Braun and Virgil Abloh's Off-White renew their partnership to launch a collaboration based on the German brand’s classic BC02 alarm clock.
A modernist design derived from the AB1, the iconically simple alarm clock designed by Dieter Rams and Dietrich Lubs in the late 1980’s, the new design was updated by Braun to improve arm movement and integrated lighting. Braun is no stranger to collaborative interpretations of its classics, having given over the alarm clock to Sir Paul Smith for a limited edition in 2020.
Abloh has always been transparent about his admiration for Braun’s iconic, modernist household objects and with this collaboration he can now leave his distinctive mark on this relevant piece of design history. ‘I have always had an appreciation for Braun – iconic design that’s built to last,’ he said.
Available in two limited edition colorways, the BC02 battery-operated alarm clock by Off-White combines Braun’s design integrity with Abloh’s visionary approach to domestic objects. Merging minimal industrial design and functionality with a new artistic vision, the collaboration instils a novel contemporary aesthetic into a design classic.
Available in white, black, red and blue in its original version, the new Off-White c/o Braun BC02 alarm clock comes in bright orange and powder blue, and is finished with Off-White’s distinctive branding placed alongside with Braun’s own visual identity on both the clock’s face and its back as well as the packaging. The new Pantone shades were chosen by Abloh to ‘stand out in an interior design setting’, and give new bold character to the square objects.
The collaboration also marks the first steps of a new partnership between Abloh and Braun, which will see the designer reinterpret a Braun piece from the past century in a questo to open up the conversation on the role of design today.
INFORMATION
-
Fluid workspaces: is the era of prescriptive office design over?
We discuss evolving workspaces and track the shape-shifting interiors of the 21st century. If options are what we’re after in office design, it looks like we’ve got them
-
This collection of slow furniture is a powerful ode to time
A serene exhibition of David Dolcini's 'Time-made' collection has fast-tracked its place into our hearts and homes
-
Is the Pragma P1 the most sustainable watch yet?
Geneva-based brand Pragma combines industrial design with real sustainable credentials
