LONDON — The British tennis player Jack Draper is going from a friend of Burberry to joining its global family lineup as an ambassador.
He joins the British brand with the likes of Tang Wei, Zhang Jingyi and Bright.
“It’s inspiring seeing Jack Draper represent Great Britain with such a level of commitment. He is already one of his generation’s most talented sportspeople. We are looking forward to watching his matches over the next few months,” said Daniel Lee, chief creative officer at Burberry.
Draper ranks as the world’s number 7, and number one for the U.K. on the ATP tennis list.
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“Being able to represent Burberry as a brand ambassador is a real honor for me. I have admired the brand since I was a kid — it’s an iconic house and represents classic British style,” he said.
In the campaign image, Draper wears a black Burberry T-shirt that features a strip detail of the brand’s signature checks with a khaki jacket.
He wore a similar look when he attended Burberry’s spring 2025 show at the National Theatre in September 2024.
Draper will also star in the brand’s upcoming high summer campaign later this year.
According to data firm Launchmetrics, the tennis player generated $2.6 million in media impact value directly from his social channels.
In March, Draper won his first Masters 1000 title at Indian Wells — adding to his accolades, he has won three ATP Challenger singles titles and in 2022 he was the first British player to qualify for the Next Gen ATP Finals.
He is slowly building a fan base with his 350,000 followers on Instagram.
Draper joins a cohort of rising tennis stars who have scaled luxury brand deals such as Jannik Sinner with Gucci; Carlos Alcaraz with Louis Vuitton and Taylor Fritz with Boss.
