Latest in Marketing and Promotion
The History Beyoncé Knowles-Carter Is Remaking With Levi’s
Queen Bey's Levi's ads nod to her own past and the denim brand's deep archives, including the…
Adidas Originals’ New Campaign Focuses on Individuality
The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing…
Puma and Formula 1 Launch 75th Anniversary Collection Celebrating Racing Heritage
The special collection celebrating the milestone features apparel and sneaker models with motorsports details.
A Makeover for Major League Soccer
D.C. United teams up with The Proper Label for luxury off-field wardrobe.
Dior, Louis Vuitton, Cartier Among Social Media Winners, Says WeArisma Report
The report also listed Enhypen, Jisoo Kim, Nicki Minaj, Felix Lee, Kim Kardashian, Ariana Grande, Anne Curtis…
Beyoncé Puts Her Levi’s Back On for Chapter 2 of Their Collaboration
The denim brand introduced the next step of its collaboration with the superstar singer on Monday morning.
90% of Gen Z Tie Clear Vision to Self-confidence, According to Acuvue
The contact lens brand tapped into Gen Z survey data to connect with young consumers in its #SeenWithAcuvue…
EXCLUSIVE: Taylor Hill Embraces the Euphoric Runner’s High in New Alo Campaign
Alo's campaign coincides with the launch of three new tonal colorways for its Runner footwear.
Silver Jeans Amplifies Denim Lifestyle With Rock ‘n’ Roll-infused Spring Campaign
The brand's spring campaign features denim-on-denim outfits, a lot of silver and the creative vision of David…
EXCLUSIVE: David Beckham to Strip Down for Boss One Underwear Campaign
The former soccer star has been a partner of the German brand since last year.
Golden Goose Taps Four Tennis and Padel Champions as Brand Ambassadors
The Italian luxury footwear brand has named tennis stars Jasmine Paolini and Zizou Bergs and padel aces Marta…
Barbour x Baracuta’s Second Collaboration Goes Broader
The fall collection includes jackets, apparel and accessories.
Megan Thee Stallion in True Religion’s Holiday Campaign
The lifestyle sportswear and denim brand is taking a 360-degree approach to spotlighting the rapper in True…
Nike Extends Deal With NBA, WNBA for Another 12 Years
The agreement means Nike will create the on-court uniforms as well as fan apparel for both leagues.
SXSW London Opens for Submissions Oct. 28
SXSW London runs from June 2 to 7 in Shoreditch.
