New-in at Boden: 21 coolest pieces on-site right now, according to a fashion director

Boden lives in the fabled sweet spot of designer chic without the prohibitive price tag. It has long been one of those closely-guarded secrets among editors, influencers and other members of the fashion pack – but we're nothing if not transparent at GLAMOUR. And since, this season, Boden has ticked off almost every SS23 fashion trend worth knowing (and made it onto our Instagram feed more times than we can count), we thought it high-time we share our know-how.

The resurgence of our love for Boden started earlier this season, with the launch of their swimwear collection – and one Dolce-esque one-piece swimsuit in particular. Adorned in tile print and cut with a flattering sweetheart neckline, it plays into the forever-apt floral print swimwear trend and had GLAMOUR staffers sprinting to snap it up.

But a search through the rest of their new-season collection made an even stronger case for Boden's sartorial standing. We found them championing the punchy cobalt blue hue that was seen splashed across everything from dresses to boots and jackets at David Koma, Cecilie Bahnsen and Alexander McQueen over Fashion Week (make a beeline for their cute, cropped cardigan or a ribbed goes-with-everything top) – as well as the soft shade tailoring trend showcased at Eudon Choi and Stella McCartney. Case in point: this delicate coral waistcoat and this gloriously high-waisted tailored trousers that make tailoring fairweather-friendly and soft.

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By Charlie Teather

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Elsewhere, Boden's denim is a force to be reckoned with, with high-rise, straight leg and baggy fits all taking centrestage – and each pair cut from a high percentage of recycled cotton.