In the Service of Power:
Media Capture and the
Threat to Democracy
Edited by Anya Schifrin
In the Service of Power: Media Capture and the hreat to Democracy
Copyright © 2017 by National Endowment for Democracy
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ISBN 978-0-9818254-2-7
In the Service of Power:
Media Capture and the
Threat to Democracy
Edited by Anya Schifrin
In the Service of Power:
Media Capture and the Threat to Democracy
Contents
introduction............................................................................................... 1
Anya Schifrin
Toward a taxonomy of media capture................................................... 9
Joseph E. Stiglitz
Competing forms of media capture in developing democracies.....19
Maha Rai Atal
Media capture in the digital age ..........................................................33
Rasmus Kleis Nielsen
Clientelism and media capture in Latin America .............................43
Mireya Márquez-Ramírez & Manuel Alejandro Guerrero
The state, the military, and the market:
Capture in the new Burmese media landscape.................................59
Jane Madlyn McElhone
Uninished business: Tanzania’s media capture challenge ..............83
Ryan Powell
iii
The gradual takeover of the Czech media system ............................97
Martina VojtĚchovská
Managed liberalization:
Commercial media in the People’s Republic of China................... 111
Yiling Pan
Tunisia’s media barons wage war on independent
media regulation ..................................................................................... 125
Kamel Labidi
Exposing Eastern Europe’s shadowy media owners ...................... 137
Paul Radu
What is to be done? Options for combating the
menace of media capture ................................................................. 143
Mark M. Nelson
iv
About this Volume
In April 2016, Columbia University’s School of International and Public Afairs
hosted a conference on the topic of “media capture” with the intention of bringing
new theoretical and empirical perspectives to the topic. he papers presented at
that conference provided the foundation for this volume, the irst of its kind to
explore how political igures and economic elites are colluding to undermine the
independence of privately-owned news media. he Center for International Media
Assistance (CIMA) is proud to present this collection and hopes it will inspire
further research and thoughtful policy responses to this growing threat to democracies around the world.
About the editor
Anya Schifrin is the director of Technology, Media and Advocacy specialization at
Columbia University’s School of International and Public Afairs. Her most recent
book is the edited collection Global Muckraking: 100 years of investigative reporting
from around the world (New Press, 2014). She is a member of the advisory board of
Open Society Foundation’s Program on Independent Journalism and the Natural
Resource Governance Institute and in spring 2016 joined the Global Board of the
Open Society Foundation.
Acknowledgements
I would like to thank the two donors who funded the media capture conference
held at Columbia University’s School of International and Public Afairs in 2016
as well as the anonymous reviewers who spent vast amounts of time reading the
papers submitted for volume. Susanna De Martino, Meixi Gan and Danfeng Wu
assisted with the conference. De Martino also shepherded the papers through
the submission process and did extensive research on the question of capture. A
number of colleagues generously shared their ideas on capture including Rodney
Benson, Valerie Belair-Gagnon, Nicholas Benequista, Heather Brooke, Julia Cagé,
Alexander Dyck, Richard John, Kamel Labidi, Michael Massing, Mark Nelson,
Nick Papandreou, Andrea Prat, and Joseph E. Stiglitz. A special thanks as well to
Ava Seave and Heather Brooke who assisted with preparation of the conference
agenda and to Dean Merit Janow and Micaela Ordahl for their support.
v
introduction
ANYA SCHIFFRIN
Director of Technology, Media, and Communications specialization,
School of International and Public Afairs, Columbia University
In many countries around the world today, political transitions and the
rise of digital technology have changed the way governments inluence
the media. With some exceptions, pre-publication censorship and
pre-approval of news and information is mostly a thing of the past.
Political transitions in many countries have changed mechanisms of
control. Instead of a censor in Burma marking up advance copies
of local newspapers, journalists receive more nuanced signals as
to what should be covered. In countries like China and Vietnam,
where governments still issue directives to journalists, there is now
a vibrant social media space where forbidden topics are covered and
dissent is expressed.
1
In the Service of Power: Media Capture and the Threat to Democracy
In countries undergoing political transition, another change witnessed in the past
two decades is that the threat to journalistic independence no longer comes from
the government alone, but from the private sector, and from collusion between
the two. In countries such as Burma, Venezuela, hailand, Tunisia, Turkey, or even
Italy under Silvio Berlusconi, the ties between government and media are close.
Such links can be forged through advertising or some form of state subsidy to
the media, or simply through the relationships between political elites and media
owners, but the efect is frequently the same: media that does the bidding of elites
and thus is not truly free.
his collection looks at the state of media around the world with an emphasis
on what we call “media capture.” It comes out of a conference held at Columbia
University’s School of International and Public Afairs in April 2016, and aims to
introduce the concept of capture to a broader audience, show how capture is manifested in diferent parts of the world, and highlight some possible solutions. his
is the irst collection on media capture around the world and the irst to consider
how digital technology is afecting the issue.
Media capture deined
Media and communications scholars have long looked at questions of commercial
inluence, ownership, the role of government, and other sources of political bias in
shaping coverage. Edward S. Herman and Noam Chomsky (1988) famously proposed their “ive ilters” and included ideology, corporate ownership, and pressure
from sources as factors that inluence coverage. Ben H. Bagdikian (1983) wrote
about corporate control of the media and the efect it has on coverage, and sociologist Herbert Gans (1979), and others, have written about the way that sources
shape coverage through developing relationships with reporters. his question was
explored in an African context by anthropologist Jennifer Hasty, who did ieldwork
in a state-owned outlet as well as at a private newspaper in Ghana and wrote about
the diferent ways journalists at the two outlets covered government (Hasty 2005).
Since then, others have reined these ideas, under a variety of terms, to better
understand the full range of forces that restrict or bias coverage. Perhaps the best
working deinition of the media capture phenomenon is that provided by political
scientist Alina Mungiu-Pippidi: “By ‘media capture’ I mean a situation in which
the media have not succeeded in becoming autonomous in manifesting a will of
their own, nor able to exercise their main function, notably of informing people.
Instead, they have persisted in an intermediate state, with vested interests, and not
just the government, using them for other purposes” (Mungiu-Pippidi 2013, 41).
In many parts of the world—including Australia, Italy (Stille 2006), Burma
(McElhone, this volume), hailand, Turkey (Finkel 2015), and Venezuela (Bennett
and Naim 2015)—government control of the media is entwined with control by
2
Introduction
business interests. In Venezuela, private entities linked to the government have
taken ownership of media outlets (Ibid.). In Turkey, the Erdoğan government
has pressured friendly business interests to buy up failing media houses (Finkel
2015). In Italy, Silvio Berlusconi used his media holdings to launch his political
career and consolidate his hold on power (Durante and Knight 2009). In hailand,
broadcast media has been controlled by government and corporate elites for
decades (Wongrujira 2008).
As such, the involvement of the private sector is what fundamentally distinguishes
media capture from the familiar forms of government control of the media, though
this is not to say that media are captured in the same way. States pursue diferent
capture strategies; media markets have structural diferences; and the digitization
of communication also frequently has a unique complexion in some settings—all
having implications for the nature of capture in each context. We have intentionally given the authors in this volume the liberty to explore these contextual diferences and to propose variations and categories of capture that might deepen our
understanding of the phenomenon.
Some of the chapters detail the ties between government and business that involve
media outlets, and how these links survive recent democratic transitions and, in
some cases, adapt to the rise of digital media. Kamel Labidi writes that in Tunisia
before the 2011 Arab Spring, broadcast and radio licenses were given to relatives
of Ben Ali so he could say he was liberalizing media while still keeping them
under his control. Martina Vojtěchovská discusses how media outlets in the Czech
Republic were irst taken over by foreign owners ater 1989 and then, following the
2008 inancial crisis, sold of by the foreign companies to local businessmen with
political ties. She argues that new regulations are needed to prevent the situation
from worsening. In the chapter on Tanzania, Ryan Powell describes how past controls on media combined to produce a captured media system. As a former British
colony, Tanzania adopted colonial-era regulations that then were supplemented
with a post-colonial socialist belief in media as subservient to a state development
agenda. Since 1992, Powell writes, Tanzania has gradually moved toward a pluralist political system and limited capitalism, introducing privatization and market
mechanisms to boost industrialization, and allowing private media ownership. As
a result, media operating in Tanzania face a range of constraints, which include
diverse and overlapping forms of media capture.
Mireya Márquez-Ramírez and Manuel Alejandro Guerrero argue that in Latin
America clientelism and media capture remain an intrinsic part of the political landscape, becoming entrenched when government advertising was used
as a way of buying support during the dark years of dictatorships in the 1970s
and 1980s. hese old connections still hold true today. In Burma, the subject of
Jane McElhone’s chapter, political changes in the last few years have opened up
the media landscape, allowing business interests to come into what had been a
tightly controlled environment subject to government pre-publication censorship
and other forms of control. And according to Yiling Pan, in China the concept of
3
In the Service of Power: Media Capture and the Threat to Democracy
capture can also be applied to explain why commercial competition introduced
almost four decades ago by the Chinese government and the more recent rise of
social media and citizen journalism have not challenged the political dominance
of government over the media in China.
Economic theories of capture
Originally coined by the economics profession, “capture” is an economics term that
describes what happens when regulators become overly empathetic or supportive of those they are meant to be regulating. Associated with economist George
Stigler’s seminal “he heory of Economic Regulation” (1971), the term was used
widely ater the great inancial crisis of 2008 to describe how inancial regulators
failed to properly regulate the banks and inancial institutions that caused the crisis. It can almost be understood as “poacher turned gamekeeper.”
his collection demonstrates that the term capture provides a broad analytical
framework that can be used to consider the contemporary challenges to media
freedom. If we assume that one of the roles of the media is to regulate an economy
or a political system by providing information that can lead to action by other
agents in society, then media capture becomes a useful term to look at some of
the reasons why the media do not always fulill that role. hese may all be said to
be captured in some way: media that are ideologically controlled by government;
media that are controlled by advertisers and owners; media coverage that pushes
a certain agenda.
As Joseph E. Stiglitz notes in his chapter, “he fourth estate is a critical part of
the set of checks and balances within our society. When the media get captured
by those they are supposed to oversee—whether government, corporations, or
other institutions in our society—they cannot or will not perform their critical
societal role.”
he irst use of the term media capture in the economics profession appeared
in a 2005 working paper, “Handcufs for the Grabbing Hand? Media Capture
and Government Accountability,” by Timothy Besley, of the London School of
Economics, and Andrea Prat, currently a Richard Paul Richman Professor of
Business at Columbia Business School. Besley and Prat tried to explain the media
market characteristics that afect political outcomes. hey noted that even where
preemptive censorship no longer exists—using Russia as an example—it is possible for formal press freedom to coexist with substantial political inluence on the
media. Besley and Prat cited Mexico, hailand, Italy, and India as examples. hey
show, as other economists such as Alexander Dyck, David Moss and Luigi Zingales
did in their paper “Media versus Special Interests,” that this inluence has political
outcomes (Dyck et al. 2013).
4
Introduction
Giacomo Corneo of the Free University of Berlin also wrote an important paper
on capture (Corneo 2006). In “Media capture in a democracy: he role of wealth
concentration,” he describes how citizens, when confronted by alternative policy
options, are dependent on the media in order to formulate an informed decision.
When one of those options goes against public interest but holds a signiicant
beneit for powerful interest groups, there is a risk that those interest groups will
persuade or pressure media owners and managers to sway coverage in favor of the
option that goes against public interest. his form of collusion between powerful
interest groups and the media, he inds, is more likely in societies with high levels
of wealth concentration.
Maria Petrova from Harvard University published a paper posted in 2007 in the
Journal of Public Economics that looked at the efect of media capture on economic
inequality. In a situation where the media are captured by the rich who can inluence what is published, it can become impossible for voters to know what their
true interests are, worsening inequality. Petrova’s paper was inluenced by Besley
and Prat, but she points out that capture by the rich can have a longer-lasting
efect than capture by politicians. Politicians can be voted out of oice, but the
rich cannot.
In short, media capture is a way of understanding how media systems are swayed
or controlled by powerful interests around the world. It explains media systems
not only in countries that have long been democratic but also in countries such as
those described in this book—for example, Burma and Tunisia—that recently have
undergone dramatic political transitions but ended up with media systems that
still are shaped by government and corporate inluences. As long as capture exists,
and it usually exists in one form or another, then the media are not truly free.
The role of digital media
Central to the issue of media capture are questions of media diversity.
Ten years ago it was assumed by many (Dyck and Zingales 2002; Besley and Prat
2006), although not by all (Mullainathan and Shleifer 2002; Cagé 2016), that
lower barriers to entry would mean more media outlets. his would lead to more
competitive media markets and thus make it more diicult to capture media, creating higher quality journalism and presumably political decision-making. Besley
and Prat, for example, concluded that lowering barriers to entry and having more
competition in the media market have a positive efect on both corruption and
media capture.
Rapid developments in the media landscape thus require us to revisit the question
of capture. To what extent, and in what ways, has the rapid spread of digital technology afected some of the earlier theories about media capture?
5
In the Service of Power: Media Capture and the Threat to Democracy
In fact, many of the new outlets that appeared in the last 10 years were not high
quality, and many of the old outlets that were known as quality publications
became open to all kinds of inancial arrangements they might not have accepted
20 years earlier (John 2016). For instance, paid insertions, which are referred to in
the United States as “native advertising,” have recently grown more common.
he growth of native advertising, the erosion of the barriers between editorial and
advertising, and the rise of large digital platforms may all have given rise to new
forms of media capture. In a situation where the inancial future of the media
is shaky, the inluence and power of the funder increase. In a situation of scarcity—that is, where there is little available advertising—the power of the advertiser becomes more pronounced. his is true even in countries where advertising
revenues are growing because these additional revenues have been scooped up by
multinational companies like Google.
In this collection, Maha Atal explains why “old” and “new” media platforms run
the risk of capture in diferent ways. Print and broadcast media are oten captured
through the ownership of powerful plutocrats ailiated with political elites, who
limit the scope for political debate. While new communication technologies and
outlets can provide a check against this plutocratic capture, new platforms in the
developing world can be captured—like their developed world cousins—by advertising and corporate pressure. Because “traditional” and “new” media technologies
have emerged at the same time in many developing democracies, these forms of
capture do not replace one another, but combine and compete with one another,
she argues.
Moreover, the motives of media proprietors are likely to become less economic
and more political in nature. In an age of declining proitability, when owning
a media outlet is not as proitable as it once was, then who would want to own a
media outlet? Only someone with a strong desire for political inluence. his point
is discussed by Rasmus Kleis Nielsen in his chapter on “Media capture in the digital age.” He argues that there are three reasons for owning a media outlet: power,
public service, and proit. Around the world and throughout the last 200 years,
these three motives have been a core part of why people take on media ownership.
Of course, the balance shits at diferent times and in diferent places, and since the
digital era the balance again has shited in favor of power as a driving motivation
for media ownership. his gives rise to all kinds of new opportunities for capture.
According to Nielsen, in the future we will see “a twenty-irst century resurgence of
more captive, politically instrumentalized news media. his type of media—subsidized by proprietors, social and political groups, or governments—is common in
most of the world, and we also know it from the past.”
Is it possible to avert this resurgence? Are there policy solutions that actually could
be put in place? We know some of them: controls on cross ownership; diversiication of funding sources; regulations; the creation or support of public broadcasters
6
Introduction
with arms-length relationship to the state. But how likely is it that any of them will
be implemented?
In his paper Kamel Labidi details eforts to ight state control of media in Tunisia,
and describes how intractable the problem was. Ater the Arab Spring there
appeared a brief window of opportunity for reform to the media system, but media
owners and their government allies fought back against reform. Burma has a similarly diicult path ahead.
What, then, are the solutions? he concluding chapter by Mark Nelson points to
some of them. here is an important role for governments to play in using antitrust
and competition law to promote diversity of ownership, requiring transparency of
ownership, putting in place strong rules on government advertising, and strengthening media regulators. As social media continues to play an important role in
publishing and disseminating news and information, it also will be important for
government to try to maintain a level playing ield and enforce competition laws
that are relevant for tech companies. Attempts by European Union competition
commissioner Margrethe Vestager to do just that have been met with resistance
by US companies like Facebook, but she is clear on the need to protect smaller
companies in the face of large tech monopolies.
In this new era of the pro-business Trump presidency, it seems unlikely that competition regulators will be strengthened in the United States. It is also clear that
measures to protect the independence of the media must be taken. A huge part
of protecting free expression is making sure that independent voices are heard.
he essays in this book are thus an important contribution to the emerging ield
of journalism scholarship on media capture. In this digital era and in the current political climate, the question of how to prevent capture is more urgent than
ever. We need not only to be aware of the growing problem of capture, but also to
understand and push for policies that can help tackle the problem.
WORKS CITED
Bagdikian, Ben H. 1983. he Media Monopoly. 1st ed. Boston: Beacon Press.
Bennett, Philip, and Moises Naim. 2015. “21st-century censorship.” Columbia Journalism
Review. Assessed May 27, 2016. http://www.cjr.org/magazine/januaryfebruary2015.php.
Besley, Timothy, and Andrea Prat. 2006. “Handcufs for the Grabbing Hand? Media Capture
and Government Accountability.” American Economic Review 96 (3): 720-736.
Cagé, Julia. 2016. Saving the Media: Capitalism, Crowdfunding, and Democracy. Translated
by Arthur Goldhammer. Cambridge, Mass.:Harvard University Press.
Corneo, Giacomo. 2006. “Media capture in a democracy: he role of wealth concentration.”
Journal of Public Economics 90 (1-2): 37-58.
7
In the Service of Power: Media Capture and the Threat to Democracy
Durante, Ruben, and Brian Knight. 2009. “Partisan Control, Media Bias, and Viewer
Responses: Evidence from Berlusconi’s Italy.” National Bureau of Economic Research
Working Paper Series. No. 14762. http://www.nber.org/papers/w14762.
Dyck, Alexander, David Moss and Luigi Zingales. 2013. “Media versus Special Interests.” he
Journal of Law and Economics 56 (3): 521-553.
Dyck, Alexander, and Luigi Zingales. 2002. “he Corporate Governance Role of the Media.”
In he Right to Tell: he Role of Media in Development. Washington, DC: he World
Bank Institute.
Finkel, Andrew. 2015. “Captured News Media: he Case of Turkey.” Center for International
Media Assistance.
Gans, Herbert J. 1979. Deciding What’s News: A Study of CBS Evening News, NBC Nightly
News, Newsweek, and Time. New York: Pantheon Books.
Hasty, Jennifer. 2005. he Press and Political Culture in Ghana. Bloomington, Ind.: Indiana
University Press.
Herman, Edward S., and Noam Chomsky. 1988. Manufacturing Consent: he Political
Economy of the Mass Media. New York: Pantheon Books.
John, Richard. 2016. “Media Capture: he Long View.” Unpublished at Conference.
Mullainathan, Sendhil, and Andrei Shleifer. 2002. “Media Bias.” Harvard Institute Research
Working Paper No. 1981; MIT Department of Economics Working Paper No. 02-33.
http://ssrn.com/abstract=335800
Mungiu-Pippidi, Alina. 2013. “Freedom without Impartiality: he Vicious Circle of Media
Capture.” In Media Transformations in the Post-Communist World, edited by Peter Gross
and Karol Jakubowicz, 33–48. Plymouth: Lexington Books.
Petrova, Maria. 2008. “Inequality and Media Capture.” Journal of Public Economics 92 (1-2):
183–212. doi:10.1016/j.jpubeco.2007.04.004.
Stigler, George J. 1971. “he heory of Economic Regulation.” he Bell Journal of Economics
and Management Science 2 (1): 3-21. doi:10.2307/3003160.
Stille, Alexander. 2006. “Silvio’s Shadow.” Columbia Journalism Review 45 (3): 33–41.
Wongrujira, Monwipa. 2008. “Stakeholder Analysis of Communication Policy Reform
in hailand.” 3rd Communication Policy Research South Conference (CPRsouth3),
Beijing, China. SSRN: https://ssrn.com/abstract=1572280; http://dx.doi.org/10.213/
ssrn.1572280. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1572280.
8
Toward a taxonomy of
media capture
JOSEPH E. STIGLITZ
2001 Nobel Laureate for analyses of markets with asymmetric
information, Professor at Columbia University
Preventing capture, and ensuring that the media can perform their
societal function, requires an understanding of the myriad and
sometimes subtle ways the media can be compromised by the
very actors they are supposed to monitor. To that end, this chapter
proposes four somewhat overlapping forms of capture–(a) ownership,
(b) inancial incentives, (c) censorship, and (d) cognitive capture–
arguing that a broader view of what constitutes capture usefully
highlights less obvious but equally insidious threats to journalistic
independence.
9
In the Service of Power: Media Capture and the Threat to Democracy
introduction
here is a long literature describing the role of the media in our society—in particular, the role in preventing a broad range of abuses by government and the
corporate sector. Indeed, the media play a critical role in our society’s systems of
checks and balances in part by attempting to “regulate” behavior by watching to
see whether government, business and other organizations are engaging in actions
that are consonant with societal beliefs.
he media have limited power to correct detected abuses. Rather, their power is
based on the premise that information itself will lead to a resolution; and the knowledge that such information might be provided, will itself, lead to fewer abuses. As
the expression goes, “sunshine is the strongest disinfectant.” Recently, the press has
brought many abuses to light, including the 2014 Lux Leaks series on tax avoidance as well as the 2016 Panama Papers on ofshore banking, both of which were
published by the International Consortium of International journalists.
In order for the press to play a watchdog role, it must be independent, particularly
of those on whom it is supposed to be reporting. If the media are captured, in one
way or another, by the same organizations or people that they are supposed to
report on and monitor, then the news will, at the very least, not be complete; in
many cases, it will be distorted. To prevent capture and allow the media to perform
their societal role, we must understand the mechanisms by which it occurs. his
chapter classiies and explores the ways in which the media get captured through
ownership, inancial incentives, censorship, and cognitive capture, and the subsequent consequences.
As mentioned in Anya Schifrin’s introduction, “capture” is an economics term that
describes what happens when regulators become overly empathetic or supportive of those they are meant to be regulating. Associated with economist George
Stigler’s seminal “he heory of Economic Regulation” (1971),1 the term was used
widely ater the inancial crisis of 2008 to describe, for instance, how inancial regulators failed to properly regulate the very banks and inancial institutions that
caused the crisis. By analogy, media capture occurs when one or more of the parties that the media are supposed to be monitoring on behalf of society “captures” or
takes hostage the media, so that they fail to perform their societal function.
he most obvious example arises when a newspaper is owned by a particular
business. Obviously, it will not then be in the interests of the newspaper to reveal
the misdeeds of that business. Or a media outlet with an owner that has business
interests may oppose a political candidate who supports policies that are viewed
as against the interests of the media-ailiated business, despite his or her other
qualiications. Similarly, business interests will push the newspaper to editorialize
in favor of bills supporting the industry, and castigate those that might adversely
afect the industry. Ideally, a newspaper will declare its interests so readers may
judge for themselves, and perhaps discount the value of the newspaper’s views in
10
Toward a taxonomy of media capture
areas where there is a conlict. But many readers will not know of such conlicts,
even if they are disclosed; and sometimes, perhaps oten, they are not disclosed.
Many early uses of the term “capture” focused on economic incentives—the regulators oten would return to jobs in the sector that they had regulated; the revolving
door provided them an incentive to treat those they were regulating well. But over
time, economists and political scientists have explored a broader range of mechanisms by which capture occurs. One of the most important is cognitive capture, the
notion that regulators may come to think like those they regulate, simply by the
process of continual association and engagement. he revolving door may even
have an impact on those government oicials who studiously try not to be inluenced by economic prospects. hose government oicials who spent years working in banks begin to think like bankers. here is a growing literature in behavioral
economics emphasizing the endogeneity of beliefs, perceptions, and behaviors:
we are social beings, and those with whom we associate afect us in a myriad of
ways. Indeed, some of this research shows that simply reminding those who have
worked in banks about their past identity as a banker leads them to behave in more
selish ways (Coen et al. 2014).
his chapter, like the earlier literature on regulatory capture, focuses on the economics of capture, although we touch on cognitive capture. It does not give suicient weight to the impact of capture on political processes and the larger efects
on social welfare.2 he experience of media practitioners along with the analytical
understanding of media and communications scholars, political scientists, and
sociologists, later chapters of this volume adds subtlety and detail to the study of
media capture.
his chapter explores and categorizes the ways in which the media are captured
and the consequences. We focus in particular on how they are captured by corporate interests and governments, but the papers in this volume show that capture
is a more general problem: media can even be captured, for instance, by philanthropic organizations, who simply want to advance their causes.
We divide our analysis of capture into four broad, and somewhat overlapping,
sections: (a) ownership, (b) inancial incentives, (c) censorship, and (d) cognitive
capture.
Capture by ownership
Ownership is the one way in which media capture difers from standard regulatory
capture. One cannot directly and openly buy a regulator (though critics of the US
system of money in politics suggest that what happens in American politics is
not much diferent from an open purchase). But wealthy individuals and corporations can and do buy media. hey do so not just as a business proposition, but
11
In the Service of Power: Media Capture and the Threat to Democracy
sometimes out of a sense of public spirit—or at least to advance their political
philosophies. Many purchase newspapers because of the possibility that the media
give them to inluence thinking, perceptions of events, and therefore politics itself.
In doing so, these media owners almost inevitably have particular perspectives;
and the perspectives of the rich typically difer from that of the rest of society. hey
are more likely to be conservative, against regulations and in favor of low taxes,
and they are likely to support political candidates and parties that advance their
interests. One might think that readers expect that—and therefore discount at least
the editorials. Good newspapers have made an efort to separate editorial positions
from news coverage, but arguably, in recent years, the separation has been eroding.
Many believe that this is, for instance, a particularly marked feature of many of
Rupert Murdoch’s holdings.
Of course, in a “rational” market, news from media sources that have broken down
the barrier between advertising and editorial will be less inluential, simply because
their reporting is less “credible.” If that were the case, newspapers would have an
incentive to be neutral in their reporting (Knight and Chiang 2011).
As Schifrin and Rasmus Kleis Nielsen note elsewhere in this volume, the rise of
the Internet increased hopes that lower barriers to entry would democratize the
media market so that media ownership would no longer be dominated by the
wealthy and powerful. Entry from those of limited means has, in fact, increased,
but the bigger question is whether the development of the Internet provided the
hoped-for check on media capture. here are several reasons for concern that
media may become less able to perform their critical roles.
he irst set of problems arises from the fact that in this new, digital era, standard media have become less proitable. his means they have become more of a
“toy” for the super-rich. Moreover, the new business models of the digital era do
not support the kind of investigative journalism required for the media to play
their watchdog role. Most outlets do not have the resources to inance such deep
investigations. And the beneits of “breaking” a story may be less, when minutes
ater breaking a story, it is available on the Internet through multiple other portals.
Others efectively “free ride” on the original investigative reporting. As media outlets struggle for inancing, the burden of paying for investigations has shited elsewhere, e.g. to foundations and philanthropies with an “agenda.” But, in the absence
of investigative journalism, there is less of a check against capture.
Another important change is the rise of the much-maligned echo chamber in
which people see only news that reinforces their preexisting beliefs. As a result,
there is now less opportunity for the media to inluence the unpersuaded; but perhaps more of an opportunity to be a cheerleader for the persuaded. In the “old”
model, the press was rewarded for being balanced. Trust in the media was based
in part on the fact that the reporting was not biased. By demonstrating that it was
not biased—that it was a credible news source—a media outlet could expand its
12
Toward a taxonomy of media capture
readership. In the “new” model, what matters is commitment: media outlets have
abandoned the hope of attracting those who see the world through a diferent
lens. One expands readership or viewership by demonstrating that one’s views are
consonant with that particular segment of the market at which one aims. his
enhances trust within that segment, but weakens trust on the part of others. he
net result is a diminution in trust in the press in general: there is a view that the
others have been “captured.”
A particularly insidious situation arises (an example of this can be found in Greece)
where there is an unsavory link between oligarchs, the banking sector, the media,
and politics: oligarchs used their economic and political inluence to get loans to
buy media, loans which otherwise would not pass muster, and then use their control of the media to inluence the political process—circumscribing attempts to
control their economic and political power (Papathanassopoulos 2013).
he media are not just supposed to provide a check against corporate abuses, but
also against government abuses, and Greece illustrates how that may fail—and
may especially fail when there is a nexus between politics and corporate power, as
there is in many countries, arguably including the United States.
Another instance, of quite diferent form, where media capture resulted in the
media not being able to fulill the watchdog role vis-à-vis the government was in
Italy, where during Silvio Berlusconi’s administration he owned three of the seven
media stations, and government controlled another three. As a result, the checks
against abuses of government ownership were weaker than in the United Kingdom
and Italy was downgraded in the Freedom House ranking in Press Freedom.
here is, of course, a distinction between government ownership and government
“capture.” he BBC and other public broadcasters are an example of successful
government ownership in that programming is balanced, objective, and representative of diverse viewpoints.
Capture through inancial incentives
he media face a variety of incentives, which are amply discussed elsewhere (see
for example Besley and Prat’s “Handcufs for the Grabbing Hand? Media Capture
and Government Accountability” (2006), which discusses the incentives of advertising and access and how these incentives can result in the media becoming de
facto captured). Even when media owners have non-economic objectives, they
are concerned about proits (or losses), and hence worry about both advertisers
and subscribers. he inancial press thus becomes captured by the inancial sector
partly because it might lose both subscribers and advertisers were it not to relect
the viewpoints of that sector.
13
In the Service of Power: Media Capture and the Threat to Democracy
Similarly, both reporters and the owners of media may act as if they are captured
by those they are supposed to be covering because they are aware that adverse stories may lead to a denial of access to information, leaving them at a disadvantage
relative to competitors (Gans 1979; Starkman 2010).
Censorship and capture
Governments lacking freedom of the press do not have to own the press to make
sure that the press relects their views—i.e., is “captured.” hey can simply censor what is written. While using the word “capture” to describe government-media
relationships in such a world adds no insights and provides no new perspectives on
what is going on—indeed, it seems to soten what is a hard relationship—self-censorship is practiced in many parts of the world, and not just toward governments,
but also toward corporates. Concern about losing advertising revenues (whether
from the government or the private sector) or subscribers, as well as access to vital
news that is necessary if they are to remain competitive, induces media organizations to pull their punches, to soten what they might say, and not to undertake
some investigations that they might otherwise have.
Cognitive capture
In many ways, cognitive capture is the most interesting aspect of capture—the
most subtle, the hardest to prove. It relates to how reporters perceive the world, and
therefore how they write about it. One of the reasons that the subject is so important is that cognitive capture by media can lead to cognitive capture by society. he
media help shape the views of the members of society, and if the media are captured, their reporting can give rise to the acceptance of views within society that
relect those interests. Rather than being the “fourth estate,” set apart from the rest
of society to provide the checks and balances necessary to make society function
well, the media are embedded within society, and are little more than a relection
of the views widely shared within it. Indeed, they can become part of the echo
chamber that ampliies and solidiies conventional wisdom.
Coverage of the events leading up to the 2008 inancial crisis in Schifrin (2011)
(also discussed in Starkman 2014; Fraser 2009; Usher 2012) clearly illustrates these
points. Maria Bartiromo may have achieved the status of chief cheerleader, but
more remarkable was the dearth of those in the press who called attention to the
rampant fraud, predatory lending, and other abusive practices of the inancial sector. Floyd Norris, Gretchen Morgenson, Peter Goodman, and Mike Hudson stand
out as among the few US reporters who questioned what really was going on.
If this form of cognitive capture is to be prevented (or at least, the extent of it
lessened), which it must be if the media are to perform their societal role, then we
must understand the mechanisms by which it occurs. he chapters in this book
provide much insight into the process.
14
Toward a taxonomy of media capture
Some of this is almost obvious. Business and inance reporters talk to those in
the business and inance sector, and to other business and inance reporters. If
a strongly held conventional wisdom develops (when and how that happens is
a matter of interest in its own right), then it is hard for any individual to stand
against this weight of opinion, against the seeming collective wisdom. Few, if any,
individuals have the capacity to weigh all the evidence relevant to any particular
issue; we have to rely on others.3
It is precisely in such circumstances that there is the need for an independent
press and its voice of skepticism, or at least agnosticism. But individuals are social
beings, and they don’t like to be the odd person let out. Moreover, there may be
perverse incentives at play: a reporter who goes along with the crowd will hardly
be chastised—who can blame him for not calling attention to the fact that there
was a bubble, when even irst rate economists failed to see it. But if it turns out
that there is no bubble, and the reporter has been a naysayer, his judgment and
reputation will come to be questioned. He may be viewed as an eccentric not to be
trusted. hose with a good story to tell may be reluctant to turn to him to tell it.4
More generally, each individual’s beliefs and perceptions are afected by those with
whom he or she associates. Financial reporters associate with those in the inancial
sector—so it should hardly be surprising that the reporters oten come to adopt
their beliefs and perceptions. Perhaps as a guard against this, media should rotate
beats; the problem is that in certain areas—inance being among them—there is
a large body of expertise required for efective coverage. Such rotations go against
the need for and beneits of specialization. Only someone extraordinarily wellversed in markets might know where to look to see the fraud that the banks hid so
well. Apple’s public relations staf does a irst-rate job explaining why the EU ruling
on their tax abuses was wrong; only someone extraordinarily well-versed in international taxation might discover the holes in their arguments (or at least discover
them fast enough to be of relevance to the daily news cycle).
Cognitive capture is impossible to fully prevent. And yet because it is the subtlest
form of capture, it is the most corrosive: in principle, readers can guard themselves
against some of the more blatant forms of capture, such as that associated with
ownership. hey take what is written on the editorial page with a grain of salt. But
cognitive capture is pervasive and oten unintended. And yet, as the 2008 crisis
amply demonstrates, cognitive capture undermines the ability of the media to fulill their societal mission just as much as do the other forms of capture described
in this book.
Concluding comments
he fourth estate is a critical part of the set of checks and balances within our society. When the media get captured by those they are supposed to oversee—whether
15
In the Service of Power: Media Capture and the Threat to Democracy
government, corporations, or other institutions in our society—they cannot or will
not perform their critical societal role.
his paper has explored the various mechanisms by which capture occurs. Capture
occurs in not just the obvious ones, such as through ownership, but in more subtle
ways, most importantly through what we have referred to as cognitive capture.
here was a hope, at one time, that changes in our economy, in particular the
development of the Internet, would lead to a press that was less captured and better able to fulill its roles. We have explained why that has not been the case: quite
the contrary.
A straightforward reading of this paper is depressing: the most insidious form of
capture, cognitive capture, is particularly hard to combat. But there is a note of
optimism—simply the awareness of its presence allows us to see reporting through
a diferent lens, and perhaps to correct the distortions it brings with it. And even
more importantly, as the media become aware of the pervasiveness of cognitive
capture and its implications for unbiased reporting, they can set in place checks
and balances to mitigate the consequences.
At the very least, a better understanding of the mechanisms of capture is necessary
if we are to try to limit the extent of capture—if we are to create media that better
fulill their societal roles.
ENDNOTES
hough the concept, and perhaps even the term, may have been used in earlier literature,
e.g., in political science.
2
hough we note some important exceptions to this below.
3
Belief in global warming illustrates that few people who are not physicists or climate
scientists have the capacity to weigh the evidence, the overwhelming evidence that it is
occurring, with the limited evidence that might weigh in on the other side.
4
Nalebuf and Stiglitz (1983) have described the perverse incentives giving rise to “herding”
behavior.
1
WORKS CITED
Besley, Timothy, and Andrea Prat. 2006. “Handcufs for the Grabbing Hand? Media Capture
and Government Accountability.” American Economic Review 96 (3): 720-736.
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Chiang, Chun-Fang, and Brian Knight. 2011. “Media bias and inluence: Evidence from
newspaper endorsements.” he Review of Economic Studies 78 (3): 795-820.
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Toward a taxonomy of media capture
Cohn, Alain, and Ernst Fehr and Michel André Maréchal. 2014. “Business culture and
dishonesty in the banking industry.” Nature, 516: 86–89.
Croteau, David, and William Hoynes. 2013. Media/Society: Industries, images, and Audiences.
housand Oaks, Calif.: SAGE Publications.
Fraser, Matthew. 2009. “Five reasons for crash blindness.” British Journalism Review 20 (4):
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Hof, Karla, and J. E. Stiglitz. 2016. “Striving for Balance in Economics: Towards a heory of
the Social Determination of Behavior.” Journal of Economic Behavior and Organization
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Paper No. WPS 7537, January and NBER Working Paper 21823, December 2015.
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Newspapers: heories, Cases, Actions, edited by Paul Murschetz, 237-251. Berlin and
London: Springer Verlag.
Schifrin, Anya. 2011. Bad News: How America’s Business Press Missed the Story of the
Century. New York: he New Press.
Starkman, Dean. 2010. “he Price of Admission.” Columbia Journalism Review. http://
archives.cjr.org/review/the_price_of_admission.php
Starkman, Dean. 2014. he Watchdog hat Didn’t Bark: he Financial Crisis and the
Disappearance of Investigative Journalism. New York: Columbia University Press.
Stigler, George. 1971. “he heory of Economic Regulation.” he Bell Journal of Economics
and Management Science 2 (1): 3-21.
Usher, Nikki. 2012. “Ignored, uninterested, and the blame game: How he New York Times,
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crisis.” Journalism http://journals.sagepub.com/doi/abs/10.1177/1464884912455904.
Reprinted 2013 in Journalism 14 (2): 190-207.
17
Competing forms of
media capture in
developing democracies
MAHA RAFI ATAL
PhD Candidate, Politics and International Studies,
University of Cambridge
Media capture has been historically manifest in four forms—
plutocratic, state, corporate and intersecting—but the intersecting
form of media capture is likely to be dominant in countries where
independent media institutions are still consolidating in the
context of the shift to digital forms of communication. Powerful
plutocrats afiliated with political elites often seek to capture print
and broadcast media to limit the scope for political debate. While
new communication technologies and outlets can provide a check
against this plutocratic capture, new platforms in the developing
world may—as in the developed world—also be captured through
advertising and corporate pressure. Because “traditional” and
“new” media technologies have emerged simultaneously in many
19
In the Service of Power: Media Capture and the Threat to Democracy
developing democracies, these forms of capture do not replace one
another, but combine and compete. This chapter relies on examples
across the developing world and a case study on South African
media to explore the challenges and implications of four interacting
forms of media capture.
introduction
Scholars, journalists, and activists agree that the media can play a role in the process of democratization, but what role is unclear (Jebril et al. 2013). Some argue
that the media mobilize resources and people into movements for democratic
change and political transition. For example, during the Cold War, pro-democracy
activists in communist Eastern Europe used clandestine magazines to circulate
their ideas and coordinate with one other (Voltmer 2013; Loveless 2010). Others
emphasize the media’s role in holding elected leaders accountable (Randall 1993;
Schudson 1995): a notable instance was the US media’s exposure of the Watergate
scandal, leading to the resignation of President Richard Nixon. With the rise of the
Internet, many scholars believe that countries will experience further democratization (Beers 2006; Shirky 2008; Rosen 1995; Gimmler 2001; Boeder 2005; Riess
2015), oten citing the example of the Arab Spring protests, whose organizers relied
heavily on mobile and social media (Breuer et al. 2015; Anderson 2011; Papic and
Noonan 2011). Others argue that new media platforms simply create new forms of
capture, with powerful technology companies controlling distribution (Bell 2016).
he media’s role in democratization is deeply afected by media capture.
Understanding the impact requires that we examine two features of the media
system: ownership and inancing. First, dispersed media ownership increases the
diversity of voices and reduces the risk of system-wide media capture. his, in turn,
can lead to greater press freedom, more informed voters, and healthier democracy
(Voltmer 2013; Salovaara; and Juzefovics 2012). However, dispersed ownership is
most likely in countries that already are democratic, and some scholars believe
greater access to media—through increased demand and the spread of new technologies—might even be counterproductive in autocratic states as its spread is
oten captured by the state and its supporters (Petrova 2005). Second, advertising
revenue (or other forms of non-government funding) can make it easier for citizens to start news organizations, freeing the media from state control (Prat and
Strömberg 2013). Of course, these news outlets can equally fall under the inluence
of corporate advertisers or other funders, another type of capture (Gambaro and
Puglisi 2009).
Media capture is a global phenomenon, but in developing democracies, these different forms of capture combine in a unique way. In many rich countries, independent print and broadcast media were well established before the rise of digital
20
Competing forms of media capture in developing democracies
technology, and these countries still beneit from laws, rules, regulations, and societal norms that deine the role of independent media as a key component of country governance practices. Even in the highly developed countries, questions about
how to manage or regulate media monopolies and govern the digital transition
have proven controversial and diicult.
But in countries where independent print and broadcast media are still consolidating their position, and where societal norms and practices are less well entrenched,
the challenge is even greater. Traditional media coexist and combine with digital
and mobile media, creating an evolving system that is both less well deined and
largely absent in most legal and regulatory frameworks. his evolving media system in the developing world creates even more opportunities for capture than in
developed countries.
Widespread mobile phone usage has brought broadcast media, including radio,
and social media platforms like Twitter to areas that lack both broadcast and
broadband infrastructure (Csíkszentmihályi and Mukundane 2016). In India and
South Africa, where regulatory changes to expand access to television were introduced in the 1990s, growth in this “old” medium has occurred simultaneously with
the rise of “new” digital media. On top of this, the expansion of both digital and
traditional media has taken place during a post-Cold War period of rapid democratization in many developing countries. Scholars call this the “third wave.”
his chapter considers the forms of media capture in these developing democracies. I argue that both old and new media platforms run the risk of capture.
Powerful plutocrats ailiated with political elites are seeking to capture print and
broadcast media to limit the scope for political debate. While new communication
technologies and outlets may provide a check against this plutocratic capture, new
platforms in the developing world are also captured—as in the developed world—
by advertising and corporate pressure. Because traditional and new media technologies have emerged simultaneously in many developing democracies, these
forms of capture do not replace one another, but combine and compete.
Media capture by the state
he irst, and most historically dominant, form of media capture is capture by the
state. In 2003, 71 percent of countries in Africa had state monopoly control of their
television networks. Sixty-one percent of newspapers and 84 percent of television
networks in the region were controlled by state agencies. State ownership of media
also was pronounced in the Middle East, with 50 percent of newspapers in government hands (Djankov et al. 2003). In 2015, the African Media Development
Initiative similarly found high levels of state ownership across the continent, particularly in broadcast media (African Media Development Initiative 2015). While
publicly funded media outlets in highly developed democracies oten produce
21
In the Service of Power: Media Capture and the Threat to Democracy
70
Tanzania
Zambia
60
Kenya
50
India
Cameroon
40
Brazil
30
Argentina
20
Botswana
South Africa
10
Uganda
0
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14
19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20
Figure 1: Internet users per 100 people. Source: World Bank World Development Indicators
Database
180
Tanzania
160
Zambia
140
Kenya
120
India
100
Cameroon
Brazil
80
Argentina
60
Botswana
40
South Africa
20
Uganda
0
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14
19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20
Figure 2: Mobile cellular subscriptions per 100 people. Source: World Bank World
Development Indicators Database
high quality journalism, state ownership and control mechanisms, particularly in
countries with weak supporting institutions, tend to produce a wide variety of
undesirable consequences, including not only biased journalism, but lower economic, political and social outcomes (Djankov et al. 2002).
22
Competing forms of media capture in developing democracies
Media capture by developing country state elites is rooted in the legacy of colonialism. Under colonial rule in the nineteenth and early twentieth centuries,
newspapers lourished, but catered primarily to an audience of colonial elites and
oten as a branch of the colonial state. Independence and liberation movements
in the twentieth century created their own newspapers, newsletters, and radio stations, which similarly relected the political agenda of liberation. In apartheid-era
South Africa, for example, the South African Broadcasting Corporation promoted
the government’s segregationist policies, while the liberation movement African
National Congress relied on radical newspapers like he Sowetan and underground radio stations like Radio Freedom to get its message out (Kruger 2004).
Post-colonial governments—oten led by former independence activists—have
maintained or even expanded colonial-era laws that treated the press as an arm of
the state (Mitullah et al. 2014).
Even where media are not state-owned, however, they can be subject to substantial
capture by the state. Tanzania, for example, has recently made it illegal for journalists to obtain or publish statistical indings that do not originate from government
agencies, creating space for government to “capture” journalists through exclusive
control over data.
Plutocratic capture
In the 1980s and 1990s, many developing countries sought and received aid from
international inancial institutions, such as the International Monetary Fund and
the World Bank. hese organizations demanded policy changes from governments
who received their funding. In the irst wave of programs—called “structural
adjustment”—recipient countries had to privatize and deregulate industry. In the
second wave, which placed more focus on so-called “good governance,” borrowing
countries were asked to democratize by cracking down on corruption and expanding the role of civil society groups.
In theory, the media industry was to beneit from both sets of reforms, with liberalization, deregulation, and the expansion of civil society contributing to a more
diverse, democratic press. Indeed, during the democratization boom, many countries introduced media policy reforms. In Kenya, for example, two waves of media
liberalization, in 1997 and 2006, were linked to two waves of democratization: in
1992, when opposition parties were legalized; and 2002, when strongman president Daniel Arap Moi was booted from oice (Ibid.). Tanzania similarly transitioned to private ownership of media ater multi-party politics were introduced in
the 1990s (Jones and Mhando 2015).
Yet across the developing world, and contrary to what international inancial institutions expected, privatization did not lead to greater diversity in media ownership, but to the concentration of media ownership among wealthy individuals and
families through media conglomerates with ties to these elites. In Tanzania, four
23
In the Service of Power: Media Capture and the Threat to Democracy
large conglomerates control the bulk of print and broadcast platforms; the major
shareholders of these companies are, in turn, the wealthiest Tanzanians (Ibid.).
In India, this trend has been most explicit in the recent acquisition of the media
group Network 18 by Reliance, the country’s second-largest business and a family-owned conglomerate controlled by the country’s wealthiest family, the Ambanis,
who are also prominent political donors. In Latin America, where private ownership dominates the media sector, civil society groups have identiied concentration
as a top cause of concern for democracy in the region (Podesta 2016). he rise of
digital media has raised the hope of a challenge to this form of capture, but, in fact,
media conglomerates in Latin America—like Brazil’s Organizações Globo—have
been able to extend their monopolies into the digital television and video realm
(Sinclair 2014). he University of British Columbia scholar Wisdom Tettey concludes that although developing countries have successfully liberalized and now
have “private” media, it does not follow that these media are independent from
capture (Tettey 2001).
his pattern has important consequences for democracy because international
inancial institutions saw the liberalization of industry (including media) as crucial to democratization. In Cameroon, where these international programs began
in the 1980s, plutocratic capture of the media has increased. Wealthy individuals
both within and outside the state use the practice of “gombo,” or inancial and
access incentives, to keep coverage on their side. his creates a patronage system
where journalists can access greater economic privileges than the public they
ought to serve. his social and economic gap between individual journalists and
the wider public makes the media seem “out of touch” with people’s needs and
interests. hat reduces public trust in the media, undermining any potential media
contribution to democratization (Ndangam 2009).
he Cameroonian case highlights the problems and pitfalls of equating privatization and increasing media access with democratization. Plutocratic capture occurs
when media reformers focus on the goals of privatization and increasing the quantity of media available to consumers at the expense of other metrics of a strong free
press. In this way, donor-funded democratization has replaced state ownership of
media—an explicit form of capture—with more indirect forms of capture by politically connected plutocrats.
Corporate capture
In many “third wave” countries, economic liberalization also created a new class of
corporate elites, who can impose a third form of capture on journalism.
In India, media liberalization has placed power in the hands of corporations who
fund print and television news through advertising (Rao 2010). Where in the West
the rise of advertising revenue in the nineteenth century freed news organizations from state capture, today’s advertising market does not provide inancial
security, but instead leaves news organizations competing with one another for
24
Competing forms of media capture in developing democracies
Advertisers in India have many new outlets to choose from each year. Here, a wide array of
magazines in a newsstand in Kochi. Photo Credit: Liji Jiniraj (Flickr)
small margins. hat’s because with expanding print and broadcast media and the
rise of online platforms, advertisers have many choices of where to place their
messages, as well as more power to drive down the price or demand favorable coverage. Broadcast advertising space in India is now growing at a rate of 35 percent
a year, relecting a dramatic growth in the number of media outlets operating and
the amount of time per hour devoted to advertising (Painter 2013).
Economic growth in the developing world also has been concentrated in urban
areas, making it diicult for rural news organizations to ind advertisers. In both
South Africa and Botswana, for example, advertising for rural media or media
catering to poor communities is so hard to come by that communities still depend
primarily on captured state-owned media (Sechele 2015; Milne and Taylor 2015).
In Zambia, the gap has instead been illed by nonproit corporations—churches
and other religious charities who both donate to and advertise in media in target
areas (Banda 2015, 36). Where these donors and advertisers are the only ad buyers
in a market, they have great leverage to shape media content.
Intersecting capture
India is a particularly fascinating case. Growth in online and mobile media has
been among the fastest in the world, and yet plutocratic and corporate capture
remain powerful forces. his suggests that new platforms and liberalization will
25
In the Service of Power: Media Capture and the Threat to Democracy
not reduce media capture. Indeed, they may not even replace capture by the state:
instead, diferent forms of capture can combine. For example, in Argentina, advertising capture does not merely beneit corporations, but can beneit the state when
state agencies act as prominent advertisers (Di Tella and Franceschelli 2011).
Case study: South Africa
In South Africa, the apartheid system placed the media under an extreme
form of capture by the state, with a state-owned broadcaster, the South African
Broadcasting Corporation, operating as a propaganda arm of the state, while publications allied to the liberation struggle were heavily suppressed (Kruger 2004).
During this period, independent media relied upon international support from
donor agencies interested in using the media to support the anti-apartheid movement (Lloyd 2013, 13).
Since the democratic transition in 1994, this international support has declined
(Ibid., 6), while tight state control of SABC by the new ANC government has
remained. Privately funded independent media are available in English and
Afrikaans, but more than 90 percent of South Africans still rely on SABC, whose
radio and TV oferings cover all the country’s languages (Ibid., 10). his dependency is particularly acute in rural areas, where alternative and independent media
do not reach (Milne and Taylor 2015).
Moreover, the ANC government has retained apartheid-era laws, including the
National Key Points Act, that allow for restrictions on reporting on grounds of
“national interest,” while introducing new anti-terrorism laws containing similar
provisions, leading to criticism that SABC is an arm of the ANC much as it was an
arm of the apartheid system three decades ago (Freedom House 2015). At the same
time, the SABC receives less steady funding from the state than it did in the apartheid-era, and instead relies predominantly (80 percent of revenue) on advertising.
he networks are thus subject to both corporate and government capture (Lloyd
2013, 14). Internet consumption also is growing in South Africa—about half the
population is online—and the advertising market in the country is experiencing
declines in ad rates that are similar to the declines in more developed markets. he
inancial squeeze makes news organizations more inancially vulnerable and more
prone to capture by corporate backers (Ibid.).
he ANC also beneits from plutocratic capture of media by government allies.
his capture has been aided by the consolidation of the media sector in the years
since the democratic transition, as smaller outlets dependent on international support have folded or merged with larger companies to stay aloat (Ibid., 6). Four
companies dominate the legacy print media; the largest, Independent News and
Media, was acquired in 2013 by Sekunjalo Investments, an ANC ailiate, prompting a staf walkout (Freedom House 2015).
26
Competing forms of media capture in developing democracies
Finally, the Gupta family—close personal and political allies of President Jacob
Zuma and proprietors of a large business empire—has introduced a new national
daily newspaper and a 24-hour TV station, both taking a pro-ANC editorial line.
he controversy surrounding the Gupta case illustrates how state, corporate, and
plutocratic capture can intersect. Critics of the Guptas say they have captured the
South African state, and place the scandal within a wider pattern of the ANC’s
post-apartheid rapprochement with business. Defenders of the Guptas, however,
say rival media outlets (which are advertising-inanced and mainly run by white
proprietors) are “captured” by the Guptas’ white business rivals (Black Opinion
2016; Grootes 2016). Both sets of critics use the idea of “capture” to make their case.
hese intersecting forms of capture have strong links to South Africa’s democratic
transition, in that the collapse of external funding for independent media relected
donors’ belief that the 1994 handover of power and a constitution guaranteeing
formal freedom of the press were suicient to guarantee substantive journalistic
integrity (Kihato 2001). As a consequence, South African media are now dominated by publicly controlled but advertiser-supported SABC and a tightly consolidated print sector owned by companies and individuals with close ties to the ruling
party. Neither is fully capable of challenging the power of the ANC government.
Most crucially, in South Africa, where democratization is closely tied to the goal of
racial equality and the racial “transformation” of the economy, the only independent media company with substantial black ownership is Independent Media, Ltd.,
owned by an ANC-ailiated investment irm, while the majority of black news
consumers rely, for language reasons, on the state-owned SABC (Muirhead 2016).
In that sense, the efects of capture are worst for those news consumers – black
South Africans – whom the democratic transition was most intended to beneit.
Intersecting forms of capture, then, prevent the South African media from fulilling their democratic promise.
interactivity and participation
Due to the unique chronology of media technology in developing countries, many
media platforms combine old and new technologies. Of particular note are radio
programs that interact with their listeners over mobile phone networks. hese programs encourage listeners to shape coverage via text message, using services like
Frontline SMS and FreedomFone. In Kenya and Zambia, about 20 percent of radio
listeners regularly participate in such programs, and in Kenya, listenership for participatory programs is higher than for radio overall (Lopes et al. 2014). Indeed,
even where access to radio handsets has declined, listenership of radio programs—
through phones and the Internet—is increasing (Mitullah et al. 2014).
Interactivity and participation can contribute to a more democratic media in two
ways. First, research on online interactive media shows that users of these media
tend to hold more positive views about democracy over time (Anduiza et al. 2012,
27
In the Service of Power: Media Capture and the Threat to Democracy
South African President Jacob Zuma is facing criticism about his relationship with the Gupta
family and their business empire. Here, Zuma with Atul Gupta at a breakfast inanced by the
South African Broadcasting Corporation in 2012. Photo credit: Government of South Africa,
Flickr.
241). In countries where universal access to the Internet remains a long-term goal,
adding interactive features such as call-ins and text engagement to existing media
platforms such as radio can play a similar role. Second, one of the most common
criticisms of emerging democracies has been that the development of formal features such as elections and political parties has not been matched by a change in
political culture. Scholars complain of “choiceless democracy,” where all parties
ofer the same policies, and where popular participation in politics is low because
voters do not perceive that they have inluence (Mkandawire 2006). Participatory
media that connect voters to political leaders and national debates, and bring electoral politics into closer dialogue with popular needs, may help to bridge this gap.
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31
Media capture in the
digital age
RASMUS KLEIS NIELSEN
Director of Research, Reuters Institute for the Study of Journalism,
University of Oxford
Media ownership has historically been driven by just three
motivations: power, public service, and proit. Power was the primary
motivation in the early years of news until mass-market journalism
turned the industry into a proitable business. Digital media are
changing that equation again. With proit on the decline for news
outlets, we are likely to see both the best and worst of times in
news, with investments in journalism propelled both by personal
interest and public interest.
33
In the Service of Power: Media Capture and the Threat to Democracy
introduction
he rise of digital media is making news production less commercially attractive
without decreasing its political and social signiicance, meaning news media are
less proitable but still powerful. his development means that countries with a
twentieth century history of relatively independent private media that maintain
a degree of journalistic autonomy in part through their proitability—like the
United States and parts of Western Europe—are likely to see a twenty-irst century
resurgence of more captive, politically instrumentalized news media.
his type of media—subsidized by proprietors, social and political groups, or governments—is common in most of the world, and we also know it from the past.
To understand why this form of captured media will increase, we need to examine
the basic rationales for owning and operating media (power, public service, proit),
how the balance between them has changed over time (and how this has shaped
journalism), and what the rise of digital media means for how compelling each
rationale is for investing in news.
Three basic rationales for investing in
news
Consider the three basic rationales for owning and operating media. he irst is
power. All sorts of media are or have been subsidized by other actors to exercise
power—to change the world, or to keep it exactly as it is, to get a bigger slice of the
pie, or to defend what one has. he second is public service. Public service is about
politically mandated delivery of a service to the public, in whole or in part funded
with public resources; in the case of media, this is accomplished through organizations that aim to serve a broad audience and enjoy a degree of autonomy from
government (those publicly funded that are not independent of government are
better seen as state media operated to exercise power). It can also take the form of
non-proit media indirectly beneiting from public support through, for example,
favorable tax legislation. he third is proit. Private enterprise invests in many different kinds of media, from upmarket inancial newspapers to tabloids, from talk
radio to television documentaries, to make money.
hese rationales are rarely the only motivation for owning and operating a media
organization. (hough Gannett Chairman Al Neuharth allegedly once, when asked
at a meeting how to pronounce the media company’s name, answered that the
emphasis was on “net—as in money.”) hey are ideal types. Similarly, the dominant
rationale will not determine everything people in an organization do; plenty of
journalists working for media organizations operated for power or proit are committed to public interest journalism, and some working at public service media are
34
Media capture in the digital age
in it for the money. But it provides a starting point for understanding why there are
media organizations rather than no media organizations, why thousands of journalists are employed to do journalism, and why large sums are invested in news.
he three main reasons are power, public service, and proit.
From power to proit
Historically, journalism and news media were primarily based on the irst rationale, power. What we now know as newspapers developed out of oicial gazettes
published to promote and publicize government actions and newssheets circulating inside information useful for various elites (Pettegree 2014). Pamphlets
and journals were published by political and religious reformers who wanted to
change the world. he writers behind them, and the gazettes and journals that were
institutionalized enough to appear regularly and survive over time, neither had
nor sought the kind of autonomy, independence, or impartiality to which many
journalists and news media today at least aspire. hey were organs of inluence,
and funded to be organs of inluence, whether by parts of the establishment or by
anti-establishment forces.
In the nineteenth and especially the twentieth century, however, the third rationale, proit, became more and more important. News has always been at least in
part a business (John and Silberstein-Loeb 2015). But how much of what we refer
to as “the media” is primarily a business, and how big a business it is varies over
time and across countries. In the United States, the proit motive became a more
central and important part of the media, especially ater the “commercial revolution” that started with the irst penny papers launched in the 1830s (Schudson
1978). Newspapers before then were sold by subscription and aimed at the elite.
he penny papers explicitly sought a wider, more popular readership, and found
it, attracting audiences and, increasingly, advertising. hey became large, proitable
businesses in the process.
Penny papers like the New York Herald, the New York Sun, and the New-York Daily
Times (it has since dropped “Daily” and hyphen) changed the news industry not
only through their commercial success, but also by investing in more active newsgathering and by enabling the development of a journalistic profession more oriented toward serving their reading public than their proprietor. he relationship
between money and journalism was never simple or without friction, but most
penny papers were at least in principle committed to the idea of a “free press”
and political independence, rather than partisanship or patronage. heir commercial success helped enable the development of news media and journalists with
a degree of autonomy and independence from the political interests frequently
behind media published in the pursuit of power (Schudson 1978).
he proit motive thus grew more important over time, and private enterprise
gradually displaced politically interested proprietors as more news organizations
professed independence and fewer declared a partisan ailiation or other political
35
In the Service of Power: Media Capture and the Threat to Democracy
motivation. Power was never completely driven out, but proit became the primary motivation for investing in news in the United States. Newspaper publishing became big business. By 2000, total advertising and sales revenues were at an
estimated $60 billion, and more than 1,400 daily newspapers employed more than
56,000 journalists.
Both radio and later television broadcasting in various ways went through broadly
similar developments, from early stages where many diferent motivations, including power (for political or religious reform) and public service co-existed, to a
more commercially dominated and proit-oriented environment (Barnouw 1968).
In 2000, television broadcasting alone was an over $85 billion-dollar industry,
radio an over $20 billion-dollar industry, and television and radio broadcasters
together employed an estimated 12,000 correspondents and reporters. While
there were other media in the United States motivated by power (small journals of
opinion running at a loss) or public service (public media supported by grants,
donations, etc.), these for-proit newspapers and broadcasters deined the media
industry, and, for good and ill, produced and distributed the overwhelmingly
majority of the news ordinary people relied on. his is the industry that has been
deeply disrupted by the rise of digital media.
Different developments around the world (less proit,
more power and sometimes public service)
Before turning to the implications for media capture and the balance between the
three diferent basic rationales of power, public service, and proit, it is worth pointing out that the United States is a special case and not representative of developments elsewhere. Even within the world of otherwise relatively similar high-income
democracies, the details of this overall development varied in signiicant ways.
In the course of the nineteenth and twentieth centuries, the proit motive has
generally risen in importance as mass media became more lucrative, but its relative dominance of the media industry as a whole difers from country to country.
Some countries, for example in Southern Europe, never really developed the kind
of widely read and relatively independent newspapers seen in the United States,
and many publishers continue to be deeply intertwined with proprietors’ wider
commercial and political interests—who operate their media at least in part to
exercise power (Hallin and Mancini 2004). In other countries, most importantly in
Northern Europe and some commonwealth countries like Australia, Canada, and
New Zealand, a large for-proit media industry grew throughout the twentieth century, but for-proit media never dominated the environment to the same extent as
in the United States, as a broad coalition from across the political spectrum made
an early and signiicant commitment to the idea of public service media, deining
broadcasting as a public utility that should be developed in the national interest.
he most famous example of public service media is the British Broadcasting
Corporation (BBC), which still is operating on the basis of the three pillars put
36
Media capture in the digital age
in place in the early twentieth century: (1) the commitment to inform, educate,
and entertain; (2) a licence fee paid by most households receiving its services; and
(3) a high degree of autonomy from government and Parliament secured through
multi-year charters (Scannell 1990). he motivations for these public service interventions vary, but normally include the idea that society as a whole beneits from
public investment in public service media that can serve underserved constituencies, tie people together through shared news and experiences, address market
failures in areas including news and national culture, and heighten standards by
leading by example. hese motives have, at least in some countries, historically
appealed to both the political right (interested in social cohesion and national culture/tradition) and let (interested in balancing for-proit media with public service media with a broader mandate and mission). How much is invested in public
service media varies. In 2011, public funding for public service media varied from
about $50 per capita in France and the Netherlands, to over about $90 per capita
in the United Kingdom, to about $130 per capita in Germany and several of the
Nordic countries. he United States—with investments under $4 per capita—is a
clear outlier (Benson and Powers 2011).
Beyond high-income democracies, in countries that account for most of the
world’s population the situation is even more diverse. In low- and medium-income democracies, especially in those where the political process is vulnerable to
special interests, many nominally independent media are operated by their proprietors to inluence politics in ways that advance their political ideals or, more
commonly, proit other business ventures, oten in politically entangled areas like
real estate, telecommunication, or resource extraction. It is estimated, for example,
that at most a handful of the more than 400 news channels in Indian television
actually make money (Mehta 2015). he rest are subsidized by their proprietors,
many of whom are politically connected or active in politically sensitive industries.
Similarly, many newspapers in Brazil are seen as deeply entangled with private and
political interests that have little to do with making money of publishing, let alone
delivering a public service (Harlow 2012). In semi-democratic and non-democratic regimes, state-control can be even more heavy-handed, through direct ownership and the appointment of senior editors and managers, or through tactical
deployment of advertising budgets from government bodies and private companies ailiated with the ruling block in ways that reward loyal media and punish
oppositional media (Yanatma 2016; Zhao 1998).
Power, public service, proit, digital media, and media
capture
he historical development of the media industry and its gradual move from being
primarily dominated by media operated to exercise power to being dominated by
media operated to make a proit (in some cases with signiicant parts of the industry committed to public service) is important to understand, because it is the story
37
In the Service of Power: Media Capture and the Threat to Democracy
of how what social scientists call “media capture” came to be seen as an aberration
in some countries, though it really is the historical and global norm.
he term “media capture” has been used by economists particularly interested
in media being captured by governments in ways that inluence their coverage
in ways that reduce the degree to which they help people hold public power to
account (Besley and Prat 2006). Media scholars have been quick to point out that
media being captured by private commercial interests is at least as common, similarly inluencing their coverage in ways that reduce the degree to which private
power is held to account (Gross and Jakubowicz 2013). Basically, then, media capture is about what in journalism research is called “instrumentalization,” media
being operated not for proit or for public service, but as an instrument for the
pursuit of other interests, either purely political or tangled up between politics
and commerce (Hallin and Papathanassopoulos 2002). It is about media being
operated to exercise power.
he history and wider global outlook above is important to underline three things.
First, most media have not for most of human history been independent, but captured. Second, many media in many countries around the world today, including some in high-income democracies, are wholly or partially captured, used as
instruments by political actors, governments, or other self-interested proprietors
to exercise power, to get what they want, or to prevent others from getting what
they want. hird, power does not simply disappear as a dominant rationale in the
media industry, but it may be relatively marginalized and crowded out if public
service and/or proit become more important.
his is where we return to the rise of digital media. he growth of the Internet,
and in particular the move from circa 2005 onward toward an increasingly digital
media environment, has had three major consequences for news.
First, it has empowered billions of ordinary people who have access to more information from more sources in more ways at greater convenience and a lower price
than ever before, and can furthermore create, comment on, and share content
more easily than in the past. How and what we use it for in practice varies, but we
are in principle empowered.
Second, it has been accompanied by the rise of a small number of centrally placed
and powerful US-based large technology companies (most importantly Google,
Apple, Facebook, Amazon, and Microsot), which through their popular and
widely used services and products structure large swaths of our media environment and dominate the digital economy both in terms of app sales and advertising.
We are empowered, but so are the platforms.
hird, the combination of what digital media allow us to do, how we use them,
and the companies that most successfully help us do it is basically threatening to
destroy the business models of sales and advertising that for-proit news media
38
Media capture in the digital age
have historically relied on. his is critical, because it changes the balance between
the three basic rationales of power, public service, and proit identiied at the outset.
he US newspaper industry is a powerful illustration of the change. hough
newspapers have garnered far more new digital users than they have lost print
readers since 2000, declining print circulation and advertising means legacy revenues have fallen from about $60 billion to about $30 billion, and digital revenues
only amount to $3.5 billion—little more than a tenth of what has been lost on
the print side. Newsroom employment has been cut in half, from about 60,000 to
just over 30,000. Television has so far held up better business-wise, even as news
budgets have been cut. But with the rapid rise of online video, many observers
see the industry as ripe for a disruption that may rival that experienced by print
(Nielsen and Sambrook 2016). For-proit news production is thus seriously challenged. Crucially, however, it remains politically and socially signiicant as news
media produce most of the information we get about public afairs and help us
connect with the world around us. News media are as a result less proitable, but
still powerful.1
his means that the proit rationale, while still important, and sometimes desperately so, longer-term is likely to be relatively less pronounced as part of the overall
(news) media environment. In the twentieth century, news was a big and proitable
business. In the twenty-irst century, it will be a smaller and less proitable business,
in large part because of the rise of digital media that has involved the commodiication of much content, lowered advertising rates, and the rise of dominant technology companies, all at the expense of the news industry.
Whether the public service rationale will become a bigger part of the overall
mix depends in large parts on the political and philanthropic scene in speciic
countries. But the power rationale is bound to become more pronounced simply
because the barriers to entry are coming down and other media are under tremendous structural pressure. We already see this in the simple sense that the same digital media technologies that empower ordinary people to create, comment on, and
share comment are used on a very large scale by political organizations, interest
groups, civic associations, and private companies, oten at least in part to advance
their self-interest in the marketplace of ideas. he idea that every organization is a
media organization has never been more true than today. We are also likely to see
this in the form of increased media capture—of news organizations either being
bought by or launched from scratch by self-interested actors in pursuit of power.
How it develops will be highly context dependent and difer from country to
country, inluenced at least by four factors, namely (1) How politically and socially
important are news media seen to be?; (2) What alternative means are available to
political actors and others pursuing power?; (3) Do political actors and their allies
have the resources to invest in news media?; and (4) Are there any regulatory or
other constraints on media ownership and the like?
39
In the Service of Power: Media Capture and the Threat to Democracy
Everything else being equal, the barriers to a political (re)entry into the media
industry are coming down. Consider just one illustrative example: the casino-magnate and major Republican donor Sheldon Adelson’s secret acquisition in 2015
of the Las Vegas Review-Journal for $140 million (widely considered to be about
twice the market value), the main paper in a state where Adelson has extensive and
politically sensitive business interests. Ten years ago, the paper might have cost half
a billion. Now it is widely seen as beset by major conlicts of interests as it covers
many stories involving its owner. Another example of Adelson’s media activities is
his free daily Israel Hayom. he biggest title in Israel in terms of circulation, critics
call it “Bibiton” due to its support for Benjamin Netanyahu, the prime minister
personally backed by Adelson. he journalist and opinion-writer Ben-Dror Yemini
has described it as “endless capital with a political agenda.” As the Haaretz journalist Amir Teig puts it, the Israeli newspaper business is “no longer a proit-oriented
industry,” but “an inluence-oriented industry.” Maybe this is what the future holds.
If so, this development will be powered by digital media that have made news less
proitable as a business and cheaper to produce for political purposes. In many
ways the relative decline of power and the resurgent interest in media run to exercise power will represent a return to the past and the global norm. It will be the
opposite of what economists might expect, where the assumption has normally
been that more competition would lead to less media capture (Ushioda 2012). his
is likely so, provided functioning for-proit business models exist that can sustain
a large number of independent players. hat is not clear today. What is clear is that
digital media are simultaneously empowering citizens, self-interested actors, and
large technology companies while undermining the business models that for parts
of the twentieth century gave some news media in some countries a higher degree
of autonomy and independence than what most media in most of the world for
most of history have enjoyed. In that sense, we may live in the best of times and
the worst of times.
ENDNOTES
1
40
Developments in public service media are a separate story. Basically, the underlying
political rationale is in many countries under pressure from (a) private media who
feel public service media crowd them out of the market; (b) parts of the political right
who no longer consider the motivations that historically drew others on the right to
public service media (social cohesion, national culture/tradition) are important enough
or undersupplied enough to merit large-scale market intervention; and (c) the relative
absence of a clear and broadly accepted justiication of what the purpose of public
service media are in an in some senses abundantly supplied media environment. he
diiculties many public service media have had in making the shit from broadcasting
to cross-platform media only compounds this as many reach primarily older audiences
(Sehl, Cornia, and Nielsen 2016).
Media capture in the digital age
WORKS CITED
Barnouw, Erik. 1968. he Golden Web: A History of Broadcasting in the United States: Vol.
2 - 1933 to 1953. New York: Oxford University Press.
Benson, Rodney, and Matthew Powers. 2011. Public Media and Political Independence:
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Besley, Timothy, and Andrea Prat. 2006. “Handcufs for the Grabbing Hand? Media Capture
and Government Accountability.” American Economic Review 96 (3): 720-736.
Gross, Peter, and Karol Jakubowicz, eds. 2013. Media Transformations in the PostCommunist World: Eastern Europe’s Tortured Path to Change. Lanham: Lexington.
Hallin, Daniel C., and Paolo Mancini. 2004. Comparing Media Systems: hree Models of
Media and Politics. Cambridge: Cambridge University Press.
Hallin, Daniel C., and Stylianos Papathanassopoulos. 2002. “Political Clientelism and
the Media: Southern Europe and Latin America in Comparative Perspective.” Media
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Harlow, Summer. 2012. “A Political Boss and the Press: he Impact on Democracy of Two
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Mehta, Nalin. 2015. Behind a Billion Screens: What Television Tells Us about Modern India.
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Nielsen, Rasmus Kleis, and Richard Sambrook. 2016. What’s Happening to Television News?
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Schudson, Michael. 1978. Discovering the News: A Social History of American Newspapers.
New York: Basic Books.
Sehl, Annika, Alessio Cornia, and Rasmus Kleis Nielsen. 2016. Public Service News and
Digital Media. Oxford: Reuters Institute for the Study of Journalism.
Ushioda,Yu. 2012. “Media Capture and Reputation.” University of Tokyo, Graduate School
of Economics. http://www.jeameetings.org/Application12s/Poster/Strage/C002abstract_
YuUshioda.pdf.
Yanatma, Servet. 2016. Media Capture and Advertising in Turkey: he Impact of the State
on News. Oxford: Reuters Institute for the Study of Journalism.
Zhao, Yuezhi. 1998. Media, Market, and Democracy in China: Between the Party Line and
the Bottom Line. Urbana, Ill.: University of Illinois Press.
41
Clientelism and media
capture in Latin
America
MIREYA MÁRQUEZ-RAMÍREZ &
MANUEL ALEJANDRO GUERRERO
Associate Professors, Department of Communications,
Universidad Iberoamericana, Mexico City
Several Latin American countries present a textbook example of
a captured media system. In many instances, seemingly free and
independent media outlets remain owned or buoyed by the same
corporate interests that supported the region’s past authoritarian
regimes. But the region also offers a study in contrasts where new,
high-quality digital media funded by foreign donors exist alongside
corporate-owned media outlets. This chapter surveys the Latin
American media landscape, discusses its legacy of clientelism and
capture, and looks at how digital start-ups and non-proit resources
could still change it all.
43
In the Service of Power: Media Capture and the Threat to Democracy
A proliferation of digital outlets
Between 2009 to 2014, the publication of in-depth, investigative pieces in literary
magazines, books, and platforms outside the mainstream media became a common occurrence in Latin America. Professionals seeking to overcome the limits
posed by more traditional media have found ways to conduct independent reporting about social and political issues, such as the efects of violence, corruption
and human rights abuses. As such, independent, native digital media continue
to thrive across the region, exposing the abuse of power and wrongdoing, and
fostering technological and creative innovation in storytelling and fact checking.
hese include El Faro in El Salvador, Plaza Pública in Guatemala, Animal Político
in Mexico, Ojo Público in Perú, Ciper in Chile, Chequeado in Argentina, Agencia
Pública in Brazil, and La Silla Vacía in Colombia, to name just a few.
According to a recent study (Meléndez Yúdico 2016), many of these journalistic
initiatives are either funded or devised with the help of international organizations
that not only provide training and development in new digital skills, but also foster
collaborative work across borders. However, it is not clear whether new digital outlets are, in fact, inancially sustainable. Much of the excellent work being carried
out independently has depended or relied on the talent and initiative of visionary
professionals who, given the costs associated with producing quality journalism
and investigative reporting, oten struggle to sustain their projects. Others depend
on international donors, non-governmental organizations, trusts, or universities,
whose resources are inite. For most of them, however, digital advertising continues to be the most common source of revenue. hough their numbers are growing
in the digital media ecosystem, independent outlets still tend to be the exception
rather than the norm in Latin America.
Decline in press freedom
Apart from the challenges brought by technological change, journalists in mainstream and traditional media still confront challenges to their professional autonomy. Press freedom across Latin America has declined in recent years, according
to the latest report by Freedom House (Dunham 2016). Only Chile and Uruguay,
two of the most established democracies in the region, are labeled as “free,” while
ive others—Mexico, Honduras, Cuba, Ecuador and Venezuela—are classiied as
“not free” for various reasons. he rest of the countries in the region, including
Argentina, Brazil, and Colombia, are currently classiied by Freedom House as
partially free.
44
MEDIUM
CONTENT FOCUS
NGO/ Foundation
Fact-checking initiatives through the use of
open data
Agencia Publica
www.apublica.org
NGO/ Foundation
Investigative journalism with creative
storytelling (i.e. comic
format)
La Pública
www.lapublica.org.bo
NGO/ Foundation
Citizen journalism;
indigenous language
content
CHILE
BRAZIL
Chequeado
www.chequeado.com
MEDIA TYPE
BOLIVIA
ARGENTINA
COUNTRY
Centro de Investigación
Periodística
www.ciperchile.cl
NGO/ Foundation
Use of access-to-information laws for in
depth-reporting
BUSINESS MODEL
SAMPLE OF EXEMPLARY
WORK
International support;
individual donors;
workshops, events and
seminars
Launched its own “DatoDuro”
(hard facts) app
International support;
crowdfunding
A comic-based, investigative
project on sex traicking of
children during the Brazil
World Cup
http://apublica.org/2014/05/
hq-meninas-em-jogo
International support; and
local trusts
Datavo, a project to foster
data journalism and data
visualization
International donor support;
university funds; funds from
media consortiums
A data journalism project that
traces possible conlicts of
interest by tracking the links
between public servants and
the private sector
www.lapuertagiratoria.cl
LAUNCH
DATE
Oct. 2010
March 2011
May 2014
May 2007
Clientelism and media capture in Latin America
Examples of independent news media outlets in Latin America
45
COLOMBIA
ECUADOR
EL SALVADOR
MEDIUM
MEDIA TYPE
CONTENT FOCUS
BUSINESS MODEL
SAMPLE OF EXEMPLARY
WORK
LAUNCH
DATE
International donor support;
Advertising;
Consultancies; workshops
and seminars;
crowdfunding;
content sponsorship
Proyecto Rosa, a multimedia,
arts project on the victims of
violence in Colombia
www.proyectorosa.com
March 2009
Produces weekly multimedia
and interactive stories based
on narrative and literary
journalism
June 2011
La Silla Vacía
www.lasillavacia.com
For-proit
Investigative journalism; data journalism
GKillcity
www.gkillcity.com
For-proit
Narrative & literary
journalism
Crowdfunding;
content sponsorship;
advertising
For-proit
Long-form, narrative
and Investigative
journalism
International donor support;
advertising;
workshops and events;
content sponsorship;
crowdfunding;
product sales
El Faro
www.elfaro.net
Plaza Pública
www.plazapublica.
com.gt
Non-proit
University-based
initiative
Investigative and
long-form journalism,
narrative innovation
University funds and facilities; international donor
support
Sala Negra, a micro-website
with in-depth reporting on
violence in central America
www.salanegra.elfaro.net/
Produces data visualization
and interactive stories, such as
this interactive, investigative
piece on the distribution of
power in the congress
http://www.plazapublica.
com.gt/content/distribucion-de-fuerzas-del-partido-patriota
May 1998
Feb. 2011
In the Service of Power: Media Capture and the Threat to Democracy
GUATEMALA
46
COUNTRY
PERU
Animal Político
Ojo Público
www.ojo-publico.com
URUGUAY
MÉXICO
MEDIUM
Sudestada
www.sudestada.com.uy
Source: Author’s research
MEDIA TYPE
CONTENT FOCUS
BUSINESS MODEL
SAMPLE OF EXEMPLARY
WORK
NarcoData, a platform to track
drug cartel activity and its
societal efects in Mexico
Nov. 2009
http://narcodata.animalpolit
ico.com/
For-proit
Politics, current
afairs, investigative
journalism
Advertising; crowdfunding;
international donor support
NGO/foundation
Investigative journalism, data journalism
and digital innovation
Self-funding; international
donor support; workshops,
events, and seminars;
third-party development;
crowdfunding
Cuentas juradas, a search
engine, app and website to
track candidates’ assets
http://cuentasjuradas.ojopublico.com/
International donor support
Developed web applications
and interactive pieces such
as Quién Paga? to track the
assets of elected oicials
NGO/foundation
Stories on
transparency; access
to information; open
government; and
corruption
LAUNCH
DATE
Sept. 2014
May 2014
Clientelism and media capture in Latin America
COUNTRY
47
In the Service of Power: Media Capture and the Threat to Democracy
In some countries, such as Mexico, Brazil and Guatemala, factors like organized
crime, government corruption, extreme violence, weak rule of the law, and impunity put journalism and journalists at risk. In other countries, according to the
Freedom House report, the growing intrusion of the state in the media—in both
the management of media outlets and the content that they produce—is the main
threat to press freedom.
While Freedom House mentions Ecuador and Nicaragua as the primary countries where oicials are hostile toward certain media organizations and journalists,
Argentina tops the list of “countries to watch,” where changes in the press freedom
environment are likely, for better or for worse (Dunham 2016, 6). he organization
cautions that although the election of Mauricio Macri as president of Argentina
in late 2015 appeared to mend relations with the conservative press, “it remains
unclear whether he will allow impartial regulation or simply shit the government’s bias from let to right” (Dunham 2016, 6). But such political realignments
are only part of the story when organized crime, intrusive governments, and corporate power continue to undermine press freedom across the region.
The future of the media in Latin America
So what is the future for quality journalism in Latin America, particularly the kind
that holds institutions accountable? here are signs that social media and digital
technology have provided a platform for citizens to discuss their own issues and
shape alternative agendas. Still, capture and clientelism are pervasive factors that
hinder the independence and quality of journalism. hey undermine the freedom
of the press and the healthy role of the media as watchdog.
Capture and clientelism are at the core of two contrasting yet overlapping developments observed by experts and scholars in the past two decades in the region:
a high degree of media concentration fueled by market-oriented communication
policies, and the re-emergence of state intervention (Mastrini et al. 2013; Waisbord
2013; Guerrero and Márquez-Ramírez 2014). It is a common belief that authoritarian states oten employ harsh regulation or subjugate media to ensure the control of information. However, in the case of Latin America, a symbiotic relationship between authoritarian states and private, commercial media has long existed,
resulting in a lack of regulation enforcement and the coniguration of mutually
beneicial alliances and complicity between media barons and political elites.
Historically high levels of media concentration
How did we get here? Historically, Latin America has been one of the world regions
with the highest levels of media concentration, as some of its countries are home to
the biggest media conglomerates of the Hispanic and Portuguese-speaking worlds.
he majority of these media conglomerates irst emerged as family businesses that
ran for generations, and gradually consolidated as the market leaders. hey grew to
48
Clientelism and media capture in Latin America
their current giant proportions with the neoliberal reforms of the 1980s and 1990s,
when market deregulation increased their assets and shares.1
Freedom of the Press in Latin America and the Caribbean in 2016
St. Lucia
Costa Rica
St. Vincent and Grenadines
Barbados
Canada
Jamaica
St. Kitts and Nevis
United States of America
Bahamas
Belize
Grenada
Uruguay
Dominica
Trinidad and Tobago
Suriname
Chile
Antigua and Barbuda
Guyana
El Salvador
Dominican Republic
Brazil
Panama
Peru
Bolivia
Argentina
Haiti
Nicaragua
Columbia
Guatemala
Paraguay
Mexico
Ecuador
Honduras
Venezuela
Cuba
0
1
2
2
4
4
4
7
8
9
9
11
12
13
14
15
16
17
18
19
20
21
21
21
24
25
26
27
28
29
29
31
32
33
34
35
5
10
15
20
25
30
35
Regional Ranking
Source: Dunham, Jennifer, “Freedom of the Press 2015: he Battle for the Dominant Message,” 2016.
49
In the Service of Power: Media Capture and the Threat to Democracy
Multimedia enterprises such as Globo in Brazil, Televisa in Mexico, Clarín in
Argentina, Cisneros in Venezuela, El Comercio in Peru, and Santos in Colombia
are key players. As the dominant players in their markets, they beneited from
deregulation and increased their vertical and horizontal expansion. In Colombia,
for example, the news media have become somewhat less partisan, but still relect
the prevailing political forces in the country. In addition, media regulation remains
generally ineicient and more focused on content than the concentration of ownership (Montoya-Londoño 2014).
In some cases, liberalization involved the penetration of foreign capital—mostly
Mexican—into local corporations, such as Miami-based Albavisión, an ailiate
network with TV channels and other media businesses across Southeast Mexico,
Central, and South America. Some countries saw economic reforms create conditions for foreign capital to ally with local corporations, including Chile’s Megavisión
network and Colombia’s Casa Editorial El Tiempo media group. (Guerrero and
Márquez-Ramírez 2014). he degree of concentration for every television network
in each country can be observed in the accompanying table, “Media concentration in Latin America.” he table presents the Herindahl-Hirschman Index (HHI)
score for the sector, a measure of concentration used in many industries that
squares the market shares (by revenue) of the companies in an industry and then
adds them up, such that a higher score indicates higher concentration. he table
also presents the more intuitive measure of audience share for each of the networks.
Authoritarian rule and media inluence
in the twentieth century
he growth and consolidation of these media corporations were not the result
of economic reforms alone. In fact, their existence is intrinsically linked to local
politics and alliances, especially during the periods of dictatorships and authoritarian rule. hese types of governments acted in two fundamental ways: irst, many
regimes prosecuted or silenced critical journalism; and second, governments
established close relations with media proprietors and executives by ofering protection, beneits, contracts, and subsidies.
he cornerstone of this collusive relationship is political advertising, consisting of
the discretionary allocation of government advertising contracts from state agencies to their media allies. Due to the high penetration of TV consumption and
small, elite readerships of print media, markets alone were insuicient to guarantee
long-term economic sustainability. he steady income of public money, therefore,
became the backbone of the media business model across the region, particularly
for newspapers and other print media.
50
Clientelism and media capture in Latin America
Media ownership concentration in Latin America
Table 6.3: Media concentration in Latin America. Source: Boas, Taylor, “Mass Media and Politics in
Latin America,” 2013.
In many ways, the strength and continuity of dictatorial and authoritarian rule
were partially explained by the media’s validation of their allies in government.
For example, Mexico’s PRI party ruled continuously over seven decades, and dominated several media companies. News coverage on Televisa, the network that held
up to 90 percent of the market share in the 1980s, was mostly sycophantic toward
the president and the government in general. his included favorable coverage of
the military and the police, and would typically exclude critical and oppositional
voices from mainstream reporting. Worse, in some cases the network blamed
51
In the Service of Power: Media Capture and the Threat to Democracy
protesters for their own repression, and would not cover events and episodes in a
way that made the federal government—and particularly the president—look bad
(Márquez-Ramírez 2014). Peru provided another prominent example of mediastate collusion in the late twentieth century, when the national media were quick
to throw their support behind the civilian-military regime led by Alberto Fujimori
(Protzel 2014).
Other ways in which the regime in Mexico ensured media loyalty throughout the
second half of the twentieth century were the subsidy of print media, the discretionary and opaque allocation of advertising budgets, and the informal payment of
editors and reporters through payofs. Most importantly, the government granted
broadcasting licenses to key allies.2 Some of these tactics—particularly broadcasting licenses and governmental advertising—persist today.
Such a scenario was also typical in countries like Argentina and Chile, where
the mainstream TV and print media hid, and also justiied, cases of human right
abuses, repression, and torture on the part of the military regimes. hat is why
the concentration of media properties in Latin America was problematic not only
with regard to market competition, but in terms of its implication for news media
to provide its watchdog and public service functions.
Starting in the 1960s and continuing through the late 1970s, media scholars and
experts across the region denounced the unequal access to information in the
developing world. hey were concerned about media concentration and unregulated, market-driven policies that, they maintained, undermined local production,
voices, and creativity due to dependence on US content, formats, and technologies,
as well as information supplied by Western-based news agencies.
Most importantly, in a Cold War context where dictatorships and authoritarian
governments were prevalent in South America, and guerrilla movements and
resistant voices sprouted up throughout the region, TV networks were instrumental in sustaining the status quo by becoming regime allies. hey silenced critical
voices, masked human right abuses, and generally upheld pro-capitalistic values.
he movement against these practices played an instrumental role in the drating
of the UNESCO-funded MacBride report on media and communication policies.
The paradox of media capture in Latin America
Commercial forces and global markets have strengthened the concentration of
international media conglomerates, and privileged corporate interests and proitable content. Moreover, digitalization and technological changes that dissolve the
boundaries between platforms have made it more diicult to legislate media diversity and plurality.
Unlike cases of authoritarianism, where regimes took over private media and
replaced it with state-managed, propagandist media, the collusion between
52
Clientelism and media capture in Latin America
authoritarian governments and private media worked in Latin America due to
the high incentives for both parties and the relatively weak legal frameworks and
their loopholes. he paradox of media concentration is that its expansion coincided with public discourse on political democratization. It was assumed that market forces and media competition would gradually disentangle corrupt relations
and help strengthen emerging democracies by providing a more diverse range of
voices. In reality, though, the media conglomerates—not citizens—beneited enormously from “democratic” and neoliberal governments, and from market deregulatory reforms.
In countries with neoliberal rule, there are legal frameworks that protect press freedom, guarantee access of information, and, in theory, foster media competition.
However, the arrival of new political groups in a context of competition, elections,
and marketing implied both the creation of close relations, formal and informal,
with already well-established media groups and the recognition of their interests
at the expense of pluralism (Guerrero 2014). he captured nature of the media
means that there are negotiations and exchanges that take place between media
lobbyists and institutional powers to favor the private interests of media executives
and politicians over the public good.3 In Mexico, Brazil, Colombia, Peru, and in
Central American countries, politicians have been awarded regional broadcasting
licenses or own newspapers. here also are cases of media businessmen—or their
allies—who run for oice or legislative seats and manage to twist legislation to
beneit their own business interests, not just in media but also in other sectors such
as inance, energy, and technology.
In Brazil, the government in the 1980s awarded broadcasting licenses to top military oicers in the region (this process is known as “Coronelismo Mediático”).
Other cases include the president of Colombia, Juan Manuel Santos, whose family owns El Tiempo, the major newspaper group in the country; former president Sebastián Piñera of Chile, who was the main shareholder of TV Network
Megavision; and Mexican tycoon Ángel González, the owner of the major broadcasting organizations in Central America who constantly is under suspicion of
inluencing political decisions and political appointments and candidacies.
In El Salvador, two families—Dutriz and Altamirano—own the most important
newspapers and their markets. he Dutriz family has important investments in
media-related and telecommunications businesses, as well as in sectors as diverse
as real estate, property development, retail, steel, painting, law, and several others. he Altamirano family has had strong links with the right-wing political
party Alianza Republicana Nacionalista (ARENA) (Becerra and and Mastrini
2009; Benítez 2014). Other newspaper owners in the country are also investors
in cofee and sugar plantations. In Guatemala, the founder of the radio network
Corporación de Radio Vision, Harold Caballeros, was a presidential candidate and
former foreign minister of the current government (Gramajo 2014). In Mexico,
former media executives oten are promoted by their organizations to run for
53
In the Service of Power: Media Capture and the Threat to Democracy
legislative seats in Congress and for broadcast and telecommunications commissions in order to shape policymaking and actively lobby in favor of their interests.
In sum, media elites in these countries use their media organizations and news
output to negotiate good coverage in exchange for beneits for their media organizations and other business enterprises. his process of capturing policymaking
to beneit big business comes at the expense of the wider social and general interest, since these various interests take over in ways that oten weaken the law and
policymaking.
“State capture” refers to a condition where some aspects of the policymaking process and the rules of the game are twisted in favor of certain private interests—a
phenomenon that continues to happen in media and communication policy.
However, the term “capture” goes even further: it highlights a situation in which
powerful non-journalistic criteria shape, determine, and limit the watchdog role of
the media in a context of regulatory ineiciency (Guerrero and Márquez-Ramírez
2014).
Progressive and populist politics and
twenty-irst-century media capture
So what is the solution? Are media captured solely by corporate and political interests, in alliance with their corporate cronies? What happens when regulation is put
in place and those corporate powers are challenged? With the arrival of progressive and populist rulers in some countries in the irst two decades of the twenty-irst century, we witnessed a transition toward the revival and strength of public
and state media, and a stronger interference on the part of the state.
he governments of countries such as Venezuela, Bolivia, Ecuador, Argentina, and
Nicaragua actively proposed legislation to strengthen public media with the stated
intention of counterbalancing private media. Across the region, advocates for such
legislation oten claimed that only by challenging the grip of moguls over the
media would it possible to provide more varied and local content for the region’s
diverse ethnic and social groups, and to guarantee better access to a wider and
broader range of voices.
Key heads of state such as Cristina Fernández de Kirchner in Argentina, Hugo
Chávez and Nicolás Maduro in Venezuela, Evo Morales in Bolivia, Rafael Correa
in Ecuador, and Daniel Ortega in Nicaragua openly challenged the corporate
powers that media proprietors represent. Such moves have raised not only a great
deal of debate and controversy, but also have been accompanied by deep political
polarization and even institutional crisis (Waisbord 2013). On the other hand, in
an environment where digitization has pulverized markets, changed consumption
54
Clientelism and media capture in Latin America
patterns, and blurred media platforms, private irms actively lobby for advantageous or very limited regulation to minimize the threat to their economic interests.
In fact, it has been common to argue in public forums that let-wing rulers tend to
be “troublemakers” for press freedom, as they pester and are hostile toward certain
media organizations—and even worse, certain journalists. However, as cases
across Mexico, Colombia, and Central America have shown, with center-right
governments, the critical journalists and those exposing corruption, wrongdoing,
or human right abuses also have been ired, censored, alienated, or punished in
some way (Benítez 2014). he situation is such that freedom of speech is in peril
from both undue state interference on media content and the private interests of
media owners.
The role of government advertising
he clientelism underpinning press-state relations in a private media environment
is supported by the placement of political advertising. Capture is also observable
through the exchange of favors taking place between outside actors, in spite of any
legislation put in place. Populist governments that have enacted legislation in the
name of the public good apply these laws at their discretion and use them to favor
and protect allies or to punish selected rivals. Measures carried out by such governments include the awarding of new licenses, withdrawal of governmental advertising contracts to critical media, exhaustive iscal auditing of certain irms but
not others, and support for the emergence of new private and public media organizations loyal to the government. In Venezuela, the government has taken over
the communication duties of journalists, and the pro-state media now dominates
the public agenda (Cañizález 2014). In Argentina, the most progressive features of
recent media reforms appeared promising with regard to media pluralism, access,
and concentration. But in practice they were mostly used by the Kirchner government as an excuse to confront a single corporation, the powerful Clarín group, and
not necessarily to promote media pluralism (Liotti 2014). In Bolivia, communication reforms aimed at promoting the democratization of public spaces through
community media need to be approved by government structures, which are oten
more supportive of loyal outlets than truly independent media (Quintanilla 2014),
while in Venezuela, communication policies have involved the government taking
over public and community media for propagandist aims (Lugo-Ocando 2008).
Conclusion
In light of these patterns, key questions remain: what are the prospects for quality
journalism; the balance and diversity of voices, debate and discussion on public
issues; and the healthy exercise of press freedom and its watchdog role? What we
see in Latin America is that legal frameworks are insuicient and oten helpless in
protecting the people’s right to information. We believe it is the combined eforts
55
In the Service of Power: Media Capture and the Threat to Democracy
of individuals and professional, ethical journalism that gradually will diminish the
inluence of media capture.
Despite the captured nature of media structures, journalists from independent
digital media outlets are challenging the status quo and making all the diference
in an ocean of infotainment, viral news, and the decline of the public’s trust in the
media. It is now the duty of the readers and audiences to give them the credit and
inancial stability they deserve.
ENDNOTES
1
2
3
To see how Latin American media consortiums emerged, see (Sinclair 1996; Sinclair 1999;
Fox and Waisbord 2002).
For work on Mexican media, authoritarian rule and political democratization, see
(Fromson 1996; Hallin 2000; Lawson 2002).
For more information about capture in diferent countries, see (Guerrero and MárquezRamírez 2014).
WORKS CITED
Becerra, Martin, and Guillermo Mastrini. 2009. Los monopolios de la verdad: Descifrando
la estructura y concentración de los medios en Centroamérica y República Dominicana.
Buenos Aires: Prometeo Libros.
Benítez, José Luis. 2014. “Pluralism, Digitalization and the Contemporary Challenges of
Media Policy in El Salvador.” In Media Systems and Communication Policies in Latin
America, edited by Manuel Alejandro Guerrero and Mireya Márquez-Ramírez, 122138. London: Palgrave Macmillan.
Boas, Taylor C. 2013. “Mass Media and Politics in Latin America.” In Constructing
Democratic Governance in Latin America, edited by Jorge I. Domínguez and Michael
Shiter, 48-77. Baltimore: Johns Hopkins University Press.
Cañizález, Andrés. 2014. “he State in Pursuit of Hegemony over the Media: he Chávez
Model.” In Media Systems and Communication Policies in Latin America, edited by
Manuel Alejandro Guerrero and Mireya Márquez-Ramírez, 157-177. London: Palgrave
Macmillan.
Dunham, Jennifer. 2016. “Freedom of the Press 2016: he Battle for the Dominant
Message.” New York: Freedom House. https://freedomhouse.org/sites/default/iles/FH_
FTOP_2016Report_Final_04232016.pdf
Fox, Elizabeth, and Silvio Waisbord, eds. 2002. Latin Politics, Global Media. Austin:
University of Texas Press.
Fromson, Murray. 1996. “Mexico’s Struggle for a Free Press.” In Communication in Latin
America: Journalism, Mass Media and Society, edited by Richard R. Cole, 115-137.
Wilmington: Scholarly Resources Books.
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Gramajo, Silvio René. 2014. “Media and Politicians in Guatemala: a Marriage that will Last
Until Money Do hem Part.” In Media Systems and Communication Policies in Latin
America, edited by Manuel Alejandro Guerrero and Mireya Márquez-Ramírez, 139-156.
London: Palgrave Macmillan.
Guerrero, Manuel Alejandro. 2014. “he ‘Captured Liberal’ Model of Media Systems in Latin
America.” In Media Systems and Communication Policies in Latin America, edited by
Manuel Alejandro Guerrero and Mireya Márquez-Ramírez, 43-65. London: Palgrave
Macmillan.
Guerrero, Manuel Alejandro, and Mireya Márquez-Ramírez, eds. 2014. Media Systems and
Communication Policies in Latin America. London: Palgrave Macmillan.
Hallin, Daniel C. 2000. “Media, political power and democratization in Mexico.”.In
De-Westernizing Media Studies, edited by James Curran and Myung-Jin Park, 97-110.
London: Routledge.
Hughes, Sallie, and Chappell Lawson. 2005. “he barriers to media opening
in Latin America.” Political Communication 22 (1): 9–25.
Lawson, Chappell. 2002. Building the FourthEstate: Democratization and the Rise of a Free
Press in Mexico. Berkeley: University of California Press.
Liotti, Jorge. 2014. “he Complex Relationship between the Media and the Political System
in Argentina: From Co-option to Polarization.” In Media Systems and Communication
Policies in Latin America, edited by Manuel Alejandro Guerrero and Mireya MárquezRamírez, 100-121. London: Palgrave Macmillan.
Lugo-Ocando, Jairo, ed. 2008. he Media in Latin America. Maidenhead: Open University
Press.
Márquez Ramírez, Mireya. 2014. “Post-Authoritarian Politics in a Neoliberal Era: Revising
media and journalism transition in Mexico.” In Media Systems and Communication
Policies in Latin America, edited by Manuel Alejandro Guerrero and Mireya MárquezRamírez, 272-292. London: Palgrave Macmillan.
Mastrini, Guillermo, Ana Bizberge and Diego de Charras, eds. 2013. Las políticas de
comunicación en el Siglo XXI. Buenos Aires: La Crujía.
Mastrini, Guillermo, and César Bolaño. 2000. Globalización y monopolios en la comunicación
en América Latina. Buenos Aires: Biblos.
Matos, Carolina. 2012. Media and Politics in Latin America. London: I.B. Tauris.
Meléndez Yúdico, Jordy. 2016. Primer Estudio de Medios Digitales y Periodismo en América
Latina. Iniciativas, Modelos de Negocio y Buenas Prácticas. Working Paper, México:
Factual, Fondo Regional de innovación Digital en América Latina y el Caribe. https://
drive.google.com/ile/d/0B56C_0nwzk1HSHpsMUZpb0tQamM/view?pref=2&pli=1
Montoya-Londoño, Catalina. 2014. “In Search of a Model for the Colombian Media System
Today.” In Media Systems and Communication Policies in Latin America, edited by
Manuel Alejandro Guerrero and Mireya Márquez-Ramírez, 66-81. London: Palgrave
Macmillan.
Protzel, Javier. 2014. “Media Systems and Political Action in Peru.” In Media Systems and
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Mireya Márquez-Ramírez, 82-99. London: Palgrave Macmillan.
Quintanilla, Víctor. 2014. “Clashing Powers in Bolivia: he Tensions Between Evo Morales’
Government and the Private Media.” In Media Systems and Communication Policies in
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178-193. London: Palgrave Macmillan.
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Sinclair, John. 1996. “Mexico, Brazil and the Latin World.” In New Patterns in Global
Television: Peripheral Vision, edited by John Sinclair, Elizabeth Jacka and Stuart
Cunningham, 33-66. Oxford: Oxford University Press.
Sinclair, John. 1999. Latin American Television: A Global View. New York: Oxford University
Press.
Sinclair, John. 2000. Televisión: comunicación global y regionalización. Barcelona: Gedisa.
Sinclair, John. 2002. “Mexico and Brazil: the Aging Dynasties.” In Latin Politics,Global Media,
edited by Elizabeth Fox and Silvio Waisbord, 123-136. Austin: University of Texas Press.
Waisbord, Silvio. 2013. Vox Populista: Medios, Periodismo, Democracia. Barcelona: Gedisa
58
The state, the military,
and the market: Capture
in the new Burmese
media landscape
JANE MADLYN MCELHONE
Consultant with International Media Development Advisors
This chapter uses in-ield interviews and observation, media articles,
and freedom of expression reports and analysis to examine media
capture in the Burmese media landscape, as well as efforts to
counter it. Although there has been notable media reform since the
days of the military junta, it argues that the current extent of capture
by the state, military, and their business cronies and partners is
undermining efforts to build independent media that are resilient
and sustainable, and to provide independent journalism and
investigations. This, in turn, is threatening efforts to nurture a free
expression and free media environment that promotes government
transparency and accountability, open debate, and informed dialogue
59
In the Service of Power: Media Capture and the Threat to Democracy
Image by Kristen Paruginog/Wikispaces
as the foundation of Burma’s democratic transition. (This chapter
will refer to the country as “Burma” except where the proper names
of organizations require the use of “Myanmar.”)
introduction
Soon ater Burma’s Nobel Peace Prize-winning icon Aung San Suu Kyi1 led her
party, the National League for Democracy, to power in 2016, her new government
released nearly 300 political prisoners (Wa Lone 2016), including four journalists
and the top executive of a now-defunct weekly, Unity Journal. Two years earlier
they had been sentenced to 10 years with hard labor, later reduced to seven, for
reporting on what they claimed was a secret chemical weapons factory run by
Burma’s military, the Tatmadaw (Ye Mon 2014). he amnesty was acknowledged
in he Irrawaddy’s 2016 World Press Freedom Day tribute: “his condition—prisons without journalists—is a low but important bar for any country assessing its
press freedom. Subjected to decades of censorship and persecution, a new era has
dawned for Burmese journalists, but work toward consolidating a truly free and
independent press remains” (he Irrawaddy 2016).
Unfortunately, such occasional signals of respect for a democratic approach to
media have not proven to be consistent. Journalists and bloggers continue to
face threats, intimidation and arrest when publishing critical views of the government and the military, according to watchdog groups such as PEN Myanmar,
the Southeast Asian Press Alliance, Article 19, Human Rights Watch, and the
Committee to Project Journalists. he dozens of criminal defamation cases that
have been iled under Section 66(d) of Burma’s telecommunications law since the
60
The state, the military, and the market: Capture in the new Burmese media landscape
NLD assumed power in 2016, including by the military and the NLD, provide a
vivid example.2 And despite promises in its election manifesto to reform the media
sector and introduce an open media market (2015 Election Manifesto), the NLD has
been unwilling to surrender the tools it uses to inluence public opinion and news
content. By retaining the Ministry of Information, as well as a formidable stateowned media, it has continued to limit the space allowed to independent media.3
While there remain many formidable challenges to press freedom in Burma’s political transition, this chapter focuses on one threat that remains relatively neglected—
that Burma’s ledgling private media system may end up captured. With the exception of a group of struggling independent media companies—including private
national outlets, small local media in the ethnic states and regions, formerly exiled
operations, and digital start-ups—the state, the military, and the regime’s business
cronies and partners still dominate. And despite the very modest opening up of the
broadcast sector through the allocation of digital content channels to ive companies in April 2017, capture of that sector is the most extreme (he Irrawaddy 2017).
As a result, although there are more media outlets and more independent journalism, the current pattern of media ownership still bears strong resemblance to
that of the pre-transition period.4 his chapter uses in-ield interviews and observation, media articles, and freedom of expression reports and analysis to examine
media capture in the new Burmese media landscape. It argues that the current
extent of capture by the state, the military, and their business cronies and partners
is undermining eforts to build independent media operations that are resilient
and sustainable, and to deliver independent journalism and investigations. his,
in turn, is threatening eforts to nurture a free expression and free media environment that promotes government transparency and accountability, open debate,
and informed dialogue as the foundation of Burma’s democratic transition.
While acknowledging the many determined eforts to build a more open and
free media culture in the country, the chapter will show that continued eforts
are needed to prevent Burma from becoming yet another lost opportunity. It is
a story of a major transition that is laying the groundwork not for democratic
media reform, but for far-reaching media capture that undoubtedly will afect the
country’s future.
Media capture and the state
In early 2012, Burma’s quasi-civilian administration began taking concrete steps
to increase media freedoms and freedom of expression, including assembly and
association. Minister of Information, presidential spokesman, and former soldier
Ye Htut—nicknamed the Facebook Minister—drove the reforms.5 he government released thousands of political prisoners, including journalists and writers,
and undertook numerous, albeit lawed, media sector reforms, including new laws
for print media, broadcasting, and publishing. It lessened content restrictions,
61
In the Service of Power: Media Capture and the Threat to Democracy
including the abolition of pre-publication censorship for print media, opened the
digital space, and licensed, for the irst time in ive decades, private daily newspapers. Although the military junta had long published state-controlled dailies,
independent editors and journalists were previously restricted to heavily censored
weeklies and monthlies. he irst private dailies in 2013 were thus considered a
major turning point (Spring 2013). Formerly exiled media established operations
inside the country, as did ethnic media groups that historically worked in the
borderlands. A semi-autonomous interim press council was established (Ye Mon
2015). hese substantial media reforms were unexpected and unprecedented.
Media outlet concentration in Burma
Source: Based on author’s own research
62
The state, the military, and the market: Capture in the new Burmese media landscape
For two years—2012 and 2013—a heady period of growth and experimentation
swept the media sector. As Yangon Journalism School founding director and chief
trainer Ye Naing Moe recalls, print media embraced new freedoms and independence, and, although practitioners struggled against entrenched self-censorship,
journalism became more hard-hitting. At the same time, the professional divide
between the print and broadcast sectors deepened. he crony broadcasters continued to protect the establishment, including the niches and interests they had
carved out in the pre-transition period. he newly independent print sector struggled to do watchdog journalism and to build businesses.6
Yet, ater a somewhat promising start, in 2014 nascent media freedoms came
under threat, with journalists arrested and media organizations harassed (PEN
America 2015). he quasi-civilian administration continued to use the Ministry
of Information and state media, as well as its alliances with crony media and the
military, to maintain its inluence and control. An opaque legal environment,
inadequate legal reforms, and a captured judiciary enabled the rollback on freedoms.7 In October of that year, ive members of Eleven Media were charged with
criminal defamation ater they published an article alleging that the Ministry of
Information had paid more than market value for printing presses. In June 2015,
17 of Eleven’s staf members were charged with criminal contempt of court ater
publishing testimony from its own defamation trial. Fourteen of its staf were convicted and ined.8 Given Eleven Media’s reputation for attacking the quasi-civilian
administration and supporting Aung San Suu Kyi, these court cases were widely
viewed as politically motivated. Esteemed writer and PEN Myanmar founder and
former president Ma hida notes that in the wake of the court cases, Eleven Media’s
coverage “quieted” down.9
In 2015 Burma was No. 9 on the Committee to Protect Journalists’ list of the
world’s 10 most censored countries, below China and above Cuba. Among the reasons cited: media enterprises had special registration; laws continued to ban news
considered insulting to religion, disturbing to the rule of law, or harmful to ethnic unity; and national security-related laws were used to threaten and imprison
journalists who reported on sensitive military matters (Committee to Protect
Journalists 2015). Later that year, Aung San Suu Kyi’s party won a landslide victory
in the November parliamentary elections. Its elections manifesto promised media
freedom (2105 Election Manifesto 2015).
The Ministry of Information and media control
To inaugurate his irst day as NLD Information Minister, Pe Myint is said to have
worked late into the night editing the state daily, he Global New Light of Myanmar.
he next day the front page featured, for the irst time, a picture of Aung San Suu
Kyi.
Information Minister Pe Myint is a writer and former member of the Myanmar
Interim Press Council (Lun Min Mang et al. 2016). Although media practitioners
63
In the Service of Power: Media Capture and the Threat to Democracy
were disappointed that the NLD retained the Ministry of Information, they initially applauded its choice of new minister, convinced that he would support their
ight for increased independence and freedom. One year later, however, they say
the NLD’s media strategy remains unclear, with the exception of favoring government-controlled media.10 hey say the new minister is a writer—not a journalist—
and does not seem willing or able to upset the status quo or to ight the entrenched
militarization of the ministry. Given that the military has an inluential media
empire, they also believe that the NLD will never let go of its own government
media.11 While acknowledging the myriad challenges facing the country, including
fragile peace talks, media practitioners are frustrated that the NLD is not making
independent media and free expression a priority.12 Instead, the government continues to play a central role in both owning and running major state-owned news
outlets, and deining their content.
“You will get used to it.” A cartoon created by Northern Wolf on June 30, 2016 following the NLD’s
landslide victory in the parliamentary elections. he lion is the symbol of the USDP party that was in
power from 2010-2015. he peacock is the symbol of the NLD party.
64
The state, the military, and the market: Capture in the new Burmese media landscape
Media that is state-controlled13
he three state-run dailies—with privileged access to public funds, government
advertising, printing presses, and distribution networks—continue to bring in a
strong stream of revenues. Meanwhile,
observers say the six surviving private
national print dailies are struggling; the
plight of the seventh, launched in 2017,
remains to be seen.14 Ater Aung San
Suu Kyi publically stated that government-owned media were not good for
democracy, many hoped that she would
close or privatize state-controlled print
operations.15 Yet subsequent initiatives
to further increase their reach,16 coupled
with their more competitive pricing that
private media cannot aford to match, as
well as eforts to improve their content
and digital presence,17 have made them
more competitive than before, leading
private media owners to say it is now
even harder to compete.18
Because of their advantages—high print An April 2, 2016 issue of the Global New Light
runs, nationwide reach, and the political of Myanmar features a picture of Aung San Suu
advantage of supporting the govern- Kyi laughing with generals, a sign of new times in
ment—state media were already popular Burma.
with advertisers; now that the NLD is in
power, a new stream of advertisers are said to be seeking space in the dailies they
control.19 Media analysts say print operations currently have an estimated 10 to
20 percent of the total media advertising market, and of that, the government and
military are believed to control some 60 to 75 percent. hat leaves a very small
share for the private print media sector.20 Even so, the content of state-owned
media remains weak; PEN Myanmar founder Ma hida describes it as “unreadable
propaganda that has now become readable propaganda.”21For Burma’s independent media sector, it is clear that the government should focus on expanding press
freedom and free expression, protecting journalists, and improving the overall
environment for independent media ownership, including getting out of the print
media business. Yet there is no consensus on how to achieve these goals. Closing
state media would throw thousands of people out of work. If put up for sale, it
is likely that only business cronies—who already wield enormous power in the
media sector—could aford to buy them. Private media actors also have suggested
a third option: transforming state print media into public companies with public shareholders.22 In the meantime, the Ministry of Information is continuing to
65
In the Service of Power: Media Capture and the Threat to Democracy
State-controlled media in Burma
expand state media, most recently by announcing the launch of a digital version of
its English-language print daily. Information Minister Pe Myint talked about this
new initiative in the Myanmar Times: “We don’t want people to assume that this
is a business or personal competition with the newspapers. We are just trying our
best to do our jobs“ (Pyae het Phyo 2017).
he MOI is also continuing to encourage private media to produce content for the
state media that it controls. his approach, where independent media act as content
producers for government-controlled media and thus depend on it for income, is
a risky undertaking. For some media, however, including Mizzima Media Co. Ltd.,
producing programming for MRTV has proven to be a lucrative venture.23
he future of the state broadcaster Myanmar Radio and Television (MRTV) also
remains uncertain (Australian Broadcasting Corporation 2017). While the plan
to transform MRTV into a public service broadcaster enjoys wide support,24 the
wrenching reform process has made little concrete progress. Despite numerous
attempts around the world in the past quarter-century, from South Africa to
Central Europe to Afghanistan, it is diicult to point to a successful and sustainable transformation of a state into a genuine public service broadcaster.25
he dozens of ethnic media in Burma are also struggling. Operating in the country’s resource-rich ethnic states, and instrumental in the coverage of peace and
conlict, ethnic media present a unique challenge and opportunity for the government. In the pre-election period, the Ministry of Information made concerted
eforts to capture struggling ethnic media with ofers of direct inancial support
and partnerships with state media. At the 4th annual Ethnic Media Conference
in Mrauk Oo, Rakhine State in February 2016, the then-MOI permanent secretary, and former head of the now defunct censorship board, Tint Swe, declared
that the survival of ethnic media was linked to that of state media.26 Yet ethnic
media leaders were quick to counter this unsubstantiated claim. Instead of ofering direct inancial support that could jeopardize their independence, they called
66
The state, the military, and the market: Capture in the new Burmese media landscape
on authorities to create a more level playing ield and an enabling environment
for free expression in the ethnic states.27 Nonetheless, to diversify their revenue sources and to become more resilient, some ethnic media, along with their
national media peers, are acting as content producers for state media, including
the national broadcaster, as well as for crony broadcasters and the country’s private
satellite broadcaster DVB Multimedia Co. Ltd.28
How media business problems lead to capture
As in other parts of the world, the business struggles of independent media in Burma
are making it easier for wealthy cronies of the government and military to maintain and strengthen control over the media sector. Ater 17 months in operation,
the closure of the only private daily in Mandalay—Mandalay Alinn Daily News—in
mid-2016 tells part of this story. Owners say it had long-term inancial diiculties,
exacerbated by increased competition from state media for audience and advertising (Maung Zaw 2016). he two remaining dailies—Mandalay Daily Newspaper
and Yadanarpon Daily Newspaper—are owned, respectively, by the Mandalay
City Development Committee (government) and the Tatmadaw (military). Of
the 13 daily print newspapers launched since the beginning of the transition,
the six survivors are Daily Eleven, 7 Day Daily, he Voice Daily, he Standard Time
Daily, Democracy Today, and the Myanmar Times (Cunningham 2014). A seventh
(Burmese-language) daily was launched in early 2017 by Myanmar Consolidated
Media Ltd., owner of the English-language daily he Myanmar Times.
Private media in Burma share a common struggle with their peers around the
world: identifying viable revenue models to support independent journalism.
Pointing to increased competition for advertising revenues, competition from
state media,29 as well as increased digital competition for audiences due to a rapid
growth of Internet penetration, private media say they are being killed in the marketplace, and that one can survive only if supported by a rich patron. he state,
the military, and its cronies have powerful joint ventures that serve their common interests, and also beneit from media cross-ownership and years of having
enjoyed preferential treatment and prior existence in the market. Practitioners
underscore the need to break up monopolies and, since broadcasting is by far the
most lucrative part of the media market, open up the broadcast sector to independent players.30
67
In the Service of Power: Media Capture and the Threat to Democracy
Key Burmese publications that have closed (2014-2016)
A glance at government and private
media joint ventures in Burma
Media business cronies and tycoons31 are among the big winners in Burma’s
political transition. he country’s own class of oligarchs, some have consolidated
media power bases long entrenched under the military dictatorship, while others
have used their wealth since the beginning of the transition to buy existing media
operations and/or create new ones (Rutherfurd 2015). One of the most prominent
broadcasting companies, Shwe han Lwin Co., for example, built a large construction and media conglomerate during the time of the military regime that owns
the Sky Net satellite television channel and other media interests (Ye Mon 2016).
By contrast, DVB Multimedia Group, the only Burmese-owned independent
broadcaster currently operating inside the country, continues to broadcast by satellite from hailand, much as it did before the political transition began. It cannot obtain a license to broadcast inside the country until the broadcasting law
becomes operational.32
68
The state, the military, and the market: Capture in the new Burmese media landscape
DVB was one of ive companies awarded a digital channel by the government in
April 2017. With a view to lessening media capture, at irst glance these new content provider contracts seem a solid step in the right direction. In reality, though,
they are a multi-edged sword.33 he fact they are digital means potential audiences will be comparatively small (estimates range from 2 to 5 million).34 his
stands in stark contrast to the government, military, and crony broadcasters whose
monopoly over terrestrial (analog) broadcasting35 gives them privileged access to
an estimated 20-40 million viewers.36 Given their small potential audience share,
the new digital broadcasters will face a signiicant challenge attracting a piece
of the crowded advertising market. hiha Saw, veteran journalist and Myanmar
Journalism Institute executive-director, says the government is “trying to appease
noisy people by ofering a small piece of the cake. he takers know it is not the real
cake, but they cannot aford to stay away from the table.”37Another issue is that in
two years the ive companies awarded the contracts will have to reapply for permits, with no guarantee of success. As they will likely not begin to make returns on
their investments during the irst two years, this means that they will be making a
substantial investment, along with taking a big risk. It is feared that they may sufer
the same fate as Burma’s many short-lived print dailies.
It is interesting that only two of the ive contracts were awarded to independent
news media (and that both were formerly exiled); the other three have gone to
businesses with, in one case, banking and airline interests, and in another, historic
links to the military.38 It is also signiicant that all of the companies are obliged to
use state-owned infrastructure and networks; this means they will have control
over their content, but the government will retain “the switch” to shut them down.
Analysts estimate that between 70 and 90 percent of the available advertising
market—said to be upward of US $200 million per year—goes to broadcasting.
Forever Group is believed to control 75 percent; the other 25 percent is shared by
the government and military, and to a lesser extent, by the aforementioned Sky
Net, owned by Shwe han Lwin Co.39
And television is not the only challenge. With the exception of tiny online initiatives, there are no independent media operating in the radio sector.40
Crony capitalism
Burma’s media reforms have had a rough ride, says media business consultant
and Burma expert Michelle Foster. he country has opened from an artiicial economic environment under the former military junta to a nascent capitalism where
many important resources are still held under opaque ownership. For independent news media, it is a particularly challenging environment. he media market
expanded initially without concurrent growth in advertising revenues, reporting
capacity, distribution channels, or legal protections and infrastructure. Since 2012,
69
In the Service of Power: Media Capture and the Threat to Democracy
however, advertising revenues have grown signiicantly. Yet much of that growth,
she says, has been captured by state-owned media, which is uniquely advantaged:
the state owns the broadcast infrastructure and uses state resources to distribute its
newspapers. Independent news media struggle in this environment to compete.41
Media Development Investment Fund Asia Director Tessa Piper concurs: “he
horrible irony is that, ater being denied existence for half a century, now that
independent media is inally free in theory to lourish, the existence of very wellfunded and long-established state- and crony-owned media means that, in practice, they face Herculean obstacles to survival.”42
he dozens of private and independent media in Burma’s seven ethnic states also
are struggling to build viable businesses.43 Most survive on a mix of sales, bits of
advertising (although this latter sector is under-developed outside of the main
centers), investments by local businesspeople, their own money, and community
contributions.44 Some also receive funding from donors, the diaspora, and religious organizations. Others are housed by non-governmental organizations and
educational institutes.45 With a few exceptions, there has been little media development in the country’s seven non-ethnic regions (Nyan Hlaing Lynn 2016).
Given the past political environment, ethnic media have had little to no opportunity to develop business skills and operations. his means they are efectively
starting from scratch and facing a steep learning curve.46 Past reliance on donor
support—which was critical to their survival—is, in part, responsible for the challenge of changing their mindsets to adapt to a commercial environment. Ofers
to become content producers for national media, and state and crony broadcasters, are, therefore, inancially attractive. It may prove to be a struggle, however, for
small operations to assume this new role, as well as guarantee their independence
and the survival of their own independent operations.
he explosive growth of digital media has done little to ameliorate this dire business outlook. Media outlets are struggling with a common diiculty: the search for
digital platforms that can monetize online content.47 Facebook is undisputedly the
primary place where Burmese citizens get their news, disseminate it, and discuss
it.48 So if media operations are going digital, it is not because of the money, but
rather because that is where the audience is.
Burma’s digital space does ofer something of a refuge from media capture, at least
for the time being. Given the prohibitive cost of traditional media platforms, it
remains one of the few places independent journalists can aford to practice their
crat. his is particularly true in the ethnic states, where cross-border media continue to publish stories deemed “sensitive” online from their oices in the border
lands.49 Yet Burmese journalist, and founder of the award-winning digital news
site Myanmar Now, hin Lei Win adds: “here really is nothing to stop digital
media from being captured by the government and the cronies as well. And I think
70
The state, the military, and the market: Capture in the new Burmese media landscape
there is a concern that it’s not a question of ‘if ’ but ‘when’ that happens.”50 Media
control and the military
Burma’s military—oicially called the Tatmadaw—continues to wield signiicant
power in the parliament, key ministries, the economy, the civil service, and the
media sector.51 Although it pledged to develop better relations with the media,
practitioners say the military continues to perpetuate a climate of fear that restricts
free expression and threatens peace. Ater 50 years as a key power-holder this is
hardly surprising (Wa Lone 2016). According to Burmese press council member
and media trainer, Myint Kyaw, media capture by the military remains one of the
media community’s biggest setbacks.52
Government and private media joint ventures in Burma
hree diverse incidents in mid-2016 illustrate the military capture of media and
free expression. In June, the Ta’ang Women’s Organization was forced to cancel a
press conference about human rights abuses committed by the military in northern Shan State (Ta’ang Women’s Organization 2016). In the same month, the military blocked the screening of “Twilight over Burma” at Burma’s renowned Human
Rights, Human Dignity International Film Festival, saying it would damage the
military’s image and national reconciliation. he ilm tells the story of an Austrian
woman who fell in love with an ethnic Shan prince, and the impact of the 1962
military coup on their lives (Coconuts Yangon 2016). he festival is obliged to
71
In the Service of Power: Media Capture and the Threat to Democracy
submit ilms to the censor board before they can be screened; this is not the irst
time a ilm has been blocked.53 he festival’s out-going Executive-Director Mon
Mon Myat says the decision demonstrates the military’s continued power. She
does, however, point to one positive change: the state broadcaster Myanmar Radio
and Television (MRTV) is now willing to broadcast many of the human rightsthemed ilms screened at the festival.54
In the third and arguably most controversial case, in July 2016 a military oicer
iled a lawsuit against one of the country’s most popular and respected daily newspapers, 7Day Daily, claiming that one of its stories portrayed the military as disloyal and unwilling to cooperate with the government. he oicer used section
131 of Burma’s penal code that punishes anyone “abetting mutiny or impacting on
an oicer’s allegiance or duty” with a prison sentence of up to 10 years. It was the
irst time the military attempted to prosecute a media outlet under the new government. Although the oicer iled the suit without informing the Burmese press
council (oicially called the News Media Council), the latter intervened behind
the scenes and the charges were subsequently dropped (Wa Lone and Toe Wai
Aung 2016).
hough the case was believed to have been politically motivated, and 7Day publically stated it had not violated any laws, it nonetheless published an apology that
was iercely criticized by its journalistic peers for undermining media ethics, the
independence of editors and journalists, and citizens’ right to know. he decision
also highlights the media’s lack of trust in the judiciary and the fear that a lack of
cooperation could impact negatively on a media outlet’s survival, not to mention
other business interests (PEN Myanmar 2016).
In its published apology, 7Day promised to be careful when reporting on future
military matters.
he press council notes that it seldom issues statements related to the military;
in light of the extreme sensitivity of this case, it says it carefully chose its words.
Both the press council and the Minister of Information recommended that priority should be placed on mediation and negotiation in the future (he Irrawaddy
2016). When the military threatened to sue he Voice Daily for criminal defamation in 2017, therefore, it was viewed as a positive step when the military turned
irst to the press council for mediation instead of to the courts. Yet the talks broke
down and on June 1, 2017, he Voice Daily Editor-in-chief Kyaw Min Swe and
a satire columnist who writes under the pen name British Ko Ko Maung were
arrested. hey were the 67th and 68th criminal defamation cases iled under section
66(d) of the telecommunications law.55
Laws, safety, and self-censorship
he death of freelance journalist and former democracy activist Aung Kyaw Naing
(Par Gyi) in one of the country’s seven ethnic states, Mon State, while in military
72
The state, the military, and the market: Capture in the new Burmese media landscape
custody is the irst of two documented killings of journalists since the beginning of
Burma’s political transition. A secret military court acquitted two soldiers accused
of his murder in May 2015, underlining the problem of longstanding impunity.
Daily Eleven crime reporter Soe Moe Tun was the second journalist killed, this
time in Monywa, Sagaing Region in Upper Burma, in December 2016 (Committee
to Protect Journalists 2016). Still unresolved, these cases have had a chilling efect
on the media community (Committee to Protect Journalists 2014).
During the time of the military junta Burma’s legal framework for journalism, free
expression, and media independence was considered one of the most restrictive in
the world. Unfortunately, since the beginning of the political transition legal and
regulatory reforms have not kept pace with political ones (PEN America 2015).
Although Article 23 of the Association of Southeast Asian Nations (ASEAN)
protects the right to free expression in member states, Burma’s own constitution
does not explicitly protect press freedom or access to information.56 Some relevant
laws have been amended (the Peaceful Assembly and Peaceful Procession Act),
enacted (the Citizens Personal Privacy and Personal Security Law), and abolished
(the Emergency Act and the State Protection Law), although not always according
to international standards. And laws from the military and colonial eras are still
being used to charge and prosecute journalists and editors.57 Criminal defamation
provisions in both the Penal Code and the News Media Law, for example, continue
to be used against journalists. In Kachin and Shan States and Tanintharyi Region,
to name a few, defamation cases have been wielded by private companies, ethnic
armed groups, and regional governments.58 According to Human Rights Watch,
the “legal architecture of repression” that has put journalists behind bars remains
largely in place (Human Rights Watch 2016). Journalists say this continues to have
a widespread chilling efect and fosters self-censorship.
An increased use of the Penal Code for insulting or defaming religion or beliefs
has been linked to religious extremism (Lewis 2016). Ater stating that the racist
speech of monks ran counter to Buddhist teachings, the writer Htin Lin Oo spent
more than a year in prison with hard labor, before being released in the NLD political prisoner amnesty in April 2016. he new NLD civilian government has gone
some way toward calming this extremist behavior, particularly with regard to the
most notorious Buddhist group, Ma Ba ha (Aung Kyaw Min 2016). his was illustrated in April 2017 when, in an unprecedented move, the Ministry of Religious
Afairs publically supported the award-winning investigative journalist Swe Win
ater Ma Ba ha leader Wirathu sued him for defamation. he case has nonetheless
continued (ARKAR/DVB 2017; Agence France-Presse 2017).
Yet Myanmar Journalism Institute head hiha Saw cautions that legal reform will
have little to no impact until the judiciary becomes independent.59 “Until that happens, media cannot escape capture.”
73
In the Service of Power: Media Capture and the Threat to Democracy
The future
Burma’s journalists and editors have demonstrated a remarkable resilience, both
under the military junta and during the current political transition. he opposition party they supported for decades—the NLD—is now in power, led by the
iconic leader Aung San Suu Kyi. As election coverage was iercely partisan, coverage of the new government is testing journalistic independence, skills, professionalism, and entrenched self-censorship. he military—far from gone—retains 25
percent of (unelected) parliamentary seats, as well as power over key ministries,
and continues to perpetuate a climate of fear that restricts free expression and
media independence.
It is clear that media are not one of the NLD’s priorities.60 Given the state of the
country, including growing conlict, fragile ceaseires, and complex peace talks,
this may, in some ways, be understandable. Yet until there is real reform, the current and expanding state of capture will continue to undermine media’s eforts to
build resilient and sustainable operations, and to provide independent journalism
and investigations. his, in turn, will threaten eforts to nurture a free expression
and free media environment that promotes and protects informed dialogue, open
debate, and government transparency and accountability as a crucial foundation
for Burma’s democratic transition.
Media practitioners and advocates are calling on the NLD government to create a
more level playing ield for private media by reducing the number of state media
(through privatization or closure), and by opening up the broadcast sector. hey
also want legal reform that protects, promotes and decriminalizes free expression
and media freedom—including the abolishment of Section 66(d) of the telecommunications law—guarantees right to information, and ensures the independence
of the judiciary, and for remaining pre- and post-publication censorship to be abolished. Although many countries in Southeast Asia have Ministries of Information,
they say there is no place for one in a democracy. hey want the current Minister
of Information to be the last one.
Yet according to hiha Saw, it is media ownership that is “the most concerning
thing.”61 Media need to push the government to enforce the new broadcasting law
before 2020 (when the next election will be held), and to establish a professional
and ethical licensing system. his would go a long way toward creating a more level
playing ield. Coupled with the closure of state print media, it is one of the best
chances, at least for now, of chipping away at state, military and crony dominance
in the media sector, and of mitigating the extent, and growth, of media capture.
74
The state, the military, and the market: Capture in the new Burmese media landscape
ACKNOWLEDGEMENTS:
he author would like to thank (in alphabetical order): Gayathry Venkiteswaran,
Kate Gunn, Khin Maung Win, Michelle Foster, Myint Kyaw, Mark Nelson, Tessa
Piper, hiha Saw and Ye Naing Moe for reviewing the chapter, and providing ideas
and information. She would also like to thank Yan Naung Oak for designing the
infographics.
ENDNOTES
As Burma’s constitution blocks politicians with foreign children from becoming president,
Aung San Suu Kyi is State Counsellor,Foreign Minister,and Minister of the President’s Oice
in the new NLD government led by proxy president Htin Kyaw (https://www.theguardian
.com/world/2016/mar/10/aung-san-suu-kyi-nominates-htin-kyaw-Burma-president;
https://www.theguardian.com/world/2016/mar/10/aung-san-suu-kyi-nominates-htinkyaw-myanmar-president).
2
Section 66 (d) of the Burma telecommunications law prohibits the use of a
telecommunications network to “extort, threaten, obstruct, defame, disturb,
inappropriately inluence or intimidate.” It was enacted in 2013 by Burma’s former
quasi-civilian administration.
3
Series of Interviews with the Yangon Journalism School and Mandalay Journalism School
founding director and lead trainer Ye Naing Moe (2016-2017); http://frontierBurma.net/
en/the-nlds-poor-record-media-engagement.
4
Interview with veteran media trainer and press council member, Myint Kyaw, Yangon,
June 2016.
5
Ye Htut was Minister of Information from 2014-2016, and presidential spokesman from
2013-2016; hu hu Aung, and Ye Mon. 2015. “Minister for Facebook gets ready to
sign of.” Myanmar Times, December 11. http://www.mmtimes.com/index.php/nationalnews/yangon/18094-minister-for-facebook-gets-ready-to-sign-of.html.
6
Interview with Yangon Journalism School Director Ye Naing Moe, Yangon, June 6, 2016.
7
Interview with veteran journalist and press council member hiha Saw, Yangon, June 2016.
8
“Human Rights Watch recommends criminal defamation laws should be abolished, as
criminal penalties are always disproportionate punishments for reputational harm
and infringe on peaceful expression. Criminal defamation laws are open to easy abuse,
resulting in very harsh consequences, including imprisonment. As repeal of criminal
defamation laws in an increasing number of countries shows, such laws are not
necessary for the purpose of protecting reputations, particularly of government oicials.”
(https://www.hrw.org/report/2016/06/29/they-can-arrest-you-any-time/criminalizationpeaceful-expression-burma).
9
Interview with award-winning writer and PEN Myanmar founder and former President
Ma hida, Yangon, June 2016.
10
Minister of Information Pe Myint and other MOI representatives have publically stated
that the NLD needs state media in order to communicate with citizens (2nd Media Policy
Dialogue, May 2016, Yangon).
1
75
In the Service of Power: Media Capture and the Threat to Democracy
Interview with Yangon Journalism School founding director and trainer Ye Naing Moe,
Yangon, June 2016.
12
PEN Myanmar’s 2017 Freedom of Expression Scorecard, published on May 2, 2017,
in honor of World Press Freedom Day (http://www.pen-international.org/centres/
myanmar-centre/; https://www.facebook.com/pg/penmyanmar/about/).
13
An infographic of joint ventures can be found in the “How media business problems lead
to capture” section of this report.
14
Burma’s six dailies (as of December 2016): 7Day; Daily Eleven; he Voice Daily; he
Myanmar Times (English-language); he Standard Time Daily; and Democracy Today.
he Myanmar-language Myanmar Times daily was launched in early 2017.
15
Radio Free Asia interview with Aung San Suu Kyi: Khin Maung Soe. 2015. “Interview:
Government-owned Media Are Not Good For Democracy.” Radio Free Asia, December
31. http://www.rfa.org/english/news/myanmar/interview-government-owned-media-arenot-good-for-democracy-12312015135200.html.
16
In 2016 circulation increased from 200,000 to 300,000 copies.
17
he MOI announced it would be launching a new English-language digital news site
in May 2017 (http://www.mmtimes.com/index.php/national-news/25784-state-owneddigital-paper-to-be-published.html).
18
Interview with Ahr Mahn, 7Day Daily Editor-in-chief, November 2016.
19
Series of interviews with Yangon Journalism School and Myanmar Journalism School
founding director and lead trainer Ye Naing Moe, Yangon, 2016 and 2017.
20
Interviews with media veterans Myint Kyaw and hiha Saw, Yangon, April 2017.
21
Interview with PEN Myanmar founder and former president, Ma hida, Yangon, May
2016.
22
his option was proposed by private media practitioners at the 2nd Policy Dialogue on
Media Development in Burma (Chatrium Hotel, Yangon, May 15, 2016), and reiterated
by two veteran media actors, hiha Saw and Kyaw Min Swe (from he Voice), in the
lead-up to the 2017 World Press Freedom Day.
23
Interview with the Myanmar Journalism Institute Head of Training Sein Win and
Executive-Director hiha Saw; interview with Khin Maung Win and Chris Hajecki
from DVB Multimedia Group; interview with Mizzima News Group founding editorin-chief Soe Myint (LoIkaw, Kayah State, 2016).
24
While Burmese journalists want government-controlled print media to be shut down,
they are more supportive of the idea of transforming MRTV into a public service
broadcaster. A variety of international groups have worked with the state broadcaster,
including BBC Media Action, Deutsche Welle, International Media Support/Denmark,
etc.
25
Interview with writer and media development expert Mark hompson, London, April
2016; he notes that some consider SABC and Czech TV to be partial successes.
26
From 4th Ethnic Media Conference, Mrauk Oo, Rakhine State; http://www.irrawaddy.com/
burma/closing-state-run-news-outlets-will-cause-ethnic-media-to-suffer-moi-official.
html.
27
Interview with BNI board member Nan Paw Gay, Mrauk U, February 14, 2016; http://
www.bnionline.net/images/2016/statements/4th_Ethnic_Media_Conference_Statement_
ENG.pdf. he current Minister of information, Pe Myint, has stated that the government
will not be ofering direct inancial support.
11
76
The state, the military, and the market: Capture in the new Burmese media landscape
Interview with BNI board member from Rakhine State and press council member Khaing
Mrat Kyaw, August 26, 2016.
29
UNESCO. 2016. “Launch of Report on Media Development in Myanmar.” http://en.unesco.
org/news/launch-report-media-development-Burma; three national government dailies
include Myanma Alinn, Kyaymon (he Mirror) Daily, and he Global New Light of
Myanmar.
30
According to DVB Multimedia Group Country Bureau Chief Toe Zaw Latt, advertising
expenditures in Burma grew from US $38.6 million in 2009 to US $151.7 million in
2013, and to US $200 million in 2015. http://www.mizzima.com/news-features/movingMyanmar%E2%80%99s-media-industry-forward.
31
Given their oten close association with authoritarian regimes, the term crony has oten
been used to refer to business elites in Southeast Asian countries. his is the case in
Myanmar where a class of business owners were from the military or had close ties with
top generals and had access to capital and ownership. he term tycoon is oten used to
refer to business people associated with Aung San Suu Kyi and her party, the NLD.
32
While the broadcast law will reportedly be presented to parliament in the near future,
it is as of yet unclear when it will become operational and when licences will be made
available.
33
Interviews with hiha Saw and Myint Kyaw, Yangon, April 28, 2017.
34
he Ministry of information and MRTV cite 5 million, but private media say the number
is closer to 2 million to 3 million.
35
Burma has eight analoge channels run by MRTV, Myawaddy (military), Forever Group,
and Shwe han Lwin Co.
36
20 million is the common number cited in media circles and reports in Burma, yet
according to DVB Deputy-Director Khin Maung Win, surveys by the BBC and Media
Marketing Research and Development (MMRD) indicate the number is closer to 40
million.
37
Interview with hiha Saw, Yangon, April 28, 2017.
38
Interview with Myint Kyaw, Yangon, April 28, 2017.
39
Interviews with hiha Saw and Myint Kyaw, Yangon, April 28, 2017.
40
All of the FM and AM stations in Burma are owned by the government, military, and
crony businesses and partners (Myanmar Information Management Unit–Coverage of
Myanmar Local Radio Media–February 2013).
41
Series of interviews with Michelle Foster in 2016; www.internews.org/business-mediaand-information-environment-new-Burma-fresh-perspectives; Foster, Michelle. 2013.
“he Business of Media in Myanmar, 2013.” Internews. https://internews.org/sites/
default/iles/resources/Internews_Burma_Business_Report2014.pdf.
42
Series of interviews with MDIF Asia Director Tessa Piper in 2016 and 2017.
43
here is only one private local news media operating in Kayah State and one in
Tanintharyi Region, two in Kayin State and three in Kachin State. In Mon, Rakhine and
Shan States the numbers are higher, with ive to seven media in each state. In Chin State,
considered the most remote and poorest state in the country, there are an estimated
20 to 30 private media; the explosion of Chin media is widely attributed to the state’s
linguistic and ethnic diversity. hey include a handful of formerly exiled ethnic media
that have opened oices inside and are now publishing in a mixture of Burmese and
ethnic languages, as well as a growing number of media launched inside.
28
77
In the Service of Power: Media Capture and the Threat to Democracy
Newspapers are oten sold for 400-500 MMK a copy, or approximately $0.33-$0.41; the
advertising market is not developed in the majority of the regions and ethnic states, and
most media get few, if any, ads.
45
Although donor funding has not been large enough to distort or capture the national
media market, it does have that capacity in the regions, including in the ethnic states
(research carried out by report author Jane Madlyn McElhone for the Open Society
Foundations, November 2015- March 2016).
46
he Media Development Investment Fund is currently operating a three-year business
coaching program with Burmese media, with funding from SIDA. According to the
aforementioned OSF 2016 ethnic media mapping (see note 63), business development
is one of the most important issues for ethnic media.
47
Shan Herald Agency for News and Karen Information Center are online radio pioneers
in the ethnic states.
48
Interview with the Media Development Investment Fund’s Asia Director Tessa Piper.
49
Author’s research in Burma’s ethnic states, including an interview with Gary Rozema
from Burma Relief Centre, and with ethnic media from Mon and Kayin States.
50
Interview with Myanmar Now founder and journalist, hin Lei Win, Yangon, June 2016.
51
Burma’s constitution guarantees 25 percent of the seats in parliament are reserved for
the unelected military. he military controls three ministries, including Home Afairs,
Border Afairs, and Defense. It also has its own print and broadcast media. he placement
of permanent secretaries in all of the ministries in the lead-up to the 2015 elections was
viewed as an efort to militarize them.
52
Interview with press council member Myint Kyaw, Yangon, April 2016.
53
Interview with Human Rights, Human Dignity International Film Festival ExecutiveDirector and journalist Mon Mon Myat, Yangon, June 2016.
54
Interview with Mon Mon Myat, Yangon, August 22, 2016.
55
Naw Noreen. 2017. “Military iles complaint over satirical article published by local
daily.” DVB, April 28. http://www.dvb.no/news/military-iles-complaint-satirical-articlepublished-local-daily/75297; interview with press council member hiha Saw, Yangon,
April 2017; http://www.rfa.org/english/news/myanmar/editor-detained-06022017154730.
html/.
56
Several provisions recognizing free expression, including freedom of assembly and
association, contain limitations. Article 365: “Every citizen shall, in accord with the law,
have the right to freely develop literature, culture, arts, customs and traditions they cherish.
In the process, they shall avoid any act detrimental to national solidarity. Moreover, any
particular action which might adversely afect the interests of one or several other national
races shall be taken only ater coordinating with and obtaining the settlement of those
afected.”; see (PEN America 2015).
57
In August 2015 the UN Special Rapporteur on Human Rights in Myanmar, Yanghee
Lee, voiced concern about the rising number of arrests and intimidation in Burma,
stating that “civil society actors, journalists and ordinary citizens exercising their rights
to freedom of expression, assembly and association are not threats.” See http://www.
un.org/apps/news/story.asp?NewsID=51612 of human rights.
58
Interview with Myint Kyaw, Yangon, 25 August 2016.
44
78
The state, the military, and the market: Capture in the new Burmese media landscape
59
60
61
Veteran journalist, press council member and Myanmar Journalism Institute ExecutiveDirector hiha Saw made this recommendation during the 1st Policy Dialogue on Media
Development in Burma, Yangon, February 21, 2016.
PEN Myanmar May 2017 Scorecard Assessing Free Expression in Myanmar (https://web.
facebook.com/penmyanmar/?_rdc=1&_rdr); in 2017 the NLD shut down the Ministry of
Information’s Media Development hematic Working Group.
Reporters Without Borders (RSF) 2017 World Press Freedom Index. (https://rsf.org.)
Interview with veteran journalist hiha Saw, Yangon, April 28, 2017.
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The state, the military, and the market: Capture in the new Burmese media landscape
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81
Uninished business:
Tanzania’s media
capture challenge
RYAN POWELL
Researcher and media development consultant
While Tanzania has gradually moved toward political pluralism
and market economics, the development of independent media
has remained stunted. This chapter argues that Tanzania’s media
sector suffers from a multi-faceted form of capture that is a product
of government regulation, clientelism, economic pressure, and
intimidation. The capture of Tanzanian media by the state and
political elites takes place against the backdrop of an underfunded
and discredited press ecosystem and amid power struggles in an
increasingly vocal and politically diverse society.
83
In the Service of Power: Media Capture and the Threat to Democracy
introduction
Media capture in transitioning societies and economies takes a variety of forms: it
is driven by corporate and government inluence, buyouts, and ownership monopolies. But as the case of Tanzania demonstrates, it is also manifest in regulatory
frameworks and exacerbated by ad hoc intimidation, economic circumstances,
skill deiciencies, and a host of other structural conditions. Media operating in
Tanzania face a range of constraints, which include diverse and overlapping forms
of media capture.
Due to its history, Tanzania inherited a legacy of media control by the state and
elites. As a former British colony, it adopted colonial-era regulations that were
then supplemented with a post-colonial socialist belief in media as subservient
to a state development agenda. Since 1992, Tanzania has gradually moved toward
a pluralist political system and limited capitalism, introducing privatization and
market mechanisms to boost industrialization, and allowing private media ownership. But the legacy of Tanzania’s history is written across its media sector.
Tanzanian leaders continue to argue that state control over the media was a necessary part of nation-building in the post-colonial period, in spite of the contrary
evidence that excessive control hampers the institution-building necessary for
growth and democratic progress (Acemoglu and Robinson 2010; Caliskan and
Waldman 2016). Indeed, this argument is evoked as a defense against criticism that
state-driven narratives dominate the media in Tanzania. Media capture is further
enabled by structural conditions that impede journalistic growth and quality, and
the development of a vibrant public sphere. Tanzania is only “partly free,” according to Freedom House (2016), which cites “broad discretion to restrict media on
the basis of national security of public interest” and recent legislation that is vague
in wording and restrictive of freedom of expression.
his paper examines how the notion of “media capture” can be used to elucidate
how the Tanzanian government can make overtures to political pluralism and privatization while still keeping a grip on the press. In light of Tanzania’s political
economic barriers and limited business environment, capture involves the government, which seeks to adapt to changing political circumstances. State media capture occurs both in private and public outlets. It is a product of economic dynamics, and a history and political culture that encourage centralized rent-seeking and
clientelism. Believing that the news media, particularly newspapers, are inluential
and can generate debate, entrepreneurs use them to project their messages. Media,
therefore, support what one Tanzanian professor of political science calls a “government of elites.” Contemporary media capture in Tanzania involves elite igures
competing in an environment of increased political pluralism and changing economic circumstances.
To make this case, I will irst provide a brief history of the relevant media regulation and its recent manifestations as a mechanism of state capture. I will then
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Uninished business: Tanzania’s media capture challenge
look at the structural conditions facing media houses and journalists. By focusing
on media ownership patterns and media development initiatives, I will illustrate
how media capture has persisted and developed even as the country is undergoing
sometimes profound economic and political changes.
Methodology
In this report, I draw on three months of ieldwork across Tanzania.1 My research
used a mix of qualitative methods. his consisted of 10 formal and 60 semi-structured interviews with senior igures from state and private media, print and broadcast journalists, government oicials, politicians, civil society and business leaders,
as well as ordinary Tanzanian citizens. hese were complemented with participant
observation, focus groups, and a review of primary and secondary documents and
newspapers. Observation took place in newsrooms and in contested political environments, namely in the region of Mtwara on Tanzania’s southern border with
Mozambique. I also participated in media development training days organized by
the Tanzania Media Foundation (TMF), observing the quality of the instruction
provided and the reception to the training of the journalists themselves.2
his descriptive and qualitative approach was supplemented by reference to newspaper archives, academic literature on the subject, and oicial reports by non-governmental organizations (NGO) and state organs on the state of the media and
press freedoms. Newspapers accessed include Nipashe, he Guardian Ltd., he
Citizen, Reuters, he East African, and others.
Media capture and democracy
he state of the media and their role in democracy consolidation have been
explored in theories on media and democracy, including with speciic focus on
Africa. As Hasty (2005) acknowledges, “everyday practices of journalism are
shaped by historicized, cultural understandings of political authority and resistance, as well as notions of African sociality and discursive property.” As stated by
McNair (2009), journalism has been a “deining characteristic of democratic political and media cultures” (Ibid. 237). here is an imperative in media studies on the
Global South to develop more endogenous analytical methods, as media studies
oten fails to acknowledge the agency of local actors in production, consumption,
and circulation of media culture (Willems 2014).
Numerous scholars (Herman and Chomsky 1988; Corneo 2003; Besley and Prat
2006) assert that media capture manifests itself in multiple ways. It oten occurs in
contexts where corporate interests and governments are collusive in undermining
the independence of the press, and oten through ways that do not require a direct
form of repression and control typically associated with authoritarian regimes.
85
In the Service of Power: Media Capture and the Threat to Democracy
Media capture occurs more oten in countries with inancial wealth concentration.
his in turn increases the occurrence of media bias (Corneo 2003).
Furthermore, mass media is known to manipulate public opinion, and countries
with higher inequality tend to have lower media freedoms, as the rich are able to
inluence information at a cost (Petrova 2008). However, for governments to exercise capture and inluence political outcomes, they must have “cozy” relations with
the media (Besley and Prat 2006).
Timothy Besley and Andrea Prat provide a highly relevant theoretical framework
for understanding how and when government engages in media capture and what
efect this has on political outcomes. In their model, outlets derive proits either
from commercial relations (audience driven) or collusion with government—
through bribes or more indirect forms of inluence, such as legislative interventions in industries afecting the media owner (Ibid.). his framework links media
capture and government accountability, as it afects “voters’ information and hence
their voting decisions” (Ibid., 721).
While this model is useful for many countries and examples of media capture,
there are other forms of media ownership in democratic societies, such as nonproit outlets, as well as diferent ways in which political impact is shaped—namely
through intimidation and stringent government regulations passed by politicians
seeking majority inluence. Furthermore, the model assumes distinct payofs for
each individual news outlet. In this model, it is assumed that media pluralism
protects from capture, and that a conluence of independent media, or difering
modes of ownership, also reduces capture (Ibid.).
In contrast to the Beasley-Prat model, where the government must “pay each
[media organization] as if it were a monopoly provider of unbiased information”
(Ibid., 721), Tanzania is an example where the regime deploys slightly diferent
tools for information control, depending mainly on regulation and isolated cases
of intimidation.
At the same time, the Besley-Prat model applies closely in its characterization of
the political outcomes of capture, predicting that “the presence of media capture
reduces political turnover,” lowers the risk that politicians will be exposed, and
enables elites to carry on with rent extraction (Ibid., 721). Indeed, political turnover
is an important element of an analytical framework for understanding the broader
issues facing Tanzania today, exposing the complexity of states’ experiences as they
undergo political and economic transitions. In Tanzania today, media capture is in
large part “exercised in an attempt to retain the principles of the one-party state in
a competitive authoritarian system” (Cheeseman 2016).
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Uninished business: Tanzania’s media capture challenge
The evolution of Tanzanian media
regulations
Tanzania’s political and business environment is characterized by poor management of a transition to industry-led growth. Despite consistent increases in overall
GDP growth rates, the transition has resulted in increased economic inequality
and centralized rent-seeking in policy and regulatory agencies (Kelsall 2013).
Today, Tanzania is undergoing a change in developmental targets to achieve
middle-income status, led most recently by President John Magufuli (Kamndaya
2016). his push involves a broad shit toward industrialization and the promotion
of state-owned enterprises. Political economy analyses of Tanzania indicate that
this increasing clientelism, or the centralization of rent distribution, has increasingly aforded the government the capacity to manage decisions from a top-down,
central position. It has also enabled heightened corruption in industries and areas
of strategic importance to Tanzania’s growth, such as ports, horticulture, and gold
mining (Kelsall 2013, 72). In the absence of capacity to successfully implement
industrial policy, the sustainability of equitable and long-term development could
prove questionable (Ibid.).
At the same time, the media have fallen under the regulatory inluence of a powerful and historically signiicant central government. Upon independence, the irst
president of Tanzania, Julius Nyerere, referred to as Mwalimu, or “teacher,” enacted
a vast program of state building based on the socialist concept of Ujamaa (familyhood). Initially, Nyerere adhered to British press ordinances, even though he
had been a victim of colonial era sedition laws (Sturmer 1998, 164). his laid the
groundwork for the institutionalization of government libel and falsehood prosecutions, in a climate of limited tolerance of criticism (Ibid.). According to Ayub
Rioba, the director general of the Tanzania Broadcasting Corporation (TBC), “a
nation created on foreign institutions” inevitably has trouble shiting to modern
institutions such as a free press. In an interview, he stated that “in democratization
processes, there should be censorship,” as 50 years is not enough time to consolidate a nation.
Later, in 1966, Nyerere claimed in a speech that “freedom of expression had to be
limited in the interests of more important goals since it could be perverted to promote attitudes and actions that would be detrimental to the country’s socialism”
(Sturmer 1998). his laid the foundations for the nationalization of print media.
Over the course of the next decade, legislation was passed to curtail the expression of any analytical or critical opinion that did not echo government policies.
According to G.L. Mytton (1976), freedom of the press in Tanzania “is a privilege
that could be used against other freedoms, which were the property of the people
as a whole.”
In 1992, Paul Grosswiler conducted a study of 50 news and radio journalists in
Tanzania to examine the changing government-press philosophy. He found that
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In the Service of Power: Media Capture and the Threat to Democracy
a “third way” had emerged, “with a mixture of socialist, traditional, revolutionary
and Western philosophies that are incompatible with authoritarian or development media philosophies” (Grosswiler 1997, 102). In efect, Tanzania’s “socialist
media policy” under President Nyerere was designed to achieve “cultural autonomy and minimize foreign cultural inluences” (Ibid.).
In 1976, the Newspaper Act was passed, which still functions in its original form
today. In concert with other legislation condemning criticism, which is said to be in
support of nation building, the president is given the power, among others, to bar
any publication that jeopardizes national interest, prohibit the importation of publications detrimental to public interest, and ban newspapers for not being in the
interest of peace and good order. Ministers can cancel the registration of a newspaper if deemed unlawful or incompatible with peace and good government (Ibid.,
169). More recently, the legislation has been used by President John Magufuli to
shut down newspapers for criticism of the government, also described as “inlammatory” reporting (Carlitz and Manda 2016). Post-independence nationalism and
ideology inform the contemporary media regulatory environment and conceptions of freedom of expression.
Media regulation in contemporary Tanzania
Characterized as an emerging democracy, in light of its recent transition toward
a pluralist political environment and privatized media market, Tanzania needs
self-regulation of the media, asserts media studies Professor Rioba (2012), although
this pursuit is currently under threat by new legislation. In 2015, the incumbent
CCM Party won the presidential election by a thin margin, with results actively
contested, though peacefully, especially when compared to the violent atermath
of neighboring Kenya’s contested election in December 2007.
In the early 1990s there was, due to the legalization of private media, an explosion
of media outlets. his has created a “highly polluted media context,” believes an
employee of a government mouthpiece. According to an interview conducted at
the time with Professor Rioba, Tanzania had limited capacity to build a strong
media sector: there were only two schools of journalism with 30 students each;
roughly half of the students weren’t from Tanzania, and not all went into journalism. he consequences were that about 60 papers chased the same limited market for qualiied journalists, owners reduced production costs, and anyone could
become a “half-baked” journalist. Media infrastructure has recently improved with
the establishment of bodies like the self-regulatory Media Council of Tanzania and
the Tanzania Editors Forum, as well as the development of journalism programs—
one with a doctorate-level degree—in ive universities, which should increase
media capacity and improve the enabling conditions for professional journalism.
Recent regulatory measures and legislative attempts, however, have raised concerns. Under former President Jakaya Kikwete in 2015, the Cybercrimes Act and
the Statistics Act were passed. Critics have deemed both pieces of legislation
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Uninished business: Tanzania’s media capture challenge
restrictive and prone to abuse. he Cybercrimes Act gives the government capacity to arrest anyone publishing “information deemed false, deceptive, misleading,
or inaccurate, and to levy heavy penalties against individuals involved in a host
of criminalized cyberactivities” (Freedom House 2016). his efectively limits the
scope for digital publication and encourages heightened self-censorship. In 2016,
one academic was charged with insulting the president in a WhatsApp message
and prosecuted under ofenses related to the cybercrime law (Reuters 2016). he
lecturer was among nine others, including students and opposition politicians,
who were prosecuted under the Cybercrime Act. One source said the new act has
allowed too “much time policing speech, and not enough ighting crime.”
More recently, a Media Services Act (November 2016) and an Access to Information
Bill (2016) were tabled in parliament, but both were withdrawn for further review
in 2015 ater they were strongly criticized for being overly restrictive (Freedom
House 2016). However, late in 2016, the Media Services Bill was re-tabled in a
hurried manner and passed. his bill mandates a Journalist Accreditation Board
and Independent Media Council. Efectively, the bill abolishes media self-regulation, introducing a government-controlled body that has the right to “ban newspapers and prohibit non-accredited journalists from publishing” (International Press
Institute 2016).
he bill vaguely refers to “online platforms,” and gives the accreditation board the
power to expel any journalist for professional misconduct. Both the media council
and accreditation board can enforce government-prescribed professional standards (Ibid.), overriding the much lauded self-regulatory board, Media Council
of Tanzania.
Further concerns focus on the deinitions of libel and defamation in the Newspaper
Act of 1976, with a broadly deined “seditious intention,” and large ines and imprisonment for any publication deemed “likely to cause fear and alarm” (Ibid.). he
vague deinition contained in this bill has traditionally been used against journalists when they ofend the central government and its agencies. he founder of the
social media blog JamiiForum, Maxence Melo, was arrested on multiple charges,
including managing a domain not registered in Tanzania, based on the provisions
of this bill, and rigid bail procedures kept him behind bars (John 2016). His arrest
and subsequent detention set a strong precedent for the implementation of the
new regulations and how this intersects with web-based forums. his was echoed
in conversations I had with journalists and editors, who hoped for more ethical
and quality journalism, albeit regulated by government appointees.
One telling case was the closure of the weekly investigative newspaper Mawio on
January 15, 2016. It was shut down under the 1976 Newspaper Act for allegedly
“inciting violence” when publishing a story on the Zanzibar elections. In a conversation I had with Simon Mkina, the former editor-in-chief, he iterated that the
investigative outlet had 22 employees and high circulation numbers based on its
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In the Service of Power: Media Capture and the Threat to Democracy
coverage of the opposition. He said the newspaper was deregistered, and that he
was arrested. Ater spending a night in jail and being forced to visit a police station
daily for ive months, he eventually was charged with sedition. More recently, the
Kiswahili weekly tabloid Mseto was suspended for three years over a “seditious”
article that claimed President Magufuli received campaign inancing from abroad
(Namkwahe 2016). his abusive use of regulation instills fear in editors and journalists, while weakening what Cheeseman (2016) sees as ad hoc attempts to preserve uniied post-independence democracy. hese arbitrary practices also end up
weakening institutional checks and balances.
To sacriice democracy for development is a false trade of, as weak institutions
threaten political and economic sustainability (Cheeseman 2016). Cheeseman
suggests that while the one-of sacking of oicials to stop corruption may appear
efective, it exacerbates the problem by ushering in populism, which erodes institutional checks and balances and thus facilitates corruption.
Even while President Magufuli was nominated by Forbes Africa as its annual
“Person of the Year” for his “strict approach to governance” and for “boosting the
nation’s economy” (Alfa Shaban 2016), the scope for press freedoms is narrowing.
In this regulatory context, self-censorship and state control of narratives co-exist
as forms of state media capture.
Constraints facing news media in Tanzania
Multiple factors are crucial for successful journalism, including decent pay, physical safety of journalists, and access to education and information. However,
beyond the remit of regulations, structural conditions and cultural norms inhibit
many journalists and editors worldwide from successfully producing critical news.
Historical and cultural norms and political stability, societal demands for a robust
and independent media, government efectiveness, journalistic professionalism,
and other local attributes inform the context in which the media operate (Lohner
et al. 2016).
A former reporter for government mouthpiece Uhuru stated that local journalists
lack access and experience. “he government doesn’t look at the journalist as a free
man. What he sees is a story.” he reporter also alluded to the fact that power sees
journalists as instruments.
News media in Tanzania consist largely of reprinted press releases, shallow business reporting, and supericial coverage of important issues such as gold mining, according to Omar Mohammed, a Knight Journalism Fellow from Tanzania.
Mohammed says that Tanzania’s best and brightest do not go into independent
journalism. Students of journalism tend to join either Uhuru or Daily News, both
government mouthpieces, which ofer no room for critical investigative reporting,
according to an interview with the editor-in-chief of a weekly newspaper.
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Uninished business: Tanzania’s media capture challenge
In ield interviews with journalists, a recurring theme was that most students of
journalism and successful reporters turn to more secure, lucrative ields. A form of
“brain drain” sees investigative reporters leaving the ield of independent journalism for the “commercially proitable world of government and corporate communications” (Cooper-Knock 2014). Sources in Tanzania acknowledged that many
journalists transitioned to public relations, political risk consulting, or NGO work.
Furthermore, newsrooms tend to be dominated by older reporters and editors,
according to one reporter from Daily News. However, quality journalists still provide incisive analysis on diicult topics in many instances.
Media capture is embedded in structural conditions. Beside the overall poor educational conditions for journalists already mentioned, even seasoned reporters
may lack specialist training. Several journalists interviewed for this article mentioned that, ater they had received specialist education, their editors took them
of their beat to cover more pressing issues. his is primarily the case in extractive
industries: following the recent discovery of natural gas in the Mtwara region of
Tanzania, for example, reporters received specialized training. he Tanzania Media
Foundation, which supports investigative journalism, funded a wave of training
for journalists on extractive industries in 2016. hanks to funding from media
development foundations, Albano Midelo, a successful reporter, was able to concentrate on extractive industries and analyze them in depth. As journalists are not
well paid, they oten lack incentive to report on stories involving high-stakes issues.
Journalists are faced with non-regulatory threats as well, such as overt censorship.
he political culture in Tanzania oten leads citizens to support the government,
while they fail to see other sides of the story, according to Bashiru Ally, a political science professor at the University of Dar es Salaam. Journalists are attacked
without reason. Police will harass journalists and people do not interfere. In 2012,
a policeman killed photojournalist Daudi Mwangosi while he was covering an
opposition party rally. Absalom Kibanda, editor of the Swahili newspaper he
Tanzanian, was attacked and beaten outside his home because of his work, while
another journalist, Erick Kabendera, was reportedly harassed for testifying against
his former employer, a media mogul in Tanzania, in a case of libel (Greenslade
2013). hese cases are among the few documented instances of violence against
journalists, and represent only a fraction of the non-regulatory obstacles faced by
Tanzanian reporters.
While conditions are diicult, many journalists remain committed to investigative
reporting, and they mitigate threats, to the extent they can, by making sure they
relect all sides in their stories and at times avoiding bylines.
Media ownership
Examining news media ownership is crucial to understanding state media capture.
Politicians and business entrepreneurs are oten leading owners in the media ecosystem. Government mouthpieces, such as the Tanzania Broadcasting Company
91
In the Service of Power: Media Capture and the Threat to Democracy
(TBC), Daily News, and Uhuru, are known for their egregious support of government lines. A former TBC director general, Tido Mhando, was commended for
his impartiality and for establishing a creative and balanced state broadcaster, and
for setting up debates ahead of the 2010 election, although the CCM candidate
eventually backed out (Stringer 2014). Ater his relations with the government
soured—allegedly because of TBC’s active election coverage and debates as well
as concerns about its relations with the British media development organization
BBC Media Action—Mhando’s contract was not renewed (Ibid.). Another example is STAR TV, owned by the CCM chairman and former Minister of Tourism.
According to one Daily News reporter, STAR TV did not broadcast a single item
on the opposition during the 2015 election campaign, which is representative of
the capture of private news media by state politicians.
With assets such as Mwananchi and he Citizen, Mwananchi Communications
Ltd. is a large media group, acquired in 2001 by Kenya’s Nation Media Group. A
proit-driven news service, it recorded a 29 percent growth in operating proit
by the end of 2013 (Mutegi 2014). AzamTV, a new, innovative television station
launched in Tanzania and owned by business tycoon Said Bakhresa, is providing decent election and international football coverage, and it has poached senior
reporters from BBC’s Swahili service. However, according to one academic, most
of these innovative media entrepreneurs operate in isolation and the broader
media ecosystem lacks vibrancy.
Tanzania also faces the phenomenon of news media ownership for political ends.
According to Ally, newspapers emerge during election periods, and then disappear. “Electoral politics dominate the media industry,” he said, highlighting the
social and political inluence of the media. Furthermore, media ownership, like
civil society, revolves around the capital, Dar es Salaam, strengthening what Ally
calls a “government of elites.”
he nature of political inluence on the media, both through regulatory constraints
and intimidation, has a contingent efect on the relationship between editors, who
are closer to power, and their journalists. Managing editors in newsrooms do not
trust their own journalists, worrying about what they are doing, according to one
former Guardian Ltd. reporter.
Media capture is further embedded in the economic circumstances in which journalists operate. According to a report by Tanzania Legal and Human Rights Center,
80 percent of journalists in Tanzania are freelance. hey work without insurance,
job security, or employment beneits. Press releases for local and international
organizations are published without further reporting, simply conveying unvarnished messages. Multiple sources, both among journalists at the receiving end,
and among NGOs and companies who issue statements, claimed that the publication of press releases and corporate stories sometimes involve payments to
the media or journalists that enable the transactions. A consultant working for
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Uninished business: Tanzania’s media capture challenge
a Norwegian petroleum institute, for example, wrote articles that later were published under a journalist’s name.
Consequences for media development
Local journalists, who have limited resources, seek funding from foreign donors,
even as they are wary of donor inluence. hey criticize media development programs like BBC Media Action and Tanzania Media Foundation. In particular, they
complain that while important issues such as energy, business, and gold prices
relect everyday local preoccupations, donors want reports on speciic issues,
such as the diiculties faced by albinos and the repercussions of climate change.
Coverage tends to be driven by funding rather than the journalists’ news instincts.
Training sessions and ad hoc direct support to media organizations through
measures such as story funding have had limited impact. One reporter for a
national daily newspaper complained that journalism training on the petroleum
industry was extended mainly to Dar es Salaam-based reporters, while journalists from areas like Mtwara, where oil was discovered and unrest erupted, were
let out. Furthermore, reporters have to adapt to the changing digital and social
media-driven news landscape, focused on media such as WhatsApp, as well as face
new security concerns following the introduction of the Cybercrime and Media
Services acts.
Conclusion
Media capture has multiple faces in Tanzania. While regulation inhibits freedom of expression and promotes self-censorship, reporters are also confronted
with other forms of censorship, such as intimidation, unfavorable economic circumstances, top-down economic and political development, and self-interested
ownership patterns. Limitations on freedom of speech and freedom of the press
weaken institutional checks and balances, and inevitably support the government’s
goal of centralizing power (Cheeseman 2016) and pursuing rent seeking activities
(Kelsall 2013).
he multiple constraints facing the media in Tanzania limit its vitality, although
critical and analytical reporting does take place. Government control is entwined
with business interests in an attempt to retain political power. he overall environment produces a forum of media capture dominated by the centralized state, an
emerging democracy marked by rent- seeking and corruption, in a wider context
of inequality and exclusion enabled by elite-driven privatization processes and
global capital.
To date, many pressing questions about Tanzania’s political arena remain unanswered. How will the government negotiate policymaking and regulation with an
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In the Service of Power: Media Capture and the Threat to Democracy
increasingly powerful political opposition in a more pluralistic public sphere? Can
a system of “governance by elites,” with its attendant rent-seeking and clientelism
(Gray and Khan 2010), be reformed in the pursuit of democratization, industrialization, and steady economic growth? And inally, who has control over the
information ecosystem and how does it afect political cohesion and sustainable
development?
his report shows that, so far, the authorities have favored a regulatory environment that suppresses the free expression of opinions, thus undermining the role
of the press, and they have shown no willingness to change. However, it remains to
be seen if democratization and economic growth can be sustained in the current
atmosphere of censorship. With censorship and intimidation of journalists on the
increase, and new legislative proposals for more centralized regulation, there is
cause for concern.
ENDNOTES
1
2
Fieldwork for this research was funded partially by St. Antony’s College, and by the Oxford
Department of International Development.
Participant observation is a unique method of collecting information while interacting
with people in everyday life to investigate experiences, feelings, and activities of human
beings, and the meanings of their existence (Jorgensen 2015).
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Mutegi, Mugambi. 2014. “NMG posts Sh3.6bn pre-tax proit.” Daily Nation, March 20.
Accessed January 6, 2017, http://www.nation.co.ke/business/Nation-Media-Group-postsSh36bn-pretax-proit/996-2252074-erv67kz/index.html.
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Mytton, G.L. 1976. “he Role of Mass Media in Nation-Building in Tanzania.” PhD diss.,
University of Manchester.
Namkwahe, John. 2016. “Tabloid suspended 3 years over ‘seditious’ article.” he Citizen,
August 12. http://www.thecitizen.co.tz/News/Tabloid-suspended-3-years-over--seditious-article/1840340-3341910-12i9ghk/index.html.
Petrova, Maria. 2008. “Inequality and Media Capture.” Journal of Public Economics 92 (1-2):
183-212.
Reuters. 2016. “Tanzanian lecturer charged with insulting president on WhatsApp.”
Reuters.com, September 23. http://www.reuters.com/article/us-tanzania-presidentidUSKCN11T14Creut.
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policybrieing/power_of_talk_policy_brieing_web.pdf.
Sturmer, Martin. 1998. he Media History of Tanzania. Dar es Salaam: Ndanda Mission
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from the vantage point of the Global South.” he Global South 8 (1): 7-23.
96
The gradual takeover of
the Czech media system
MARTINA VOJTĚCHOVSKÁ
Professor, Department of Media Studies, Metropolitan University
Prague, and editor-in-chief of MediaGuru.cz.
Changes in the ownership structure of mainstream Czech dailies
are transforming what had been a relatively stable Czech media
environment over the previous 20 years. Newspapers are now
owned by major national business groups with political ties. This
text discusses the developments in the ownership of Czech print
media and illustrates the changes that the evolving ownership
structure brings in terms of media content, media legislation, and
public service media. It argues that changing ownership patterns
have made media more dependent on the political and business
elite and concludes that legislative changes are desirable with a
view to protecting media pluralism in the country.
97
In the Service of Power: Media Capture and the Threat to Democracy
he most important development in the Czech media landscape of the last
couple of years has been the sell-of of local media outlets by foreign investors
who had taken over much of the Czech media market ater the establishment of
the Czech Republic in 1993 (Benda 2007), following the breakup of the former
Czechoslovakia. It is too early to tell whether the recent takeover of local media
outlets by owners with political ties will result in full-blown media capture, but
signs are ominous. Supporters of media freedom hope that 2016 legislation
regarding media ownership and conlict of interest will help address some of the
potential problems.
he international ownership of Czech media that began in 1993 came primarily from neighboring German-speaking countries, with some participation from
northern and western Europe media entities in other Central European countries
such as Poland, Hungary, and Slovakia. Among the daily press, ownership shited
almost exclusively to international companies, which resulted in the shaping of
the new Czech media system according to western models of journalism. he
post-Communist media phase placed greater emphasis on independent reporting,
developing public service media, reducing state intervention, and liberalizing the
media market (Trampota 2009).
hree international publishing companies—Ringier AG, Rheinisch-Bergische
Verlagsgesellschat and Verlagsgruppe Passau—gradually gained critical mass in
the Czech newspaper market.1 he Verlagsgruppe Handelsblatt became the last to
join the group of international newspaper owners in Hungary with its economic
daily, Hospodářské noviny. From the 1990s onward, Zdeněk Porybný, editor-inchief and main shareholder of the Právo daily, was the only Czech owner. In the
wake of the political transition started in 1989, political parties were not involved
in daily newspaper ownership, the exception being Haló noviny,2 a daily with a
small circulation. To their readers, newspapers claimed to be independent of political parties. Over time, newspaper publishers came to include local entrepreneurs
who were also active outside the media industry. his was, in part, the result of
their media activities expanding from periodicals to newspapers, which were
mainly inancial and news magazines.3
A major change occurred in 2008 when Handelsblatt4 exited the Czech market.
he German publisher justiied its decision to sell its business in the Czech market
by announcing its intention to focus mainly on the development of online media.
In hindsight, the departure took place at the onset of the impact of a global economic crisis, which reduced advertising revenues and the paid circulation of daily
newspapers, resulting in the rapid expansion of Internet news services.
Local owners return to the fold
he key turning point in the ownership structure of Czech dailies occurred in 2013,
coinciding with a major political change in the Czech Republic, and resulting in a
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The gradual takeover of the Czech media system
radical re-alignment of the political, economic, and media power in the country.
Andrej Babiš’s Agrofert,5 the Czech Republic’s third largest business, announced the
purchase of the Mafra media group from Rheinisch-Bergische Verlagsgesellschat
in June 2013. Among others, Mafra publishes the major national dailies Mladá
fronta Dnes and Lidové noviny.6 he acquisition took on an entirely new dimension
because, two years earlier, Andrej Babiš had founded the ANO political movement,
with the aim of competing in Czech parliamentary elections in autumn 2013.7
ANO obtained the second highest number of votes in that election,8 which earned
ANO a place in the government and gave Andrej Babiš the positions of Minister
of Finance and Deputy Prime Minister.9
he departure of Rheinisch-Bergische Verlagsgesellschat was followed by that of
other international owners of Czech newspapers. Switzerland-based Ringier Axel
Springer AG exited the market before the end of 2013.10 Its place was taken by J&T,
a Czech-Slovak investment group, or to be precise, its members Daniel Křetínský
and Patrik Tkáč.11 As a result, they became the owners of Blesk, the biggest Czech
daily. he last of the Big hree international newspaper owners, Germany’s
Verlagsgruppe Passau, which controlled the regional newspaper market and part
of the magazine market, sold its holdings in the Czech Republic in August 2015.12
he new owner was Penta, a Czech-Slovak investment group, which had tapped
the Slovak media market earlier in 2014 and announced its media expansion in
Central and Eastern Europe.13
As a result, the ownership structure of Czech newspapers changed completely in
a matter of two years. For Czech newspapers, owned primarily by international
media companies for 20 years, 2013 marked a radical shit to ownership by large
Czech-Slovak business groups, some of which were involved in politics. his also
signiied transition to a diferent type of ownership; from what Jeremy Tunstall
and Michael Palmer call “pure” media owners, whose holdings are restricted to
media, to what they call to industrial/media owners, whose holdings extend into
industries other than media (Tunstall and Palmer 1991). While the former newspaper owners were active exclusively in the media business (creating content,
publishing, and distributing), the new owners operate in other business sectors
(industrial chemistry, agriculture, food processing, health care, banking, real estate,
etc.) as well. heir media income accounts for a mere fraction of the overall revenue they generate across the range of their activities, and if their media activities
underperform inancially, they can subsidize them from their other business activities.14 he recession afected the economic performance of newspaper publishers
and accelerated the departure of international owners from the Czech market. he
decrease in advertising revenue, caused by cuts in companies’ marketing expenditures, was considerable. he aggregate turnover of the top Czech publishers
decreased by CZK 3 billion, or 20 percent between 2008 and 2011. In addition,
newspapers faced the growth of news services on the Internet and a decrease in
paid circulation ater 2008.
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In the Service of Power: Media Capture and the Threat to Democracy
he changes in the ownership structure must also be viewed in the context of
broader changes in Central and Eastern Europe. he gradual withdrawal of international owners from the region became apparent in 2009 (Štětka 2015) as media
owners sought to focus on their home markets and/or on strategic sectors, particularly in new media and Internet services, to counter declining revenues from
newspaper publishing.15 he Czech-Slovak business groups also ofered favorable
prices for the media assets, and economic beneits resulting from the sales probably played a role.
he new owners of Czech media can be described as important economic entities closely connected to political parties. Agrofert holds a speciic position among
them since it is connected through its owner to the executive political power of
the Czech Republic. he direct involvement of an active politician of such stature
is a new occurrence in the modern-day development of print media in the Czech
Republic. In addition, interest in media ownership shows no sign of diminishing
among the new owners, who want to extend their reach to other segments of the
sector. his applies primarily to the large magazine publishers and strong commercial TV companies.
Overview of Czech newspaper owners (2016)
Owner
Mafra
Newspapers
Non-Media
Business
Readership
share of
newspapers
Mladá fronta
Dnes, Lidové
noviny, Metro
chemistry, agriculture,
food processing, forestry
and timbering, renewable
resources and fuels,
technologies
33%
Czech Media Czech News
Invest (Daniel Center
Křetínský,
Patrik Tkáč)
Blesk, Aha!,
Sport, E15
banking, inancial services,
energy business, real estate
38%
Penta (Marek
Dospiva,
Jaroslav
Haščák)
Vltave-LabePress
Deník
healthcare, inancial
services, retail,
manufacturings, real estate
17%
Zdeněk
Bakala
Economia
Hospodářské
noviny
corporate inance, M&A,
corporate management,
public relations and
marketing
4%
Zdeněk
Porybný, Ivo
Lukačovič
Borgis
Právo
none
8%
Agrofer
(Andrej
Babiš)
100
Media
Company
The gradual takeover of the Czech media system
Transformation of Czech newspaper ownership, 1994-2016
2016
1994–2013
6%
33%
59%
8%
94%
industrialist
pure media
politician/
industrialist
Source: Media project 1994-2016, Stem/Mark, Median
The regional trend toward media ownership by oligarchs
It’s too early to know the full implications of the transition to national ownership
of media in the Czech Republic, but it’s clear that it is part of a larger trend across
Central and Eastern Europe. A growing share of the media has become the property of local oligarchs. As a result of the interconnection between economic and
political elites, the characteristics of the Czech media sector are changing.
he following section seeks to analyze the impact that the new ownership is having
on the media and its role in a democratic society. Using the example of the Czech
Republic, I highlight speciic manifestations of these changes to illustrate the risks
that the integration of media outlets in a political-economic alliance present for
the media sector and the world at large.
Departure of media professionals
Ater Andrej Babiš, the leader of ANO and owner of Agrofert, announced
the acquisition of Mafra, some of the journalists employed by Mafra’s dailies
responded by terminating their employment. Both editors-in-chief of the key dailies, Mladá fronta Dnes and Lidové noviny, decided to leave their managerial positions at the newspapers and start their own media projects. hey reasoned that it
would be diicult to exercise their profession with integrity and credibility with a
political player as owner. Other experienced journalists, who had been covering
developments in key institutions of Czech society, let with them. he departure
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In the Service of Power: Media Capture and the Threat to Democracy
of journalists who upheld the principles of independent journalism afected the
content of both dailies. he new owner also found it crucial to appoint loyal journalists to the top positions in the two dailies and he set up a mechanism that would
allow him to inluence the content in accordance with his interests. he owner’s
direct involvement in editorial meetings is not necessary to inluence the content;
instead, this is done through a few selected journalists with many years of journalistic experience and a senior position in the media group, which enables them to
afect the editorial content.
1. Media independence
Experience to date shows that the arrival of a new type of media ownership in the
Czech Republic is afecting content in at least two ways.
First, it involves the owner/political leader’s pursuit of his own interest in his
approach to his political movement and the coalition government. A newspaper
owner who is also a political player uses his access to the media to exert pressure both on his colleagues within the political movement and on his political
opponents. For example, doubts arose about the veracity of a Lidové noviny story
that ultimately led to the dismissal of the Minister of Justice16 and a Mladá fronta
Dnes story that attacked Prime Minister Bohuslav Sobotka (ČSSD).17 Also, the way
Mafra’s news dailies around the country covered what may be the most serious
political afair involving Andrej Babiš to date—suspicion that a European subsidy
had been misused for the Stork’s Nest Farm project—in the spring of 2016 heightened concerns that the newspapers would not critically cover their owner’s interests. he dailies associated with Andrej Babiš did not initiate the publication of this
afair and they approached the issue reluctantly.18
he transformation of content is not instantaneous: a change of ownership does
not work like waving a magic wand. Instead, the change is slow and gradual, and it
becomes more visible in tense or important periods. From this viewpoint, demonstrating an intentional bias in the articles published is problematic, and a deeper
analysis could yield clear results only ater sustained involvement by the new
owners over a longer period. he parliamentary election in 2017 may be a pivotal
point, as it will take place four years ater the active politician’s acquisition of the
media—a period of time that can be considered suicient for the owner to establish mechanisms that combine his media and political interests.
2. Non-transparent content and a threat to pluralism
here is also a question about the extent to which the other important media outlets owned by inance and business groups—J&T’s Czech News Center, Penta’s
Vltava-Labe-Media—can still be regarded as “democracy watchdogs.” hey must
be aware that the Ministry of Finance led by Andrej Babiš can inluence legislation
crucial to their non-media business interests, in sectors that provide the revenues
necessary to inance their media activities. his situation could give rise to a media
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The gradual takeover of the Czech media system
cartel, within which individual business groups prioritize their business interests
over media autonomy and pluralism.19
Media content can also be inluenced by tensions between the business groups
that own the media. In this case, articles hostile to these groups or their individual
representatives as well as to the minister of inance may stem from personal diferences rather than the actual state of afairs.
Generally speaking, with major business groups in control of newspapers and
involved in politics in the Czech Republic, media content has become less transparent and comprehensible for readers. his is also related to the fact that Czech
dailies claim independence and do not publicly profess to hold political opinions
or a speciic worldview. his also applied to the daily newspapers of Andrej Babiš’s
Mafra media group. Hence, if they support speciic political currents, they do so
secretly and do not admit supporting speciic politicians and their views.
Inequality in political competition
he second most powerful political party in the Czech Republic is connected with
media outlets whose share of the newspaper market alone exceeds 30 percent,
with a total reach of 1.15 million readers, or about 13 percent of the population.
It can, therefore, use the media to promote its political agenda more easily than
rival political parties. Experience to date has shown that using the media to attack
political opponents directly undermines political competition. Issues that could
threaten the media owners and their political movements are marginalized, while
the media under their control can raise and stir up issues that afect their political
opponents negatively (for reference, see the articles directed at the Czech Social
Democratic Party (ČSSD), which is part of the government coalition). Biases in
the way that competing political parties are presented in the media become even
more evident in pre-electoral periods.
3. Media legislation
Andrej Babiš’s political movement, ANO, is the second most powerful political
party in the Czech Republic and is well represented in the Chamber of Deputies
of the Czech Parliament.20 An ANO member is also chairperson of the election
committee in charge of drating media laws, which means he can be involved in
changing media legislation. In theory, this situation means that ANO can initiate
and pursue the enactment of media legislation that could curb the power of its
media competitors and create conditions favorable for an expansion of Agrofert’s
activities in the media.
It has to be said, however, that no legislative proposals conirming such concerns
have so far been registered in the Czech environment. his is related, in part, to
the structure of political power in the Czech parliament. While ANO is part of
the government coalition and responsible for the common government program,
in reality its coalition partners (ČSSD and KDU-ČSL) distance themselves from
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In the Service of Power: Media Capture and the Threat to Democracy
some of ANO’s views, causing tension between the government coalition members
and exposing internal opposition to ANO within the coalition. Indeed, the other
coalition parties appear unlikely to support any bill strengthening Agrofert’s position in the media sector.21
4. Impact on public service media
he political and media spheres are intertwined in public service media. Czech
TV and Czech Radio have a relatively strong position in the Czech media environment, and are major pillars of the dual media system. At a time when the majority
of commercial media are under the inluence of political and business groups,
their role is even more crucial. Czech TV commands a share of about 30 percent
of the television market, which is higher than in some other Central and Eastern
European countries. With an average of 20 percent of the market, Czech Radio’s
position is also in a rather strong position against competition from commercial
radio stations.
he greater pressure on public service media stems, on the one hand, from the
decline of orthodox business models for journalism and from commercial media
operators’ eforts to reduce investment lows into public media. On the other, it is
related to political pressure and attempts to inluence the functioning of public
service media. A powerful political entity that owns leading commercial media
outlets is almost inevitably tempted to extend its inluence to public service media
as well.22
his situation can also afect the conduct of other major political groups in the
Czech Republic and create a desire to inluence the content of Czech TV and
Czech Radio. If the second most powerful political party controls major commercial media assets, other political parties will want to retain access to media not
owned by that political entity. hus, because of its legal status, public service media
are particularly vulnerable.
he framework for the election of members of the Czech TV Council and the
Czech Radio Council, the bodies that regulate public media, has long been a controversial topic. hrough these councils, the Czech general public is meant to exercise its right of control over the way public service media function. Candidates for
membership in the Czech TV Council and the Czech Radio Council are, therefore,
nominated by civic associations, but parliament carries out the pre-selection and
the actual election. Experience over the past 20 years has shown that the election
by the parliament allows political parties to gain inluence over individual council
members, therefore holding indirect sway over public service media and the way
they function. Since ANO has become a major political player in parliament, it
can also inluence the selection of members of the regulatory bodies that control
public service media and/or use its clout in the election of the general directors of
Czech TV and Czech Radio.
104
The gradual takeover of the Czech media system
5. Polarization between traditional and new media
New owners are interested primarily in traditional media, which have a historically
established position in society. As a result, political-inancial groups have mainly
entered the media sector through printed media, a few radio stations, and websites
associated with traditional newspapers. New proprietors are expected to enter the
TV market in the future. he journalists who let publications ater ownership
changes are mainly trying to operate independently in cyberspace. Several new
media projects launched online ater 2013, aiming to provide an alternative to the
traditional media, which had become the property of oligarchs. While more media
outlets professing to respect the rules of free journalism are emerging online, in
traditional media—print, TV and radio—the range is diminishing.
his situation is causing a great deal of fragmentation in the public debate on key
issues across society. While social media are an important source of website visitors, they are also responsible in part for growing polarization. News websites,
primarily those that launched recently and are smaller, are struggling for economic
survival. Income from online advertising is low, and news sites operate in a highly
competitive environment. he Czech Internet market is considered saturated,
and websites associated with traditional media groups occupy leading positions,
making it harder for emerging news websites to establish themselves. New independent media sources, purporting to counterbalance the power of business-controlled media outlets, remain fragile and face an uncertain future.
Possible measures to protect media pluralism
Shared traits can be identiied in the development of the media in the Central
and Eastern European countries ater 1990, but diferences in the way the various
media sectors were formed should also be underlined. For example, the degree of
political parallelism, which Hallin and Mancini (2004) describe as the interconnection of the media and political entities, was relatively low in the Czech media
system until 2013. his applies primarily to printed media, which are subject to
minimum regulation. Unlike some other countries in the Central and Eastern
European region, the development of the Czech media system in the last 20 years
can be regarded as stable, without sudden reversals or legislative changes that
could have restricted its autonomy.
Since 2013, the structure of the Czech media sector has changed. Andrej Babiš’s
appearance on the political stage, powerful inluence, and involvement in major
media have made the political and media spheres more intertwined than they were
until 2013, and reduced the autonomy of the media sector. In terms of content and
organization, the Czech media sector displayed less political parallelism (Hallin
and Mancini 2004) during its post-1989 development phase than countries that
followed a Mediterranean (or polarized pluralist) model. With minor luctuations,
in terms of the development of mass print media and political parallelism, the modern Czech media system was close to a democratic-cooperative model in the 20
years that followed 1989,23 partly as a result of the country’s geographical location
105
In the Service of Power: Media Capture and the Threat to Democracy
in the vicinity of Germany and Austria (Jirák and Trampota 2008). However, the
changes in the media system ater 2013, particularly in the ownership of daily
newspapers, are pushing the Czech Republic closer to the Mediterranean model
that is more common in South and Southeastern European countries and typiied
by the intertwining of media and political parties.
he majority of Czech political representatives continue to emphasize the need for
a diverse and free media sector, with public service media playing an indispensable role. Politicians claim that they are interested in protecting pluralism in the
Czech media. However, it is becoming apparent that the protection of pluralism
will likely require the adoption of new legislative measures.
While media legislation has been quite stable in the Czech Republic and has only
been modiied slightly (in response to EU media regulations, for instance), the
situation has evolved so rapidly that the parliamentary Chamber of Deputies
amended the Conlict of Interest Act in the autumn of 2016 to ban future government members and other politicians from operating radio and TV outlets
and publishing periodicals. he new wording of the act omits new media and the
Internet. he adoption of this measure can theoretically be regarded as positive
for the protection of media pluralism. If natural mechanisms preventing an undesired amalgamation of media and politics fail, a legislative measure appears to be
the solution to keep both areas separate. In practice, however, it is not clear if the
new measure, which can be circumvented through the transfer of assets to related
parties, will indeed help address the current situation. It may ultimately result in
reduced transparency about ownership and attempts to conceal the true owners.
his would create another negative factor afecting the functioning of media in a
democratic society.
he same applies to cross-ownership. So far, regulation on cross-ownership has
been lenient, and afects only some audio-visual media. he determining factor
used to assess media acquisitions is the market share compared to the competition. his is now proving to be an excessively liberal criterion, allowing owners
to acquire major media outlets across sectors—TV, press, radio, and the Internet.
Legislative amendments should also aim to reduce cross ownership. Again, the
question remains whether tighter regulation limiting cross-ownership could have
unintended consequences. he experience in Slovakia, for example, shows that
regulation of cross-ownership fosters concealed ownership, and the media scene is
becoming less transparent about ownership.
It is also important to ensure that public service media retain a strong position. In
practice, this means securing continued funding, preferably through the implementation of license fees, and curbing political inluence in the election of members of
the councils overseeing public service media as much as possible. Pressure from
civil society, which is suggesting legislation on a new election model that would
have council members appointed directly by respective interest groups rather than
elected by parliament, may play an important role. While the observance of media
106
The gradual takeover of the Czech media system
legislation and its practical implementation require civic and cultural maturity,
which is by no means guaranteed, these steps could, in theory, help to curtail the
threat of media capture in the country.
ENDNOTES
In 1993 the share of these three publishers accounted for 53 percent of the total paid
circulation of the Czech market. he subsequent consolidation of daily paper ownership
resulted in an increase in the three irms’ share to 73 percent in 2001, and by the end of
2010, it had exceeded 85 percent of the paid circulation. It remained at this level until
the 2013 ownership changes.
2
he entity controlling Futura, the publisher of Haló noviny, is the Communist Party of
Bohemia and Moravia (“KSČM”). KSČM understands the Haló noviny daily as a tool for
promoting the party. he daily’s circulation sold and its readership are not audited and
oicial statistics are not available. However, the inluence of Haló noviny on the Czech
daily paper market can be regarded as very marginal.
3
Some news and inancial magazines had been acquired by Czech entrepreneurs or
inancial groups before 2000. PPF, the biggest inance group in the country, owned the
Euro economics weekly; Karel Komárek’s K&K Capital Group owned Proit and Czech
Business Weekly; Zdeněk Bakala owned the Respekt weekly and Sebastian Pawlowski
owned Týden. he number of magazines published by Mladá fronta, whose ownership
František Savov claimed in 2012, also gradually increased.
4
he Dow Jones–Handelsblatt group was the majority owner of Economia. In 2007 Dow
Jones & Co., an American publishing house, sold its 23.5 percent stake to Verlagsgruppe
Handelsblatt. One year later, in September 2008, Verlagsgruppe Handelsblatt (VHB)
stated that it had sold its 88.36 percent majority stake in Economia. he buyer was
Respekt Media, whose sole shareholder is the investor Zdeněk Bakala.
5
Agrofert encompasses some 250 companies and it achieved the third highest turnover
among Czech companies in 2015 (CZK 167 billion).
6
Agrofert concluded an agreement with Rheinisch-Bergische Verlagsgesellschat mbH to
purchase Mafra, a leading Czech media group, on June 26, 2013. Agrofert described
this move as an important step toward building its media division. he acquisition was
completed in October 2013.
7
ANO was registered as a political movement in May 2012, allowing it to participate in
parliamentary election.
8
ANO received 927,240 votes in the election of autumn 2013, which accounts for 18.65
percent of active voters. he winning Social Democrats (ČSSD) received 20.45 percent
(more than one million votes).
9
President Miloš Zeman appointed the new government led by Prime Minister Bohuslav
Sobotka (ČSSD) on January 29, 2014. It has 17 ministers coming from ČSSD, ANO and
KDU-ČSL. Andrej Babiš’s ANO movement has six representatives in the government,
ČSSD has eight representatives and KDU-ČSL has three.
10
Formerly Ringier AG; following a global merger with Axel Springer, it operated as Ringier
Axel Springer AG from 2010 on.
1
107
In the Service of Power: Media Capture and the Threat to Democracy
11
12
13
14
15
16
17
18
19
20
21
22
108
he agreement on the takeover of Ringier Axel Springer CZ by Daniel Křetínský and
Patrik Tkáč was announced on December 20, 2013.
he agreement on the sale of Vltava-Labe-Press, a regional daily publisher, Astrosat, a
magazine publisher, and the Group’s other media activities, was announced on August
12, 2015. he assets changed ownership on November 3, 2015.
Penta Group agreed on the acquisition of the 7 Plus, Centrum Holdings and Trend
Holding media companies in Slovakia on September 3, 2014.
Agrofert’s consolidated revenue totalled CZK 167.134 billion in 2015. he revenue of
Mafra, the media group controlled by Agrofert, totalled CZK 2.573 billion in 2015
(which accounts for 1.5 percent of Agrofert’s total revenue).
In its oicial statement announcing the sale of its media assets in the Czech Republic,
Ringier Axel Springer stated that it would focus more on digital media activities, in
which it holds a leading position.
Minister Hana Válková said in an interview with Právo that the media owned by Andrej
Babiš, in particular Lidové noviny, had been exerting pressure to have her removed from
her position. “For the last few months, I would oten open Lidové noviny and ind an
article that covered some of my past mistakes in a negative tone. It was like recycling my
alleged mistakes,” she added. According to the minister, some of the mistakes mentioned
by the paper were only conjecture. In an interview with Mladá fronta Dnes, which is also
part of the Mafra Group, István Léko, Lidové noviny’s editor-in-chief, denied claims of
targeted attempts to remove the Minister of Justice.
he article was published in Mladá fronta Dnes on Friday, February 19, 2016, with the
headline “Sobotka’s People Buy a Hotel Suspiciously Cheaply.” It covered the sale of the
Kladenka mountain lodge to the owners of Bison & Rose, a PR agency. Its co-owner Jiří
Růžička spoke vehemently against the article, describing it as intentionally biased and
deceptive. “I would say MF Dnes is lying, with the apparent objective of undermining
political competitors… I would like to stress that, in addition to these facts, I have
conclusive evidence that journalistic work is misused at MF Dnes to ight against the
newspaper owner’s political competitors,” he said.
According to a Newton Media analysis, Mladá fronta Dnes published 27 articles and
Lidové noviny 24 articles about the Stork’s Nest afair between January 1 and March
28, 2016, whereas Právo published 65 articles in the same period. he media that most
actively covered the Stork’s Nest controversy were the websites Parlamentní listy.cz and
Echo24.cz, as well as Czech TV’s ČT24 news channel.
“he environment is protected and a disinformation cartel is formed so information
will not surface. his is the biggest threat,” media analyst Václav Štětka said during a
discussion at the Faculty of Social Sciences of Charles University in Prague in June 2015.
he Chamber of Deputies of the Czech Parliament has 200 members in total and 47 of
them are ANO representatives.
“We should call a spade a spade. MF Dnes and Lidové noviny are not independent
newspapers. hey belong to Andrej Babiš, who uses them actively as a tool to exert
business and political inluence, running false and biased campaigns against opponents
of his views on their pages,” Prime Minister Bohuslav Sobotka said.
In the spring of 2015, Andrej Babiš’s Agrofert complained about coverage on the Czech
TV investigative journalism show Reportéři ČT. In the complaint, Agrofert voiced its
concern that the reporters had intentionally tried to promote the notion that Andrej
Babiš was involved in a conlict of interest and that Agrofert had reached its prominent
position thanks to his inluence. he complaint elicited a dismissive reaction on the part
The gradual takeover of the Czech media system
23
of Prime Minister Bohuslav Sobotka (ČSSD), who emphasized the importance of public
media independence. he chairman of another governing party, Pavel Bělobrádek
(KDU-ČSL), referred to the complaint as an “attack on free media.”
Certain political parties tried to launch their own dailies ater 1989 but the end results
were largely an economic failure (Jirák and Trampota 2008, 19).
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Sobotka” [“Do not be upset by Agrofert, says Sobotka to Czech TV”]. Aktualne.cz.
Accessed March 17. https://zpravy.aktualne.cz/domaci/ct-na-stiznost-agrofertu-odpovistandardne-konecne-slovo-ma/r~46863ea2ccae11e4a66e0025900fea04/?redirected=1492
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Doyle, Gillian. 2002. Media Ownership. London, housand Oaks, New Delhi: Sage
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Hallin, Daniel C., and Paolo Mancini. 2004. Comparing Media Systems. hree Models of
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Hrubeš, Karel. 2015.“Policejní akademie bouří. Špehují nás kvůli byznysu” [“Police Academy
revolts: We are spied because of business”]. Mladá fronta Dnes, February 3.
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Jirák, Jan, and Tomáš Trampota. 2008. “Where the Czech Media Belong?” In Systémy médií v
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and Paolo Mancini, 15-25. Prague: Portál.
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110
Managed liberalization:
Commercial media in
the People’s Republic
of China
YILING PAN
Associate Editor, online publication Jing Daily
This chapter explores why commercial competition introduced almost
four decades ago by the Chinese government and the more recent
rise of social media and citizen journalism have not challenged
the political dominance of government over the media in China.
While the Chinese government continues to exert pressure through
intimidation, censorship, and other direct forms of control, a series
of regulations, policies, and campaigns have played a more subtle
but equally important role in ensuring that privately owned media
remain within political limits. As such, Chinese media can be seen
as both controlled and captured by the state.
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In the Service of Power: Media Capture and the Threat to Democracy
China by the numbers
China Country Data
2014/2015
Total population
1.37 billion (2014)1
GDP growth
6.70% (2016)2
Unemployment
4.04% (2016)3
Adult literacy rate
95.1% (2012)4
Internet users (regular)
0.7 billion (2016)5
Mobile-cellular subscribers
92 (per 100 people)6
Corruption perception score
83/167 (2015)7
Freedom House rating
Not free8
Reporters Without Borders
176/180 (2016)9
introduction
his chapter shows how the mechanisms of media capture have operated in tandem with traditional authoritarian controls since economic liberalization policies
were implemented in the 1980s.
Media capture describes a situation in which the media are unable to maintain
an autonomous position in society because they are manipulated by government
actors or vested interests connected to politics (Mungiu-Pippidi 2012). he techniques used by oligarchs and political elites to capture the media are distinct from
direct forms of suppression by the state. In China, however, long-established methods of control such as censorship and state ownership of media outlets co-exist
with an array of new strategies and techniques to limit editorial independence,
even as private media lourish.
he Chinese press system has commercialized and digitalized over the past three
decades. Yet despite the commercial and technological advancements Chinese
media have made, the government is still able to impede the media from carrying out objective and independent reporting through the use of direct censorship,
harassment and imprisonment of critical journalists and outlets, and subtler forms
of control that characterize media capture.
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Managed liberalization: Commercial media in the People’s Republic of China
Image by Kristen Paruginog/Wikispaces
Chinese techniques to capture private
media
In the irst 30 years ater the founding of the People’s Republic of China in 1949,
the media were used largely as a propaganda tool by the Chinese Communist Party
(CCP) and the government to foster citizens’ loyalty to the regime and to promote
a variety of economic and social policies, including the “one-child” policy. In the
1980s, however, the Chinese media system began to evolve along with the nation’s
integration into the global economy, and by the end of the decade, commercial
media was already adopting some of the stylistic features of Western media. Fierce
competition to earn revenue from advertising and subscriptions drove journalists
and reporters to more efectively cater to audience interests and tastes (Chan 1993).
Some media observers expected that these forces would ultimately undermine
government control by encouraging growth, diversity, and competition within the
Chinese media sector (Winield and Peng 2005). Indeed, the quantity and genre
of media outlets skyrocketed, but these changes failed to bring the expected progress on press freedom, as the Chinese government in the 1990s adopted comprehensive measures to harness market power for its own objectives (Zhao 2000).
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In the Service of Power: Media Capture and the Threat to Democracy
Traditionally, state ownership and censorship were the most common methods
to exercise control over Chinese media. More recently, as the media environment
diversiied, the state’s monopoly on the collection and delivery of information, the
co-optation of media professionals by business owners aligned with the Party, and a
variety of inancial incentives have become efective instruments of media capture.
State ownership: licensing and conglomeration
In China, one way for the Party and government to control the media is through
the distribution of news licenses to operators of newspapers, television, and radio
stations. hese traditional media outlets must apply for licenses from the regulator
with the endorsement of the Party or government supervisors (Esarey 2005). In
early 2016, the Wall Street Journal reported that the Chinese government soon may
require major Internet portals such as Tencent (Tengxun), NetEase (Wangyi), and
Sohu to possess news licenses as well (Xiao 2016). Currently, these tech companies
are required to ilter out sensitive keywords and follow censorship guidelines. On
an individual level, journalists and editors have been required since 2005 to obtain
a government-issued press card to legally work in the media (GOV.cn 2005).
he press card must be renewed every ive years, and the government can deny
renewals if it inds cardholders are not behaving “well” (Congressional-Executive
Commission on China 2009).
he Party and government have also strengthened their hold on the media by
launching consolidation campaigns to shut down “badly behaved” or “unnecessary” media outlets, making it easier to exert control on editorial direction. he
most signiicant of these was the state-guided formation of a handful of press
conglomerates in the mid-1990s (Zhao 2000), which shaped the current media
landscape in China. he formation of media conglomerates was based on geographic location. Current key players, such as Shanghai Media Group, Nanfang
Media Group, and Hunan Broadcasting System, are products of this campaign.
hese media conglomerates provide the audience with a complete portfolio of
products, including newspapers, magazines, television, radio programs, and most
recently Internet portals. hey are commercially driven, but their success is also
highly subject to the interests of the government (Ibid.). For instance, their newspapers and magazines must follow editorial directives from the state propaganda
organs, and their television and radio programs must be approved by the General
Administration of Press and Publication before being aired.
Censorship
For traditional media, censorship is carried out by the Party and government
through appointments of top editorial and publishing personnel to ensure the
political acceptability of the content. Party committees—central, provincial, and
municipal level—appoint the editor-in-chiefs of newspapers and directors of television stations (Qin et al. 2014). Usually these top editorial personnel are CCP
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Managed liberalization: Commercial media in the People’s Republic of China
A sample press card, issued by the General Administration of Press and Publication
members, or permanent employees of the Party, who share the values of the CCP
and are responsible for guiding editors and journalists to follow the censorship
principles circulated by propaganda units. hese Party-appointed key editorial
personnel also have control over salaries (Ibid.), and the income of Chinese journalists and reporters depends largely on the “quality” and quantity of their reporting. he key editorial personnel assess quality based on whether journalists have
followed the Party’s editorial instructions.
Government censorship of new media is also prevalent. According to a 2015 report
by Freedom House (Freedom House 2015), China has the most sophisticated censorship mechanism in the world, and it has been strengthened over the past several
years. One study indicates that “approximately 20,000 to 50,000 Internet police and
Internet monitors, as well as an estimated 250,000 to 300,000 ‘50 Cent Party members’ (the colloquial term used to describe Internet trolls who work for the government), participate in the censorship efort” (King et al. 2013). Strategies adopted
by the government include delegating the responsibility of censorship to Internet
content providers, namely owners of web portals, blogs, and online forums. Failing
to conform to government censorship guidelines puts the providers’ businesses at
risk of being shut down or sufering other consequences. Censorship in the digital
era will be discussed later in this chapter.
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In the Service of Power: Media Capture and the Threat to Democracy
Monopoly of information collection and delivery
Controls over what is reported are also embedded in the hierarchical structure
of media organizations, which is deliberately maintained by the government
to sustain power. State media, such as People’s Daily, Xinhua News Agency, and
China Central Television (CCTV), are the “throat and tongue” of the Party and
the central government. Similarly, there are media organizations representing the
interests of local Party committees and government. he operation of highly commercialized media outlets and foreign news agencies is relatively remote from the
government, giving local commercial media some editorial freedom to report on
social and economic issues and to produce television and radio programs. Certain
outlets, such as Caixin and Southern Weekend, are freer than Xinhua, CCTV, and
the People’s Daily.
he right of political reporting is reserved exclusively for oicial state media, a
policy that is heavily enforced by the central government. In the domain of political journalism, domestic commercial media is required to reproduce Xinhua’s
articles to ensure “political correctness,” a euphemism for maintaining the government line. Foreign media agencies, when reporting on Chinese politics and
government-related issues, are also under great pressure; the government will
immediately shut an organization out of Chinese markets if stories are deemed
unacceptable. hus, even foreign media operating in China are unable to hold the
government accountable.
One foreign correspondent reported that when he covered the sinking of a cruise
ship on the Yangtze River in June 2015 (BBC 2015), only Xinhua and CCTV were
allowed past security guards in the rescue zone to ilm footage and interview victims, police, and government oicials.10 Other Chinese and foreign journalists
were required to wait at a distance, and told to use the reporting of Xinhua and
CCTV. According to the correspondent, he was blocked from pursuing his own
investigation into the issue when he realized he was being followed by government staf. He believed this was a serious breach of his integrity as a professional
journalist.
Co-optation of media practitioners
he Nobel Peace Prize winner Liu Xiaobo once wrote:
The bureaucratic system of Chinese media has indisputably
linked journalists closely with high oficials. Journalists who have
found favor with high oficials toss aside even the most rudimentary professional ethics, and lose all sense of morality. They
turn into praise-singers and concealers of the poverty of political
power (Liu 2004).
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Managed liberalization: Commercial media in the People’s Republic of China
Even then, Liu was able to observe that media practitioners in China, especially
those employed by the state and Party media, were gradually forming into a special interest group. hese people are part of the vested interests that have become
aluent and powerful by riding on their connection to the regime (Ibid.). Such
co-optation represents one type of sot control by the Chinese government, which
buys of media practitioners with money and power. his co-optation discourages
media from functioning as a watchdog, and largely decreases the chances of media
practitioners going against the will and interests of the Party-state.
he private sector also wields some control over editorial content through inancial incentives. here are three commercial factors harming the integrity and
objectivity of Chinese media: pressure from advertising and public relations irms;
bias toward aluent and urban audiences; and information trading and bribery.
Pressure through advertising spending
As the media industry rapidly expanded, the CCP realized it could no longer aford
to subsidize the sector. Subsequently, the government began pulling national subsidies from most media organizations in the early 1990s (Chan 1993), resulting in
a turn to advertising as the dominant means for organizations to achieve inancial independence (Liu 2004). Fierce competition between proit-seeking irms
gave birth to the advertising culture in China. In 2013, China surpassed Japan to
become the world’s second-largest advertising market (Yeh and Zhang 2013).
However, Chinese media is now subject to the interests of advertisers. In an interview, a Chinese editor working at one renowned domestic newspaper said that in
2009 one of his biggest clients told him to recall an exclusive story, threatening to
stop advertising in the papers.11 As a result, the newspaper ultimately complied
with their demands, even punishing the journalist who wrote the recalled story.
According to the editor, “here was not much leeway for me to negotiate ater he
threatened to drop advertisements and never cooperate with us again.”
Bias toward afluent and urban audiences
As in the West, Chinese commercial media relies heavily on audience subscriptions (print media), ratings (broadcast media), and views or clicks (digital media)
to generate revenues. Advertisers favor media with large audiences. hese market-oriented factors have motivated most commercial media outlets to target urban
populations, which produce the highest rates of news consumption in China. he
Evening and Metro publications, for example, which thrived ater the 1990s, are
almost exclusively targeted at urban readers. In contrast, Party-supported papers
are better able to maintain coverage of marginalized social groups in Chinese society, a luxury not aforded to more revenue-driven outlets. One prime example,
Farmer’s Daily, is a Party-supported national newspaper targeting peasants and
focusing on the agricultural sector.
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In the Service of Power: Media Capture and the Threat to Democracy
Information trading and bribery
he trading and sale of information that resulted from the commercialization of
the media has damaged the credibility of China’s media. Both institutions and
individuals pay for favorable media coverage.
Numerous incidents have sparked concerns of paid news, enabling companies in
China to pay news agencies in exchange for favorable coverage. In some cases,
on the other hand, news agencies supplement their income by blackmailing businesses or individuals with unpublished scandalous or highly critical information
(Cho 2009). In 2015, Money Week magazine and the website of the 21st Century
Business Herald, a subsidiary of China’s Southern Media Group, colluded with
domestic inancial public relations companies, using scandalous or highly critical information to extort companies planning to list on China’s Shanghai and
Shenzhen stock exchanges (Reuters 2015). In April 2015, the State Administration
of Press, Publication, Radio, Film and Television shut down the site and withdrew
the publication licenses.
Individual journalists commonly receive “pocket money” when attending company press events. It is acceptable to receive remuneration from companies in
exchange for writing an advertorial—an advertisement in the form of editorial
content—to publicize the irm. Local governments also engage in such practices.
he biggest scandal in recent years may be the revelation, reported by South China
Morning Post in 2003, that journalists from Xinhua received “gag money” from
gold mine owners and local authorities in Shanxi province in exchange for downplaying a mining accident and falsely reducing the number of reported casualties
from 38 to two (South China Morning Post 2003).
he pressure from sophisticated corporate public relations professionals has
become another headache for journalists. Many public relations managers ofer
economic beneits to journalists in exchange for the publication of positive reporting on their companies (Tsetsura 2015).
Government control in the digital era
Information and communication technology (ICT), the Internet, and social media
have lourished in China over the past two decades. According to the 2015 report
by the State Council Information Oice (CNNIC 2015), about 668 million Chinese
could access the Internet as of June 2015, a penetration rate of 51.3 percent, of
which 88.9 percent used mobile phones to explore the Internet.
From the perspective of the Chinese government, the state both enjoys and sufers
from the consequences of new technologies. On the one hand, the development of
a digital economy, particularly e-commerce, has greatly contributed to the country’s economic growth. Tech companies like Alibaba, JD.com, and Tencent have
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Managed liberalization: Commercial media in the People’s Republic of China
started growing into international companies that can compete with their foreign
peers (Kalathil 2017). However, political scientists once viewed digital technology as a potential promise for China’s transition to democracy (Huntington 1996).
New media, they hoped, would be a powerful tool for making the government
more accountable and responsive to the public. When given free reign, it would
also create the space needed for public dialogue and discussion on political and
government-related topics. Such potential freedom powered by new technologies
seemed to pose a serious threat to the CCP’s rule. For that reason, the Chinese
government adopted measures like regulation, censorship, and public opinion
guidance to control new media (Esarey 2005). he ability of those measures to
censor dissent when it matters most and the rising concerns about China’s ability
to harness the darker side of digital media to surveille and intimidate have all but
extinguished the hope that digital media will spur democratization movements in
China (King et al. 2013).
Legislation and regulation
Since 2005 the Chinese government has been aware of the danger presented by
digital media, especially as bloggers began to develop a public following and gain
popularity (Esarey and Xiao 2011). China’s government suddenly became alert to
the danger that bloggers could pose to the regime. To respond, it quickly required
commercial companies that ofer blogging services to build censorship into their
blogging sotware, and demanded that owners of individual and non-commercial
websites register their real identities and domain names in exchange for a registration number. hese laws were later expanded with lists of all the content that is forbidden to post online. New government agencies have been created to implement
the regulations, including the Ministry of Industry and Information Technology,
founded in 2008 to strengthen this control (English.gov.cn 2014). A 2014 leak of
censorship directives issued by a Chinese propaganda apparatus further indicated
that at least 30 diferent institutions and agencies, ranging from the central to the
local levels, are involved in the practice of Internet censorship in China (Tai 2014).
Online censorship and self-censorship
Censorship has continued to be an important government tool in the digital era.
King, Pan, and Roberts identiied three types of online censorship (King et al. 2013).
he irst, called the “Great Firewall of China,” is a mechanism that blocks certain
foreign websites from operating within the country. However, many Chinese have
found ways to “jump” beyond the wall through tools such as virtual private networks (VPNs). he second category of online censorship has been described as
“intermediary,” requiring Internet service providers to censor content under the
instructions of the government, though some scholars argue that this has a limited
restrictive impact on online expression given workarounds through manipulating
Chinese characters. he third type is “direct censorship,” a powerful method developed by the government over the past 10 years. he Chinese government employs
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In the Service of Power: Media Capture and the Threat to Democracy
a large group of Internet police (wangjing) and Internet monitors (wangguan) who
manually check content on Chinese online platforms every day (Chen and Ang
2011; Jing 2016). Empirical studies show that this group is highly eicient in spotting and removing forbidden content, most of which is deleted within 24 hours
of the original posting. he 50-cent bloggers, who express pro-government views
online, would be in the direct censorship category, according to Simon.
Self-censorship also has been reinforced ater several high-proile cases of journalists imprisoned for “unacceptable” reports. In one case, a Chinese inancial
journalist who broke the news about Beijing’s handling of a stock market crash
was arrested and accused of spreading fake information (Al Jazeera 2015).
While inancial reporting has enjoyed more freedom than coverage of politics,
this arrest scared many Chinese inancial journalists and resulted in even more
self-censorship.
Public opinion guidance
he strategy of public opinion guidance has evolved beyond censorship and suppression, and currently targets the receivers, as well as the senders, of information.
Since it has become easier for anyone with access to the Internet to publish an
opinion, removing and blocking “inappropriate content,” as well as releasing regular guidelines to journalists to let them know what subjects should be covered or
avoided, are not enough.
Public opinion guidance represents a more sophisticated, subtle, or even loose way
to regulate the low of online information, but it does not mean the government
has abandoned control of the media (Tai 2014). he rationale is simple: with information more abundant and traveling faster in the digital age, it is impossible for
the oicial propaganda apparatus to completely isolate the public from negative
news; continuing to do so will only decrease the credibility of the regime. Instead,
allowing negative news to appear gives oicials the space to guide and shape public
opinion in its favor, while also building up a positive and open image of government. One common way of shaping opinion in favor of the regime is through
patriotic discourse. Evidence shows that the Chinese government pays companies to disseminate pro-CCP comments online and construct conspiracy theories
when politically damaging information arises (King et al. 2017). Recently, it has
become more common to see people defending the government against negative
news, perceived as defamation posted by “political enemies” of China, such as the
United States.
Current scholarship provides insuicient research into the impact and efectiveness of this opinion guidance strategy pursued by the Chinese government.
However, the journalists interviewed for this chapter said that opinion guidance
succeeds in bolstering the legitimacy of CCP rule. “he Party starts to unite citizens,” one journalist was quoted as saying. “We, who expose the truth, suddenly
become opponents.”12
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Managed liberalization: Commercial media in the People’s Republic of China
Recalling the previous example of the arrested inancial reporter, almost all online
discussions about the case lauded the action of the government and criticized the
journalist.
Conclusion: Hope for the future?
In this chapter, I have shown that while China continues to exert more direct forms
of state ownership and censorship of the media sector, it also has employed more
indirect forms of control associated with the notion of media capture. Over the
past several decades, as the society has opened up and technology has advanced,
Chinese media have transformed dramatically to become commercialized and
digitalized. What remains unchanged is the Party-state’s constant and adaptive
control that restrains the independence and freedom of the media.
Despite liberalization, a form of capture enables the state in China to strengthen
its control over private media outlets, and the emergence of digital technology has
improved the situation only marginally. he reforms and changes that occurred
in the media industry during the past decades were not spontaneous, but rather
deliberate state policy, designed and controlled by the Party-state. It did not mean
to challenge the Party-state itself, and it probably will not do so in the future.
Keeping this in mind, deining a solution to current problems of the Chinese
media system is nearly the equivalent of proposing an alternative to the current
politically authoritarian regime. hus, there is no immediate or simple solution to
the challenges facing Chinese media.
What conditions could bring about press freedom in
China?
Market forces have failed to provide the independence and diversity expected in
China’s media sector. And given the myriad tools for control and capture detailed
in this chapter, it is unlikely that a free press could emerge organically in the current
environment. he only hope lies in the possibility that the growing middle class
may fuel a reform movement, spurring opportunities for social transformation.
Around the world, the well-educated and wealthy want to consume high-quality news and media products. Likewise, their Chinese peers could develop stronger demands for quality information and increased awareness of their rights and
responsibilities. he Internet, though tightly controlled, remains an important tool
for them to understand their role in fostering improvements in Chinese society.
he Internet is also crucial in both helping them defend their rights and negotiating with authority. For instance, some Chinese citizens now can watch presidential
elections in Taiwan online to learn how a democratic system works; others can
read foreign news and watch foreign TV programs to see diferent societies and
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In the Service of Power: Media Capture and the Threat to Democracy
lifestyles. Such exposure to the outside world may make people reassess the performance of their own government.
Hope may also spring from the conlicting ambitions of the Communist Party,
torn between the freedoms oten required for economic growth and maintaining
one-party rule. As long as Beijing relies on economic development as the way to
keep its popular legitimacy, there will be compromises made between freedom and
authoritarianism.
ENDNOTES
National Bureau of Statistics of China, total population, available at: http://data.stats.gov.
cn/search.htm?s=%E6%80%BB%E4%BA%BA%E5%8F%A3.
2
National Bureau of Statistics of China, GDP growth rate, *irst quarter of 2016, available
at: http://data.stats.gov.cn/search.htm?s=GDP.
3
Trading Economics, China unemployment rate, *irst quarter of 2016, available at: http://
www.tradingeconomics.com/china/unemployment-rate.
4
he United Nations Children’s Emergency Fund (UNICEF), adult literacy rate, available
at: http://www.unicef.org/infobycountry/china_statistics.html.
5
China Internet Network Information Center, Internet use (regular), available at: https://
www.cnnic.net.cn/hlwfzyj/hlwxzbg/201601/P020160122469130059846.pdf.
6
he World Bank, mobile cellular subscriptions (per 100 people), available at: http://data.
worldbank.org/indicator/IT.CEL.SETS.P2?end=2014&start=2014&view=map.
7
Transparency International, corruption perception score (rank), available at: http://www.
transparency.org/cpi2015#results-table.
8
Freedom House, rating, available at: https://freedomhouse.org/report/freedom-world/2015/
china.
9
Reporters Without Borders, World Press Freedom Index, available at: https://rsf.org/en/
china.
10
Interview on November 13, 2015
11
Interview on November 21, 2015
12
Interview on November 24, 2015
1
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124
Tunisia’s media barons
wage war on independent
media regulation
KAMEL LABIDI
Journalist and former president of Tunisia’s National Authority for
Information and Communication Reform (INRIC)
Following the Arab Spring, the collapse of the Ben Ali regime in 2011
seemed to usher in a new era of press freedom in Tunisia. Under
pressure from rights activists, the democratically elected An Nahdaled government adopted legislation protecting media independence
and set up regulatory bodies for the sector. But since those early
victories, media owners associated with political parties have
hindered effective implementation of the new rules. Some of these
powerful igures are associated with the Ben Ali regime, while others
are business leaders who are close to the new government. Tunisia
thus presents a cautionary tale. A victory to liberate the press from
government control may be meaningless if the sector is not also
protected from potential capture by self-serving business leaders.
125
In the Service of Power: Media Capture and the Threat to Democracy
At irst, a dramatic transformation of Tunisia’s government following the “Arab
Spring” of 2011 looked like it could transform the closed media system into a
more pluralistic and democratic sphere by bringing in new regulation and licensing rules. But even though newspapers and websites, enjoying greater freedom
of expression, have indeed multiplied since 2011, the growth in news oferings
masks a deeper problem in Tunisia’s media system. In the latter years of the Ben
Ali dictatorship, a handful of relatives and supporters had been granted rights to
own television and radio stations, and they have since fought back against media
reforms. Furthermore, since taking power in 2011, the Islamist-led government
has delayed the implementation of crucial reforms and has allowed its friends to
launch radio and television stations.
his chapter describes the attempt to change the Tunisian media system made by
the National Authority for Information and Communication Reform (INRIC). It
is a tale of media capture, which shows that when backed by the government the
private sector can undermine reforms and resist change.
INRIC, a consultative and independent commission, was launched in March 2011,
just ater the Arab Spring, when democracy advocates lobbied the irst interim
government for the abolition of the Ministry of Communication and the Tunisian
Agency for External Communication. INRIC, which I chaired, raised awareness
about the need to learn from countries that had adopted media legislation and
regulation to support their transitions to democracy.
hese encouraging developments were taking place between 2011 and 2014, but
the authorities, meanwhile, showed no willingness to improve the media sector and
ensure its independence.he government dragged its feet and hindered media reform,
particularly in broadcast media, thus allowing business groups, oten close to the
deposed president, to take control of or tighten their grip on mainstream media.
Lessons on media reform from new
democracies
INRIC was established in a climate of freedom of expression unseen since the
launch of the irst Tunisian newspaper, Arra’id Attunisi, in 1860.1 he decision to
form this media commission was a result of the pressure exerted on the interim
government by democracy advocates.
INRIC’s main mandate was to recommend ways to “reform the media and communications sector” and to “protect the Tunisian people’s right to a free, diverse
and fair media,” while taking into consideration “international standards for freedom of expression.”2 his commission was also formed to advise on applications
126
Tunisia’s media barons wage war on independent media regulation
for new radio and television stations and to provide guidelines for the establishment of regulatory bodies for print, broadcast and online media.
Journalists, academics, and human rights lawyers were invited to discuss ways to
dismantle the mechanisms used to muzzle the media since Tunisia’s 1956 independence from France. By consulting with international experts, journalists, and
academics from formerly undemocratic countries, INRIC helped raise awareness
of the major hurdles on the path to media reform and the steps needed to protect
independent journalism.
One of INRIC’s top priorities was to broaden broadcast media, which until January
2011 had been the preserve of the state and of Zine El Abidine Ben Ali’s family and
supporters.
Radio broadcasting launched in Tunisia in 1938 under the French Protectorate. It
was not open to private investors. Paradoxically, print media enjoyed great freedom. Following independence, the government on April 25, 1957, issued a decree
to reinforce its monopoly on broadcasting (Chouikha 2015).
Belhassen Trabelsi, Ben Ali’s brother-in-law, launched the irst privately owned
radio station, Mosaique FM, in 2003. A year later, Hannibal TV launched under the
direction of Larbi Nasra, a businessman related by marriage to Ben Ali’s wife, Leila
Trabelsi. hese exceptions to the state monopoly on broadcast media were part of
a strategy to keep the media under tight control while giving the impression that
the government was liberalizing the sector. At the same time, government oicials
were lobbying the United Nations to hold the second phase of the World Summit
on Information Society in Tunis in November 2005.
he government continued its politically motivated liberalization of the media
landscape, authorizing Ben Ali’s relatives and supporters to establish four radio
stations and another TV channel.3
Under an internal government agreement, the owners of these radio stations and
TV channels were barred from producing or contributing to the production of
news programs. hey also were barred from broadcasting news shows (INRIC
General Report 2012).
Ater Ben Ali led to Saudi Arabia in January 2011, the broadcast media outlets he
had licensed violated the terms of their agreements, especially the prohibition on
the production and broadcast of political programs.
Regulated attempts to transform the broadcast media
landscape
Following the fall of the Ben Ali regime, positive steps were taken toward creating
a more diverse and regulated media landscape.
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In the Service of Power: Media Capture and the Threat to Democracy
Given the importance of broadcast media in Tunisia and elsewhere in the Arab
world, the mandate given to INRIC clearly stipulated that one of its main tasks
was to “give its opinion concerning applications to establish radio and television
stations...” (INRIC General Report 2012). INRIC received applications for 74 radio
stations and 33 TV channels.
Without a legal framework to regulate broadcast media, but determined to end
favoritism in the granting of licenses, INRIC set up working groups to establish
standards for the transparent evaluation of radio and TV license applications.
In June 2011, INRIC recommended granting licenses to 12 radio stations. hese
included underserved areas like Sidi Bouzid, where the uprising against Ben Ali
erupted in December 2010 (INRIC General Report 2012).
On September 7, 2011, INRIC publicly announced that it granted licenses for ive
of the 33 applications for TV channels. he announcement was in deiance of the
oice of interim Prime Minister Beji Caid Essebsi, which did not want the group
to make the decisions public prior to the elections. he government was subjected
to intense lobbying by media broadcasters licensed under Ben Ali (INRIC General
Report 2012), which did not want to share revenues from radio and TV commercials and did not want broader coverage of the irst elections since the fall of their
benefactor.
Due to the legal void created by the delay in the implementation of Decree-Law
116 on broadcasting, some TV stations—Al Janoubia TV, Al Ikhbarya TV, Tunis
Carthage TV, Al Tounisia TV4—started airing their programs illegally. hey faced
no adverse reaction from the authorities.
Vested interests, old and new, resist change
he new legislation paved the way for a positive transformation of the media landscape, but vested interests fought hard to undermine the new rules.
he introduction of Decree-Laws 115 on print media and 116 on audiovisual
media, drated by legal experts from the High Authority for the Achievement of the
Revolution Objectives in cooperation with INRIC and media groups, and the establishment of a Supreme Independent Authority for Broadcasting Communication
(HAICA), helped pave the way for media reform.5 he two decree-laws, which
replaced restrictive legislation and illed a legal vacuum of several decades, were
published in the oicial Gazette on November 4, 2011.
Decree-Law 115 airms the right to freedom of expression and its exercise in
accordance with Article 19 of the International Covenant on Civil and Political
Rights. It bans interference by the Ministry of the Interior in matters related to
the press, printing and publishing, allowing only the judiciary to examine these
matters. But, surprisingly, it also imposes strict criteria to become a journalist, a
result of lobbying by the National Union of Tunisian Journalists (SNJT). It also
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Tunisia’s media barons wage war on independent media regulation
stipulates prison sentences for “praising war crimes… and crimes against humanity” and calling for “national, ethnic or religious hatred.” Most countries address
these issues in the penal code.
Local media proprietors, led by the owners of Hannibal TV and Nessma TV, fought
against Decree-Law 116 on broadcast media, which would have opened the ield
to greater competition as well as more ethical and professional journalism. hey
launched smear campaigns against INRIC and HAICA, the regulator established
in May 2013, and succeeded in delaying the implementation of the decree-laws.
Local and international rights groups welcomed the new legislation and urged
the government to speedily implement the two decree-laws. So did Margaret
Sekaggya, the United Nations Special Rapporteur on the Situation of Human
Rights Defenders, and Reine Alapini-Gansou, the Special Rapporteur on Human
Rights Defenders of the African Commission on Human and Peoples’ Rights.
For nearly 18 months, these calls were ignored by the Islamist-led government,
which used the opposition of some business groups as an excuse to delay the implementation of the new legislation and the formation of HAICA. he Syndicate of
Media Outlet Owners, a group formed in 2011 by media owners loyal to the ousted
autocrat, was the voice of opposition of media reform.
he main reason for the postponement, however, was lack of political will on the
part of the government. he victorious An Nahda was determined to launch its
own broadcast media outlets, and it encouraged Islamist activists to do the same
before Decree-Law 116 came into force.
he cooperation that developed between the An Nahda-led government and print
and broadcast media owners, including the Tunisian Federation of Newspaper
Directors (FTDJ), which had replaced the defunct Tunisian Association of
Newspaper Directors (ATDJ) in 2011,6 led to their backing a conference in April
2012. he conference focused on replacing Decree-Laws 115 and 116 with a legal
framework more accommodating to private media owners and the Islamist party.
INRIC and SNJT boycotted the event.
Islamist radio and TV stations launched in greater numbers ater the An Nahda-led
government proved unable to inluence the editorial line of public media, particularly Tunisian national television. Frustrated that public media outlets gave voice
to critics of the Islamist-led government, An Nahda president Rached Ghannouchi
threatened to privatize them.
Many radio and TV stations launched by An Nahda members or by businessmen—
Zeitouna TV; Al Hedeya TV; Al Mutawaesset TV, which later changed its name to
“M Tunisia TV”; Tunisia News Network (TNN); Al Insen TV; Radio Addiwan;
and others—started broadcasting illegally while the An Nahda-led government
blocked the implementation of Decree-Law 116.7
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In the Service of Power: Media Capture and the Threat to Democracy
Backed by An Nahda, Zeitouna TV has been operating illegally since its launch in
2012 and refuses to abide by HAICA’s decisions. During a 2015 broadcast, one of
its presenters shredded a letter from HAICA.
Like other broadcast outlets owned by businessmen or political parties, such as
Nessma TV and Al Janoubia TV, most of the pro-Islamist radio and TV stations
obtained their broadcasting licenses during a time when HAICA experienced a
frequent number of attacks.
As of April 2017, HAICA had licensed 23 private radio stations and 10 associative
radio stations, as well as 11 private television channels.
Tunisian media owners, shades of Italy’s Berlusconi
Currently, the biggest threat to independent journalism and broadcast media regulation stems from media owners seeking to follow the example of Italian media
tycoon and former Prime Minister Silvio Berlusconi.
he media proprietor who has most visibly used his media outlet to gain inluence
in politics is Nabil Karoui, former CEO of Nessma Broadcast. His media group
registered in Luxembourg in 2008 and launched Nessma TV a year later. his second private television channel, authorized to broadcast under Ben Ali, is owned by
Karoui in partnership with other businessmen and groups, Tunisian and foreign,
including Berlusconi’s Prima TV and Mediaset Investment.
Although Karoui resigned as CEO of this media group in January 2016, many
believe he is still inluencing Nessma TV’s editorial line. Karoui played a leading role in weakening HAICA, as well as in thwarting media reform and delaying
implementation of the new media legislation. While launching smear campaigns
against HAICA, he gained the support of Islamist, liberal and letist leaders, such as
Rached Ghannouchi, Beji Caid Essebsi, and Hamma Hammami, to whom Nessma
TV paid special attention prior to the 2014 elections. In April 2017, Transparency
International, the global anti-corruption movement, condemned a smear campaign against its Tunisian partner, IWatch, allegedly orchestrated by Karoui
(Transparency International 2017). his ironically coincided with a controversial
government “national consultation” promoting a drat law that would establish a
new and toothless broadcasting regulator to replace HAICA (Belhassine 2017).
Nessma TV garnered exclusive coverage of a reception held at the Presidential
Palace in Carthage in November 2015 to honor four Tunisian labor, professional
and rights organizations that won the 2015 Nobel Peace Prize. he chief executive
oicer of the public Tunisian Television, Mustapha Ben Letaief, condemned the
obvious favoritism.8 His protest, coupled with his determination to protect the editorial independence of public television, led to his ousting as CEO.
130
Tunisia’s media barons wage war on independent media regulation
Larbi Nasra, the founder of the irst private television station, Hannibal TV, is also
enmeshed in politics. He used his television channel to promote himself and inluential politicians, and to denigrate media reform.
In November 2013, Nasra sold more than 80 percent of his shares in Hannibal
TV to Saudi and Tunisian businessmen, with lagrant disregard for Tunisian law,
which requires transfers to be approved by HAICA. In 2014, Nasra founded a
political party and ran for president, obtaining less than 1 percent of the vote.
Nasra was not the only media owner to evade laws. Political activists opposed to
Ben Ali, such as Taher Belhassine, founder of El Hiwar Ettounsi TV, and Omar
Mestiri, co-founder of Radio Kalima, also sold their media shares in an environment of rising illegality and corruption. Licensed by HAICA in 2014, these outlets
were sold respectively to the wife of Sami Fehri, a former television owner and
producer close to Ben Ali, and to businessmen close to Slim Riahi, the leader of the
Free Patriotic Union party.9
A study conducted in July 2016 by Reporters Without Borders and Al Khatt, a
Tunisian non-governmental organization linked to the Tunisian investigative
online magazine Inkyfada, quoted Al Khatt President Malek Khadhraoui, who
said: “he majority of television channels analyzed for this study (6 out of 10) have
a direct or indirect link with a political party or a politician” (Al Khatt-Reporters
Without Borders 2016).
he study was a reminder that when it comes to abiding by the law or journalism
ethics, print media do not enjoy a better reputation than broadcast media. Legal
provisions introduced to promote transparency about ownership and circulation
are routinely ignored. “Newspapers are legally obliged to publish the number of
issues printed. No newspaper does so, fearing that this would afect advertisers
and therefore their inancial situation,” according to Khadhraoui.
Newspapers and news websites have multiplied since 2011, and have enjoyed a
wide margin of freedom of expression. But due to the lack of revenues few manage to survive, since advertising mainly supports government-backed private and
public newspapers, as was the case under Ben Ali.
he 2014 report on Journalism Ethics in the Print Media issued by SNJT quotes
a businessman involved in negatively inluencing newspapers as saying that he
came to the conclusion that “it would be better and less costly for me to distribute
a handful of money here and there to newspapers, than to cope with the cost of
publishing a weekly newspaper.”10
Under the decree-law regulating print media, no person or group can own or
publish more than two periodicals. To prevent any group from wielding excessive inluence, the number of copies printed cannot exceed 30 percent of the total
printed in a speciic type of periodical in Tunisia.
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In the Service of Power: Media Capture and the Threat to Democracy
he establishment on April 20, 2017, of a self-regulating press council did not
spur much enthusiasm among independent journalists, despite support from the
international freedom of expression group Article19. “Protecting and abiding by
media ethics has not become yet part of the culture embraced by the media,” said
Nejiba Hamrouni, former chair of SNJT and co-founder of the now-defunct Civil
Coalition to Defend Freedom of Expression.11
Many media outlets have been turned into tools of disinformation in the hands of
business people hungry for power and in collusion with political parties and
igures.
On July 18, 2016, the National Commission to Fight Corruption (INLC), the
Tunisian League for Human Rights (LTDH), SNJT and FTDJ denounced “maialike” media outlets that had turned into “criminal gangs,” warning against their
dangerous impact on Tunisia’s transition to democracy.
Why promote media regulation?
hanks to thriving civil society groups, awareness of the need for independent
media reform and regulation has risen since Tunisia’s revolution, despite the capture of most of the country’s media outlets by businessmen who promote their
own interests and political agendas through their newspaper or television channel.
his is occurring at a time when freedom of the press is backsliding in neighboring
countries. Media outlets, particularly radio and television, are increasingly used as
tools of propaganda by governments and political or religious groups, including
radical Islamist movements.
he establishment of media regulators in neighboring Algeria and Morocco is
widely seen as government window-dressing, rather than as a genuine move to
protect independent broadcasting media and regulation. he imprisonment, in
June 2016, of two senior staf members of a private Algerian television channel
is a reminder of Arab governments’ lack of tolerance for independent media and
regulation (International Media Support 2016).
Many Arab academics and journalists are advocating for media reform and regulation, and warning that the increasing inluence exerted over the media by politicians, businessmen, and religious groups eager to further their interests poses a
serious threat to independent journalism as well as to citizens’ rights to information and well-being.
“An unregulated market and the absence of laws governing media ownership,
especially regarding the identity of owners, has led to a chaotic situation and has
allowed powerful media owners to advance individual and self-serving agendas,
all of which erode freedom of expression and the expression of alternative points
132
Tunisia’s media barons wage war on independent media regulation
of view,” said an Egyptian democracy advocate in 2012 during a conference in
Cairo (Allam 2012).
Undeterred by many challenges at home, Tunisian rights groups took the initiative in April 2016 to warn against the threat posed by a project sponsored by the
International Federation of Journalists and the Federation of Arab Journalists,
which aimed to establish a special mechanism to protect media freedom under
the umbrella of the government-controlled Arab League. (Nawaat.org 2016).
Ironically, the same Arab League had notoriously adopted in 2008 a charter to regulate satellite Radio and TV Broadcasting. he charter required Arab broadcasters
to exercise freedom of expression without defaming Arab “leaders or national and
religious symbols.”
Despite the collusion between government oicials and businessmen eager to use
the media solely to promote their interests and political ambitions, the Tunisian
experience demonstrates that well-informed civil society groups can play a significant role in promoting independent media regulation.
Tunisia’s irst, timid steps toward democracy and independent media regulation
would have slid of course without the vigilance of its civil society groups and the
backing of the international community.
In a statement issued in July 2016, hundreds of Tunisian democracy advocates
acknowledged, however, that press freedom remains “threatened by cronyism,
mediocrity, lack of professionalism, interaction between media and dirty money,
and between media and political-inancial pressure groups.”12 Media takeovers by
businessmen have intensiied, especially since the two main political parties, An
Nahda and Nidaa Tounes, formed a coalition in early 2015.
Fragile reforms face new threats
he collapse of Tunisia’s dictatorship in 2011 allowed unprecedented freedom of
expression and paved the way for a public debate on the role of the media ater the
foundation of INRIC. his media commission played a key role in raising awareness of international standards of freedom of expression and the need for legislation and regulation that would enable media outlets to protect the transition to
democracy.
Local and international rights groups welcomed the new legislation and regulation. But political parties such as An Nahda opposed, as did private media owners.
hey established or bought scores of radio and TV stations to serve their political
ambitions, ignoring legal and ethical rules. heir sustained attacks have weakened
the Arab world’s newest and most independent broadcasting regulator.
he steps taken by Tunisia on the diicult road to genuine media reform, including the adoption of constitutional protections for the rights to press freedom, free
access to information, and fair media regulation, could not have been achieved
133
In the Service of Power: Media Capture and the Threat to Democracy
without the vigilance of civil society groups, which monitored media outlets and
television attention-hungry government oicials inclined to favor inluential
media proprietors. hese positive developments still need to be defended.
Tunisia’s emerging democracy is no longer threatened by a despotic ruler, his
family or his ruling party. hese days, self-serving businessmen and politicians,
tragically unaware of the beneits of a free, fair and regulated media, pose the
main threat.
ENDNOTES
Arra’id Attunisi was published irst in July 1860. It became the oicial gazette of the
Republic of Tunisia on July 26, 1957.
2
According to Decree No. 10/2011 dated March 2, 2011.
3
Radio Jawhara FM, established by businessmen supportive of Ben Ali’s regime, in July
2005; Radio Zitouna FM, established by Ben Ali’s son-in-law Sakhr El Materi in
December 2007; Radio Shems FM, established by Ben Ali’s daughter Cyrine in August
2010; Radio Express FM, co-founded by Mourad Gueddiche, son of Ben Ali’s personal
medical doctor, in October 2010; and Nessma TV, to supporter Nabil Karoui, in June
2009. El Materi also bought Dar Assabah print media group. Since 2011 his media
outlets and Shems FM have been run by the government.
4
Research based on news reports.
5
More information at http://haica.tn/.
6
he Tunisian Association of Newspaper Directors (ATDJ) was expelled from the World
Association of Newspapers for its inaction on June 4, 1997, amid rising attacks on the
media in Tunisia.
7
Personal research based on news reports and interviews with media researchers.
8
Interview with Mustapha Ben Letaief, law professor and former CEO of the public
Tunisian Television.
9
Research based on news reports and interviews with media researchers.
10
From the 2014 Journalism Ethics in the Print Media report by the National Union of
Tunisian Journalists, 12.
11
Hamrouni’s quote is from the introduction to the 2014 Journalism Ethics in the Print
Media report by the National Union of Tunisian Journalists.
12
Posted on Petitions24.net in July 2016:“On the Eve of 59th Anniversary of Tunisia’s Republic
Day, Journalists Demand Truth about Dangerous Excesses of Media under Ben Ali.” See
http://www.petitions24.net/pour_la_verite_sur_le_systeme_abdelwahab_abdallah#form.
1
134
Tunisia’s media barons wage war on independent media regulation
WORKS CITED
Al Khatt-Reporters Without Borders. 2016. “Media Ownership Monitor: Tunisia.” http://
tunisia.mom-rsf.org.
Allam, Rasha. 2012. “he American University in Cairo’s ‘Tahrir Dialogue: Media Changes
in Tunisia ater the Revolution’ featuring Kamel Labidi.” Arab Media & Society 16. http://
www.arabmediasociety.com/articles/downloads/20120906094413_Allam_RashaLabidi.
pdf.
Belhassine, Olfa. 2017. “Transition en Tunisie: Périls sur les médias.” Justiceinfo.net, April 20.
http://www.justiceinfo.net/fr/component/k2/33045-transition-en-tunisie-p%C3%A9rilssur-les-m%C3%A9dias.html.
Chouikha, Larbi. 2015. La diicile transformation des médias: des années de l’independance
à la veille des élections de 2014. Tunis: Editions Finzi.
INRIC General Report. 2012. www.inric.tn/fr/INRIC-Report-Eng-inal.pdf.
International Media Support. 2016. “Free expression groups alarmed by attacks on
independent media in Algeria.” https://www.mediasupport.org/free-expression-groupsalarmed-attacks-independent-media-algeria/.
Nawaat.org. 2016. “Arab NGOs Warn against ‘Regional Media Freedom Mechanism’ Project
under the umbrella of the Arab League.” http://nawaat.org/portail/2016/04/28/desongs-arabes-mettent-en-garde-contre-un-projet-de-mecanisme-regional-special-pour-laliberte-dinformation/.
Transparency International. 2017.“Transparency International condemns threats of violence
and intimidation against its Tunisia partner.” Pressreleasepoint.com, April 18. http://
www.pressreleasepoint.com/transparency-international-condemns-threats-violenceand-intimidation-against-its-tunisia-partner.
135
Exposing Eastern
Europe’s shadowy
media owners
PAUL RADU
Director, Organized Crime and Corruption Reporting Project
The case of Romanian politician and media mogul Dan Voiculescu,
sentenced to prison for fraud, illustrates how media have been
captured by powerful business interests, often with ties to the security
and political establishment, across Eastern Europe. Voiculescu did
not hide his close ties to the media. In many countries of the region,
however, the media ownership structure is far more complex, with
proxy companies concealing the real owners. This article focuses on
the work of the Organized Crime and Corruption Reporting Project
(OCCRP), a network of investigative journalists, and the challenges
the project has faced to expose media owners and reveal their
connections with crime and politics across the region.
137
In the Service of Power: Media Capture and the Threat to Democracy
introduction
When one of the most powerful Romanian oligarchs, Dan Voiculescu, was sent to
prison in the summer of 2104 for corruption related to the illegal privatization of
the Food Research Institute (ICA), his media companies went on the ofensive and
furiously attacked the judge who had handed down the 10-year sentence.
Voiculescu is the biggest media mogul in Romania. His outlets boast the largest audiences in the country, and through his ownership of media he exempliies Romanian power players who wield inluence. Voiculescu founded the Intact
Media Group, comprised of six television stations (including the market leader,
Antena 3), ive print publications, and two radio stations. He has used these media
assets to promote his ideas and attack his political opponents. For example, ater
the 2014 verdict, which called for the seizure of his assets—including the headquarters of Antena 3—to cover damages, these outlets were instrumental in bringing people out on the streets to support him and protest against the former president, Traian Băsescu, claiming the court cases against Voiculescu were politically
motivated.
Voiculescu became a media baron by being among the irst investors to take advantage of large-scale privatization in Romania ater the fall of Nicolae Ceaușescu in
1989. Intact Media was born on the back of Voiculescu’s other business group,
Grivco, which had taken over lucrative commercial deals, including shipping and
oil businesses, from Romania’s Communist government. he magnate had been
declared a collaborator of the Securitate, the infamous Romanian Communist
secret service, which gave him a privileged status under Ceaușescu’s regime, and
his businesses in the post-Communist era were deeply rooted in this relationship.
In Romania, as in most Eastern Europe countries, some of the most important
media organizations are attached to business conglomerates run by oligarchs—
like Voiculescu—who have brazenly manipulated media coverage at the outlets
they control. Oten, TV, radio, and online and print publications become weapons
in the hands of these businessmen to attack their opponents, or, alternatively, to
cater to people in power who can award them lucrative state contracts. his state of
media capture leaves the public at large without trustworthy sources of information; the overt forms of state propaganda may be a relic of the past, but Romanian
media still serve the interests of the powerful.
In some cases, that is evident to the public. he Voiculescu case was relatively
straightforward, since the public knew he controlled the media outlets that were
attacking the judge. In many other instances, however, owners of inluential media
hide behind opaque ofshore company structures and dictate the public agenda
through proxies. In such instances, the illusion of independence is far greater. his
chapter describes the challenge of uncovering the structures of media capture
when they are deliberately hidden from view.
138
Exposing Eastern Europe’s shadowy media owners
In 2014, OCCRP set out to untangle the intricate web of connections that inluences the quality of the news in the region. OCCRP initiated a region-wide investigation of media ownership and its connections to crime, politics, and secretive
ofshore companies. We picked the most inluential media across Eastern Europe
based on their audience numbers, or on notoriety when numbers were not available. In total, we investigated 533 media utlets—print, online, radio, TV, and
hybrid—across 11 countries.
Screenshot from OCCRP’s Media Ownership Project website. https://www.reportingproject.net/media/
We found quicksand—an elusive, shape-shiting world of ownership:
• Politically connected businessmen have increasingly become media masters, while journalist-owned organizations, once common, are in fast
decline.
• In some countries like Moldova, Romania and Bulgaria, former members
of the security establishment have interests in prominent media outlets.
• Persons with criminal records and even prominent organized crime leaders show up regularly, particularly in Romania.
• Media ownership structures can be complex, sometimes embedded within
six or seven levels of shell companies. Ofshore companies oten feature in
139
In the Service of Power: Media Capture and the Threat to Democracy
these structures, obscuring the real owners, and this trend of controlling
media through ofshore entities is on the rise.
• Media are oten owned by proxies, or persons who stand in for the real
owners. Sometimes, the proxy owner is the wife or long-time associate of
a politician; in other cases, it not clear who the proxy owners represent.
• Media ownership structures difer by country. Some favor ofshore registration, while others are more transparent, with politicians and crime
igures openly owning the media outlet.
• Media ownership changes rapidly, with some companies changing hands
ive or six times per year.
• Media coverage oten relects the interests of the owners.
The work
Reporters in these 11 Eastern European countries received access to a web-based
database, where they posted their indings over two years. he database itself and
the strategies for uncovering ownership were inspired by previous OCCRP investigations into corruption that had touched upon media capture and a lack of transparency in the region’s press. Our artists designed iconography meant to illustrate
each type of entity encountered: company, ofshore company, court case, proxy or
nominee, beneicial owners, and others. New icons were added as our investigations progressed, and we ran into new ownership scenarios.
he database was capable of automatically categorizing the media ownership
based on the data inputted by reporters. If, for example, the ownership chain led
to an ofshore type of company whose beneicial owner was not listed in public
databases, the system lagged the media company as non-transparent. he same
applied for the other two main indicators: a media outlet was lagged as connected
to politics if a person in the ownership scheme was also a politician; the outlet was
classiied as connected to criminal court cases if an owner had been convicted of
organized crime or corruption. All relationships and connections were based on
public records, which were linked to the system in a way that allowed viewers to
consult them and independently verify our indings.
Our methodology was drawn from previous experiences of “following the money”
and tracking down complex ownership structures. As a irst step ater identifying
the targeted media, reporters combed through company records to peel back the
layers of media ownership. Initial searches focused on companies registered as
media owners on publications’ websites or with various state bodies.
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Exposing Eastern Europe’s shadowy media owners
Work always started at the local level, with online searches and formal information
requests addressed to company registries in each country.
In some cases, the media owners were revealed immediately as a result of these
searches, but journalists found complex business ownership schemes under the
initial layer of media ownership. Secretive ofshore types of companies popped
up in media across the region, and reporters had to cast their data-gathering nets
wider and deeper.
At this point, Investigative Dashboard (ID) researchers came to the rescue. he ID
is an OCCRP pro bono due diligence service for journalists who need to follow
companies and people across borders. ID researchers did a lot of the heavy liting, tapping into costly international business databases and sending information
requests to corporate registries in ofshore havens as varied as the British Virgin
Islands, Gibraltar, Delaware, and Cyprus.
Some of these searches were successful, but many yielded unsatisfactory results
because of the high level of secrecy in some jurisdictions. Countries such as Belize,
the Seychelles, and Panama, for instance, don’t keep iles on the names of beneicial owners of locally registered businesses. In these cases, our research came to
a dead end. If the ownership tree stopped in a secretive jurisdiction—sometimes
ater ive or more sandwiched layers of ownership—the system automatically catalogued the medium as non-transparent. In Ukraine alone, 75 percent of the 56
media outlets that OCCRP looked at were categorized non-transparent, as ownership schemes led to companies in Cyprus, Belize, or other places where beneicial
ownership data was not available.
OCCRP also made a clear distinction between beneicial and proxy owners. Proxies
are just fronts for hidden entities, and usually are identities for hire—involved as
directors and shareholders—in dozens if not thousands of companies.
We conducted company searches worldwide and at the national level, followed
by checks in court records databases to identify cases of media owners tried and
convicted for corruption or organized crime activities. he process is particularly
tedious, because court records are diicult to access in many of the region’s countries. Our reporters iled numerous, time-consuming freedom of information
requests with courts to obtain copies of criminal litigation cases. he same iterative
process was followed to pin down the political ailiation of media owners.
Ofshore secrecy and the authorities’ slow responses complicated the investigations. One interesting inding was that media ownership shited at great speed,
requiring us to constantly update our data as the media changed hands or media
owners found ways to hide behind new ofshore companies.
For instance, an Auckland-based irm was found to be involved in the ownership of
numerous companies in Eastern Europe, including a Moldovan TV station.1 Once
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In the Service of Power: Media Capture and the Threat to Democracy
OCCRP exposed the station’s non-transparent structure, its ownership was transferred to a British holding company to obscure the identity of the real owners.2
internet ownership
While investigating the media, we ran into a few cases where content providers
(media companies) were also Internet service providers (ISPs).3 We then investigated who controls the Internet pipelines in the region, using the same type of
database and methodology to map the companies and people providing Eastern
Europeans with access to the Internet. Our indings were similar to those we
had discovered by researching media ownership. We ran into a world of ofshore
companies obscuring beneicial ownership, and found connections to crime and
politics.
We also discovered a key diference: Internet provider ownership is more stable
than media ownership. Entities behind the ISPs don’t change as oten. With the
Internet Ownership Project, we implemented a system that automatically identiies the ISP and lets Internet users in the region know who is behind the Wi-Fi network they have just connected to. Transparency in the ownership of both Internet
service providers and media is increasingly important, as most of the independent
media in the region have moved onto the Internet and social networks. hese ofer
new opportunities not only for people trying to provide truthful information to
the public, but also for those who want to muzzle the press.
For the time being, Romanian mogul Voiculescu is still behind bars, and his media
continue to attack the judge who put him there. Other media owners in Eastern
Europe may hope to keep their identity hidden behind proxy companies. As
OCCRP investigations have demonstrated, however, determined researchers can
use advanced investigative techniques, including data journalism, to track links
between politics, crime, and media, and expose those who misuse the media for
their own interests.
ENDNOTES
1
2
3
142
For more information and links on this case, see the online report at https://www.occrp.
org/en/investigations/1591-a-televised-hide-and-seek.
For more on the challenges of tracking down ownership structures, see Paul Radu,
“Follow the money: how open data and investigative journalism can beat corruption,”
in Against Corruption: A Collection of Essays. (London: Policy Paper from the Prime
Minister’s Oice,2016).https://www.gov.uk/government/publications/against-corruptiona-collection-of-essays/against-corruption-a-collection-of-essays.
he data and reports from this project can be found at https://www.reportingproject.net/
internetownership/.
What is to be done?
Options for combating
the menace of media
capture
MARK M. NELSON1
Senior Director, Center for International Media Assistance
Media capture is a major strategic challenge for the global community,
and efforts to curtail or limit its impact are woefully inadequate.
This article looks at some of the potential policy approaches and
strategies for combatting media capture, and it examines the
roles of government, civil society, and various players within the
international community, including media companies and media
development practitioners. From the standpoint of governments, it
asks whether, and what kind of regulation might play a part in the
mix of policies that help limit media concentration and capture at
a time of deep-seated uncertainty and lux in the media sector. It
examines how civil society and coalitions have been created to deal
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In the Service of Power: Media Capture and the Threat to Democracy
with this problem, and how they have pushed for more transparency
of ownership, knowledge sharing among countries, and awareness
raising among citizens. It shows the critical role that international
organizations can play in collecting data, supporting research, and
helping to facilitate strategic policy forums where corrective actions
can be debated and agreed. Finally, it argues that the most effective
approaches will be those that strengthen public awareness and
political will on media capture and its deleterious effects on the
overall governance environment.
introduction
Nearly two decades ater the end of the 32-year Suharto dictatorship, Indonesia
has managed to remain on an advancing developmental path. It has clocked up
steady 5 percent growth for the last few years, reforming critical governance
and economic management systems, and maintaining a relatively peaceful order
among its diverse populations. Indonesians elected a new president in 2014 who
regularly reairms his support for media freedom, calling it one of the key democratic achievements of the post-Suharto era.
But a storm is gathering in Indonesia’s media space. Like a lot of other countries
across the world, Indonesia’s media is being coopted by wealthy political actors.
While still a long way from the kind of extreme media capture that has overtaken
places like Russia, China, Venezuela, and Turkey, Indonesian media ownership
has gradually been seized by a dozen large political-industrial groups vying for
power. his process is laying the groundwork for systemic capture. “here is a still
a certain diversity,” says Bambang Harymurti, the editor of Tempo magazine who
has spent much of his career ighting the interference of media moguls. But for a
politician who wants to challenge the current leadership in the future, he adds, “it
will be a temptation.”2
Indonesian President Joko Widodo is all too familiar with the risks. At a recent
meeting, his staf came prepared with data about media ownership and a set of recommendations that were drawn up a few years ago by a massive study of the media
environment (Nugroho et al. 2012). Yet, even in this country where the leadership
is trying to integrate media into a modernizing governance system, resistance to
reform is strong. A change in the media environment is seen as challenging the
underlying political order, and perhaps the stability, of the entire country.
Without a doubt, media capture has quickly become one of the world’s most diicult and intractable problems. In country ater country, collusion between governments and wealthy media owners is becoming the preferred method of political
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What is to be done? Options for combating the menace of media capture
consolidation and maintaining the power of a small, self-serving elite. When the
media controllers are in power, they are proicient at staying there. When they are
outside the power structure, they are learning from the successful cases how to
take over. Exacerbated by the economic weakness of the traditional news business
and the growing concentration of ownership of media industries, media capture
has become one of the major tools for undermining democratic societies and
handing them over to authoritarian rule.
he impact of media capture constitutes a governance and security challenge with
major strategic implications for the global community. As media capture spreads,
especially in concert with authoritarianism, it is a menace that becomes progressively embedded within the political system, impervious to reform. Practiced and
perfected by regimes like Russia and China, it is being copied and adopted all over
the world, and may provide a gateway for Russian or Chinese inluence in vulnerable democracies. Studies on media capture have shown links to a broad range of
negative impacts on society, from global security and stability to income inequality
and international aid and development policies (Petrova 2008; Corneo 2006).
he aim of this chapter is to explore the policy implications and approaches to
addressing and deterring media capture. It will look at the roles of government,
civil society, and the international community, including the media development
community, all of which play a critical role in tackling this challenge. It will examine how societies build political will to resist this phenomenon. It will ask whether
regulation can thwart it, or whether the media industry itself might be increasingly
willing to resist it. It will look at the role of ordinary citizens and news consumers, who increasingly must take responsibility for the media they consume. It will
argue that this growing phenomenon of media capture, which is part of a widespread attempt to undermine existing democratic structures across the world and
is oten intertwined with organized crime and corruption, deserves much more
attention from people who are concerned about global stability, democracy, and
economic development.
Media manipulation by the powerful is nothing new. And concentration of media
ownership, which seems to be a “fellow traveler” of media capture, has been a market response to changes in technology—the Internet and social media platforms
such as Facebook—and new kinds of journalistic competition such as blogging,
talk radio, and citizen journalism. he expectation that digital media would undo
the process of monopolization has proven to be untrue, as Joseph Stiglitz points
out earlier in this volume, and in fact only introduced new forms of concentration online. Ater the 2008 economic crisis, many news organizations, particularly
traditional broadcast and print, struggled to survive and became vulnerable to
capture.
What is new is the systematic and deliberate nature of media capture, which we
have deined in this volume as institutionalized complicity between governments
and private media to bolster a speciic, oten kleptocratic power structure. Media
145
In the Service of Power: Media Capture and the Threat to Democracy
capture takes advantage of the weakened business position of traditional news
media to consolidate its ownership into regime-friendly hands. he result is a new
system of public manipulation—not the Soviet-style censorship and propaganda
of “Uncle Joe”—that typically uses the language of tabloid journalism: screaming
headlines, sordid scandals, and fake news. he goal is to confuse rational debate,
smother dissenting voices, promote consensus around policy changes that favor
the ruling regime, and reduce democratic checks on the accumulation of power
and wealth by members of the elite.
“heir model is capitalism without democracy,” proclaims an essay launching a
new series of studies of media ownership by the information freedom organization Reporters Without Borders. “For journalism, this means the emergence
of media empires run by oligarchs who have pledged allegiance to the political
establishment and who simply appear to be obeying capitalist laws of supply and
demand and responding to the need for technological development. In fact, they
are the ones exercising strict control over news coverage” (Reporters Without
Borders 2106, 13).
Measuring the spread and extent of capture is only beginning, but understanding
both ownership and concentration patterns in global media markets yields many
clues. Scholars already have established an increased likelihood of media capture in
countries with high levels of media concentration and income inequality (Corneo
2006; Petrova 2008). he largest study on media concentration at the global level—
led by Eli M. Noam at Columbia University—shows that media ownership concentration is a worldwide phenomenon and suggests that it may be an even more
daunting problem for struggling democracies and developing countries. As seen
in the accompanying table, “News Media Concentration in Emerging Markets,”
high-income countries show greater media diversity as measured by “news attention,” which is one of several ways along with market share that Noam calculates
concentration, and which reveals the extent to which people’s attention to news is
dominated by a limited number of providers. In China, Egypt, India, and South
Africa, the data show the overwhelming control of content by a small number of
news providers as compared to the high-income country average.
Yet the study covers only 30 mainly upper-middle- and high-income countries,
and much work remains to be done to understand the situation in the dozens
of lower-income developing countries where political instability, rising autocracy, and problems in inancing high-quality, independent media are undoubtedly
much greater.
Oligarchs in collusion with governments
How did we get to this place where the news media, institutions that were supposed to contribute to economic and democratic development, are instead helping
146
What is to be done? Options for combating the menace of media capture
to ensconce autocrats and dictators? It wasn’t supposed to be like this. For most
of the past century, Western media experts have argued that media would contribute to the advancement of societies by increasing information available to
decision makers and citizens alike. Competitive, private ownership of the media
would be self-regulating, and provide a diversity of views and natural barrier
against unchecked political power. Media that got their revenue from a variety of
sources—diverse advertisers and subscription revenues—would be able to maintain both economic and political independence and provide a systemic check on
corruption. his was the famous Fourth Estate.
News Media Concentration in Emerging Markets
10000
9181
8000
7310
6000
4677
4137
4000
3918
3852
2443
2425
2264
2000
1468
0
China
Egypt
India
South
Africa
Mexico
Russia
Turkey
Average, Brazil
high income
countries
Argentina
10000=Monopoly of News Attention
Source: (Noam 2016, 1317-18)
But this private ownership model has run into an existential crisis. he challenge
comes not only from the oligarchs, but from changes in technology and the advertising industry. Even in fast growing middle-income countries, where advertising
revenues have been rising more rapidly than in the rest of the world, and where
traditional media continue to outstrip digital media, media incomes have been
insuicient to give media the economic clout they need to resist the onslaught of
the oligarchs.3 Especially ater the 2008 economic crisis, many traditional news
organizations—both print and broadcasting—were driven toward mergers and
acquisitions as a way of reducing costs and increasing economies of scale. At the
same time, many countries, particularly in Central Europe, reported a marked
decrease in foreign investment in the media. hese oten-inevitable business
developments had side efects: they helped set up the restructuring of the industry
that now facilitates media capture. he owners in this new media ecosystem do
not even care whether they are making money on the media operations, argues
Romanian political scientist Alina Mungiu-Pippidi (2014), because they know the
beneits—economic and political—will be realized elsewhere.
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In the Service of Power: Media Capture and the Threat to Democracy
he media oligarchs are part of a vast global network of multimillionaires and billionaires who have built their fortunes from natural resources such as oil and gas,
the explosive growth of mobile phones, and, for some, through tax evasion and collusion with corrupt governments. While a small number use their wealth for philanthropic purposes, many others are hidden behind secretive ofshore accounts
and anonymous corporate screens, part of the estimated $32 trillion concealed in
ofshore accounts and which pays allegiance to no governing authority (Dufy and
Sibley 2017).4 In the Organized Crime and Corruption Reporting Project’s study
of the owners of 533 media houses in 11 countries of Central and Eastern Europe,
fully 41 percent were hidden behind secretive ofshore accounts and anonymous
corporate screens, 27 percent were owned by politicians, and 10 percent were controlled by people with links to crime (reportingproject.net).
One of the lessons of the last decade is that preserving an independent, diverse,
and quality news media is a challenge even for the most committed democratic
societies. Media concentration and power is “increasingly understood as a threat
to our way of life, to something fundamental about the way we humans have organized our societies,” Noam writes. And the intensifying pace of regime change
that is taking place in the world’s media is generating calls for a more vigorous
response. “he debate has become the information-age version of the industrial-age struggle over the control of the means of production. hat earlier conlict
led, in some countries to revolution, and in other countries to the socialization of
key industries” (Noam 2016, 3).
What is to be done?
For media activists, civil society, and international donors who are trying to help
countries improve their media environment, media capture is a baling policy
conundrum with no simple answers. Political leaders and governments trying to
prevent media capture also face a diicult battle against a foe that is all too ready
to use disinformation, propaganda, and conspiracy theories to mobilize the population against reform eforts. To make it worse, the policy solutions for captured
media are themselves oten trapped in the ideological divide between right and
let, free markets and government regulation, sober public service media and conspiracy-laden talk shows and websites that reinforce suspicions against the establishment. As the essays in this volume show, countries are inding many diferent
routes to media capture, and precious few away from it.
he efort to stem media capture is woefully inadequate. Despite widespread recognition of the problem, few countries in the developing world have active debates
about the governance of the media environment—the laws, institutions, inancing
models, and societal norms and practices—that is giving rise to media capture. he
World Bank, the main global institution that supports country reforms of the public
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What is to be done? Options for combating the menace of media capture
sector, rarely gives speciic advice on media regulation and reform in its country
programs. And despite ample evidence that media coverage can make or break overall development reform eforts, few countries request support and advice on how
to create a high-quality, well-governed media system (González-Cauhapé-Cazaux
and Kalathil 2015; Hof and Stiglitz 2016). International donors spend less than 0.5
percent of overseas development assistance on media development eforts, most
of this spent training journalists. A more vigorous, policy-oriented efort has been
called for in numerous studies and reports, but progress has been slow (GonzálezCauhapé-Cazaux and Kalathil 2015; Nelson with Susman-Pena 2012).5
The contested role of government
Governments around the world are not only complicit in creating the problem
of media capture, they are essential to preventing it. Mounting a successful efort
to confront this growing menace will require a determined, multifaceted efort in
which political leaders and governments are convinced to address it. National governments set both the formal legal and regulatory frameworks as well as helping
to establish informal norms and behaviors that can discourage media capture at
the country level. hey also play an important role at the global level, engaging in
policy discussions and decisions about Internet governance and global communications systems that cross borders.
In autocratic regimes, political leaders are sustained by captured media and
unlikely to curtail it without strong, sustained public pressure. For many other
governments—and this group represents the majority around the world—a hybrid
system is taking hold. For those countries, the media are not yet fully captured but
increasingly at risk. While the efort to build political will for reform will also meet
many roadblocks in such countries, sympathetic allies in parliament, law enforcement, regulatory bodies, and judicial agencies may be drawn into the efort to stem
the tide. A discussion of the problem of building political will and the role of civil
society in this process is discussed in more detail below.
“Breaking the autocratic monopoly of power over the media in politics implies
fragmentation and polarization that is diicult to contain,” writes Jan Zielonka in
Media and Politics in New Democracies. “It also implies instability caused by the fall
of the old system and the efort to construct a new one. Changes to deep-seated
attitudes and behaviour are necessary for new laws and institutions to function”
(Zielonka 2015, 10-11).
Yet while the main problem is a political one, the technical details about what to
do about media capture are also controversial. Unlike health, education, or other
policy areas confronting developing countries, media reform and its broader role
within overall governance is an area fraught with uncertainty, a lack of data, and,
most importantly, a fundamental ambiguity about how best to regulate and govern
the industry at a time of massive, disruptive change.
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In the Service of Power: Media Capture and the Threat to Democracy
Is regulation the answer?
Media environments are made up of complex systems of interlocking institutions, policies, laws, regulations, and behaviors—not only at the country level, but
increasingly at the global level. Regulation has generally been an important component of media governance, to both protect freedom of expression and to ensure
a level playing ield for all participants in the media ecosystem.
Particularly in this period of technological disruption and failing business models
for commercial media, many experts wonder if regulation is even possible. While
media regulations in developed societies worked reasonably well during the era of
traditional media, the Internet and social media platforms have thrown a wrench
into the works. Do developing societies need rules for the print and broadcast
industries at a time when everything is moving to digital? How can a small developing country in, for example, Africa or Latin America have an impact on what is
happening on the global Internet? Such questions, along with a well-founded concern about governments getting involved in regulating the media, have led many
media experts to throw up their hands in exasperation.
But nurturing a country-level vision for the media sector is just as important as
ever in this era of digital disruption. he decisions about the structure of the news
ecosystem—the institutions to protect local media freedoms, privacy, and fair
competition—are critical public policy issues that afect many other aspects of
the overall governance environment and the deinition of the public sphere. While
questions about the role and behavior of Facebook, Google, and Apple may grab
the headlines, most of the world, particularly the developing world, still is getting
its news from plain old radio and television, and it is largely on the battleground
of traditional media that the media capture battle is being fought in those parts of
the world.6
And for governance of global technologies such as the Internet and mobile devices,
deining country-level norms and standards for the media sector can help countries
make valuable contributions to global forums where these issues are discussed.
hus, most detailed country studies of media capture conclude that government
action and carefully constructed regulation are important components of the
needed response. Countries around the world have developed diferent regulatory approaches to media concentration and ownership, and some of these, when
implemented by independent regulatory authorities, have been efective in slowing media capture or at least exposing it to public scrutiny.
In the case of Indonesia, several major reviews of the evolving media space, while
recognizing the overwhelming incentives for political interference in media content, concluded that transparent government action is required for reform. hose
studies called for measures to ensure fair competition and transparency in the operations of broadcast and electronic media, reforms in anti-monopoly regulation,
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What is to be done? Options for combating the menace of media capture
and restructuring of regulatory institutions to make them independent and
accessible to the public (Nugroho et al. 2012, 125-131; Lim 2012; Dhyatmika 2014).
Reforming Romania’s media space likewise will require government intervention.
Among the measures recommended include reforming the National Audio-Visual
Council to make it independent of political meddling, passing a law forbidding
members of parliament from owning shares in media companies, and strengthening anti-trust laws to prevent domination of media markets (Oprea 2014; MungiuPippidi 2014).
Mungiu-Pippidi suggests that the role of government could extend even further,
from regulation to inancing independent media. “Government could in turn
decide to inance the media that presents pure information. I would be fully on
board with this idea, as long as funding is universal, transparent and follows clear
rules, not shady ones like we have in place today. his is the Scandinavian model;
the media is inanced by subscriptions (everybody is subscribed to a newspaper),
commercials and state subsidies. Funding would not distinguish between public
and private media as long as the objectives and performance speciications would
be met” (Mungiu-Pippidi 2014).
Like the media itself, approaches to regulation are evolving quickly. Indeed, public
attention to the issue of media capture, and ongoing public vigilance, may be more
important than the speciics of the regulations themselves. For example, some
media experts argue that the globalization of media and need for economies of
scale at the country level may require a higher tolerance for media ownership concentration than in the past, and that countries should be prepared to adjust legal
regimes to make it possible for more consolidated independent media irms to
survive in a highly competitive environment (Noam 2016, 14).
he European Commission, for example, held public consultations last year entitled “Media Pluralism and Democracy” that highlighted several important principles for regulation that could prevent or stem the inluence of capture (ec.europa.
eu 2016). he Oice of the Special Rapporteur for Freedom of Expression, part
of the Inter-American Commission on Human Rights, has also led a discussion
on this topic among Latin American countries, and media concentration emerged
as one of the three top concerns of a 2016 multi-sector meeting on the media
environment in Latin America (Podesta 2016). Key policy objectives emerging in
recent discussions about how to discourage media capture are outlined below in
“Policy Measures to Impede Media Capture.”
Principle 12 in the OSR’s “Declaration of Principles” document says the following:
“Monopolies or oligopolies in the ownership and control of the communication
media must be subject to anti-trust laws, as they conspire against democracy by
limiting the plurality and diversity which ensure the full exercise of people’s right
to information. In no case should such laws apply exclusively to the media. he
concession of radio and television broadcast frequencies should take into account
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In the Service of Power: Media Capture and the Threat to Democracy
democratic criteria that provide equal opportunity of access for all individuals”
(Principle 12 from “Declaration of Principles on Freedom of Expression” 2011).
Policy Measures to Impede Media Capture
• Diversity of media ownership: Using anti-trust and fair competition
rules, and perhaps public interest tests, to ensure media diversity. Sectorspeciic media concentration rules that are sensitive to the economic pressures faced by the media industry and the global nature of much of the
competition are needed.
• Transparency of ownership: Requiring full disclosure of owners and their
other economic and political interests, not only to discourage capture but
to prevent media from becoming part of corruption and organized crime
syndicates.
• Independence of media regulatory authorities: Governance arrangements that ensure that regulatory decisions are based on objective criteria
rather than political pressures.
• Rules on government advertising: Ensuring that government advertising budgets are allocated in an open and competitive way independent of
political inluence.
• Promotion of transparently funded public service media: As part of a
diverse media sector, setting a standard for public interest news as deined
by independent journalists and editors. Governance should be independent and funding should be adequate to ensure high-quality journalism
but not undermine sustainability of commercial media.
• Defending a level playing ield on the Internet and social media platforms: Ensuring access to small news producers and information providers in a way that allows them to build audiences and reap advertising
revenues. hese principles should be defended by governments and civil
society in global Internet governance forums.
• Political support for independent media and freedom of expression:
High-level political advocacy for media freedom is an important component of the enabling conditions for a media sector that contributes to
efective democratic governance.
Promoting public service media
Many experts argue that governments that promote public service media and
engage in active attempts to transform state broadcasters into independent public
service entities do a better overall job of regulating the media sector. he reason
for this is that public service media and broadcasting require the establishment of
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What is to be done? Options for combating the menace of media capture
independent bodies to act as a bufer between government and news production,
and which set up open and transparent processes to allocate broadcast spectra.
Developing these government capacities may increase the likelihood of an overall
better management of the entire media sector.7
Yet, few developing countries have been successful in converting state broadcasters into independently governed public service entities, and international donors
have grown weary of the long, tedious and costly reform process. Complicating
the picture is China’s high-proile inancing, particularly in Africa, of the Chinese
model of government-driven communications, which instead of fostering independence, openly advocates government domination of the news and information
space (“China, Africa media pledge to enhance cooperation” 2015).
Building knowledge, vision, and political
will: the role of civil society
Despite the indisputable role of government, a growing body of evidence suggests
that successful media reform—whether in developed, democratic societies or
transitioning developing countries—is heavily dependent on the energies of civil
society coalitions and non-governmental players. Given government and media
industry complicity in media capture, the task of building political will for reform
and knowledge about what needs to be done falls heavily on groups that can mobilize allies, broker compromise, and inform the public about needed media reforms.
Broad social movements not only help push national politics in the direction of
reform but expose shortcomings in media governance, help build local knowledge
needed to win the ight for efective policies, and encourage media owners to act as
socially responsible corporate citizens that contribute to the public good.
Media professionals from Indonesia, Nigeria, Ukraine, and several Latin American
countries, interviewed over the last year for this article, say that even when governments recognize the problem of media capture, they oten are unwilling to tackle
the diicult politics of media reform. Civil society organizations, they say, help
raise these issues and also draw attention to the threat of media capture in hybrid
situations in the early stages of media capture. While journalists can write stories
about the issue and try to raise public awareness about it, the media still rely on
civil society organizations and associations to carry out the hard work of building
political support for the cause of reform.
he World Bank’s World Development Report 2017, “Governance and the Law,”
looks at the empirical evidence that helps explain how civil society organizations can push governments and tip the power balance in the direction of efective reforms. Overcoming vested interests or political gridlock requires not only
changes in the incentives of actors to pursue reforms, but a shit in power, or a
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In the Service of Power: Media Capture and the Threat to Democracy
shit in the preferences and beliefs of those with power, the report argues. Open,
multistakeholder debates about laws and reforms oten produce changes in both
incentives and beliefs, and empower actors outside elite circles, which helps them
to shape the policy arena. “Citizen agency can help translate favorable conditions
into efective reforms that drive positive change,” the report argues (World Bank
2017, 226).
Recent work on media reforms in Latin America adds to this evidence and suggests how and why coalitions and media movements arise, organize themselves,
and pressure government. Civil society has oten been slow to engage on the question of media policies, and the process of getting organizations to focus on the
media sector oten comes only ater media abuses become widespread. Foreign
donors and other outside agents can also play a role in stimulating such activism (World Bank 2017, 266-67). One study that compared four cases of Latin
American reform found that an open, highly focused network that emphasized
freedom of expression and other universal human rights was the characteristic
that most predicted success in media reforms, especially when the opposition, usually allied around the private media companies and defending the status quo, was
fragmented (Mauersberger 2016, 264).
Two key attributes have given Latin America an advantage in its quest for media
reforms:
• he development of Pan-American institutions like the Special Rapporteur
on Freedom of Expression, the American Convention on Human Rights,
and other multi-country legal instruments and professional associations
that help set overall norms and standards;
• he rise of efective civil society movements that have both helped design
reforms and pushed governments to enact them.
In Argentina, for example, the 2009 passage of a well-structured broadcast law
showed the power and inluence of civil society organizations: a coalition of civil
society groups was instrumental both in inluencing the content of the law and in
building political support for it. Similar laws in Bolivia, Ecuador, and Uruguay also
were inluenced by non-governmental coalitions. Between 2002 and 2014, 17 Latin
American countries passed access to information laws, and several countries have
improved protections for freedom of expression. All of these outcomes required a
push from civil society.
he approval of an important media law in Uruguay in late 2014 is perhaps the
most important recent example of civil society’s transformative role. hat law was
the result of many years of coalition building among more than two dozen organizations that pushed a series of far-reaching reforms, ranging from freedom of
expression and libel to community radio and media concentration. While each of
these steps has met stif resistance and ongoing court challenges, Freedom House
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What is to be done? Options for combating the menace of media capture
calls Uruguay’s media environment “one of the freest in Latin America” (Freedom
House 2015).8
Media movements in Latin America have helped push the region “from a historical
pattern of elite-capture policies to more participatory policy-making,” a new book
on media movements maintains. hat work also details examples of civil society
impact on policy debates, formulation, and implementation, adding that these
movements contribute to improving the institutional capacities of governments’
media policy-making (Segura and Waisbord 2016, 172-74).
While the successes of these movements in the region will require continued vigilance and activism, the book concludes that Latin American activism has revealed
“remarkable changes” in media policy and growing optimism that these gains can
be built upon. “By bringing in crucial and deliberative politics, citizen activism has
been a counterpoint to power hierarchies and spearheaded important innovations
in contemporary media governance” (Segura and Waisbord 2016, 185).
Indeed, the Latin America experience is increasingly seen as instructive for other
regions of the world where civil society has been less organized and efective.
At a meeting on Southeast Asia media problems in 2016, participants said Latin
America’s experience should be more widely known in their region and adapted to
the local circumstances.9
Demanding corporate social responsibility among media
irms
Media system activism by civil society also plays a role in moderating the behavior of the media industry and helping to articulate a more constructive, socially
responsible role for media owners. While activists have oten been accused of having unrealistic attitudes about what the industry can do, for example, by demanding more than the business climate will support, constructive cooperation and
advocacy by civil society has been critical to deining a workable vision for the
media environment.
For example, one of the main arguments for government censorship is complaints
that journalists are failing to perform in a fair and professional manner. By advocating freedom of expression and access to information, civil society organizations
help head of such censorship, and in so doing provide support to the idea of an
open and competitive media market place. his not only helps deine a constructive role for government—which is to provide a level playing ield for all players—but also creates space for private companies, which beneit by disseminating information and building audiences through subscriptions, advertising, and
other revenue-producing activities. Associations of owners and publishers, which
have been established in most countries, also can help create collective resistance
to media capture by establishing higher standards of professionalism among the
owners as well as more efective lobbying against government interference.
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In the Service of Power: Media Capture and the Threat to Democracy
Media reform advocates have been pushing Facebook, Google, and other platforms
to do their part to help deter media capture by recognizing the need for more
equitable sharing of advertising revenues. With up to 85 percent of ad revenues
going to either Google or Facebook, news content producers are arguing that their
survival is at stake, and this could, in turn, hurt the growth of the two Internet giants,
since local news content continues to be an important component of what draws
audiences (Herrman 2016). Facebook announced in 2016 that it was exploring
revenue-sharing models with producers of news, sports, human interest, and other
content (Bloomberg News 2016), but many content producers, particularly in
developing countries, continue to complain that these eforts are too little, too late.
Finally, civil society can put pressure on media companies to improve the quality of their journalism, by checking facts, training investigative journalists, and
pointing out abuses of media ethics. hrough such activities, civil society organizations help build broader media literacy in society. A more demanding public is
ultimately the most efective barrier against media capture, since such media are
successful only when people use and trust them. Facebook’s recent decision to take
steps to limit false information disseminated on its platform is an example of how
big companies respond to such public pressure (Isaac 2016).
International actors and media capture
International organizations also are starting to recognize the capture phenomenon, and a growing host of global policy-coordination bodies are debating how
global policy makers might respond. Because media capture is most commonly a
result of domestic political competition, global players have found that their most
efective approaches center not on direct intervention in the politics of countries,
but rather on raising awareness, collecting data, and engaging media development
actors to share their knowledge and strategies.
One of the most efective ways that international groups can support country-level
activists is through convening multistakeholder processes where problems are discussed and solutions debated. World Bank experience in supporting governance
reforms suggests that such approaches are more likely to yield results than training or other types of supply-driven capacity building activities. hese processes
usually involve inding a way to develop an agreed diagnosis of the problem, oten
using independent professional irms or consultants to carry out surveys or other
studies. his is followed by consensus building around a joint diagnosis and way
forward that includes not only government, but relevant civil society and private
sector actors. To be efective, such processes must be open and transparent, creating opportunities to engage with the public and disseminate indings.10
An example of such an approach is a series of regional consultations on media
reform facilitated by the Center for International Media Assistance, Germany’s
Deutsche Welle Akademie, and a large group of developing country media reform
organizations. he consultations, which aim to articulate a set of priorities for
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What is to be done? Options for combating the menace of media capture
media reform, have been completed in Latin America, Southeast Asia, and Africa.
hese consultations are helping local actors identify areas for global, regional and
country-level action, and will be used as a way to build stronger global awareness
of the media reform agenda (Lublinski 2016, 1).
International organizations also are making important contributions to knowledge about media capture. Reporters Without Borders, the French media freedom
organization known by its initials RSF, embarked in 2016 on a major new program
focused on media ownership and media pluralism and is undertaking country
studies to expose the strengths and weaknesses of country-level defenses against
media capture. As of early 2017, RSF had completed analysis of eight countries—
Cambodia, Colombia, Tunisia, Turkey, Ukraine, Philippines, Peru, and Mongolia—
and is working on expanding the list in coming months.
A key component of that work is the development of “Indicators of Risk to Media
Pluralism,” which break the media capture problem down into 10 dimensions that
can be measured on a scale from low to high. he indicators, below, look at the
laws in place to deal with media pluralism issues, as well as the existing conditions;
that is, how well those laws are applied and function in practice. It is hoped that by
dissecting the problem and tracking it over time, local actors will push for efective
strategies to combat it.
Indicators of Risk to Media Pluralism
1. Audience concentration
2. Ownership concentration
3. Regulatory safeguards against ownership concentration
4. Cross-media ownership concentration
5. Regulatory safeguards against cross-ownership concentration
6. Ownership transparency
7. Regulatory safeguards for ownership transparency
8. Political control over media outlets and distribution networks
9. Political control over media funding
10. Political control over news agencies
he work of the OCCRP described earlier in this volume is another example of
how civil society organizations can work across borders to illuminate the growing
percentage of the media that is owned by politicians, organized crime igures, and
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In the Service of Power: Media Capture and the Threat to Democracy
people who hide their identities behind complex layers of corporate secrecy, using
international banking havens.
Finally, the International Panel on Social Progress is making a major efort to
draw scholarly and political attention to the need to reform the media sector, with
attention to the issues that emerge from media capture. his group of academic
experts recently released for comment a major solutions-based chapter on media
and communications as part of their massive research report, “Rethinking Society
for the 21st Century.” he chapter outlines the daunting challenges in the media
space, including control of media resources by the rich and powerful, and the
deeply entrenched political issues that plague media and Internet governance. It
highlights the problems created by media that are used to inluence the public
rather than to serve the public’s interests or aford access and rights to the poor
and other marginalized populations. Its action plan calls for far-reaching changes
in the media environment, particularly in expanding the use of “multistakeholder,
transparent and open bodies” to set international and national media policies. “A
renewed and more inclusive debate on media reform must be launched,” the report
declares (International Panel on Social Progress 2016).
Oicial intergovernmental organizations and policy bodies are drawing on this
growing knowledge base to try to improve donor action and policy coordination. he Development Assistance Committee of the Organization for Economic
Cooperation and Development has in recent years added a media policy component to its discussions about how to improve overall governance in developing
countries. Such policy dialogues are important because they help deine priorities
for funding among the 29 major donors who annually give about $132 billion
in overseas development assistance. Including media as part of the governance
agenda could lead to more funding for media policy reforms as part of donor-inanced development plans.
Media capture: Not inevitable
Media capture is a complex problem, but it is not inevitable. As the essays in this
volume have demonstrated, media capture is the result not just of technological
and market forces, but of political choices being made by political and business
leaders. Some of these choices are happening because of a lack of attention being
paid to the problem. Others are made deliberately, in a non-democratic way, away
from the scrutiny of the public, in a blatant attempt to establish stronger controls
over society.
Finding a way to deter media capture is a growing priority across the world, especially for civil society organizations and the international media development
community, but also for a few far-sighted governments. he efort so far has been
miserably inadequate. Too many countries are inding themselves trapped between
rising authoritarianism and a sycophantic media failing to play the critical role of
providing oversight and accountability. Stronger eforts are needed at the country,
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What is to be done? Options for combating the menace of media capture
regional and global levels, and media capture should be recognized as a major
strategic risk that can derail the political development of countries and undermine
international security.
Countries need to include media policy as part of their ongoing debates about
efective governance, and as a critical element of their overall vision for their societies. his would include a deeper understanding of the kinds of laws, norms, regulations, and practices that create a sustainable democratic media environment.
hey might examine how countries in other parts of the world, such as the recent
cases in Latin America, have confronted this problem. hey may need to build new
independent institutions that can implement and carry out an efective media policy. And they need to engage at the global level to ensure that global Internet and
mobile phone governance takes into account the needs of developing countries.
Civil society activism and oversight will be needed to bring better governance into
this arena and help the national media systems to evolve over time, along with
technology and new developments in the global media. Better governance should
be coupled with a broader strategy to understand the business and competitive
challenges that news media organizations are facing, particularly in developing
countries. More complete data is needed to track the spread of media concentration and capture, particularly in developing countries. Innovation and new
thinking is needed about how to inance independent media, and how to create
economic and political incentives for corporate social responsibility among media
owners and the broader media industry. Media literacy needs to be included in
schools and made available to a much wider range of people. Everyone needs to
understand how to recognize high-quality information, and how to produce and
share it on social media.
International players should integrate media reforms into the overall development agenda. Organizations like the World Bank should expand policy work on
the media sector, following the recent World Development Report with concrete
action, the most important of which is comprehensive policy advice to countries
struggling to improve media sector governance. he OECD and other international organizations should continue to build policy knowledge and coordination,
fund media policy reform processes, and facilitate multistakeholder diagnostics
and coalition-building.
Ultimately, establishing efective governance and the rule of law will require that
news media companies operate within a legal framework that not only defends
freedom of expression, but also establishes a level playing ield to promote a diversity of views. Getting to this result will take enormous political will, civic activism,
and international cooperation. It will require an unprecedented efort by the media
world—from news and information media to entertainment, advertising, and the
media platforms—to prevent the continued deterioration of news and information infrastructures across the world. And it will require stronger demands by citizens for high-quality news and information systems that serve the public interest.
159
In the Service of Power: Media Capture and the Threat to Democracy
While such a media ecosystem may not prevent a billionaire from buying a television station, it may help create a group of citizens who know when to turn to a
diferent channel.
ENDNOTES
he author would like to thank Kate Musgrave for her assistance in researching and
gathering data for this article.
2
Interview, Washington, DC, September 30, 2016.
3
For ive-year projections on overall industry growth rates and global distribution, see
(McKinsey & Co. 2016).
4
In Forbes’ 2016 ranking of the world’s billionaires, 18 of the 72 billionaires in the Media/
Entertainment industry are from the Global South (Forbes 2016).
5
For a review of the inadequacy of global eforts on media development, see (Nelson with
Susman-Pena 2012).
6
For a discussion about the role of broadcast regulation in the digital age, see (Mauersberger
2016, 26-27).
7
For a more detailed discussion of the public sphere in media regulation, see (Mauersberger
2016, 16-26).
8
For a quick overview of civil society’s role see (Rothman 2014). For more recent
developments in the legal battle over media reform, see (Franco 2016).
9
For an account of the knowledge exchange with Latin America, see (Lublinski 2016).
10
For a discussion of a tested methodology of change facilitation and links to other scholarly
discussions on the topic, see (Gonzalez de Asis 2012).
1
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About this Book:
Today, the threats to independent journalism no longer come only from
direct forms of state control. Where advocates of a vibrant public sphere
once mobilized against the suppression and censorship of news, they now
must also contend with the more complex challenge of media capture. In
this volume of essays edited by Anya Schifrin, media capture is shown to
be a growing phenomenon linked both to the resurgence of authoritarian
governments as well as to the structural weaknesses presently alicting
media markets. In this environment, political igures and economic
elites are colluding to undermine the independence of privately-owned
media, and eforts to stop this collusion by activists, regulators, and the
international community have proven to be inefective. he Center for
International Media Assistance (CIMA) is proud to present this collection
and hopes it will inspire further research and thoughtful responses to this
growing threat to democracies around the world.
Essays by
Joseph E. Stiglitz
Maha Rai Atal
Rasmus Kleis Nielsen
Mireya Márquez-Ramírez
Manuel Alejandro Guerrero
Jane Madlyn McElhone
Ryan Powell
Martina Vojtěchovská
Yiling Pan
Kamel Labidi
Paul Radu
Mark Nelson
The Center for International Media Assistance
National Endowment for Democracy
1025 F Street, N.W., Suite 800
Washington, DC 20004
Phone: (202) 378-9700
Fax: (202) 378-9407
Email: CIMA@ned.org
URL: http://cima.ned.org
ISBN 978-0-9818254-2-7
9 780981 825427