North Carolina Secretary of State election, 2024

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2020
North Carolina Secretary of State
Ballotpedia Election Coverage Badge.png
Democratic primary
Republican primary
General election
Election details
Filing deadline: December 15, 2023
Primary: March 5, 2024
Primary runoff: May 14, 2024
General: November 5, 2024

Pre-election incumbent(s):
Elaine Marshall (D)
How to vote
Poll times: 6:30 a.m. to 7:30 p.m.
Voting in North Carolina
Ballotpedia analysis
Federal and state primary competitiveness
State executive elections in 2024
Impact of term limits in 2024
State government trifectas
State government triplexes
Ballotpedia's Election Analysis Hub, 2024
North Carolina
executive elections
Governor

Lieutenant Governor
Attorney General
Secretary of State
Auditor
Treasurer
Superintendent of Public Instruction
Labor Commissioner
Insurance Commissioner
Agriculture Commission

Incumbent Elaine Marshall (D) defeated Chad Brown (R) in the general election for North Carolina secretary of state on November 5, 2024. North Carolina's secretary of state oversees the economic and business-related operations of the state government. The office does not oversee the state's elections.

This election happened after state lawmakers passed Senate Bill 749 in fall 2023, overriding Gov. Roy Cooper's (D) veto. Senate Bill 749, among other things, administratively housed the state's election board in the secretary of state's office. Under the bill, the board performs its duties independently from the authority of the secretary of state.[1][2]

Marshall was elected secretary of state in 1996. In the 2020 general election, Marshall defeated E.C. Sykes (R) 51.2% to 48.8%, and in 2016, she defeated Michael LaPaglia 52.2% to 47.8%. Before Marshall was elected secretary of state, she served in the North Carolina State Senate and worked as a teacher and small business owner.

Marshall said she was a proven fighter for North Carolina and ran on her record. In her Candidate Connection survey, Marshall wrote, "I consider the responsibilities surrounding economic development and cutting red tape to be among the most important for the Secretary of State's office. One of the primary responsibilities of this office is to create an environment conducive to economic development. This includes facilitating business registrations and providing resources that support entrepreneurs and small businesses. By making it easier for businesses to start and thrive, we directly contribute to job creation and the overall prosperity of our communities."

Brown was elected to the Gaston County Board of Commissioners in 2010 and was selected as the board's chairman for the fourth time in 2022.[3] [4] He was also the mayor of Stanley, North Carolina, and a professional baseball player.

In Ballotpedia's Candidate Connection survey, Brown said, "Establishing conservative, common-sense leadership in the Secretary of State office is crucial. We need a leader who prioritizes transparency, accountability, and efficiency in government operations. Additionally, I will institute a robust economic development initiative to attract businesses, create jobs, and foster a thriving economy." Brown also said he would work to eliminate wasteful spending, remove unnecessary burdens and red tape for entrepreneurs and small businesses, and foster a business-friendly community.

In an interview with Cardinal & Pine Marshall said, "What my opponent is saying to the crowd he’s campaigning to is that if he gets elected, if there’s a Republican in the secretary of state’s office, then he will petition the General Assembly to move the election to him." When asked if she believed the state legislature would attempt to change the powers of the office, Marshall said, "Absolutely. I feel very confident about that."[5]

On his campaign website, Brown said his priorities as secretary of state would be to "Protect our elections and ensure that every vote is counted," "Promote innovation and small business growth," and "Protect our consumers from fraud and identity theft."[6]

Both candidates completed Ballotpedia's Candidate Connection Survey. Click here to read their responses.

In 2020, former President Donald Trump (R) won North Carolina, defeating President Joe Biden (D) 49.9% to 48.6%. That same year Cooper was re-elected governor, defeating Dan Forest (R) 51.5% to 47.0%. At the time of the election, candidates from opposing parties had won in North Carolina's presidential and gubernatorial elections in six of the last eight election years. Democrats won seven gubernatorial elections and Republicans won seven presidential elections in North Carolina between 1992 and the election.

Incumbent Elaine Marshall won election in the general election for North Carolina Secretary of State.

For more information about the primaries in this election, click on the links below:

Candidates and election results

General election

General election for North Carolina Secretary of State

Incumbent Elaine Marshall defeated Chad Brown in the general election for North Carolina Secretary of State on November 5, 2024.

Candidate
%
Votes
Image of Elaine Marshall
Elaine Marshall (D) Candidate Connection
 
51.0
 
2,837,994
Image of Chad Brown
Chad Brown (R) Candidate Connection
 
49.0
 
2,722,794

Total votes: 5,560,788
Candidate Connection = candidate completed the Ballotpedia Candidate Connection survey.
If you are a candidate and would like to tell readers and voters more about why they should vote for you, complete the Ballotpedia Candidate Connection Survey.

Do you want a spreadsheet of this type of data? Contact our sales team.

Democratic primary election

The Democratic primary election was canceled. Incumbent Elaine Marshall advanced from the Democratic primary for North Carolina Secretary of State.

Republican primary election

Republican primary for North Carolina Secretary of State

Chad Brown defeated Christine Villaverde and Jesse Thomas in the Republican primary for North Carolina Secretary of State on March 5, 2024.

Candidate
%
Votes
Image of Chad Brown
Chad Brown Candidate Connection
 
43.3
 
373,166
Image of Christine Villaverde
Christine Villaverde Candidate Connection
 
30.0
 
258,569
Image of Jesse Thomas
Jesse Thomas Candidate Connection
 
26.8
 
230,829

Total votes: 862,564
Candidate Connection = candidate completed the Ballotpedia Candidate Connection survey.
If you are a candidate and would like to tell readers and voters more about why they should vote for you, complete the Ballotpedia Candidate Connection Survey.

Do you want a spreadsheet of this type of data? Contact our sales team.

Withdrawn or disqualified candidates

Voting information

See also: Voting in North Carolina

Election information in North Carolina: Nov. 5, 2024, election.

What was the voter registration deadline?

  • In-person: Nov. 2, 2024
  • By mail: Postmarked by Oct. 11, 2024
  • Online: Oct. 11, 2024

Was absentee/mail-in voting available to all voters?

Yes

What was the absentee/mail-in ballot request deadline?

  • In-person: Oct. 29, 2024
  • By mail: Received by Oct. 29, 2024
  • Online: Oct. 29, 2024

What was the absentee/mail-in ballot return deadline?

  • In-person: Nov. 5, 2024
  • By mail: Received by Nov. 5, 2024

Was early voting available to all voters?

Yes

What were the early voting start and end dates?

Oct. 17, 2024 to Nov. 2, 2024

Were all voters required to present ID at the polls? If so, was a photo or non-photo ID required?

N/A

When were polls open on Election Day?

6:30 a.m. - 7:30 p.m. (EST)

Candidate Comparison

Candidate profiles

This section includes candidate profiles that may be created in one of two ways: either the candidate completed Ballotpedia's Candidate Connection survey, or Ballotpedia staff may compile a profile based on campaign websites, advertisements, and public statements after identifying the candidate as noteworthy. For more on how we select candidates to include, click here.

Image of Elaine Marshall

WebsiteFacebookTwitter

Party: Democratic Party

Incumbent: Yes

Political Office: None

Submitted Biography "I’m Elaine Marshall, North Carolina’s Secretary of State, and I’ve spent my career focused on serving the people of this great state. Raised on a family farm in rural Maryland, I learned the value of hard work and community early on. After earning my Bachelor’s degree from the University of Maryland, I moved to North Carolina, where I became a public school teacher and a small business owner. I went on to earn a law degree from Campbell University Law School, and as a practicing attorney, I gained a deep understanding of the challenges people face in navigating the law. I’ve also had the honor of serving in the State Senate, where I led the passage of the landmark Marital Rape bill. I was elected Secretary of State in 1996, becoming the first woman to hold this office and the first woman elected to North Carolina's Council of State. As Secretary of State, I have continued my work in modernizing our office and making it easier for North Carolinians to start and grow businesses."


Key Messages

To read this candidate's full survey responses, click here.


We’ve worked tirelessly to streamline processes, cut red tape, and make it easier for entrepreneurs to thrive while ensuring transparency, cybersecurity, and access to critical resources.


We're working everyday to empower local communities through targeted initiatives, like the Rural RISE program, which fosters sustainable growth and creates opportunities for entrepreneurship. By connecting rural businesses with essential resources, mentorship, and funding options, we can help them overcome challenges, enhance their competitiveness, and contribute to the overall economic vitality of North Carolina.


As a former teacher, investing in education and workforce development is crucial for the economic revitalization of rural areas. By enhancing educational opportunities and providing training programs that align with local industry needs, we can equip our workforce with the skills necessary for the jobs of tomorrow, attract new businesses, and ensure that our rural communities can thrive in a rapidly changing economy.

This information was current as of the candidate's run for North Carolina Secretary of State in 2024.

Image of Chad Brown

WebsiteFacebookTwitterYouTube

Party: Republican Party

Incumbent: No

Political Office: 

  • Gaston County Board of Commissioners (Assumed office: 2010)
  • Mayor of Stanley, North Carolina

Submitted Biography "My name is Chad Brown. I am proud to be a loving father, a dedicated public servant, a former professional baseball player, and a Flint Groves Baptist Church member in Gastonia, NC. As a father, I understand the importance of creating a better future for our children. Investing in our children and providing them with the necessary resources can build a stronger and more prosperous future for our state. In addition to being a father, I have dedicated the past 15 years of my life to public service. I have served in various government roles, including as Mayor of Stanley (NC) and Chairman of the Board of Gaston County Commissioners. Throughout my career, I have strongly advocated for government transparency, accountability, and fairness. Government should work for the people, not the other way around, and I am committed to fighting for the rights and interests of every citizen in our state. Before entering public service, I had the privilege of playing professional baseball for 11 years. This experience taught me the values of teamwork, perseverance, and discipline. I bring these qualities with me into my work as a public servant, always striving to find common ground and work collaboratively to achieve the best outcomes for our state. As a Flint Groves Baptist Church member, I am guided by the principles of faith, compassion, and service to others."


Key Messages

To read this candidate's full survey responses, click here.


Establishing conservative, common-sense leadership in the Secretary of State office is crucial. We need a leader who prioritizes transparency, accountability, and efficiency in government operations. Additionally, I will institute a robust economic development initiative to attract businesses, create jobs, and foster a thriving economy. Together, we can build a stronger future for our state based on conservative principles and smart economic policies.


As your Secretary of State, I will prioritize transparency and accountability, ensuring that government actions are open and accessible to the public. I am committed to eliminating wasteful spending and ensuring that taxpayer dollars are used wisely and efficiently. Together, we can create a government that operates with integrity and fiscal responsibility, working towards a better future for all North Carolinians.


I will tirelessly remove unnecessary burdens and cut red tape, creating an efficient and streamlined process for entrepreneurs and small businesses. I will also prioritize investigating and enforcing intellectual property rights, protecting the innovations and creations of our business community. Together, we can foster a business-friendly environment that encourages growth, innovation, and economic prosperity for all.

This information was current as of the candidate's run for North Carolina Secretary of State in 2024.

Ballotpedia's Candidate Connection survey responses

Ballotpedia asks all federal, state, and local candidates to complete a survey and share what motivates them on political and personal levels. The section below shows responses from candidates in this race who completed Ballotpedia's Candidate Connection survey. Candidates are asked three required questions for this survey, but they may answer additional optional questions as well.

Survey responses from candidates in this race

Click on a candidate's name to visit their Ballotpedia page.

Note: Ballotpedia reserves the right to edit Candidate Connection survey responses. Any edits made by Ballotpedia will be clearly marked with [brackets] for the public. If the candidate disagrees with an edit, he or she may request the full removal of the survey response from Ballotpedia.org. Ballotpedia does not edit or correct typographical errors unless the candidate's campaign requests it.

Expand all | Collapse all

Establishing conservative, common-sense leadership in the Secretary of State office is crucial. We need a leader who prioritizes transparency, accountability, and efficiency in government operations. Additionally, I will institute a robust economic development initiative to attract businesses, create jobs, and foster a thriving economy. Together, we can build a stronger future for our state based on conservative principles and smart economic policies.

As your Secretary of State, I will prioritize transparency and accountability, ensuring that government actions are open and accessible to the public. I am committed to eliminating wasteful spending and ensuring that taxpayer dollars are used wisely and efficiently. Together, we can create a government that operates with integrity and fiscal responsibility, working towards a better future for all North Carolinians.

I will tirelessly remove unnecessary burdens and cut red tape, creating an efficient and streamlined process for entrepreneurs and small businesses. I will also prioritize investigating and enforcing intellectual property rights, protecting the innovations and creations of our business community. Together, we can foster a business-friendly environment that encourages growth, innovation, and economic prosperity for all.
We’ve worked tirelessly to streamline processes, cut red tape, and make it easier for entrepreneurs to thrive while ensuring transparency, cybersecurity, and access to critical resources.

We're working everyday to empower local communities through targeted initiatives, like the Rural RISE program, which fosters sustainable growth and creates opportunities for entrepreneurship. By connecting rural businesses with essential resources, mentorship, and funding options, we can help them overcome challenges, enhance their competitiveness, and contribute to the overall economic vitality of North Carolina.

As a former teacher, investing in education and workforce development is crucial for the economic revitalization of rural areas. By enhancing educational opportunities and providing training programs that align with local industry needs, we can equip our workforce with the skills necessary for the jobs of tomorrow, attract new businesses, and ensure that our rural communities can thrive in a rapidly changing economy.
I am passionate about several areas of public policy that reflect these values and connect with the concerns of the people of our state. Here are two areas I am passionate about.

One area that is close to my heart is protecting and promoting the sanctity of life. I firmly believe in the value and dignity of every human being, from the earliest stages of life to natural death.

Fiscal responsibility and limited government are values that I hold dear. I believe in lowering taxes, reducing government spending, and eliminating unnecessary regulations hindering economic growth and entrepreneurship.
I believe that fostering a robust environment for small businesses is essential for community growth & job creation - initiatives like Rural RISE help provide entrepreneurs with the resources they need to succeed.

In our increasingly digital world, protecting citizens' personal information & ensuring secure government databases is critical. I prioritize policies that enhance cybersecurity measures to safeguard our information & maintain public trust.

Help communities prepare for and recover from natural disasters is essential, especially for those in rural areas. I am committed to advocating for resources & strategies that enhance community resilience in the face of challenges like climate change & severe weather events.
The North Carolina Secretary of State office possesses several unique and important qualities that make it a crucial part of the state government and legal system:

1. Business Services: The Secretary of State is responsible for maintaining the records of all businesses operating in the state. This includes registering new businesses, filing annual reports, and providing information and resources to support economic development and entrepreneurship.

2. Securities Regulation: The Secretary of State is responsible for regulating the securities industry in the state. They oversee the registration of securities offerings, licensing of securities professionals, and enforcing securities laws to protect investors and maintain fair and transparent financial markets.

3. Notary Public Commission: The Secretary of State grants and maintains the commissions of notaries public in the state. They ensure that notaries meet the qualifications and ethical standards required for the position, which is essential for legal document authentication and verification.

4. Uniform Commercial Code (UCC): The Secretary of State administers and maintains UCC filings, which provide a standardized system for recording security interests in personal property. This helps protect the rights of businesses and individuals in financial transactions.

5. Trademarks and Tradenames: The Secretary of State registers and maintains records of trademarks and tradenames used in the state. This protects intellectual property rights and helps businesses establish and protect their brands.

6. Lobbying and Ethics: The Secretary of State oversees the registration and regulation of lobbyists and promotes transparency and ethics in government. They maintain a registry of lobbyists and enforce lobbying laws to ensure transparency in the legislative process.

These unique responsibilities make the North Carolina Secretary of State office an essential state government and legal system component.
The office of the Secretary of State possesses several unique qualities that make it an essential part of the state government and legal system:

Administrative Authority: The Secretary of State serves as the chief administrative officer for a wide range of essential functions, including business registrations, maintaining a database filled with critical records, and consumer protections. This administrative authority ensures that the state operates smoothly and efficiently, providing necessary services to citizens and businesses.

Our office plays a crucial role in fostering economic development by simplifying the process for starting and operating a business. It provides resources and support for entrepreneurs, helping to reduce red tape and promote a business-friendly environment. This focus on economic growth is vital for creating jobs and enhancing the state's overall prosperity.

Our office manages important public records, including business filings, trademarks, and notary services. This role in maintaining transparency is critical for public trust and accountability, allowing citizens to access information about government actions and business operations.

As an attorney, the Secretary of State brings legal expertise to the office, ensuring that policies and procedures comply with state and federal laws. This legal background helps navigate complex regulatory environments and protects the interests of citizens.
For a broader understanding of the interplay between governance and social responsibility, "The Audacity of Hope" by Barack Obama offers insights into the values of empathy, community service, and the importance of grassroots engagement in shaping policy. It reflects a vision of a government that serves the people, emphasizing the need for collaboration across different sectors of society.
First and foremost, I believe in the importance of integrity. I am committed to acting ethically and honestly in my role and to always doing what is right, even when it may be difficult or unpopular.

Accountability is another key trait that I value. I understand that I am accountable to the people who elected me and take full responsibility for my actions and decisions. I am willing to be transparent and answer to the public for the choices I make.

Leadership is essential for making a positive impact. I believe in leading by example and inspiring others to achieve common goals. I am dedicated to setting a vision, making tough decisions when necessary, and collaborating with others to achieve the best outcomes for our community.

Knowledge and expertise are important for making informed decisions. I am committed to continuously learning and staying informed about the issues that affect our community. I believe that a well-informed elected official is better equipped to serve the public effectively.

Compassion and empathy are qualities that I hold dear. I genuinely care about the well-being of the people I represent and strive to understand and address their needs. I am dedicated to being responsive and accessible to the concerns of my constituents.

Collaboration and compromise are essential for achieving meaningful outcomes. I am committed to working with others, even those with differing viewpoints, to find common ground and make progress. Working together can accomplish more than we can individually.

Public service is a calling that I take seriously. I am committed to putting the community’s needs above personal gain or political agendas. I believe that serving the public is a privilege and a responsibility, and I am dedicated to positively impacting the lives of the people I represent.
Elected officials must demonstrate honesty and transparency in their actions and decision-making processes, building trust with their constituents.

Working effectively with others, including colleagues, community leaders, and constituents, fosters a cooperative environment that leads to better policy outcomes.

A genuine desire to serve the public and improve the lives of constituents should drive every elected official’s actions and priorities.

nderstanding the needs and concerns of the community is crucial. Elected officials should be approachable and responsive to the diverse perspectives of all constituents.

The ability to respond to changing circumstances and new information is crucial for effective governance. Elected officials should be open to innovation and willing to adjust strategies as needed.
 The North Carolina Secretary of State is more than just a government official. They are a dedicated public servant who connects with the people and ensures that their needs are met. They oversee a wide range of administrative and regulatory functions, all with the goal of creating a better North Carolina.

One of their key responsibilities is handling business services. They assist entrepreneurs in registering and filing their businesses, providing the necessary support and resources for success. Regulating securities protects investors and promotes a fair and secure financial market. And regarding trademarks and tradenames, the Secretary of State safeguards our state’s entrepreneurs’ creative ideas and innovations.

But it doesn't stop there. The Secretary of State also plays a vital role in ensuring fair elections and transparent campaign finance. They work tirelessly to uphold the integrity of our democratic process, giving every voter a voice. Maintaining records related to land ownership and transactions provides the necessary information and resources for individuals and businesses.

In all of these responsibilities, the Secretary of State keeps the people’s interests at heart. They strive to create a business-friendly environment, prioritize consumer protection, and ensure that our elections are fair and transparent. With their dedication and commitment, the Secretary of State is truly a bridge between the government and the people, working to build a stronger and more connected North Carolina.
Overseeing the registration and regulation of businesses, ensuring that the processes are efficient and accessible, and fostering an environment conducive to entrepreneurship and economic growth. Supporting initiatives that enhance the economic landscape of the state, especially in rural areas, through programs like Rural RISE, and fostering partnerships that connect businesses to essential resources.

Protecting citizens from fraud and scams, including overseeing financial solicitations, trademarks, and counterfeit products, while providing education on consumer rights.

Safeguarding important documents, including business filings, trademarks, and public records, while ensuring transparency and accessibility for citizens at no cost.

Promoting transparency and accountability in government operations, ensuring that the public has access to information and can participate meaningfully in the democratic process.
I would like to leave a legacy of empowerment and opportunity, particularly through my work with 4-H. I believe in fostering the potential of young people iby equipping them with the skills, knowledge, and confidence they need to become future leaders. My involvement in 4-H has shown me the transformative power of hands-on learning, community service, and leadership development.

By promoting agricultural education, environmental stewardship, and community engagement, I hope to inspire the next generation to be proactive in addressing the challenges our state faces. I want my legacy to reflect a commitment to nurturing youth who are not only knowledgeable and skilled but also compassionate and dedicated to making their communities better.

Ultimately, I envision a future where every young person in North Carolina has access to opportunities that allow them to thrive, and I hope my work helps lay the groundwork for a more equitable and prosperous state.
The last song that stuck in my head was "I Can Only Imagine" by MercyMe. This powerful Christian worship song has resonated in my mind with its heartfelt lyrics and beautiful melody. It has been a constant presence, reminding me of the depth of God's love and the anticipation of meeting Him in heaven. The song's message of awe and wonder in the presence of God fills me with joy and inspires me to imagine the beauty and majesty of heaven. "I Can Only Imagine" has left a lasting impact on me, and its melody and lyrics continue to bring comfort and hope to my heart.
I consider the responsibilities surrounding economic development and cutting red tape to be among the most important for the Secretary of State's office. One of the primary responsibilities of this office is to create an environment conducive to economic development. This includes facilitating business registrations and providing resources that support entrepreneurs and small businesses. By making it easier for businesses to start and thrive, we directly contribute to job creation and the overall prosperity of our communities.

Cutting red tape is essential to enhancing the efficiency of our state’s operations. By simplifying regulations and reducing unnecessary bureaucratic hurdles, we can help businesses navigate the system more easily. This not only saves time and resources for entrepreneurs but also fosters innovation and encourages investment in North Carolina.

Economic development initiatives are particularly critical in rural areas, where opportunities can be limited. By focusing on these regions through targeted programs and outreach, we can help ensure that all communities have access to the resources they need to succeed. This commitment to rural prosperity aligns with our goal of creating a balanced economic landscape across the state.

By fostering a business-friendly environment and reducing barriers to entry, we can encourage innovation and entrepreneurship. This can lead to the development of new industries and technologies that drive economic growth a
There are some lesser-known powers and duties that people should be aware of.

One such responsibility is the office's role in providing apostille and authentication services. This means that the Secretary of State's office certifies the authenticity of legal documents, such as birth certificates and educational transcripts, for international use. This is especially important for individuals who need to use these documents in other countries.

Another lesser-known responsibility is the regulation of charitable organizations and professional fundraisers. The Secretary of State's office ensures that these organizations comply with state laws when soliciting donations and registering as charitable entities. This helps protect donors and ensure that funds are used for their intended purposes.

In addition, the office maintains records of land grants issued by the state. These land grants have historical significance and provide valuable information about land ownership in North Carolina, dating back to the colonial era.

The Secretary of State's office also plays a role in enforcing notary public regulations. In addition to granting notary commissions, the office investigates complaints and takes action against notaries who violate the law or ethical standards. This helps to maintain the integrity of notarial services and protect the public.

Lastly, the office regulates business opportunities, which are sales or leases of business ventures that require an initial investment. The Secretary of State's office ensures that business opportunity sellers comply with disclosure requirements and protects consumers from fraudulent or deceptive practices.

These lesser-known powers and responsibilities of the North Carolina Secretary of State's office are important for providing valuable services and protections to the people of North Carolina.
One of the unique responsibilities of the Secretary of State's office is to engage in partnerships and play a crucial role in international trade initiatives.. This includes fostering relationships with foreign countries to promote trade, investment, and cultural exchange. My involvement in initiatives in Moldova, for instance, has highlighted the importance of this role. Through partnerships and collaborative projects, we can help support emerging democracies and promote good governance.
Yes, having previous experience in government or politics can be highly beneficial for individuals holding the North Carolina Secretary of State office. Here are a few reasons why:

1. Knowledge of Government Processes: Prior experience provides a deeper understanding of how government processes work and the intricacies of bureaucracy. This knowledge enables the Secretary of State to navigate the system more effectively and efficiently.

2. Familiarity with Policy and Legislation: Experience in government or politics equips individuals with a solid foundation in understanding policy issues and the legislative process. This understanding allows the Secretary of State to advocate for policies that align with their goals and work collaboratively with lawmakers to implement them.

3. Established Relationships and Networks: Previous experience often means that the Secretary of State has cultivated relationships and built networks within the political landscape. These connections can be invaluable for collaborating with government officials, lawmakers, and stakeholders to achieve common objectives.

4. Understanding of Political Dynamics: Government and politics are inherently political, and prior experience provides insight into the political dynamics at play. This understanding enables the Secretary of State to navigate the political landscape, build consensus, and effectively communicate their initiatives to various stakeholders.

5. Ability to Hit the Ground Running: With previous experience, the Secretary of State can start their term with a higher level of knowledge and understanding of the responsibilities and challenges of the office. This allows them to be more effective from the beginning and make a meaningful impact sooner.
Yes - Experience provides essential insights into the workings of the political system, helps in navigating the complexities of public policy, and fosters relationships with other government officials and stakeholders. A background in government equips the Secretary of State with a deeper understanding of the needs and concerns of constituents, enabling them to advocate effectively for policies that promote economic development, transparency, and accountability. Additionally, prior experience can enhance the ability to lead initiatives, manage staff, and ensure the office functions efficiently to serve the public effectively.
1. Strong Communication Skills: Effective communication is essential for the Secretary of State to effectively convey information, collaborate with stakeholders, and advocate for policies. Strong written and verbal communication skills are crucial for building relationships, explaining complex issues, and engaging with the public.

2. Knowledge of Government Processes: A deep understanding of government processes, including administrative procedures and legal frameworks, is vital for the Secretary of State. This knowledge helps navigate bureaucratic systems, implement policies, and ensure compliance with laws and regulations.

3. Leadership and Management Skills: The Secretary of State oversees various departments and functions within the office. Strong leadership and management skills are necessary to effectively manage staff, set priorities, and ensure efficient operations.

4. Knowledge of Business and Economic Development: The Secretary of State supports businesses and economic development. Having a solid understanding of business principles, economic trends, and the needs of entrepreneurs and small businesses is important for promoting economic growth and fostering a business-friendly environment.

5. Technology Proficiency: In today's digital age, proficiency in technology is essential for the Secretary of State. This includes knowledge of digital systems for business registration, online filing platforms, and data security practices. Keeping up with technological advancements ensures efficiency, accessibility, and security in the office's operations.

6. Commitment to Public Service: The Secretary of State is a public servant and should strongly commit to serving the people of North Carolina. This includes a dedication to transparency, accountability, and the highest ethical standards.

These skills and expertise, combined with a passion for serving the people of North Carolina, can help the Secretary of State effectively fulfill the office’s role.
A strong understanding of laws and regulations is essential for ensuring compliance and interpreting legal requirements, especially concerning business registration, trademark protection, and election oversight.

Effective leadership is crucial for managing staff, overseeing operations, and ensuring the office runs smoothly.

Familiarity with public policy processes and issues, particularly those related to economic development, small business support, and regulatory reform, allows the Secretary of State to advocate effectively for necessary changes.
Tim Moore (NC Speaker of the House); Brad Overcash (NC Senate)
North Carolina AFL-CIO

Communication Workers Sierra Club Emily's List End Citizens United

Police Benevolant Association
I believe that transparency and accountability are foundational principles for a healthy democracy and effective governance.
The state ballot initiative process could have both positive and negative implications for North Carolina.



Campaign ads

This section includes a selection of up to three campaign advertisements per candidate released in this race, as well as links to candidates' YouTube, Vimeo, and/or Facebook video pages. If you are aware of other links that should be included, please email us.


Republican Party Chad Brown

2/6/2024
2/6/2024
2/6/2024

View more ads here:


Democratic Party Elaine Marshall

Ballotpedia did not come across any campaign ads for Elaine Marshall while conducting research on this election. If you are aware of any ads that should be included, please email us.


Election competitiveness

Polls

See also: Ballotpedia's approach to covering polls

We provide results for polls that are included in polling aggregation from FiveThirtyEight and RealClearPolitics, when available. No polls were available for this election. To notify us of polls published in this election, please email us.

Endorsements

See also: Ballotpedia: Our approach to covering endorsements

Click the links below to see official endorsement lists published on candidate campaign websites for any candidates that make that information available. If you are aware of a website that should be included, please email us.

Election spending

Campaign finance

The section and tables below contain data from financial reports submitted to state agencies. The data is gathered and made available by Transparency USA. Transparency USA tracks loans separately from total contributions. View each candidates’ loan totals, if any, by clicking “View More” in the table below and learn more about this data here.


Satellite spending

See also: Satellite spending

Satellite spending describes political spending not controlled by candidates or their campaigns; that is, any political expenditures made by groups or individuals that are not directly affiliated with a candidate. This includes spending by political party committees, super PACs, trade associations, and 501(c)(4) nonprofit groups.[7][8][9]

If available, this section includes links to online resources tracking satellite spending in this election. To notify us of a resource to add, email us.

Election analysis

Click the tabs below to view information about demographics, past elections, and partisan control of the state.

  • Presidential elections - Information about presidential elections in the state.
  • Statewide elections - Information about recent U.S. Senate and gubernatorial elections in the state.
  • State partisanship - The partisan makeup of the state's congressional delegation and state government.
  • Demographics - Information about the state's demographics and how they compare to the country as a whole.


See also: Presidential voting trends in North Carolina and The Cook Political Report's Partisan Voter Index

Cook PVI by congressional district

Cook Political Report's Partisan Voter Index for North Carolina, 2024
District Incumbent Party PVI
North Carolina's 1st Donald Davis Electiondot.png Democratic R+1
North Carolina's 2nd Deborah Ross Electiondot.png Democratic D+15
North Carolina's 3rd Gregory Murphy Ends.png Republican R+11
North Carolina's 4th Valerie Foushee Electiondot.png Democratic D+21
North Carolina's 5th Virginia Foxx Ends.png Republican R+10
North Carolina's 6th Kathy Manning Electiondot.png Democratic R+11
North Carolina's 7th David Rouzer Ends.png Republican R+8
North Carolina's 8th Dan Bishop Ends.png Republican R+11
North Carolina's 9th Richard Hudson Ends.png Republican R+9
North Carolina's 10th Patrick McHenry Ends.png Republican R+10
North Carolina's 11th Chuck Edwards Ends.png Republican R+8
North Carolina's 12th Alma Adams Electiondot.png Democratic D+23
North Carolina's 13th Wiley Nickel Electiondot.png Democratic R+11
North Carolina's 14th Jeff Jackson Electiondot.png Democratic R+11

2020 presidential results by 2024 congressional district lines

2020 presidential results in congressional districts based on 2024 district lines, North Carolina[10]
District Joe Biden Democratic Party Donald Trump Republican Party
North Carolina's 1st 50.4% 48.8%
North Carolina's 2nd 66.9% 31.5%
North Carolina's 3rd 40.7% 58.0%
North Carolina's 4th 72.4% 26.2%
North Carolina's 5th 41.8% 57.2%
North Carolina's 6th 41.2% 57.5%
North Carolina's 7th 43.9% 54.9%
North Carolina's 8th 40.6% 58.3%
North Carolina's 9th 42.4% 56.3%
North Carolina's 10th 41.4% 57.4%
North Carolina's 11th 43.8% 54.8%
North Carolina's 12th 74.4% 24.2%
North Carolina's 13th 40.7% 57.9%
North Carolina's 14th 41.4% 57.5%


2012-2020

How a state's counties vote in a presidential election and the size of those counties can provide additional insights into election outcomes at other levels of government including statewide and congressional races. Below, four categories are used to describe each county's voting pattern over the 2012, 2016, and 2020 presidential elections: Solid, Trending, Battleground, and New. Click [show] on the table below for examples:


Following the 2020 presidential election, 47.1% of North Carolinians lived in one of the state's 22 Solid Democratic counties, which voted for the Democratic presidential candidate in every election from 2012 to 2020, and 46.3% lived in one of 68 Solid Republican counties. Overall, North Carolina was Solid Republican, having voted for Mitt Romney (R) in 2012, Donald Trump (R) in 2016, and Donald Trump (R) in 2020. Use the table below to view the total number of each type of county in North Carolina following the 2020 election as well as the overall percentage of the state population located in each county type.

Historical voting trends

North Carolina presidential election results (1900-2020)

  • 18 Democratic wins
  • 13 Republican wins
Year 1900 1904 1908 1912 1916 1920 1924 1928 1932 1936 1940 1944 1948 1952 1956 1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016 2020
Winning Party D D D D D D D R D D D D D D D D D R R D R R R R R R R D R R R

This section details the results of the five most recent U.S. Senate and gubernatorial elections held in the state.

U.S. Senate elections

See also: List of United States Senators from North Carolina

The table below details the vote in the five most recent U.S. Senate races in North Carolina.

U.S. Senate election results in North Carolina
Race Winner Runner up
2022 50.5%Republican Party 47.3%Democratic Party
2020 48.7%Republican Party 46.9%Democratic Party
2016 51.1%Republican Party 45.3%Democratic Party
2014 48.8%Republican Party 47.3%Republican Party
2010 55.0%Republican Party 42.9%Democratic Party
Average 51.3 45.3

Gubernatorial elections

See also: Governor of North Carolina

The table below details the vote in the five most recent gubernatorial elections in North Carolina.

Gubernatorial election results in North Carolina
Race Winner Runner up
2020 51.5%Democratic Party 47.0%Republican Party
2016 49.0%Democratic Party 48.8%Republican Party
2012 54.6%Republican Party 43.2%Democratic Party
2008 50.3%Democratic Party 46.9%Republican Party
2004 55.6%Democratic Party 42.9%Republican Party
Average 52.2 45.8
See also: Party control of North Carolina state government

Congressional delegation

The table below displays the partisan composition of North Carolina's congressional delegation as of May 2024.

Congressional Partisan Breakdown from North Carolina
Party U.S. Senate U.S. House Total
Democratic 0 4 4
Republican 2 10 12
Independent 0 0 0
Vacancies 0 0 0
Total 2 14 16

State executive

The table below displays the officeholders in North Carolina's top four state executive offices as of May 2024.

State executive officials in North Carolina, May 2024
Office Officeholder
Governor Democratic Party Roy Cooper
Lieutenant Governor Republican Party Mark Robinson
Secretary of State Democratic Party Elaine Marshall
Attorney General Democratic Party Josh Stein

State legislature

North Carolina State Senate

Party As of February 2024
     Democratic Party 20
     Republican Party 30
     Other 0
     Vacancies 0
Total 50

North Carolina House of Representatives

Party As of February 2024
     Democratic Party 48
     Republican Party 72
     Other 0
     Vacancies 0
Total 120

Trifecta control

The table below shows the state's trifecta status from 1992 until the 2024 election.

North Carolina Party Control: 1992-2024
Fourteen years of Democratic trifectas  •  Four years of Republican trifectas
Scroll left and right on the table below to view more years.

Year 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Governor R D D D D D D D D D D D D D D D D D D D D R R R R D D D D D D D D
Senate D D D D D D D D D D D D D D D D D D D R R R R R R R R R R R R R R
House D D D R R R R D D D D D D D D D D D D R R R R R R R R R R R R R R

The table below details demographic data in North Carolina and compares it to the broader United States as of 2022.

Demographic Data for North Carolina
North Carolina United States
Population 10,439,388 331,449,281
Land area (sq mi) 48,623 3,531,905
Race and ethnicity**
White 65% 65.9%
Black/African American 20.9% 12.5%
Asian 3.1% 5.8%
Native American 1% 0.8%
Pacific Islander 0.1% 0.2%
Two or more 5.9% 8.8%
Hispanic/Latino 10% 18.7%
Education
High school graduation rate 89.4% 89.1%
College graduation rate 33.9% 34.3%
Income
Median household income $66,186 $75,149
Persons below poverty level 9.5% 8.8%
Source: population provided by U.S. Census Bureau, "Decennial Census" (2020). Other figures provided by U.S. Census Bureau, "American Community Survey" (5-year estimates 2017-2022).
**Note: Percentages for race and ethnicity may add up to more than 100 percent because respondents may report more than one race and the Hispanic/Latino ethnicity may be selected in conjunction with any race. Read more about race and ethnicity in the census here.

Election context

Election history

The section below details election results for this office in elections dating back to 2012.

2020

See also: North Carolina Secretary of State election, 2020

General election

General election for North Carolina Secretary of State

Incumbent Elaine Marshall defeated E.C. Sykes in the general election for North Carolina Secretary of State on November 3, 2020.

Candidate
%
Votes
Image of Elaine Marshall
Elaine Marshall (D)
 
51.2
 
2,755,571
Image of E.C. Sykes
E.C. Sykes (R) Candidate Connection
 
48.8
 
2,630,559

Total votes: 5,386,130
Candidate Connection = candidate completed the Ballotpedia Candidate Connection survey.
If you are a candidate and would like to tell readers and voters more about why they should vote for you, complete the Ballotpedia Candidate Connection Survey.

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Democratic primary election

The Democratic primary election was canceled. Incumbent Elaine Marshall advanced from the Democratic primary for North Carolina Secretary of State.

Republican primary election

Republican primary for North Carolina Secretary of State

E.C. Sykes defeated Chad Brown and Michael LaPaglia in the Republican primary for North Carolina Secretary of State on March 3, 2020.

Candidate
%
Votes
Image of E.C. Sykes
E.C. Sykes Candidate Connection
 
42.9
 
296,457
Image of Chad Brown
Chad Brown
 
38.0
 
262,595
Image of Michael LaPaglia
Michael LaPaglia
 
19.1
 
131,832

Total votes: 690,884
Candidate Connection = candidate completed the Ballotpedia Candidate Connection survey.
If you are a candidate and would like to tell readers and voters more about why they should vote for you, complete the Ballotpedia Candidate Connection Survey.

Do you want a spreadsheet of this type of data? Contact our sales team.

2016

See also: North Carolina Secretary of State election, 2016

The general election for secretary of state was held on November 8, 2016.

Incumbent Elaine Marshall defeated Michael LaPaglia in the North Carolina secretary of state election.

North Carolina Secretary of State, 2016
Party Candidate Vote % Votes
     Democratic Green check mark transparent.png Elaine Marshall Incumbent 52.22% 2,339,783
     Republican Michael LaPaglia 47.78% 2,141,132
Total Votes 4,480,915
Source: ABC11

2012

See also: North Carolina secretary of state election, 2012

Incumbent Elaine Marshall (D) successfully won re-election, defeating Ed Goodwin (R) in the November 6, 2012 general election.

North Carolina Secretary of State General Election, 2012
Party Candidate Vote % Votes
     Democratic Green check mark transparent.pngElaine Marshall Incumbent 53.8% 2,331,173
     Republican Ed Goodwin 46.2% 2,003,026
Total Votes 4,334,199
Election results via NC State Board of Elections



2024 battleground elections

See also: Battlegrounds

This was a battleground election. Other 2024 battleground elections included:


See also

North Carolina State Executive Elections News and Analysis
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Party control of state government
State government trifectas
State of the state addresses
Partisan composition of governors

External links

Footnotes