A woman got a shock when she was asked to pay a staggering €28.99 for a single pizza.
The disgruntled user, @imavirtualdiva, shared their outrage on X (formerly Twitter), writing: "When did it become normal for a pizza to cost almost €30? I'm shocked."
Some users chimed in, suggesting they should look for deals or discounts. However, the majority of responders were appalled by the price. And a social media worker at Ryanair was among them. They cheekily pointed out: "It's cheaper to travel to Italy and eat it there."
The light-hearted post went viral – with 12,000 people liking it and many giggling at the observation. However, some pointed out that cheap prices can sometimes mean terrible customer service.
One angry user said: "I wouldn't travel with you even if you gave me the ticket for free, disgraceful." And another said: "Maybe, but I would definitely fly with a company that treats its customers and employees better than Ryanair." Ouch!
Ryanair's brazen and witty social media presence has certainly raised eyebrows, with the airline renowned for its gut-punch humour and edgy corporate voice across Twitter, Instagram, TikTok, and Facebook.
The carrier is notorious for poking fun at its own image – from ribbing about its budget prices and extra fees to taking a laid-back stance on passenger grievances, reminding flyers of the bargain deals they snagged.
Michael O'Leary, CEO of Ryanair, recently lauded the company's online approach in an interview with Skfit. He pointed out it's an effective way to "reach lots of people at no cost" and “make noise” to enhance brand visibility.
The payoff is evident, particularly on TikTok where the official Ryanair account has amassed an audience exceeding 2.5 million, resoundingly resonating with the younger, Gen Z crowd. The airline’s social media popularity extends to Instagram and X, pulling in a strong following of 1.6 million and 869,000 followers respectively.
