Michigan gubernatorial and lieutenant gubernatorial election, 2014

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Michigan Gubernatorial Election

Primary Date:
August 5, 2014

General Election Date:
November 4, 2014

November 4 Election Winners:
Rick Snyder Republican Party
Brian Calley Republican Party
Incumbents prior to election:
Rick Snyder Republican Party
Brian Calley Republican Party
Rick Snyder
Brian Calley
Michigan State Executive Elections
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Governor Lieutenant Governor
Secretary of StateAttorney General

Battleground Races
Michigan House of Representatives

Current trifecta for Republicans
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State executive offices in Michigan
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The Michigan gubernatorial and lieutenant gubernatorial election took place on November 4, 2014. Incumbents Rick Snyder (R) and Brian Calley (R) ran for re-election. Snyder and Calley won concurrent four-year terms in office.

A primary election is an election in which registered voters select a candidate that they believe should be a political party's candidate for elected office to run in the general election. They are also used to choose convention delegates and party leaders. Primaries are state-level and local-level elections that take place prior to a general election. Michigan utilizes an open primary system, in which registered voters do not have to be members of a party to vote in that party's primary.[1]<[2] The attorney general and secretary of state did not appear on the primary ballot, and the gubernatorial and lieutenant gubernatorial positions did not have contested primaries in 2014.[3]

Snyder and his Democratic opponent, Mark Schauer, were engaged in a close race to the governor's mansion. Learn more about polling trends by checking out the polls section. Gubernatorial races in Michigan had experienced growing margins of victory since 2002, as shown by the margin of victory analysis chart linked here. You can also learn more about the campaign's television ads by checking out the campaign media section.

The gubernatorial race was not the only race on the November ballot that had the potential to shift the balance of power in Michigan. The Michigan House of Representatives was identified by Ballotpedia as one of the top 20 legislative chambers to watch in 2014. Heading into the election, both legislative chambers and the governor's office were held by a single party, making Michigan a state government trifecta. Learn more about the chamber's most competitive races on the battleground chambers page.

Candidates

General election

Republican Party Rick Snyder/Brian Calley - IncumbentsGreen check mark transparent.png
Democratic Party Mark Schauer/Lisa Brown[4][5]
Libertarian Party Mary Buzuma/Scott Boman
Grey.png U.S. Taxpayers Party candidates Mark McFarlin/Richard Mendoza
Green Party Paul Homeniuk/Candace R. Caveny

Did not qualify

Grey.png Robin Sanders[6]

Declined potentials

Democratic Party Virg Bernero - 2010 Democratic nominee for Governor of Michigan[5][7]
Democratic Party Gary Peters - U.S. Representative, Michigan, District 14[5]

Results

General election

Governor and Lieutenant Governor of Michigan, 2014
Party Candidate Vote % Votes
     Republican Green check mark transparent.pngRick Snyder/Brian Calley Incumbent 50.9% 1,607,399
     Democratic Mark Schauer/Lisa Brown 46.9% 1,479,057
     Libertarian Mary Buzuma/Scott Boman 1.1% 35,723
     U.S. Taxpayers Mark McFarlin/Richard Mendoza 0.6% 19,368
     Green Paul Homeniuk/Candace R. Caveny 0.5% 14,934
     Nonpartisan Write-in votes 0% 50
Total Votes 3,156,531
Election results via Michigan Department of State

Race background

First-term Republican Gov. Rick Snyder won re-election in 2014.[8] In December 2012, in the wake of the passage of a right-to-work law that provoked protests, particularly from unions, a Public Policy Poll showed dwindling chances for the governor to win another term compared to a similar poll released the previous month. His approval decreased by 28 points, with respondents preferring each of the poll's four hypothetical Democratic challengers over Snyder for 2014.[9][10]

At a Republican leadership conference in September 2011, Snyder told an interviewer that if he felt satisfied with the legacy he established during his first term, he would be inclined to pass the torch to others, indicating that a 2014 re-election bid was not guaranteed to happen. He went on to say that, should he decline to run for a second term, he would be "happy to go fishing, go teach or do something else," rather than seek a new political office.[11]

In late September 2013, Snyder began airing commercials talking about his successes in office. While the governor suggested they were not campaign commercials, they were widely seen as a way to boost Snyder before the 2014 campaign got underway.[12][13] Around that time, Snyder was publicly targeted for defeat in 2014 by the AFL-CIO.

The general election race took shape following August party conventions that saw Snyder and Democratic candidate Mark Schauer win their party nominations. Early polling for the general election revealed a close race, with a Mitchell Research survey showing a five-point lead for Snyder when all candidates were available to respondents. Head-to-head polling grew closer after August 2014, with Schauer and Snyder narrowly winning polls from EPIC-MRA and Detroit News-WDIV, respectively. A We Ask America poll in late September showed a tie race between Schauer and Snyder, with 10 percent of voters undecided.[14]

Endorsements

Former New York City mayor Michael Bloomberg endorsed Rick Snyder ahead of the general election. Bloomberg coupled the endorsement with $2.3 million in TV ad purchases on behalf of Snyder, citing the governor's independent-mindedness as a reason for the support. The former mayor also endorsed Democratic candidate Gary Peters in the U.S. Senate race.[15]

Convention challenge for Calley

Lt. Gov. Brian Calley faced a challenge from Wes Nakagiri in the August 23 state Republican convention, and received enough precinct delegates to hold off the challenge. Gov. Rick Snyder announced his desire to see Calley join him on the ticket, but party rules dictated that the convention's delegates select nominees rather than the general public. Eleven employees from the governor's and lieutenant governor's offices sought delegate seats in the primary. There was also an influx of money from the Michigan Advocacy Trust, which distributed mailers supporting pro-Calley candidates in Clinton County[16] Calley defeated Nakagiri during the convention, with reports noting that the lieutenant governor received at least 60 percent of delegate votes.[17]

Debates

October 13 debate

Rick Snyder (R) and Mark Schauer (D) clashed over Detroit's bankruptcy proceedings, education spending and same-sex marriage during a debate at Wayne State University. Snyder argued on behalf of the state emergency manager's decision to take Detroit into bankruptcy, noting that the city was only months away from shedding $9 billion in debts. Schauer countered that pensioners in the city should not have been asked to cut their plans, citing legal and constitutional protections for public pension plans.[18]

Schauer criticized the governor's tax reform plan implemented in 2011, which he claimed cut $1 billion in education funds, raised taxes on the middle class by $1.4 billion and cut taxes for high-income earners by $1.8 billion. Snyder defended his tax plans by noting that education spending was up $1 billion during his term in office and tax reform brought fairer rates to small business owners.[18]

Snyder, who opposed same-sex marriage during his 2010 campaign, stated that he would abide by a federal appeals court ruling regarding Michigan's ban on the practice. Schauer criticized Snyder for what he claimed was evading a question about his stance on same-sex marriage and supporting a law that banned benefits for the partners of state employees.[18]

Polls

All candidates

Governor of Michigan - All candidates
Poll Rick Snyder* (R) Mark Schauer (D)Mary Buzuma (L)Mark McFarlin (UST)Paul Homeniuk (G)UndecidedMargin of errorSample size
Public Policy Polling
(November 1-2, 2014)
46%45%3%0%1%5%+/--914
Mitchell Research
(October 27, 2014)
48%43%2%1%0.4%5%+/-2.881,159
Mitchell Research
(October 19, 2014)
48%45.7%1%1.4%1%2.9%+/-3.23919
Fox 2 Detroit/Mitchell Research
(October 9, 2014)
47%46%1%1%2%3%+/-2.711,306
The Detroit News/WDIV
(October 2-4, 2014)
44.9%37.1%1.7%0.5%1.2%14.7%+/-4600
Mitchell Research
(September 29, 2014)
46%42%2%1%1%8%+/-2.861,178
We Ask America
(September 18-19, 2014)
43%43%2%1%1%10%+/-31,182
Mitchell Research
(September 14, 2014)
46%41%4%2%1%6%+/-3.4829
Public Policy Polling
(September 4-7, 2014)
43%42%3%2%1%9%+/-3.7687
AVERAGES 45.77% 42.76% 2.19% 1.1% 1.07% 7.07% +/-2.86 974.89
Note: The polls above may not reflect all polls that have been conducted in this race. Those displayed are a random sampling chosen by Ballotpedia staff. If you would like to nominate another poll for inclusion in the table, send an email to editor@ballotpedia.org.

Major party candidates

Governor of Michigan - Major party candidates- October 2014
Poll Rick Snyder* (R) Mark Schauer (D)Third Party/UndecidedMargin of errorSample size
EPIC-MRA
(October 26-28, 2014)
45%43%12%+/-4600
New York Times/CBS News/YouGov
(October 16-23, 2014)
44%45%12%+/-32,394
Public Policy Polling
(October 20-21, 2014)
48%48%4%+/-3.6723
EPIC-MRA
(October 17-19, 2014)
47%39%14%+/-4600
Public Policy Polling
(October 2-3, 2014)
47%46%7%+/-3654
MRG Poll
(September 30-October 1, 2014)
45.7%40.5%13.9%+/-4600
AVERAGES 46.12% 43.58% 10.48% +/-3.6 928.5
Note: The polls above may not reflect all polls that have been conducted in this race. Those displayed are a random sampling chosen by Ballotpedia staff. If you would like to nominate another poll for inclusion in the table, send an email to editor@ballotpedia.org.
Governor of Michigan - Major party candidates through September 2014
Poll Rick Snyder* (R) Mark Schauer (D)Third Party/UndecidedMargin of errorSample size
Lake Research Partners
(September 26-30, 2014)
44%43%12%+/-4600
EPIC-MRA
(September 25-29, 2014)
45%39%16%+/-4600
Target Insyght
(September 22-24, 2014)
41%40%19%+/-4600
Rasmussen Reports
(September 17-18, 2014)
47%41%12%+/-4750
Detroit News-WDIV
(September 3-5, 2014)
43.6%41.8%14.5%+/-4600
EPIC-MRA
(August 22-25, 2014)
43%45%12%+/-4600
Mitchell Research and Communications
(June 6, 2014)
46%41%13%+/-3.16961
Mitchell Research & Communications
(April 9, 2014)
49%37%15%+/-2.561,460
Lambert, Edwards & Associates (dead link)
(March 14, 2014)
42%39%19%+/-4.0600
EPIC-MRA
(February 5-11, 2014)
47%39%14%+/-4.0600
Conservative Intel Poll
(January 7-8, 2014)
47%35%18%+/-3.831,004
Public Policy Poll
(December 5-8, 2013)
44%40%16%+/-3.01,034
EPIC-MRA
(September 2013)
44%36%20%+/-4600
EPIC-MRA
(May 2013)
38%39%23%+/-4600
AVERAGES 44.33% 39.7% 15.96% +/-3.75 757.79
Note: The polls above may not reflect all polls that have been conducted in this race. Those displayed are a random sampling chosen by Ballotpedia staff. If you would like to nominate another poll for inclusion in the table, send an email to editor@ballotpedia.org.
  • An asterisk denotes incumbent status.

Campaign media

Mark Schauer

Mark Schauer ad
Mark Schauer ad: "Every Penny"
Mark Schauer ad: "Potential"

Rick Snyder

Rick Snyder ad: Numbers
Rick Snyder ad: Generations
Rick Snyder ad: Linda
Rick Snyder ad: Pam
Rick Snyder ad: Everyone
Rick Snyder ad: Forward
Rick Snyder ad: Recovery

Outside groups

Democratic Governors Association

DGA ad: The Difference
DGA ad: Brainpower
DGA ad: No Way
DGA ad: Online
DGA ad: Tough Choices
DGA ad: Seniors
DGA ad: Teacher
DGA ad: Jeannette
DGA ad: Jobs Here
DGA ad: My Classroom
DGA ad: Faces
DGA ad: I Would Say

Republican Governors Association

RGA ad: The Schauer is Over
RGA ad: Foreign
RGA ad: Agua
RGA ad: Higher Taxes
RGA ad: Fantasy
RGA ad: Troubles
RGA ad: Past
RGA ad: Rock Star
RGA ad: Who Stands to Lose?
RGA ad: Chilling
RGA ad: Knees

Michigan Nurses Association

Michigan Nurses' Association ad

Ad spending

The Wesleyan Media Project published a report on September 30, 2014, highlighting spending on gubernatorial races from September 12-25. This report found that Democratic and Republican groups spent a total of $46.84 million on TV ads in 15 states with gubernatorial elections. The following chart details the group's findings, including spending amounts and number of ads:[19]

Note: A bolded number indicates the highest total for this category. A number in italics is the lowest total for this category.

Spending on TV ads, September 12-25, 2014
State Total # of ads % Democratic-leaning ads % GOP-leaning ads Total spending-Democratic leaning (in millions of $) Total spending-GOP leaning (in millions of $)
Colorado 2,460 83.1 16.9 1.35 0.39
Connecticut 2,312 61.7 38.3 1.48 0.89
Florida 20,111 38.5 61.5 4.07 6.64
Georgia 4,625 51.1 48.9 1.43 0.99
Illinois 7,793 63.5 36.5 4.17 3.5
Iowa 2,134 47.5 52.5 0.25 0.38
Kansas 5,024 45.7 54.3 0.85 1.17
Maine 3,281 42.3 57.7 0.46 0.32
Michigan 6,767 33.9 66.1 1.14 2.3
Minnesota 1,974 83.9 16.1 0.65 0.29
New York 4,926 61 39 2.18 0.88
Pennsylvania 3,263 50.9 49.1 1.58 1.23
South Carolina 2,883 39.1 60.9 0.33 0.38
Texas 10,330 33.4 66.6 2.24 2.93
Wisconsin 7,374 63.3 36.7 1.36 1.01
TOTALS 85,257 48.2 51.8 23.54 23.3

Past elections

Margin of victory analysis

The average margin of victory in the past three races for governor was 12.1 percent. The smallest margin of victory was 4 percent in 2002, while the largest margin of victory was 18.2 percent in 2010. Percentages of votes for third-party candidates have increased from 1.2 percent in 2002 to 1.9 percent in 2010. The following chart compares the margin of victory for winners of gubernatorial races with the margin of victory for candidates who won the most votes for the top race on the ballot:[20]

Margin of victory analysis
Year Gov. candidate margin of victory (%) Party of winning candidate Top race on ballot Party of winning candidate Margin of victory (%)
2010 18.2 Republican Party - - -
2006 14.1 Democratic Party U.S. Senate Democratic Party 15.6
2002 4 Democratic Party U.S. Senate Democratic Party 22.7

Note: There was no statewide vote for federal office in 2010.

2010

See also: Michigan gubernatorial election, 2010
Governor of Michigan, 2010
Party Candidate Vote % Votes
     Republican Green check mark transparent.pngRick Snyder 58.1% 1,874,834
     Democratic Virg Bernero 39.9% 1,287,320
     Green Harley Mikkelson 0.6% 20,699
     U.S. Taxpayers Stacey Mathia 0.6% 20,818
     Libertarian Ken Proctor 0.7% 22,390
     Write-in Write-in candidates 0% 27
Total Votes 3,226,088

2006

Governor of Michigan, 2006
Party Candidate Vote % Votes
     Democratic Green check mark transparent.pngJennifer Granholm Incumbent 56.4% 2,142,513
     Republican Dick DeVos 42.3% 1,608,086
     Libertarian Gregory Creswell 0.6% 23,524
     Green Douglas Campbell 0.5% 20,009
     U.S. Taxpayers Bhagwan Dashairya 0.2% 7,087
     Write-in Write-in candidates 0% 37
Total Votes 3,801,256

2002

Governor of Michigan, 2002
Party Candidate Vote % Votes
     Democratic Green check mark transparent.pngJennifer Granholm 51.4% 1,633,796
     Republican Dick Posthumus 47.4% 1,506,104
     Green Douglas Campbell 0.8% 25,236
     U.S. Taxpayers Joseph Pilchak 0.4% 12,411
     Write-in Write-in candidates 0% 18
Total Votes 3,177,565

Voter turnout

Political scientist Michael McDonald's United States Elections Project studied voter turnout in the 2014 election by looking at the percentage of eligible voters who headed to the polls. McDonald used voting-eligible population (VEP), or the number of eligible voters independent of their current registration status, to calculate turnout rates in each state on November 4. He also incorporated ballots cast for the highest office in each state into his calculation. He estimated that 81,687,059 ballots were cast in the 50 states plus the District of Columbia, representing 35.9 percent of the VEP.[21] By comparison, 61.6 percent of VEP voted in the 2008 presidential election and 58.2 percent of VEP voted in the 2012 presidential election.[22]

Quick facts

  • According to PBS Newshour, voter turnout in the 2014 midterms was the lowest since the 1942 midterms, which took place during the nation's involvement in World War II.[23]
  • Forty-three states and the District of Columbia failed to surpass 50 percent turnout in McDonald's analysis.
  • The three states with the lowest turnout according to McDonald's analysis were Texas (28.3 percent), Tennessee (28.6 percent), and Indiana (28.8 percent).
  • Maine (58.5 percent), Wisconsin (56.5 percent), and Colorado (54.5 percent) were the three states with the highest turnout.
  • There were only 12 states that increased voter turnout in 2014 compared to the 2010 midterm elections.[24]

Note: Information from the United States Elections Project was last updated on December 16, 2014.

Campaign finance

Comprehensive donor information for this election has been collected by Follow the Money. Based on available campaign finance records, the candidates raised a total of $19,824,474 during the election. This information was last updated on May 14, 2015.[25]

Campaign Contribution Totals
Candidate Office Result Contributions
Rick Snyder/Brian Calley Republican Party Michigan Governor/Lieutenant Governor Won $12,625,208
Mark Schauer/Lisa Brown Democratic Party Michigan Governor/Lieutenant Governor Defeated $7,193,253
Mary Buzuma/Scotty Boman Libertarian Party Michigan Governor/Lieutenant Governor Defeated $4,295
Paul Homeniuk/Candace Caveny Green Party Michigan Governor/Lieutenant Governor Defeated $1,539
Mark McFarlin/Richard Mendoza Grey.png Michigan Governor/Lieutenant Governor Defeated $179
Grand Total Raised $19,824,474

Key deadlines

Deadline Event
April 22, 2014 Filing deadline for political party candidates
July 7, 2014 Filing deadline for minor party candidates
August 5, 2014 Primary election
November 4, 2014 General election
January 1, 2015 Inauguration day for state executive officials elected in November

Recent news

This section links to a Google news search for the term "Michigan + governor + election"

See also

External links

Footnotes

  1. NCSL,"State Primary Election Types," accessed October 7, 2024
  2. Michigan.gov,"Questions and Answers: Michigan’s Presidential Primary," accessed October 7, 2024
  3. Michigan Secretary of State, "Filing Requirements for Secretary of State and Attorney General: 2014 Election Cycle," accessed August 5, 2014
  4. Mark Schaur for Governor Campaign Website, "Home," accessed May 29, 2013
  5. 5.0 5.1 5.2 Public Policy Polling, "Snyder's popularity plummets," December 18, 2012
  6. Ann Arbor, "Ann Arbor man looks to wage Independent campaign for governor of Michigan," May 30, 2013
  7. MLive.com, "Lansing Mayor Virg Bernero won't run for governor, Senate or Congress in 2014," March 20, 2013
  8. Governing, Michigan Governor Announces Re-election Bid, Despite Controversies, February 4, 2014
  9. Public Policy Polling, "Snyder's popularity plummets," December 18, 2012
  10. Public Policy Polling, "An early look at the 2014 governor landscape," November 12, 2012
  11. MLive, "Gov. Rick Snyder says he might not run for re-election in 2014 -- could Brian Calley or Bill Schuette succeed him?" September 25, 2011
  12. MLive, "Tim Skubick: Gov. Snyder's ads cleverly make a pre-emptive strike," September 29, 2013
  13. Huffington Post, "Rick Snyder Hopes To Be 'Reasonable Model' For GOP," September 22, 2013
  14. MLive, "AFL-CIO to target Michigan Gov. Rick Snyder, other Republican governors in 2014 election cycle," August 13, 2013
  15. The Detroit News, "Bloomberg endorses Snyder, Peters," October 7, 2014
  16. MLive.com, "Michigan 2014 Primary: Snyder staffers run for precinct posts with Calley nomination on the line," August 4, 2014
  17. Detroit Free Press, "GOP chooses Calley over Nakagiri for lieutenant governor," August 23, 2014
  18. 18.0 18.1 18.2 The Monitor, "Michigan's only gubernatorial debate grows testy," October 13, 2014
  19. Wesleyan Media Project, "GOP Groups Keeping Senate Contests Close," September 30, 2014
  20. Michigan Secretary of State, "Previous Election Information," accessed September 19, 2014
  21. United States Elections Project, "2014 November General Election Turnout Rates," November 7, 2014
  22. TIME, "Voter Turnout in Midterm Elections Hits 72-Year Low," November 10, 2014
  23. PBS, "2014 midterm election turnout lowest in 70 years," November 10, 2014
  24. U.S. News & World Report, "Midterm Turnout Down in 2014," November 5, 2014
  25. Follow the Money, "Overview of Michigan 2014 elections," accessed May 14, 2015