing on TikTok impact brand trust among generation Z?
by Wright, Lauren & Cherry, Michael
- 340-345 Hybrid trade shows are becoming the norm: What to know about trade shows going forward
by Badalamenti-Montes, Rosanna
- 346-360 The role of experiential values and online platform evaluations in the purchase decision process: A bi-dimensional approach
by Jung, Won-Sik & Yoon, Sung-Joon
- 361-378 Instagram influencers in Kuwait: A persuasion knowledge perspective
by Alhaidar, Ahmad & Xue, Fei
February 2023, Volume 10, Issue 3
- 197-198 Editorial
by Beckett, Simon
- 199-208 Customer lifetime value: How understanding your current customers can help to find new ones
by Green, David & Smith, Aaron
- 209-223 Creating strong brand names: A framework for digital practitioners
by Conejo, Francisco J.
- 224-230 How Guide Dogs Northern Ireland makes social media accessible for visually impaired tech users
by Quinn, Mark & Tennant, Torie
- 231-237 Why digital brand content is like waste (and what can we learn from this)
by Simián, José Manuel
- 238-248 Building brand loyalty on Twitter: The case of Elon Musk and Tesla
by Rudeloff, Christian & Damms, Julius
- 249-269 The language of social media contests: A lexical analysis of contests across social platforms
by Gilstrap, Curt & Park, Sun-Young
- 270-282 How perceived characteristics and personality shape the value of advertising on Snapchat: A mixed method study
by Chen, Huan & Lee, Yoon-Joo
September 2022, Volume 10, Issue 2
- 101-102 Editorial
by Beckett, Simon
- 103-115 How to unlock the maximum return on social content
by Dougenik, Michelle
- 116-124 App-usage data and geo-tracking: How to address consumers at the right moment based on behaviour and geo-location
by Schudrowitz, Joerg
- 125-134 Optimising content beyond the checklist: Leveraging Google’s expertise–authoritativeness– trustworthiness principle for search engine optimisation
by Fellinger, Lisa & Fronimaki, Despina
- 135-142 Time for marketing to embrace reinforcement learning
by Murphy, Laura & Perales, Fernando & Gopal, Anand & Gyurdieva, Yordanka & Gueorguiev, Victor & Shandilya, Pratyush
- 143-150 Adapting Hollywood acting techniques to engage audiences
by Doherty, Kevin
- 151-158 The how and why of executive social media activation
by Hall, Patrick Casey
- 159-172 ‘Scandal’, wine and shopping: The social customer journey for the Camille 23-oz. wine glass
by Reeder, Morgan Bryant & Burkhalter, Janée N. & Wood, Natalie T.
- 173-186 The cultivation of brand knowledge and purchase intention among brand followers on social media
by Wei, Yujie
June 2022, Volume 10, Issue 1
- 4-5 Editorial
by Beckett, Simon
- 6-17 Why COVID-19 disruptions to shopping behaviours underscore the need for a coordinated, cross-functional conversion rate optimisation strategy
by Bond, Sarah
- 18-26 How Bang & Olufsen moved from the darkness to the light with influencer marketing
by Edwards, Alexei
- 27-34 The role of brands in online safety: Don’t trust Google to sort it out for you
by Ahmed, Imran & Obst, Marlene & Rose, Rachel
- 35-44 Beautiful failure: A case study on #EqualityActJapan and a lesson in failing well on social media
by Alampi, Amanda & Juneja, Ziva Luddy
- 45-51 The elusive omni-channel advantage: How to make the complex simple using scalable technology
by Cummings, Christopher
- 52-60 How to pivot to a first-party data marketing strategy
by Kaykas-Wolff, Jascha
- 61-68 How behavioural science can improve influencer marketing campaigns
by Gray, Alan
- 69-75 Revealing consumer insights through visual analysis of social media images
by Hura, Alina
- 76-81 Feel-good marketing: Understanding autonomous sensory meridian response and its online audience
by Adams, Arianne
- 82-95 How Portuguese adolescents relate to influencers and brands on TikTok
by Dias, Patrícia & Duarte, Alexandre
March 2022, Volume 9, Issue 4
- 288-289 Editorial
by Beckett, Simon
- 290-297 Social storytelling in a post-pandemic world: Four content pillars to build relevant authenticity with today’s social consumer
by Morrow, Valerie
- 298-307 Are your social media posts hitting the bullseye?
by Jarrett, Loran & Varki, Sajeev
- 308-317 Communication in a world of change: Engaging healthcare professionals through Twitter
by Alvino, Stefania
- 318-332 Narcissists’ perceived compatibility with social media content: The moderating role of psychological capital
by Wright, Benjamin K. & Webster, Brian D. & Syed, Imran
- 333-353 Hidden online customer journey: How unseen activities affect media mix modelling and multichannel attribution
by Zaremba, Arkadiusz
- 354-370 Micro-influencer marketing during the COVID-19 pandemic: New vistas or the end of an era?
by Gerlich, Michael
December 2021, Volume 9, Issue 3
- 196-197 Editorial
by Beckett, Simon
- 198-204 How social media influencers helped the NYC public health system raise awareness of COVID-19 testing among historically disadvantaged populations
by Boon, Carmen & Golloub, Emily
- 205-213 Scaling up CRM in a high-growth business
by Allan, Catherine & Mccarthy-Cheung, Jim & Usmanova, Veronika
- 214-218 How putting the customer at the heart of everything can supercharge growth
by Zhou, Julie
- 219-228 The experience economy: Post COVID-19, brands need to refocus on customer experience
by Perino, Chelsea
- 229-235 Future-proofing your digital measurement for the post-cookie era
by Tinkler, Allan
- 236-242 Content that converts: How to co-create powerful video stories that keep audiences engaged all year long
by Hoffman, Michael
- 243-251 The social economy: Monetising the transactional nature of social media
by Shreffler, Melanie & Mccullough, Amber
- 252-260 Maximising the impact of A/B testing
by Keshavan, Narayan
- 261-274 Lite app adoption and cannibalisation
by Wang, Tianfu & Limbu, Yam B. & Zhang, Junzhou
- 275-283 Money on the table: Increasing revenue through menu order
by Huff, Steven C.
September 2021, Volume 9, Issue 2
- 100-101 Editorial
by Beckett, Simon
- 102-110 How L’Oréal adopted new technologies to scale personalisation, adapt to new customer demands and evolve into the top beauty tech company
by Gilbert, Jakenna
- 111-126 Using social media benchmarking to inform strategy
by Vahlgren, Casper
- 127-134 Behind a success story: How the NFL used digital marketing to grow a mainstream sports audience in the UK
by King, Jamie & Wiltshire, Lewis
- 135-148 Ethical design: Persuasion, not deception
by Van Der Lee, Jeanette R. & Cuijpers, Dries & Bloois, Mareille De & Mastop, Jessanne & Heesch, Winnie Van & Steenbergen, Elianne F. Van
- 149-159 Managing the business-to-business customer’s experience using engagement insights
by Bang, Xenthe
- 160-168 Digital engagement strategies in a pandemic
by Lojede, Seanice
- 169-186 What are consumers saying online about your products? Mining the text of online reviews to uncover hidden features
by Alzate, Miriam & Arce-Urriza, Marta & Cebollada, Javier
June 2021, Volume 9, Issue 1
- 4-5 Editorial
by Beckett, Simon
- 6-12 The US Army’s path to virtual recruiting
by Garfinkel, Xeriqua & Clark, Shauna M.
- 13-21 How agencies are adapting during the COVID-19 pandemic
by Giuliani, Marco & Muntean, Xenia
- 22-31 Scaling search engine visibility for franchises: A guide for multi-location brands
by Wiideman, Steve
- 32-42 Is offline media becoming the biggest driver of online engagement? A review of recent trends and opportunities
by Ramachandran, Srikanth & Mandalia, Mehul
- 43-52 How the study of social media data has evolved through time, putting social media insights-led actions at the heart of many organisations’ strategy
by Balchin, Jackie
- 53-67 Marketing collaborations between luxury brands and hip-hop artists: An analysis of community feedback on Instagram
by Polfuß, Jonas
- 68-93 The influence of the relationship life cycle on business-to-business social media: Theory and practice
by Jarrett, Loran & Varki, Sajeev
April 2021, Volume 8, Issue 4
- 296-297 Editorial
by Beckett, Simon
- 298-307 Why Facebook Ads keep failing: Lessons learned from spending over US$1m on Facebook Ads
by Huntinghouse, John & Franks, Emma & Fife, Ben
- 308-320 Integrating user research into an agile project at NHS Digital: A case study
by Duda, Sabrina & Chearman, Tim
- 321-331 Admissions and advertising: Students’ perception of social media advertising as a recruiting tool
by Huebner, Christopher
- 332-346 Facebook, trust and privacy in an election year: Balancing politics and advertising
by Bright, Laura F. & Sussman, Kristen Leah & Wilcox, Gary B.
- 347-357 Unboxing the trend: Understanding why children watch unboxing videos on YouTube
by Treviño, Teresa
- 358-364 The importance of timely social media responsiveness
by Dapko, Jennifer L. & Boyer, Stefanie & Harris, Eric
- 365-375 The intertwining of traditional and electronic word-of-mouth in building the credibility of local fashion brands
by Ratriyana, Ina Nur
- 376-386 Digital marketing: Incompatibilities between performance marketing and marketing creativity
by Lies, Jan
December 2020, Volume 8, Issue 3
- 200-201 Editorial
by Beckett, Simon
- 202-212 Increasing in-store sales through creative omni-channel digital and social media marketing strategies: Case study of HobbyTown
by Smith, Andrew
- 213-225 Social media: The impact of advertising, endorsements and trust among consumers
by Feldman, Russell & Stacey, Michael
- 226-232 Building an effective lead nurturing programme
by Young, Britney
- 233-243 Performance branding: Borrow from the past to win the future
by Johnson, Zenia & Leonard, Tom
- 244-250 The anatomy of an effective e-mail subject line: How to stand out in a crowded inbox
by Aiossa, Ewelina
- 251-260 Influencer marketing: An essential strategy or just a trend?
by Schiniotakis, Nikos & Divini, Katerina
- 261-276 Dark social: The biggest missed opportunity in digital marketing
by Marjan, Ammarah & Graham, Charles & Bruce, Margaret & Mitchell, Andrew
- 277-290 Sustainability issue communication and student social media engagement: Recommendations for climate communicators
by Hodson, Jaigris & Dale, Ann & Jost, François & Clifton-Ross, Jaime
September 2020, Volume 8, Issue 2
- 100-101 Editorial
by Beckett, Simon
- 102-107 How understanding audiences can drive organic growth and increased engagement
by Bausback, Meredith
- 108-115 The shortest distance between two people is a story: Storytelling best practices in digital and social media marketing
by Carlton, Jason
- 116-128 Serena, Inc.: Using Instagram to build brand equity after a crisis
by Hachtmann, Frauke
- 129-143 An accessibility primer for digital communications
by Gauvreau, Jennifer Locascio
- 144-155 Peculiar or puzzling? How curiosity type influences image and text advert responses
by Parkin, Nathan M. & Huff, Steven C.
- 156-165 Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers
by Morton, Flor
- 166-183 The role of user autonomy in branding on social networking sites: A perspective of self-determination theory
by Wei, Yujie & Donthu, Naveen & Yu, Chunling
- 184-195 Marketing to Hispanic digital natives: Leveraging their online reviews and word of mouth
by Taken Smith, Katherine
June 2020, Volume 8, Issue 1
- 4-5 Editorial
by Beckett, Simon
- 6-20 Apollo 50: How one museum celebrated the first Moon landing
by Stamm, Amy
- 21-32 Data, analytics and creative intuition: An analysis of how to optimise return on social media investment on Instagram
by Mcdonald, Ellie
- 33-45 Five considerations for marketers navigating the changing US beverage alcohol e-commerce landscape
by Bergstein, Heather & Nesin, Bourcard
- 46-57 A journey of digital marketing transformation: From distributed solo players to embedded digital excellence
by Federico, Francesco
- 58-67 Reconsidering bounce rate in web analytics
by Kamerer, David
- 68-84 Retail chatbots: The challenges and opportunities of conversational commerce
by Leung, Chi Hong & Yan Chan, Winslet Ting
- 85-95 Measuring the effectiveness of peer-to-peer influencer marketing in an integrated brand campaign
by Sciarrino, Joann & Wilcox, Gary B. & Chung, Arnold
March 2020, Volume 7, Issue 4
- 296-297 Editorial
by Beckett, Simon
- 298-305 Going Mobile: Using influencer marketing to launch a classic game to an all-new audience
by Day, James
- 306-313 Measuring business outcomes in biopharmaceutical digital healthcare marketing
by Sinarski, Matt & Fellner, Melissa & Varju, Marissa
- 314-320 Influencer marketing: How to run successful and authentic video campaigns with creators
by Peres, Louise
- 321-331 The three-trillion dollar market brands should not overlook
by Alexis, Christine
- 332-343 How do popular online streamers influence viewers’ purchase intention? Evidence from a mobile game campaign on YouTube
by Jiang, Shan & Hua, Xiaxin & Parviainen, Robert
- 344-354 Humanising of the brand voice on social media: The case of government agencies and semi-state bodies
by Mullan, Anita & Kidney, Etain
- 355-375 A quantitative study on the impact of emotion on social media engagement and conversion
by Buffard, Jonathan & Papasava, Angeliki
December 2019, Volume 7, Issue 3
- 201-202 Editorial
by Beckett, Simon
- 203-208 The future is micro: How to build an effective micro-influencer programme
by Alampi, Amanda
- 209-224 A multichannel, newsroom approach to communicating the weather
by Fysh, Sarah & Middleham, Ross
- 225-233 A marketer’s guide to voice: Why your brand needs to start speaking
by Myers, Nick & Westwater, Susan & Westwater, Scot
- 234-244 Using advanced audience tactics in paid media to keep up with the modern consumer
by Osmundson, Brooke
- 245-269 Personalisation the artificial intelligence way
by Pearson, Andrew
- 270-280 Are you local? The challenges of local search engine optimisation strategies
by Keegan, Brendan & Taylor, James
- 281-287 Best practices for building social networking sites and attracting members
by Bowman, Glen
September 2019, Volume 7, Issue 2
- 104-105 Editorial
by Beckett, Simon
- 106-114 The marketing funnel versus the flywheel: Generating consistent leads through a new model of engagement
by Meyer, Dave
- 115-120 Using data to maximise event impact and return on investment
by Petrini, Kathryn
- 121-127 Using digital storytelling to reduce the stigma surrounding mental illness: Real, bold and defined social marketing strategies
by Nycyk, Michael & Mack, Craig
- 128-136 Google’s algorithm undergoes enormous shifts to prioritise content focused on expertise, authoritativeness and trustworthiness
by Ray, Lily
- 137-147 Factors influencing the success of social media posts: A quantitative analysis of over 60 million Facebook posts
by Lies, Jan & Fuß, Sascha
- 148-162 #SocialTV: Engaging viewers through social media
by Burkhalter, Janée N. & Wood, Natalie T.
- 163-176 A comparative study of face-to-face word-of-mouth and social electronic word-of-mouth
by Kim, Junga & Lee, Chunsik
- 177-188 #DeleteFacebook and the consumer backlash of 2018: How social media fatigue, consumer (mis)trust and privacy concerns shape the new social media reality for consumers
by Bright, Laura F. & Wilcox, Gary B. & Rodriguez, Hayley
June 2019, Volume 7, Issue 1
- 4-5 Editorial
by Beckett, Simon
- 6-27 A framework for full-stack user experience strategy: Product, practice and purpose
by Judy, Ben & Bather, Lily
- 28-34 ‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers
by Taylor, Kieley
- 35-43 Winning in social: A blueprint for progressing enterprise social maturity
by Thomas, Chris
- 44-52 Digital influence: The rise of modern-day influencer marketing and key implications for global business leaders
by Backaler, Joel
- 53-67 Organisation-led engagement with consumers in hidden social spaces
by Wiid, Ria & Hurley, Paul & Mora-Avila, Paulo & Salmon, Jon
- 68-87 Instant consumer response: An examination of the paths influencing the effectiveness of mobile advertising
by Wang, Ying & Jiang, Jing