/

Stories inspire. Data connects.

The complex needs of today’s buyer require a new approach to marketing—one that humanizes the B2B experience by aligning who they are, how they behave, and what they value. These thoughts and resources embrace a buyer-centric philosophy to help you build relationships and execute strategies where stories inspire, and data connects.

Buyer centricity

All about tech buying teams, journeys, and priorities from a buyer-centric lens.

A day in the life of an IT leader: Daniel Stuart, CIO, Southwire

By Rob O'Regan

Nov 24, 2023 8 mins

IT decision-makers
marketing
tech purchase process

CIO perspectives: challenges, trends, and the future of tech

By Lee Rennick • Executive Voices

Feb 01, 2024 8 mins

security-cso-blog

The evolving challenges and the growing risks of the CSO

By Bob Bragdon • Research topic

Dec 01, 2023 4 mins

research
security leaders
security priorities

Audience

Identifying, reaching, and connecting with tech audiences

Connected data: the missing link in B2B audience engagement

By Tukan Das • Intent data

Oct 05, 2023 9 mins

How do security leaders view AI and cyber risk insurance?

By Bob Bragdon • Research topic

Dec 01, 2023 3 mins

artificial intelligence
research
security leaders

Integrating martech systems and data

By Mary Batchelder • Intent data

Oct 10, 2023 9 mins

Brand

Build trust, foster lasting relationships, and be known in your market.

Marketing for trust in the AI era

By Andrew Mahr • Artificial intelligence

Aug 18, 2023 6 mins

Harness the power of immersive and dynamic visual storytelling

By Barbara R. Call

Nov 06, 2023 4 mins

tech marketing

B2B marketers have a tall order

What’s inspiring got to do with buying, anyway?

By Rachael Ferranti • Marketing tactics

Nov 09, 2023 6 mins

buyer centricity
buyer emotions
storytelling

Demand

Demand creation, curation, and capture; generate interest, garner attention, and inspire action.

How to enhance and optimize global storytelling to engage local audiences

By Rob O'Regan • Marketing tactics

Oct 02, 2023 4 mins

Don’t be boring: 5 ways to have fun with B2B social

By Grace Howard

Sep 14, 2023 8 mins

6 storytelling tricks to help you create an emotional connection with your customers

By Jason Tenenbown • Marketing tactics

Nov 23, 2022 8 mins

brand awareness

Nurture & engagement

How to keep people engaged, maintain momentum, and drive decisions.

Artificial imagination: Should we be using Gen AI for content creation?

By Vidya Divakaren • Artificial intelligence

Jan 30, 2024 8 mins

If intent data is the foundation, engagement is the whole building

By Foundry • Intent data

Sep 12, 2023 6 mins

engagement
KPI
lead gen

Tips to nurture marketing qualified leads to sales accepted leads

By Foundry • Intent data

Dec 13, 2022 15 mins

Trends

Latest news, fresh perspectives, and expert insights.

Are marketers and IT aligned on AI initiatives?

By Stacey Raap • Artificial intelligence

Mar 29, 2024 4 mins

AI
marketing
tech marketing

DEMO-series

Back to the future: DEMO’s legacy and impact on tomorrow’s technology

By Gordon Plutsky

Mar 11, 2024 3 mins

CIO
tech marketing
video strategy

The AI advantage: tech to stay ahead of the curve

By Brian Stoller • Artificial intelligence

Feb 05, 2024 8 mins

Лучший частный хостинг